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Home Care in the United Arab Emirates

  • ID: 2258437
  • Report
  • February 2020
  • Region: United Arab Emirates
  • 4 pages
  • Euromonitor International
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In 2019, home care continued to grow in volume and value terms, with consumers’ purchasing behaviour and spending enhanced by rising awareness of different product offers. Home care categories such as laundry care, dishwashing and surface care are considered necessities. Manufacturers and retailers continued to run major promotional campaigns, with local consumers becoming accustomed to discounts, as they help their budgets and save them money.

The Home Care in United Arab Emirates market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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  • Home Care In The United Arab Emirates
  • February 2020
List Of Contents And Tables
  • Executive Summary
  • Home Care Performs Well During The Review Period
  • Post Vat Market And Consumer Behaviour In 2019
  • Private Label Preference Continues To Grow
  • New Product Development Concentrates Largely On New Formulations And Packaging
  • Innovation In The Product Offering To Shape The Future Home Care Performance
  • Market Indicators
  • Table 1 Households 2014-2019
  • Market Data
  • Table 2 Sales Of Home Care By Category: Value 2014-2019
  • Table 3 Sales Of Home Care By Category: % Value Growth 2014-2019
  • Table 4 Nbo Company Shares Of Home Care: % Value 2015-2019
  • Table 5 Lbn Brand Shares Of Home Care: % Value 2016-2019
  • Table 6 Penetration Of Private Label In Home Care By Category: % Value 2014-2019
  • Table 7 Distribution Of Home Care By Format: % Value 2014-2019
  • Table 8 Distribution Of Home Care By Format And Category: % Value 2019
  • Table 9 Forecast Sales Of Home Care By Category: Value 2019-2024
  • Table 10 Forecast Sales Of Home Care By Category: % Value Growth 2019-2024
  • Sources
  • Summary 1 Research Sources
  • Headlines
  • Prospects
  • Promotions Within Laundry Care Continue To Drive Growth
  • Concentrated Liquid Detergents To Grow
  • Laundry Care Faces Risk Of Polarisation
  • Competitive Landscape
  • Procter & Gamble Gulf Fze Continues To Lead Laundry Care
  • Brand Owners Invest In Packaging
  • Green Products Gaining More Shelf Space
  • Category Indicators
  • Table 11 Household Possession Of Washing Machines 2014-2019
  • Category Data
  • Table 12 Sales Of Laundry Care By Category: Value 2014-2019
  • Table 13 Sales Of Laundry Care By Category: % Value Growth 2014-2019
  • Table 14 Sales Of Laundry Aids By Category: Value 2014-2019
  • Table 15 Sales Of Laundry Aids By Category: % Value Growth 2014-2019
  • Table 16 Sales Of Laundry Detergents By Category: Value 2014-2019
  • Table 17 Sales Of Laundry Detergents By Category: % Value Growth 2014-2019
  • Table 18 Nbo Company Shares Of Laundry Care: % Value 2015-2019
  • Table 19 Lbn Brand Shares Of Laundry Care: % Value 2016-2019
  • Table 20 Nbo Company Shares Of Laundry Aids: % Value 2015-2019
  • Table 21 Lbn Brand Shares Of Laundry Aids: % Value 2016-2019
  • Table 22 Nbo Company Shares Of Laundry Detergents: % Value 2015-2019
  • Table 23 Lbn Brand Shares Of Laundry Detergents: % Value 2016-2019
  • Table 24 Forecast Sales Of Laundry Care By Category: Value 2019-2024
  • Table 25 Forecast Sales Of Laundry Care By Category: % Value Growth 2019-2024
  • Headlines
  • Prospects
  • Hand Dishwashing Continues To Drive Dishwashing
  • Automatic Dishwashing Continues To Struggle
  • With Expo 2020 On The Horizon The Future For Automatic Dishwashing Appears Positive
  • Competitive Landscape
  • Procter & Gamble’s Fairy Remains The Leading Brand In Dishwashing
  • Private Label Continues To Grow
  • Hypermarkets Remains By Far The Biggest Distribution Channel
  • Category Indicators
  • Table 26 Household Possession Of Dishwashers 2014-2019
  • Category Data
  • Table 27 Sales Of Dishwashing By Category: Value 2014-2019
  • Table 28 Sales Of Dishwashing By Category: % Value Growth 2014-2019
  • Table 29 Nbo Company Shares Of Dishwashing: % Value 2015-2019
  • Table 30 Lbn Brand Shares Of Dishwashing: % Value 2016-2019
  • Table 31 Forecast Sales Of Dishwashing By Category: Value 2019-2024
  • Table 32 Forecast Sales Of Dishwashing By Category: % Value Growth 2019-2024
  • Headlines
  • Prospects
  • Surface Care Continues To Grow
  • Multipurpose Cleaners Continue To Perform Strongly
  • Promotions Continue To Drive Volume Growth
  • Competitive Landscape
  • Private Label Continues To Expand In Surface Care
  • Reckitt Benckiser Arabia Continues To Lead Surface Care
  • Hypermarkets Leads Distribution
  • Category Data
  • Table 33 Sales Of Surface Care By Category: Value 2014-2019
  • Table 34 Sales Of Surface Care By Category: % Value Growth 2014-2019
