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Mobile Social Networking - Market Analysis, Trends, and Forecasts

  • ID: 2255373
  • Report
  • February 2020
  • Region: Global
  • 116 Pages
  • Global Industry Analysts, Inc
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Mobile Social Networking market worldwide is projected to grow by 1.9 Billion Users, driven by a compounded growth of 7.3%. Mobile Social Networking, one of the segments analyzed and sized in this study, displays the potential to grow at over 7.3%. The shifting dynamics supporting this growth makes it critical for businesses in this space to keep abreast of the changing pulse of the market. Poised to reach over 4.8 Billion Users by the year 2025, Mobile Social Networking will bring in healthy gains adding significant momentum to global growth.

Representing the developed world, the United States will maintain a 6.2% growth momentum. Within Europe, which continues to remain an important element in the world economy, Germany will add over 65.4 Million Users to the region's size and clout in the next 5 to 6 years. Over 56.5 Million Users worth of projected demand in the region will come from Rest of Europe markets. In Japan, Mobile Social Networking will reach a market size of 268.1 Million Users by the close of the analysis period. As the world’s second largest economy and the new game changer in global markets, China exhibits the potential to grow at 10.9% over the next couple of years and add approximately 521.4 Million Users in terms of addressable opportunity for the picking by aspiring businesses and their astute leaders. Presented in visually rich graphics are these and many more need-to-know quantitative data important in ensuring quality of strategy decisions, be it entry into new markets or allocation of resources within a portfolio. Several macroeconomic factors and internal market forces will shape growth and development of demand patterns in emerging countries in Asia-Pacific, Latin America and the Middle East. All research viewpoints presented are based on validated engagements from influencers in the market, whose opinions supersede all other research methodologies.

Competitors identified in this market include, among others,
  • Facebook Inc.
  • WhatsApp Inc.
  • Google Inc.
  • YouTube LLC
  • LINE Corporation
  • Microsoft Corporation
  • LinkedIn Corporation
  • Pinterest
  • Reddit Inc.
  • Snap Inc.
  • Tencent Holdings Limited
  • Tumblr Inc.
  • Twitter Inc.
  • Viber Media S.à r.l
Note: Product cover images may vary from those shown
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I. INTRODUCTION, METHODOLOGY & REPORT SCOPE

II. EXECUTIVE SUMMARY

1. MARKET OVERVIEW

‘Social Connectedness’ - A Vital Characteristic of Today’s Human Being

Recent Market Activity

Facts and Figures in a Nutshell

Soaring Mobile Device User Base Reflect High-Potential Opportunities

Proliferation of Smartphones: Cornerstone for Ongoing Market Expansion

Current and Future Analysis

Emerging Markets - Hotspots for Growth

Global Competitor Market Shares

Mobile Social Networking Competitor Market Share Scenario Worldwide (in %): 2020 & 2029

2. FOCUS ON SELECT PLAYERS

Facebook, Inc.

WhatsApp Inc.

Google Inc.

YouTube, LLC

LINE Corporation

Microsoft Corporation

LinkedIn Corporation

Pinterest

Reddit, Inc.

Snap, Inc.

Tencent Holdings Limited

Tumblr, Inc.

Twitter, Inc.

Viber Media S.à r.l

3. MARKET TRENDS & DRIVERS

Social Media Communication Inching towards Becoming More Visual-Centric

Social Media Companies Embrace Augmented Reality and Virtual Reality

First Global VR Social Network Enables Meeting Friends in Virtual Reality

Live Streaming Goes on Mainstream-Facebook Live

Social Media Networks Evolve into New Marketplace

Mobile Social Networking - An Effective Forum for Business Promotion

Social Media Altering the Dynamics of Communication in the Corporate World

Expanding Social Media User Base Brings in a Sea Change in Marketing Landscape

Widening Gap in Social Media Skills at Work

Social Media Advertising: A Major Beneficiary of the Transforming Mobile Social Networking Landscape

Cross-Platform Ad Campaigns Gain Edge over Single Platform Campaigns

Not-for-Profit Healthcare Systems Rely on Social Networking to Educate People

Newbies Fast Gaining Popularity

Chat bots Turning on a New Leaf

Mobile Social Networks - A Lucrative Monetization Opportunity for Operators

Analyzing Benefits and Risks Associated with Social Networking Provision for Operators

Benefits

Risks

Key Trends Driving Adoption of Social Media

Live Streaming

Growth of Video

Popularity of Stories

Easier Ways to Express Emotions

Improvements in Social Media Customer Service

Manufacturers Make Phones with Integrated Social Networking Buttons

Social Media Censorship Impedes Market Growth

Demographic Factors Offer Opportunities on Platter

Young People Drive Mobile Content Usage

Women Glued to Mobile Social Networking

Rapid Increase in Urban Households & Rising Living Standards

Increasing Base of Active Users Drive Opportunities for the Mobile Social Networking Market

