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Home Care in the United Arab Emirates

  • ID: 2258437
  • Report
  • Region: United Arab Emirates
  • 49 pages
  • Euromonitor International
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In 2018, home care witnessed a marginal recovery in retail volume terms, with consumers’ purchasing behaviour and spending enhanced by rising awareness of different product offers. Home care such as laundry care, dishwashing, and surface care are considered necessities. Manufacturers and retailers ran heavy promotional campaigns with local consumers becoming accustomed to discounts as it fits their budgets and saves them money.

The Home Care in United Arab Emirates market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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HOME CARE IN THE UNITED ARAB EMIRATES

List of Contents and Tables
Executive Summary
Home Care Marginally Recovers
Introduction of Vat and Consumer Behaviour
Private Label Preference Grows
New Product Development Relies on Packaging
Innovation To Shape Home Care
Market Indicators
Table 1 Households 2013-2018
Market Data
Table 2 Sales of Home Care by Category: Value 2013-2018
Table 3 Sales of Home Care by Category: % Value Growth 2013-2018
Table 4 NBO Company Shares of Home Care: % Value 2014-2018
Table 5 LBN Brand Shares of Home Care: % Value 2015-2018
Table 6 Distribution of Home Care by Format: % Value 2013-2018
Table 7 Distribution of Home Care by Format and Category: % Value 2018
Table 8 Forecast Sales of Home Care by Category: Value 2018-2023
Table 9 Forecast Sales of Home Care by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Headlines
Prospects
Air Care Recovers
Promotions Will Drive Retail Volume Growth
Car Air Fresheners and Other Air Care Continue To Lose Share
Competitive Landscape
Reckitt Benckiser Continues To Lead Air Care
Private Label Gains Ground
Manufacturers Invest in Consumer Awareness
Category Data
Table 10 Sales of Air Care by Category: Value 2013-2018
Table 11 Sales of Air Care by Category: % Value Growth 2013-2018
Table 12 Sales of Air Care by Fragrance: Value Ranking 2013-2018
Table 13 NBO Company Shares of Air Care: % Value 2014-2018
Table 14 LBN Brand Shares of Air Care: % Value 2015-2018
Table 15 Forecast Sales of Air Care by Category: Value 2018-2023
Table 16 Forecast Sales of Air Care by Category: % Value Growth 2018-2023
Headlines
Prospects
Bleach To Remain Stagnant
Innovation in Packaging Will Drive Consumer Interest
Promotions Drive Growth
Competitive Landscape
Clorox Remains Dominant Brand
Private Label Remains Significant
New Products Focus on Formulations and Technology
Category Data
Table 17 Sales of Bleach: Value 2013-2018
Table 18 Sales of Bleach: % Value Growth 2013-2018
Table 19 NBO Company Shares of Bleach: % Value 2014-2018
Table 20 LBN Brand Shares of Bleach: % Value 2015-2018
Table 21 Forecast Sales of Bleach: Value 2018-2023
Table 22 Forecast Sales of Bleach: % Value Growth 2018-2023
Headlines
Prospects
Hand Dishwashing Drives Dishwashing Growth
Automatic Dishwashing Continues To Struggle in 2018
Future Is Positive for Automatic Dishwashing
Competitive Landscape
Fairy Continues To Lead Dishwashing
Private Label Continues To Make Gains
Hypermarkets Continues To Lead Distribution
Category Indicators
Table 23 Household Possession of Dishwashers 2013-2018
Category Data
Table 24 Sales of Dishwashing by Category: Value 2013-2018
Table 25 Sales of Dishwashing by Category: % Value Growth 2013-2018
Table 26 NBO Company Shares of Dishwashing: % Value 2014-2018
Table 27 LBN Brand Shares of Dishwashing: % Value 2015-2018
Table 28 Forecast Sales of Dishwashing by Category: Value 2018-2023
Table 29 Forecast Sales of Dishwashing by Category: % Value Growth 2018-2023
Headlines
Consumer Awareness To Drive Growth for Home Insecticides
Home Insecticides Recovers
Spray/aerosol Insecticides Remains Most Popular Format
Competitive Landscape
International Brands Lead Home Insecticides
Promotions by Brands Drive Growth
Increased Awareness of Health and Hygiene Expected
Category Data
Table 30 Sales of Home Insecticides by Category: Value 2013-2018
