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Mobile Social Networking - Global Market Trajectory & Analytics

  • ID: 2255373
  • Report
  • September 2020
  • Region: Global
  • 141 Pages
  • Global Industry Analysts, Inc
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Global Mobile Social Networking Market to Reach 4.9 Billion Users by 2027

Amid the COVID-19 crisis, the global market for Mobile Social Networking estimated at 3.2 Billion Users in the year 2020, is projected to reach a revised size of 4.9 Billion Users by 2027, growing at a CAGR of 6.5% over the period 2020-2027.

The U. S. Market is Estimated at 852.4 Million Users, While China is Forecast to Grow at 9.8% CAGR

The Mobile Social Networking market in the U. S. is estimated at 852.4 Million Users in the year 2020. China, the world`s second largest economy, is forecast to reach a projected market size of 1.1 Billion Users by the year 2027 trailing a CAGR of 9.8% over the analysis period 2020 to 2027. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 3.5% and 5.8% respectively over the 2020-2027 period. Within Europe, Germany is forecast to grow at approximately 4.1% CAGR. We bring years of research experience to this 15th edition of our report. The 141-page report presents concise insights into how the pandemic has impacted production and the buy side for 2020 and 2021. A short-term phased recovery by key geography is also addressed.

Competitors identified in this market include, among others:
  • Facebook Inc.
  • Google Inc.
  • LINE Corporation
  • LinkedIn Corporation
  • Microsoft Corp.
  • Pinterest
  • Reddit Inc.
  • Snap Inc.
  • Tencent Holdings Limited
  • Tumblr Inc.
  • Twitter Inc.
  • Viber Media S.à r. l
  • WhatsApp Inc.
  • YouTube LLC
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I. INTRODUCTION, METHODOLOGY & REPORT SCOPE

II. EXECUTIVE SUMMARY

1. MARKET OVERVIEW
  • ‘Social Connectedness’ - A Vital Characteristic of Today’s Human Being
  • Recent Market Activity
  • Facts and Figures in a Nutshell
  • Soaring Mobile Device User Base Reflect High-Potential Opportunities
  • Proliferation of Smartphones: Cornerstone for Ongoing Market Expansion
  • Current and Future Analysis
  • Emerging Markets - Hotspots for Growth
  • Global Competitor Market Shares
  • Mobile Social Networking Competitor Market Share Scenario Worldwide (in %): 2020 & 2029
  • Impact of Covid-19 and a Looming Global Recession
2. FOCUS ON SELECT PLAYERS
  • Facebook, Inc. (USA)
  • WhatsApp Inc. (USA)
  • Google Inc. (USA)
  • YouTube, LLC (USA)
  • LINE Corporation (Japan)
  • Microsoft Corporation (USA)
  • LinkedIn Corporation (USA)
  • Pinterest (USA)
  • Reddit, Inc. (USA)
  • Snap, Inc. (USA)
  • Tencent Holdings Limited (China)
  • Tumblr, Inc. (USA)
  • Twitter, Inc. (USA)
  • Viber Media S.à r.l (Cyprus)
3. MARKET TRENDS & DRIVERS
  • Social Media Communication Inching towards Becoming More Visual-Centric
  • Social Media Companies Embrace Augmented Reality and Virtual Reality
  • First Global VR Social Network Enables Meeting Friends in Virtual Reality
  • Live Streaming Goes on Mainstream-Facebook Live
  • Social Media Networks Evolve into New Marketplace
  • Mobile Social Networking - An Effective Forum for Business Promotion
  • Social Media Altering the Dynamics of Communication in the Corporate World
  • Expanding Social Media User Base Brings in a Sea Change in Marketing Landscape
  • Widening Gap in Social Media Skills at Work
  • Social Media Advertising: A Major Beneficiary of the Transforming Mobile Social Networking Landscape
  • Cross-Platform Ad Campaigns Gain Edge over Single Platform Campaigns
  • Not-for-Profit Healthcare Systems Rely on Social Networking to Educate People
  • Newbies Fast Gaining Popularity
  • Chat bots Turning on a New Leaf
  • Mobile Social Networks - A Lucrative Monetization Opportunity for Operators
  • Analyzing Benefits and Risks Associated with Social Networking Provision for Operators
  • Benefits
  • Risks
  • Key Trends Driving Adoption of Social Media
  • Live Streaming
  • Growth of Video
  • Popularity of Stories
  • Easier Ways to Express Emotions
  • Improvements in Social Media Customer Service
  • Manufacturers Make Phones with Integrated Social Networking Buttons
  • Social Media Censorship Impedes Market Growth
  • Demographic Factors Offer Opportunities on Platter
  • Young People Drive Mobile Content Usage
  • Women Glued to Mobile Social Networking
  • Rapid Increase in Urban Households & Rising Living Standards
  • Increasing Base of Active Users Drive Opportunities for the Mobile Social Networking Market
  • Factors Catalyzing Social Networking to Go ‘Mobile’
  • Tremendous Improvement in the Speed of Mobile Internet
  • Superior Hardware and Processor
  • Optimization of Social Networks through Mobiles
  • Uptrend in Internet Usage Elevates Mobile Social Networking Prospects
  • 4G Networks to Further Augment Mobile Devices’ Role in Market Growth
  • Faster Broadband Speeds Trigger Massive Volume Growth
  • Mobile Social Networking Also Driven by Tablet Usage Patterns
4. GLOBAL MARKET PERSPECTIVE
  • TABLE 1: Mobile Social Networking Global Market Estimates and Forecasts in Million Users by Region/Country: 2020-2027
  • TABLE 2: Mobile Social Networking Global Retrospective Market Scenario in Million Users by Region/Country: 2012-2019
  • TABLE 3: Mobile Social Networking Market Share Shift across Key Geographies Worldwide: 2012 VS 2020 VS 2027
III. MARKET ANALYSIS

