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Home Care in the United Arab Emirates

  • ID: 2258437
  • Report
  • January 2022
  • Region: United Arab Emirates
  • 56 Pages
  • Euromonitor International
After seeing strong growth in 2020 due to the initial outbreak of COVID-19, which generated a surge in demand, home care experienced slower retail volume growth in 2021, although current value growth remained similar. Dishwashing saw particularly strong growth in 2020, as consumers stayed at home for work and education. In addition, for a significant period of time, dine-in foodservice was not available due to COVID-19 mandates during the pandemic.

The Home Care in United Arab Emirates market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

The publisher has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, the publisher has a unique capability to develop reliable information resources to help drive informed strategic planning.
Note: Product cover images may vary from those shown

HOME CARE IN THE UNITED ARAB EMIRATES
EXECUTIVE SUMMARY
  • Home care in 2021: The big picture
  • 2021 key trends
  • Competitive landscape
  • Retailing developments
  • What next for home care?
  • CHART 1 Home Care Value Sales Growth Scenarios: 2019-2026
  • CHART 2 Home Care Impact of Drivers on Value Sales: 2019-2026
MARKET INDICATORS
  • Table 1 Households 2016-2021
MARKET DATA
  • Table 2 Sales of Home Care by Category: Value 2016-2021
  • Table 3 Sales of Home Care by Category: % Value Growth 2016-2021
  • Table 4 NBO Company Shares of Home Care: % Value 2017-2021
  • Table 5 LBN Brand Shares of Home Care: % Value 2018-2021
  • Table 6 Penetration of Private Label in Home Care by Category: % Value 2016-2021
  • Table 7 Distribution of Home Care by Format: % Value 2016-2021
  • Table 8 Distribution of Home Care by Format and Category: % Value 2021
  • Table 9 Forecast Sales of Home Care by Category: Value 2021-2026
  • Table 10 Forecast Sales of Home Care by Category: % Value Growth 2021-2026
  • APPENDIX
SOURCES
  • Summary 1 Research Sources
LAUNDRY CARE IN THE UNITED ARAB EMIRATESKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Laundry care continues its growth amidst the spread of new COVID-19 variants
  • Rising awareness increases demand for concentrated detergents
  • Promotions and bundle offers continue
PROSPECTS AND OPPORTUNITIES
  • Concentrated detergents set to continue to grow
  • Leading brands set to launch new products
  • Leading brands likely to lead innovation
CATEGORY INDICATORS
  • Table 11 Household Possession of Washing Machines 2016-2021
CATEGORY DATA
  • Table 12 Sales of Laundry Care by Category: Value 2016-2021
  • Table 13 Sales of Laundry Care by Category: % Value Growth 2016-2021
  • Table 14 Sales of Laundry Aids by Category: Value 2016-2021
  • Table 15 Sales of Laundry Aids by Category: % Value Growth 2016-2021
  • Table 16 Sales of Laundry Detergents by Category: Value 2016-2021
  • Table 17 Sales of Laundry Detergents by Category: % Value Growth 2016-2021
  • Table 18 NBO Company Shares of Laundry Care: % Value 2017-2021
  • Table 19 LBN Brand Shares of Laundry Care: % Value 2018-2021
  • Table 20 NBO Company Shares of Laundry Aids: % Value 2017-2021
  • Table 21 LBN Brand Shares of Laundry Aids: % Value 2018-2021
  • Table 22 NBO Company Shares of Laundry Detergents: % Value 2017-2021
  • Table 23 LBN Brand Shares of Laundry Detergents: % Value 2018-2021
  • Table 24 Forecast Sales of Laundry Care by Category: Value 2021-2026
  • Table 25 Forecast Sales of Laundry Care by Category: % Value Growth 2021-2026
DISHWASHING IN THE UNITED ARAB EMIRATESKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Hand dishwashing continues to dominate dishwashing
  • Automatic dishwashing maintains solid growth
  • International brand dominates automatic dishwashing
PROSPECTS AND OPPORTUNITIES
  • Automatic dishwashing has potential for growth
  • Share of private label and local brands set to increase
  • Discounts and bulk offers set to continue
CATEGORY INDICATORS
  • Table 26 Household Possession of Dishwashers 2015-2020
CATEGORY DATA
  • Table 27 Sales of Dishwashing by Category: Value 2016-2021
  • Table 28 Sales of Dishwashing by Category: % Value Growth 2016-2021
  • Table 29 NBO Company Shares of Dishwashing: % Value 2017-2021
  • Table 30 LBN Brand Shares of Dishwashing: % Value 2018-2021
  • Table 31 Forecast Sales of Dishwashing by Category: Value 2021-2026
  • Table 32 Forecast Sales of Dishwashing by Category: % Value Growth 2021-2026
SURFACE CARE IN THE UNITED ARAB EMIRATESKEY DATA FINDINGS
2021 DEVELOPMENTS
  • New variants of COVID-19 maintain solid growth for surface care
  • Multipurpose products remain popular, although a shift to task-specific products seen
  • Products claim the ability to kill the COVID-19 virus
PROSPECTS AND OPPORTUNITIES
  • New product development set to continue to maintain consumer loyalty
  • Discounts and promotions likely to be used to maintain consumers’ interest
  • Local players set to increase their presence
CATEGORY DATA
  • Table 33 Sales of Surface Care by Category: Value 2016-2021
  • Table 34 Sales of Surface Care by Category: % Value Growth 2016-2021
  • Table 35 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2016-2021
  • Table 36 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2016-2021
