Home Care in the United Arab Emirates

  • ID: 2258437
  • Report
  • Region: United Arab Emirates
  • 50 pages
  • Euromonitor International
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As the United Arab Emirates faces tough economic challenges, consumer behaviour and spending in the country continue to change. Many industries are being negatively affected and home care is no different. Products such as air care, polishes, and home insecticides are not considered as necessities, and consumers have begun to compromise heavily on these types of products in an attempt to save money and re-balance their budgets. On the other hand, other categories such as laundry care, surface car...
The publisher's Home Care in United Arab Emirates market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage:
Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Home Care In The United Arab Emirates

March 2018

Executive Summary
Tough Economic Challenges In The Country Negatively Affect Home Care
Promotions Often Replace Effective Marketing
While Private Label Continues To Grow, Innovation Begins To Pay Back
New Product Development Focuses On Packaging And Technology
It Is Time For A More Rapid Pace In Innovation
Market Indicators
Table 1 Households 2012-2017
Market Data
Table 2 Sales Of Home Care By Category: Value 2012-2017
Table 3 Sales Of Home Care By Category: % Value Growth 2012-2017
Table 4 Nbo Company Shares Of Home Care: % Value 2013-2017
Table 5 Lbn Brand Shares Of Home Care: % Value 2014-2017
Table 6 Penetration Of Private Label In Home Care By Category: % Value 2012-2017
Table 7 Distribution Of Home Care By Format: % Value 2012-2017
Table 8 Distribution Of Home Care By Format And Category: % Value 2017
Table 9 Forecast Sales Of Home Care By Category: Value 2017-2022
Table 10 Forecast Sales Of Home Care By Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources
Headlines

Prospects

Air Care To Gradually Recover Over The Forecast Period
Promotions Drive Retail Volume Growth
Car Air Fresheners And Other Air Care To Continue To Lose Share

Competitive Landscape

Reckitt Benckiser Leads Air Care
Premium Brands Face Some Challenges While Private Label Gains Ground
Increasing Consumer Awareness Of Usage Behaviour Might Be A Winning Strategy
Category Data
Table 11 Sales Of Air Care By Category: Value 2012-2017
Table 12 Sales Of Air Care By Category: % Value Growth 2012-2017
Table 13 Sales Of Electric Air Fresheners By Battery Operated Vs Plug-In: % Value 2012-2017
Table 14 Sales Of Air Care By Fragrance: Value Ranking 2012-2017
Table 15 Nbo Company Shares Of Air Care: % Value 2013-2017
Table 16 Lbn Brand Shares Of Air Care: % Value 2014-2017
Table 17 Forecast Sales Of Air Care By Category: Value 2017-2022
Table 18 Forecast Sales Of Air Care By Category: % Value Growth 2017-2022
Headlines

Prospects

Innovations Extend The Lifecycle Of Bleach
Value Packs With Pet-Like Packaging Gain Shelf Space
Promotions Drive Growth

Competitive Landscape

Clorox Is A Lone Superstar
Private Label In The Picture
New Products Focus On Formulas And Technology
Category Data
Table 19 Sales Of Bleach: Value 2012-2017
Table 20 Sales Of Bleach: % Value Growth 2012-2017
Table 21 Nbo Company Shares Of Bleach: % Value 2013-2017
Table 22 Lbn Brand Shares Of Bleach: % Value 2014-2017
Table 23 Forecast Sales Of Bleach: Value 2017-2022
Table 24 Forecast Sales Of Bleach: % Value Growth 2017-2022
Headlines

Prospects

Hand Dishwashing Drives Growth
Automatic Dishwashing Struggles To Maintain Its Strong Momentum
The Future Is Bright For Automatic Dishwashing

Competitive Landscape

Fairy Leads Dishwashing
Value Packs Drive Growth For Leading Brands
Private Label On The Rise
Category Indicators
Table 25 Household Possession Of Dishwashers 2012-2017
Category Data
Table 26 Sales Of Dishwashing By Category: Value 2012-2017
Table 27 Sales Of Dishwashing By Category: % Value Growth 2012-2017
Table 28 Nbo Company Shares Of Dishwashing: % Value 2013-2017
Table 29 Lbn Brand Shares Of Dishwashing: % Value 2014-2017
Table 30 Forecast Sales Of Dishwashing By Category: Value 2017-2022
Table 31 Forecast Sales Of Dishwashing By Category: % Value Growth 2017-2022
Headlines

Prospects

Health And Hygiene Awareness Drives Changes
Low Growth In 2017 Set To Recover
Spray/Aerosol Insecticides Back On Track