  • Table 35 Sales Of Home Care Wipes And Floor Cleaning Systems By Category: Value 2014-2019
  • Table 36 Sales Of Home Care Wipes And Floor Cleaning Systems By Category: % Value Growth 2014-2019
  • Table 37 Nbo Company Shares Of Surface Care: % Value 2015-2019
  • Table 38 Lbn Brand Shares Of Surface Care: % Value 2016-2019
  • Table 39 Nbo Company Shares Of Home Care Wipes And Floor Cleaning Systems: % Value 2015-2019
  • Table 40 Lbn Brand Shares Of Home Care Wipes And Floor Cleaning Systems: % Value 2016-2019
  • Table 41 Forecast Sales Of Surface Care By Category: Value 2019-2024
  • Table 42 Forecast Sales Of Surface Care By Category: % Value Growth 2019-2024
  • Headlines
  • Prospects
  • Bleach Sales Expected To Stagnate Over The Forecast Period As A Whole
  • Innovation In Packaging Is Expected To Drive Consumer Interest
  • Promotions Are Expected To Drive Growth
  • Competitive Landscape
  • Clorox Still The Dominant Brand
  • Private Label To Grow Significantly
  • New Products Focus On Formulations And Technology
  • Category Data
  • Table 43 Sales Of Bleach: Value 2014-2019
  • Table 44 Sales Of Bleach: % Value Growth 2014-2019
  • Table 45 Nbo Company Shares Of Bleach: % Value 2015-2019
  • Table 46 Lbn Brand Shares Of Bleach: % Value 2016-2019
  • Table 47 Forecast Sales Of Bleach: Value 2019-2024
  • Table 48 Forecast Sales Of Bleach: % Value Growth 2019-2024
  • Headlines
  • Prospects
  • Toilet Care Continues To Perform Well
  • Specialist Products To Benefit Toilet Care
  • Promotions Play A Significant Role In Toilet Care Growth
  • Competitive Landscape
  • Reckitt Benckiser Maintains Its Leadership
  • International Brands Lead In Toilet Care
  • Innovations In Fragrances And Packaging To Drive Competition
  • Category Data
  • Table 49 Sales Of Toilet Care By Category: Value 2014-2019
  • Table 50 Sales Of Toilet Care By Category: % Value Growth 2014-2019
  • Table 51 Nbo Company Shares Of Toilet Care: % Value 2015-2019
  • Table 52 Lbn Brand Shares Of Toilet Care: % Value 2016-2019
  • Table 53 Forecast Sales Of Toilet Care By Category: Value 2019-2024
  • Table 54 Forecast Sales Of Toilet Care By Category: % Value Growth 2019-2024
  • Headlines
  • Prospects
  • Polish Products Continue To Remain In Demand
  • Room For Promotion In Polishes Over The Forecast Period
  • Furniture Polish To Continue Growing Over The Forecast Period
  • Competitive Landscape
  • Zetra Retains The Polishes Leadership With Its Well-Known Kiwi Brand
  • Sc Johnson Co Ltd Is In Second Place With Its Pledge Brand
  • Private Label Expected To Grow
  • Category Data
  • Table 55 Sales Of Polishes By Category: Value 2014-2019
  • Table 56 Sales Of Polishes By Category: % Value Growth 2014-2019
  • Table 57 Nbo Company Shares Of Polishes: % Value 2015-2019
  • Table 58 Lbn Brand Shares Of Polishes: % Value 2016-2019
  • Table 59 Forecast Sales Of Polishes By Category: Value 2019-2024
  • Table 60 Forecast Sales Of Polishes By Category: % Value Growth 2019-2024
  • Headlines
  • Prospects
  • Air Care To Continue Recovering Over The Forecast Period
  • Promotions Continue To Drive Retail Volume Growth
  • Car Air Fresheners And Other Air Care Continue To Decline
  • Competitive Landscape
  • Reckitt Benckiser Maintains Its Lead In Air Care
  • Growing Private Label Share
  • Manufacturers Continue To Invest In Consumer Awareness
  • Category Data
  • Table 61 Sales Of Air Care By Category: Value 2014-2019
  • Table 62 Sales Of Air Care By Category: % Value Growth 2014-2019
  • Table 63 Sales Of Air Care By Fragrance: Value Ranking 2018-2019
  • Table 64 Nbo Company Shares Of Air Care: % Value 2015-2019
  • Table 65 Lbn Brand Shares Of Air Care: % Value 2016-2019
  • Table 66 Forecast Sales Of Air Care By Category: Value 2019-2024
  • Table 67 Forecast Sales Of Air Care By Category: % Value Growth 2019-2024
  • Headlines
  • Prospects
  • Consumer Awareness Continues To Drive Growth In Home Insecticides
  • Continued Growth Expected For Home Insecticides
  • Spray/Aerosol Insecticides Remains The Most Popular Format
  • Competitive Landscape
  • International Brands Continue To Lead Home Insecticides
  • Promotions By Brands Help Drive Growth
  • Increasing Consumer Awareness Of Health And Hygiene
  • Category Data
  • Table 68 Sales Of Home Insecticides By Category: Value 2014-2019
  • Table 69 Sales Of Home Insecticides By Category: % Value Growth 2014-2019
  • Table 70 Sales Of Spray/Aerosol Insecticides By Type: % Value 2014-2019
  • Table 71 Nbo Company Shares Of Home Insecticides: % Value 2015-2019
  • Table 72 Lbn Brand Shares Of Home Insecticides: % Value 2016-2019
  • Table 73 Forecast Sales Of Home Insecticides By Category: Value 2019-2024
  • Table 74 Forecast Sales Of Home Insecticides By Category: % Value Growth 2019-2024
Note: Product cover images may vary from those shown
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