GEOGRAPHIC MARKET ANALYSIS

UNITED STATES
  • Market Facts & Figures
  • Market Analytics
  • TABLE 4: United States Mobile Social Networking Market Estimates and Projections in Million Users: 2020 to 2027
  • TABLE 5: Mobile Social Networking Market in the United States: A Historic Review in Million Users for 2012-2019
CANADA
  • TABLE 6: Canadian Mobile Social Networking Market Estimates and Forecasts in Million Users: 2020 to 2027
  • TABLE 7: Canadian Mobile Social Networking Historic Market Review in Million Users: 2012-2019
JAPAN
  • TABLE 8: Japanese Market for Mobile Social Networking: Annual Sales Estimates and Projections in Million Users for the Period 2020-2027
  • TABLE 9: Mobile Social Networking Market in Japan: Historic Sales Analysis in Million Users for the Period 2012-2019
CHINA
  • TABLE 10: Chinese Mobile Social Networking Market Growth Prospects in Million Users for the Period 2020-2027
  • TABLE 11: Mobile Social Networking Historic Market Analysis in China in Million Users: 2012-2019
EUROPE
  • Market Facts & Figures
  • Market Analytics
  • TABLE 12: European Mobile Social Networking Market Demand Scenario in Million Users by Region/Country: 2020-2027
  • TABLE 13: Mobile Social Networking Market in Europe: A Historic Market Perspective in Million Users by Region/Country for the Period 2012-2019
  • TABLE 14: European Mobile Social Networking Market Share Shift by Region/Country: 2012 VS 2020 VS 2027
FRANCE
  • TABLE 15: Mobile Social Networking Market in France: Estimates and Projections in Million Users for the Period 2020-2027
  • TABLE 16: French Mobile Social Networking Historic Market Scenario in Million Users: 2012-2019
GERMANY
  • TABLE 17: Mobile Social Networking Market in Germany: Recent Past, Current and Future Analysis in Million Users for the Period 2020-2027
  • TABLE 18: German Mobile Social Networking Historic Market Analysis in Million Users: 2012-2019
ITALY
  • TABLE 19: Italian Mobile Social Networking Market Growth Prospects in Million Users for the Period 2020-2027
  • TABLE 20: Mobile Social Networking Historic Market Analysis in Italy in Million Users: 2012-2019
UNITED KINGDOM
  • TABLE 21: United Kingdom Market for Mobile Social Networking: Annual Sales Estimates and Projections in Million Users for the Period 2020-2027
  • TABLE 22: Mobile Social Networking Market in the United Kingdom: Historic Sales Analysis in Million Users for the Period 2012-2019
SPAIN
  • TABLE 23: Spanish Mobile Social Networking Market Estimates and Forecasts in Million Users: 2020 to 2027
  • TABLE 24: Spanish Mobile Social Networking Historic Market Review in Million Users: 2012-2019
RUSSIA
  • TABLE 25: Russian Mobile Social Networking Market Estimates and Projections in Million Users: 2020 to 2027
  • TABLE 26: Mobile Social Networking Market in Russia: A Historic Review in Million Users for 2012-2019
REST OF EUROPE
  • TABLE 27: Rest of Europe Mobile Social Networking Market Estimates and Forecasts in Million Users: 2020-2027
  • TABLE 28: Mobile Social Networking Market in Rest of Europe in Million Users: A Historic Review for the Period 2012-2019
ASIA-PACIFIC
  • TABLE 29: Asia-Pacific Mobile Social Networking Market Estimates and Forecasts in Million Users by Region/Country: 2020-2027
  • TABLE 30: Mobile Social Networking Market in Asia-Pacific: Historic Market Analysis in Million Users by Region/Country for the Period 2012-2019
  • TABLE 31: Asia-Pacific Mobile Social Networking Market Share Analysis by Region/Country: 2012 VS 2020 VS 2027
AUSTRALIA
  • TABLE 32: Mobile Social Networking Market in Australia: Recent Past, Current and Future Analysis in Million Users for the Period 2020-2027
  • TABLE 33: Australian Mobile Social Networking Historic Market Analysis in Million Users: 2012-2019
INDIA
  • TABLE 34: Indian Mobile Social Networking Market Estimates and Forecasts in Million Users: 2020 to 2027
  • TABLE 35: Indian Mobile Social Networking Historic Market Review in Million Users: 2012-2019