  • Table 37 NBO Company Shares of Surface Care: % Value 2017-2021
  • Table 38 LBN Brand Shares of Surface Care: % Value 2018-2021
  • Table 39 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2017-2021
  • Table 40 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2018-2021
  • Table 41 Forecast Sales of Surface Care by Category: Value 2021-2026
  • Table 42 Forecast Sales of Surface Care by Category: % Value Growth 2021-2026
BLEACH IN THE UNITED ARAB EMIRATESKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Growth slows as consumers choose less aggressive products, but sales remain high
  • Consumers trade up due to availability of scented variants
  • Variety of pack types and prices appeals to a wide consumer group
PROSPECTS AND OPPORTUNITIES
  • Slowing growth due to negative environmental impact
  • Offers and more convenient formats expected to attract consumers
  • Several factors expected to hamper growth
CATEGORY DATA
  • Table 43 Sales of Bleach: Value 2016-2021
  • Table 44 Sales of Bleach: % Value Growth 2016-2021
  • Table 45 NBO Company Shares of Bleach: % Value 2017-2021
  • Table 46 LBN Brand Shares of Bleach: % Value 2018-2021
  • Table 47 Forecast Sales of Bleach: Value 2021-2026
  • Table 48 Forecast Sales of Bleach: % Value Growth 2021-2026
TOILET CARE IN THE UNITED ARAB EMIRATESKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Toilet liquids/foam leads sales due to ease of use
  • Brands perform well in rim blocks due to product quality and fragrances
  • Price stability despite the launch of promotional packs
PROSPECTS AND OPPORTUNITIES
  • Promotions in rim blocks set to limit price growth
  • International brands will use marketing and promotion to maintain their dominance
  • Constant product development set to drive growth, especially in toilet liquids/foam
CATEGORY DATA
  • Table 49 Sales of Toilet Care by Category: Value 2016-2021
  • Table 50 Sales of Toilet Care by Category: % Value Growth 2016-2021
  • Table 51 NBO Company Shares of Toilet Care: % Value 2017-2021
  • Table 52 LBN Brand Shares of Toilet Care: % Value 2018-2021
  • Table 53 Forecast Sales of Toilet Care by Category: Value 2021-2026
  • Table 54 Forecast Sales of Toilet Care by Category: % Value Growth 2021-2026
POLISHES IN THE UNITED ARAB EMIRATESKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Rebound in sales as lives return to some degree of normality
  • Floor polish suffers from new flooring materials and alternative home care products
  • Promotions and price discounts limit unit price growth
PROSPECTS AND OPPORTUNITIES
  • Shoe polish set to maintain growth as consumers favour well-maintained footwear
  • Consumers will be disheartened by the lack of innovation
  • New introductions expected in floor cleaners to fend off the competition
CATEGORY DATA
  • Table 55 Sales of Polishes by Category: Value 2016-2021
  • Table 56 Sales of Polishes by Category: % Value Growth 2016-2021
  • Table 57 NBO Company Shares of Polishes: % Value 2017-2021
  • Table 58 LBN Brand Shares of Polishes: % Value 2018-2021
  • Table 59 Forecast Sales of Polishes by Category: Value 2021-2026
  • Table 60 Forecast Sales of Polishes by Category: % Value Growth 2021-2026
HOME INSECTICIDES IN THE UNITED ARAB EMIRATESKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Urbanisation and hot weather contribute to continued demand
  • Wider product variety and price promotions help maintain growth
  • Consumers still favour the simplicity of spray/aerosol insecticides
PROSPECTS AND OPPORTUNITIES
  • Spray/aerosol insecticides will continue to drive growth
  • Local brands and private label set to increase their presence and sales
  • Launch of more natural products set to offer growth potential
CATEGORY DATA
  • Table 61 Sales of Home Insecticides by Category: Value 2016-2021
  • Table 62 Sales of Home Insecticides by Category: % Value Growth 2016-2021
  • Table 63 Sales of Spray/Aerosol Insecticides by Type: % Value 2016-2021
  • Table 64 NBO Company Shares of Home Insecticides: % Value 2017-2021
  • Table 65 LBN Brand Shares of Home Insecticides: % Value 2018-2021
  • Table 66 Forecast Sales of Home Insecticides by Category: Value 2021-2026
  • Table 67 Forecast Sales of Home Insecticides by Category: % Value Growth 2021-2026
AIR CARE IN THE UNITED ARAB EMIRATESKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Rebound in sales in 2021 as store-based retailers reopen
  • New launches that offer COVID-19 protection
  • Spray/aerosol air fresheners remains most popular and sees the highest growth
PROSPECTS AND OPPORTUNITIES
  • E-commerce will offer opportunities for growth
  • Scents, ingredients and features will be used to attract consumers
  • Competition from alternative products expected
CATEGORY DATA
  • Table 68 Sales of Air Care by Category: Value 2016-2021
  • Table 69 Sales of Air Care by Category: % Value Growth 2016-2021
  • Table 70 Sales of Air Care by Fragrance: Value Ranking 2019-2021
  • Table 71 NBO Company Shares of Air Care: % Value 2017-2021
  • Table 72 LBN Brand Shares of Air Care: % Value 2018-2021
  • Table 73 Forecast Sales of Air Care by Category: Value 2021-2026
  • Table 74 Forecast Sales of Air Care by Category: % Value Growth 2021-2026
Note: Product cover images may vary from those shown