Table 31 Sales of Home Insecticides by Category: % Value Growth 2013-2018
Table 32 Sales of Spray/Aerosol Insecticides by Type: % Value 2013-2018
Table 33 NBO Company Shares of Home Insecticides: % Value 2014-2018
Table 34 LBN Brand Shares of Home Insecticides: % Value 2015-2018
Table 35 Forecast Sales of Home Insecticides by Category: Value 2018-2023
Table 36 Forecast Sales of Home Insecticides by Category: % Value Growth 2018-2023
Headlines
Prospects
Promotions To Continue Driving Value and Volume Growth
Concentrated Liquid Detergents To Grow by Fastest Rate
Laundry Care Faces Risk of Polarisation
Competitive Landscape
Procter & Gamble Gulf Fze Leads Laundry Care
Packaging Innovation and New Product Development
Shelf Space in Contrast To Performance
Category Indicators
Table 37 Household Possession of Washing Machines 2013-2018
Category Data
Table 38 Sales of Laundry Care by Category: Value 2013-2018
Table 39 Sales of Laundry Care by Category: % Value Growth 2013-2018
Table 40 Sales of Laundry Aids by Category: Value 2013-2018
Table 41 Sales of Laundry Aids by Category: % Value Growth 2013-2018
Table 42 Sales of Laundry Detergents by Category: Value 2013-2018
Table 43 Sales of Laundry Detergents by Category: % Value Growth 2013-2018
Table 44 NBO Company Shares of Laundry Care: % Value 2014-2018
Table 45 LBN Brand Shares of Laundry Care: % Value 2015-2018
Table 46 NBO Company Shares of Laundry Aids: % Value 2014-2018
Table 47 LBN Brand Shares of Laundry Aids: % Value 2015-2018
Table 48 NBO Company Shares of Laundry Detergents: % Value 2014-2018
Table 49 LBN Brand Shares of Laundry Detergents: % Value 2015-2018
Table 50 Forecast Sales of Laundry Care by Category: Value 2018-2023
Table 51 Forecast Sales of Laundry Care by Category: % Value Growth 2018-2023
Headlines
Prospects
Polishes Remains in Demand
Room for Promotion Within Polishes
Furniture Polish To Grow Over the Forecast Period
Competitive Landscape
Zetra Retains Leadership
SC Johnson Co Ltd Remains Highly Regarded
Private Label Gains Ground
Category Data
Table 52 Sales of Polishes by Category: Value 2013-2018
Table 53 Sales of Polishes by Category: % Value Growth 2013-2018
Table 54 NBO Company Shares of Polishes: % Value 2014-2018
Table 55 LBN Brand Shares of Polishes: % Value 2015-2018
Table 56 Forecast Sales of Polishes by Category: Value 2018-2023
Table 57 Forecast Sales of Polishes by Category: % Value Growth 2018-2023
Headlines
Prospects
Surface Care Recovers
Multi-purpose Cleaners Gains Preference
Promotions To Continue Driving Strong Volume Growth
Competitive Landscape
Private Label To Expand Within Surface Care
Reckitt Benckiser Arabia Leads Surface Care
Hypermarkets Continues To Lead Distribution
Category Data
Table 58 Sales of Surface Care by Category: Value 2013-2018
Table 59 Sales of Surface Care by Category: % Value Growth 2013-2018
Table 60 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2013-2018
Table 61 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2013-2018
Table 62 NBO Company Shares of Surface Care: % Value 2014-2018
Table 63 LBN Brand Shares of Surface Care: % Value 2015-2018
Table 64 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2014-2018
Table 65 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2015-2018
Table 66 Forecast Sales of Surface Care by Category: Value 2018-2023
Table 67 Forecast Sales of Surface Care by Category: % Value Growth 2018-2023
Headlines
Prospects
Toilet Care Performs Well
Specialisation To Benefit Toilet Care
Promotions Play A Significant Role in Shaping Toilet Care
Competitive Landscape
Reckitt Benckiser Retains Leadership
Innovations in Fragrances and Packaging Drive Competition
Multinationals Brands Favoured in Toilet Care
Category Data
Table 68 Sales of Toilet Care by Category: Value 2013-2018
Table 69 Sales of Toilet Care by Category: % Value Growth 2013-2018
Table 70 NBO Company Shares of Toilet Care: % Value 2014-2018
Table 71 LBN Brand Shares of Toilet Care: % Value 2015-2018
Table 72 Forecast Sales of Toilet Care by Category: Value 2018-2023
Table 73 Forecast Sales of Toilet Care by Category: % Value Growth 2018-2023
Note: Product cover images may vary from those shown
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