SOUTH KOREA
  • TABLE 36: Mobile Social Networking Market in South Korea: Recent Past, Current and Future Analysis in Million Users for the Period 2018-2027
  • TABLE 37: South Korean Mobile Social Networking Historic Market Analysis in Million Users: 2012-2019
REST OF ASIA-PACIFIC
  • TABLE 38: Rest of Asia-Pacific Market for Mobile Social Networking: Annual Sales Estimates and Projections in Million Users for the Period 2020-2027
  • TABLE 39: Mobile Social Networking Market in Rest of Asia-Pacific: Historic Sales Analysis in Million Users for the Period 2012-2019
LATIN AMERICA
  • TABLE 40: Latin American Mobile Social Networking Market Trends by Region/Country in Million Users: 2020-2027
  • TABLE 41: Mobile Social Networking Market in Latin America in Million Users by Region/Country: A Historic Perspective for the Period 2012-2019
  • TABLE 42: Latin American Mobile Social Networking Market Percentage Breakdown of Sales by Region/Country: 2012, 2020, and 2027
ARGENTINA
  • TABLE 43: Argentinean Mobile Social Networking Market Estimates and Forecasts in Million Users: 2020-2027
  • TABLE 44: Mobile Social Networking Market in Argentina in Million Users: A Historic Review for the Period 2012-2019
BRAZIL
  • TABLE 45: Mobile Social Networking Market in Brazil: Estimates and Projections in Million Users for the Period 2020-2027
  • TABLE 46: Brazilian Mobile Social Networking Historic Market Scenario in Million Users: 2012-2019
MEXICO
  • TABLE 47: Mobile Social Networking Market in Mexico: Recent Past, Current and Future Analysis in Million Users for the Period 2020-2027
  • TABLE 48: Mexican Mobile Social Networking Historic Market Analysis in Million Users: 2012-2019
REST OF LATIN AMERICA
  • TABLE 49: Rest of Latin America Mobile Social Networking Market Estimates and Projections in Million Users: 2020 to 2027
  • TABLE 50: Mobile Social Networking Market in Rest of Latin America: A Historic Review in Million Users for 2012-2019
MIDDLE EAST
  • TABLE 51: The Middle East Mobile Social Networking Market Estimates and Forecasts in Million Users by Region/Country: 2020-2027
  • TABLE 52: Mobile Social Networking Market in the Middle East by Region/Country in Million Users: 2012-2019
  • TABLE 53: The Middle East Mobile Social Networking Market Share Breakdown by Region/Country: 2012, 2020, and 2027
IRAN
  • TABLE 54: Iranian Market for Mobile Social Networking: Annual Sales Estimates and Projections in Million Users for the Period 2020-2027
  • TABLE 55: Mobile Social Networking Market in Iran: Historic Sales Analysis in Million Users for the Period 2012-2019
ISRAEL
  • TABLE 56: Israeli Mobile Social Networking Market Estimates and Forecasts in Million Users: 2020-2027
  • TABLE 57: Mobile Social Networking Market in Israel in Million Users: A Historic Review for the Period 2012-2019
SAUDI ARABIA
  • TABLE 58: Saudi Arabian Mobile Social Networking Market Growth Prospects in Million Users for the Period 2020-2027
  • TABLE 59: Mobile Social Networking Historic Market Analysis in Saudi Arabia in Million Users: 2012-2019
UNITED ARAB EMIRATES
  • TABLE 60: Mobile Social Networking Market in the United Arab Emirates: Recent Past, Current and Future Analysis in Million Users for the Period 2018-2027
  • TABLE 61: United Arab Emirates Mobile Social Networking Historic Market Analysis in Million Users: 2012-2019
REST OF MIDDLE EAST
  • TABLE 62: Mobile Social Networking Market in Rest of Middle East: Recent Past, Current and Future Analysis in Million Users for the Period 2020-2027
  • TABLE 63: Rest of Middle East Mobile Social Networking Historic Market Analysis in Million Users: 2012-2019
AFRICA
  • TABLE 64: African Mobile Social Networking Market Estimates and Projections in Million Users: 2020 to 2027
  • TABLE 65: Mobile Social Networking Market in Africa: A Historic Review in Million Users for 2012-2019
IV. COMPETITION
  • Total Companies Profiled: 45
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