Factors Catalyzing Social Networking to Go ‘Mobile’

Tremendous Improvement in the Speed of Mobile Internet

Superior Hardware and Processor

Optimization of Social Networks through Mobiles

Uptrend in Internet Usage Elevates Mobile Social Networking Prospects

4G Networks to Further Augment Mobile Devices’ Role in Market Growth

Faster Broadband Speeds Trigger Massive Volume Growth

Mobile Social Networking Also Driven by Tablet Usage Patterns

4. GLOBAL MARKET PERSPECTIVE

TABLE 1: Mobile Social Networking Global Market Estimates and Forecasts in Million Users by Region/Country: 2018-2025

TABLE 2: Mobile Social Networking Global Retrospective Market Scenario in Million Users by Region/Country: 2009-2017

TABLE 3: Mobile Social Networking Market Share Shift across Key Geographies Worldwide: 2009 VS 2019 VS 2025

III. MARKET ANALYSIS

GEOGRAPHIC MARKET ANALYSIS

UNITED STATES

Market Facts & Figures

TABLE 4: United States Mobile Social Networking Market Estimates and Projections in Million Users: 2018 to 2025

TABLE 5: Mobile Social Networking Market in the United States: A Historic Review in Million Users for 2009-2017

CANADA

TABLE 6: Canadian Mobile Social Networking Market Estimates and Forecasts in Million Users: 2018 to 2025

TABLE 7: Canadian Mobile Social Networking Historic Market Review in Million Users: 2009-2017

JAPAN

TABLE 8: Japanese Market for Mobile Social Networking: Annual Sales Estimates and Projections in Million Users for the Period 2018-2025

TABLE 9: Mobile Social Networking Market in Japan: Historic Sales Analysis in Million Users for the Period 2009-2017

CHINA

TABLE 10: Chinese Mobile Social Networking Market Growth Prospects in Million Users for the Period 2018-2025

TABLE 11: Mobile Social Networking Historic Market Analysis in China in Million Users: 2009-2017

EUROPE

Market Facts & Figures

TABLE 12: European Mobile Social Networking Market Demand Scenario in Million Users by Region/Country: 2018-2025

TABLE 13: Mobile Social Networking Market in Europe: A Historic Market Perspective in Million Users by Region/Country for the Period 2009-2017

TABLE 14: European Mobile Social Networking Market Share Shift by Region/Country: 2009 VS 2019 VS 2025

FRANCE

TABLE 15: Mobile Social Networking Market in France: Estimates and Projections in Million Users for the Period 2018-2025

TABLE 16: French Mobile Social Networking Historic Market Scenario in Million Users: 2009-2017

GERMANY

TABLE 17: Mobile Social Networking Market in Germany: Recent Past, Current and Future Analysis in Million Users for the Period 2018-2025

TABLE 18: German Mobile Social Networking Historic Market Analysis in Million Users: 2009-2017

ITALY

TABLE 19: Italian Mobile Social Networking Market Growth Prospects in Million Users for the Period 2018-2025

TABLE 20: Mobile Social Networking Historic Market Analysis in Italy in Million Users: 2009-2017

UNITED KINGDOM

TABLE 21: United Kingdom Market for Mobile Social Networking: Annual Sales Estimates and Projections in Million Users for the Period 2018-2025

TABLE 22: Mobile Social Networking Market in the United Kingdom: Historic Sales Analysis in Million Users for the Period 2009-2017

SPAIN

TABLE 23: Spanish Mobile Social Networking Market Estimates and Forecasts in Million Users: 2018 to 2025

TABLE 24: Spanish Mobile Social Networking Historic Market Review in Million Users: 2009-2017

RUSSIA

TABLE 25: Russian Mobile Social Networking Market Estimates and Projections in Million Users: 2018 to 2025

TABLE 26: Mobile Social Networking Market in Russia: A Historic Review in Million Users for 2009-2017

REST OF EUROPE

TABLE 27: Rest of Europe Mobile Social Networking Market Estimates and Forecasts in Million Users: 2018-2025

TABLE 28: Mobile Social Networking Market in Rest of Europe in Million Users: A Historic Review for the Period 2009-2017

ASIA-PACIFIC

TABLE 29: Asia-Pacific Mobile Social Networking Market Estimates and Forecasts in Million Users by Region/Country: 2018-2025

TABLE 30: Mobile Social Networking Market in Asia-Pacific: Historic Market Analysis in Million Users by Region/Country for the Period 2009-2017