Competitive Landscape

International Brands Lead
Promotions By Leading Players Drive Competition
Increased Awareness Of Health And Hygiene Expected
Category Data
Table 32 Sales Of Home Insecticides By Category: Value 2012-2017
Table 33 Sales Of Home Insecticides By Category: % Value Growth 2012-2017
Table 34 Sales Of Spray/Aerosol Insecticides By Type: % Value 2012-2017
Table 35 Nbo Company Shares Of Home Insecticides: % Value 2013-2017
Table 36 Lbn Brand Shares Of Home Insecticides: % Value 2014-2017
Table 37 Forecast Sales Of Home Insecticides By Category: Value 2017-2022
Table 38 Forecast Sales Of Home Insecticides By Category: % Value Growth 2017-2022
Headlines

Prospects

Promotions Drive Volume Growth
New Products And Packaging Innovations Drive Demand
Laundry Care Faces The Risk Of Polarisation

Competitive Landscape

Private Label Achieves Noteworthy Growth
Leading Brands Bet On Packaging Innovation And Product Varieties
Greater Shelf Space Does Not Always Lead To Stronger Performance
Category Indicators
Table 39 Household Possession Of Washing Machines 2012-2017
Category Data
Table 40 Sales Of Laundry Care By Category: Value 2012-2017
Table 41 Sales Of Laundry Care By Category: % Value Growth 2012-2017
Table 42 Sales Of Laundry Aids By Category: Value 2012-2017
Table 43 Sales Of Laundry Aids By Category: % Value Growth 2012-2017
Table 44 Sales Of Laundry Detergents By Category: Value 2012-2017
Table 45 Sales Of Laundry Detergents By Category: % Value Growth 2012-2017
Table 46 Nbo Company Shares Of Laundry Care: % Value 2013-2017
Table 47 Lbn Brand Shares Of Laundry Care: % Value 2014-2017
Table 48 Nbo Company Shares Of Laundry Aids: % Value 2013-2017
Table 49 Lbn Brand Shares Of Laundry Aids: % Value 2014-2017
Table 50 Nbo Company Shares Of Laundry Detergents: % Value 2013-2017
Table 51 Lbn Brand Shares Of Laundry Detergents: % Value 2014-2017
Table 52 Forecast Sales Of Laundry Care By Category: Value 2017-2022
Table 53 Forecast Sales Of Laundry Care By Category: % Value Growth 2017-2022
Headlines

Prospects

Population Growth Maintains Demand
Opportunity For More Efficient Retail Marketing
Furniture Polish Has The Largest Retail Volume Sales

Competitive Landscape

Zetra Remains The Leader
Saudi Johnson In Second Place
Private Label Gains Ground
Category Data
Table 54 Sales Of Polishes By Category: Value 2012-2017
Table 55 Sales Of Polishes By Category: % Value Growth 2012-2017
Table 56 Nbo Company Shares Of Polishes: % Value 2013-2017
Table 57 Lbn Brand Shares Of Polishes: % Value 2014-2017
Table 58 Forecast Sales Of Polishes By Category: Value 2017-2022
Table 59 Forecast Sales Of Polishes By Category: % Value Growth 2017-2022
Headlines

Prospects

Sophisticated Products Suffer
Specialisation And Multi-Purpose Products Save The Year For Surface Care
Promotions Drive Strong Volume Growth

Competitive Landscape

Private Label Gains Ground In Surface Care
The Leader Continues Its Strong Performance
Promotions Have A Very Strong Hand In The Development Of The

Competitive Landscape

Category Data
Table 60 Sales Of Surface Care By Category: Value 2012-2017
Table 61 Sales Of Surface Care By Category: % Value Growth 2012-2017
Table 62 Sales Of Home Care Wipes And Floor Cleaning Systems By Category: Value 2012-2017
Table 63 Sales Of Home Care Wipes And Floor Cleaning Systems By Category: % Value Growth 2012-2017
Table 64 Nbo Company Shares Of Surface Care: % Value 2013-2017
Table 65 Lbn Brand Shares Of Surface Care: % Value 2014-2017
Table 66 Nbo Company Shares Of Home Care Wipes And Floor Cleaning Systems: % Value 2013-2017
Table 67 Lbn Brand Shares Of Home Care Wipes And Floor Cleaning Systems: % Value 2014-2017
Table 68 Forecast Sales Of Surface Care By Category: Value 2017-2022
Table 69 Forecast Sales Of Surface Care By Category: % Value Growth 2017-2022
Headlines

Prospects

Toilet Care Leads Retail Value Growth In Home Care
Specialisation To Benefit The Category
Promotions Are The Elephant In The Room

Competitive Landscape

Reckitt Benckiser Leads The Way
Innovations In Fragrances And Packaging Drives Competition
Multinationals Characterise Toilet Care
Category Data
Table 70 Sales Of Toilet Care By Category: Value 2012-2017
Table 71 Sales Of Toilet Care By Category: % Value Growth 2012-2017
Table 72 Nbo Company Shares Of Toilet Care: % Value 2013-2017
Table 73 Lbn Brand Shares Of Toilet Care: % Value 2014-2017
Table 74 Forecast Sales Of Toilet Care By Category: Value 2017-2022
Table 75 Forecast Sales Of Toilet Care By Category: % Value Growth 2017-2022
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