TABLE 31: Asia-Pacific Mobile Social Networking Market Share Analysis by Region/Country: 2009 VS 2019 VS 2025

AUSTRALIA

TABLE 32: Mobile Social Networking Market in Australia: Recent Past, Current and Future Analysis in Million Users for the Period 2018-2025

TABLE 33: Australian Mobile Social Networking Historic Market Analysis in Million Users: 2009-2017

INDIA

TABLE 34: Indian Mobile Social Networking Market Estimates and Forecasts in Million Users: 2018 to 2025

TABLE 35: Indian Mobile Social Networking Historic Market Review in Million Users: 2009-2017

SOUTH KOREA

TABLE 36: Mobile Social Networking Market in South Korea: Recent Past, Current and Future Analysis in Million Users for the Period 2018-2025

TABLE 37: South Korean Mobile Social Networking Historic Market Analysis in Million Users: 2009-2017

REST OF ASIA-PACIFIC

TABLE 38: Rest of Asia-Pacific Market for Mobile Social Networking: Annual Sales Estimates and Projections in Million Users for the Period 2018-2025

TABLE 39: Mobile Social Networking Market in Rest of Asia-Pacific: Historic Sales Analysis in Million Users for the Period 2009-2017

LATIN AMERICA

TABLE 40: Latin American Mobile Social Networking Market Trends by Region/Country in Million Users: 2018-2025

TABLE 41: Mobile Social Networking Market in Latin America in Million Users by Region/Country: A Historic Perspective for the Period 2009-2017

TABLE 42: Latin American Mobile Social Networking Market Percentage Breakdown of Sales by Region/Country: 2009, 2019, and 2025

ARGENTINA

TABLE 43: Argentinean Mobile Social Networking Market Estimates and Forecasts in Million Users: 2018-2025

TABLE 44: Mobile Social Networking Market in Argentina in Million Users: A Historic Review for the Period 2009-2017

BRAZIL

TABLE 45: Mobile Social Networking Market in Brazil: Estimates and Projections in Million Users for the Period 2018-2025

TABLE 46: Brazilian Mobile Social Networking Historic Market Scenario in Million Users: 2009-2017

MEXICO

TABLE 47: Mobile Social Networking Market in Mexico: Recent Past, Current and Future Analysis in Million Users for the Period 2018-2025

TABLE 48: Mexican Mobile Social Networking Historic Market Analysis in Million Users: 2009-2017

REST OF LATIN AMERICA

TABLE 49: Rest of Latin America Mobile Social Networking Market Estimates and Projections in Million Users: 2018 to 2025

TABLE 50: Mobile Social Networking Market in Rest of Latin America: A Historic Review in Million Users for 2009-2017

MIDDLE EAST

TABLE 51: The Middle East Mobile Social Networking Market Estimates and Forecasts in Million Users by Region/Country: 2018-2025

TABLE 52: Mobile Social Networking Market in the Middle East by Region/Country in Million Users: 2009-2017

TABLE 53: The Middle East Mobile Social Networking Market Share Breakdown by Region/Country: 2009, 2019, and 2025

IRAN

TABLE 54: Iranian Market for Mobile Social Networking: Annual Sales Estimates and Projections in Million Users for the Period 2018-2025

TABLE 55: Mobile Social Networking Market in Iran: Historic Sales Analysis in Million Users for the Period 2009-2017

ISRAEL

TABLE 56: Israeli Mobile Social Networking Market Estimates and Forecasts in Million Users: 2018-2025

TABLE 57: Mobile Social Networking Market in Israel in Million Users: A Historic Review for the Period 2009-2017

SAUDI ARABIA

TABLE 58: Saudi Arabian Mobile Social Networking Market Growth Prospects in Million Users for the Period 2018-2025

TABLE 59: Mobile Social Networking Historic Market Analysis in Saudi Arabia in Million Users: 2009-2017

UNITED ARAB EMIRATES

TABLE 60: Mobile Social Networking Market in the United Arab Emirates: Recent Past, Current and Future Analysis in Million Users for the Period 2018-2025

TABLE 61: United Arab Emirates Mobile Social Networking Historic Market Analysis in Million Users: 2009-2017

REST OF MIDDLE EAST

TABLE 62: Mobile Social Networking Market in Rest of Middle East: Recent Past, Current and Future Analysis in Million Users for the Period 2018-2025

TABLE 63: Rest of Middle East Mobile Social Networking Historic Market Analysis in Million Users: 2009-2017

AFRICA

TABLE 64: African Mobile Social Networking Market Estimates and Projections in Million Users: 2018 to 2025

TABLE 65: Mobile Social Networking Market in Africa: A Historic Review in Million Users for 2009-2017

IV. COMPETITION

Total Companies Profiled: 45

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