Consumers in the United Arab Emirates are employing every possible rationalisation strategy to manage their expenditure as pressure on household budgets increases. They are taking two approaches: they are buying less and paying less. Buying less entails reducing the amount of a product or category purchased, purchasing it less frequently, or deciding to discontinue purchasing it altogether.
The publisher's Home Care in United Arab Emirates market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
The publisher's Home Care in United Arab Emirates market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Home Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
HOME CARE IN THE UNITED ARAB EMIRATESEXECUTIVE SUMMARY
- Home care in 2022: The big picture
- 2022 key trends
- Competitive landscape
- Retailing developments
- What next for home care?
- Table 1 Households 2017-2022
- Table 2 Sales of Home Care by Category: Value 2017-2022
- Table 3 Sales of Home Care by Category: % Value Growth 2017-2022
- Table 4 NBO Company Shares of Home Care: % Value 2018-2022
- Table 5 LBN Brand Shares of Home Care: % Value 2019-2022
- Table 6 Penetration of Private Label in Home Care by Category: % Value 2017-2022
- Table 7 Distribution of Home Care by Format: % Value 2017-2022
- Table 8 Distribution of Home Care by Format and Category: % Value 2022
- Table 9 Forecast Sales of Home Care by Category: Value 2022-2027
- Table 10 Forecast Sales of Home Care by Category: % Value Growth 2022-2027
SOURCES
- Summary 1 Research Sources
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Laundry care maintains solid growth aided by stable economy and strong penetration of washing machines
- Retail e-commerce and promotions boost category sales
- Solid sales growth for private label within laundry care
- Increasing awareness expected to drive demand for liquid detergents
- Growing consumer interest in sustainable brands
- Table 11 Household Possession of Washing Machines 2017-2022
- Table 12 Sales of Laundry Care by Category: Value 2017-2022
- Table 13 Sales of Laundry Care by Category: % Value Growth 2017-2022
- Table 14 Sales of Laundry Aids by Category: Value 2017-2022
- Table 15 Sales of Laundry Aids by Category: % Value Growth 2017-2022
- Table 16 Sales of Laundry Detergents by Category: Value 2017-2022
- Table 17 Sales of Laundry Detergents by Category: % Value Growth 2017-2022
- Table 18 NBO Company Shares of Laundry Care: % Value 2018-2022
- Table 19 LBN Brand Shares of Laundry Care: % Value 2019-2022
- Table 20 NBO Company Shares of Laundry Aids: % Value 2018-2022
- Table 21 LBN Brand Shares of Laundry Aids: % Value 2019-2022
- Table 22 NBO Company Shares of Laundry Detergents: % Value 2018-2022
- Table 23 LBN Brand Shares of Laundry Detergents: % Value 2019-2022
- Table 24 Forecast Sales of Laundry Care by Category: Value 2022-2027
- Table 25 Forecast Sales of Laundry Care by Category: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Growing demand for automatic dishwashing in line with greater penetration of dishwashers
- Increasing demand for private label and local brands
- Consumers gravitate towards retail e-commerce, boosting category sales
- Dishwashing additives expected to experience increasing demand
- Automatic dishwashing likely to remain dominated by international brands
- Manufacturers will continue to rely heavily on discounts and bulk deals
- Table 26 Household Possession of Dishwashers 2017-2022
- Table 27 Sales of Dishwashing by Category: Value 2017-2022
- Table 28 Sales of Dishwashing by Category: % Value Growth 2017-2022
- Table 29 NBO Company Shares of Dishwashing: % Value 2018-2022
- Table 30 LBN Brand Shares of Dishwashing: % Value 2019-2022
- Table 31 Forecast Sales of Dishwashing by Category: Value 2022-2027
- Table 32 Forecast Sales of Dishwashing by Category: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Heightened hygiene awareness and hybrid working drive demand for surface care
- Players target consumers with promotions and discounts
- Multi-purpose options remain popular, although a shift to task-specific products is emerging
- Surface care offers further potential for expansion
- Local players set to increase their presence as further price increases are expected
- Return to stronger growth for window/glass cleaners
- Table 33 Sales of Surface Care by Category: Value 2017-2022
- Table 34 Sales of Surface Care by Category: % Value Growth 2017-2022
- Table 35 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2017-2022
- Table 36 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2017-2022
- Table 37 NBO Company Shares of Surface Care: % Value 2018-2022
- Table 38 LBN Brand Shares of Surface Care: % Value 2019-2022
- Table 39 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2018-2022
- Table 40 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2019-2022
- Table 41 Forecast Sales of Surface Care by Category: Value 2022-2027
- Table 42 Forecast Sales of Surface Care by Category: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Demand for bleach continues to be driven by heightened hygiene awareness despite concerns over chemicals
- Variety of pack types and prices appeal to wide target audience
- Targeted marketing and more convenient formats to attract consumers as surface care offers competition
- Shifting consumer preferences expected to slow growth of bleach over forecast period
- Consumers expected to trade up due to scented variants such as Clorox Scentiva
- Table 43 Sales of Bleach: Value 2017-2022
- Table 44 Sales of Bleach: % Value Growth 2017-2022
- Table 45 NBO Company Shares of Bleach: % Value 2018-2022
- Table 46 LBN Brand Shares of Bleach: % Value 2019-2022
- Table 47 Forecast Sales of Bleach: Value 2022-2027
- Table 48 Forecast Sales of Bleach: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Product innovation fuels growth, particularly in toilet liquids/foam
- Players target consumers via retail e-commerce
- Promotions and price discounts remain a key focus for players
- Pandemic’s lingering effects to continue supporting demand for toilet care
- Consumer lifestyle changes are anticipated to fuel growth over the forecast period
- Convenient rim blocks set to return to growth in the coming years
- Table 49 Sales of Toilet Care by Category: Value 2017-2022
- Table 50 Sales of Toilet Care by Category: % Value Growth 2017-2022
- Table 51 NBO Company Shares of Toilet Care: % Value 2018-2022
- Table 52 LBN Brand Shares of Toilet Care: % Value 2019-2022
- Table 53 Forecast Sales of Toilet Care by Category: Value 2022-2027
- Table 54 Forecast Sales of Toilet Care by Category: % Value Growth 2022-2027
- POLISHES IN THE UNITED ARAB EMIRATES
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Slow performance amid inflation as polishes considered non-essential purchase
- Greater consumer spend on lifestyle products combined with new product innovation drives demand for furniture polish
- Floor polish suffers from new flooring materials and alternative home care products
- Low furniture replacement cycles could positively impact polish sales, while demand for shoe polish is expected to improve in line with greater mobility
- Demand for luxury furniture expected to boost metal polish
- Opportunities to explore new formats for furniture polish players
- Table 55 Sales of Polishes by Category: Value 2017-2022
- Table 56 Sales of Polishes by Category: % Value Growth 2017-2022
- Table 57 NBO Company Shares of Polishes: % Value 2018-2022
- Table 58 LBN Brand Shares of Polishes: % Value 2019-2022
- Table 59 Forecast Sales of Polishes by Category: Value 2022-2027
- Table 60 Forecast Sales of Polishes by Category: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Innovation supports demand for spray/aerosol air fresheners
- Players focus on scent and ingredients to attract consumers
- Retail e-commerce continues to penetrate air care in 2022
- Despite growth prospects, air care could see competition from substitute products
- Spray/aerosol air fresheners expected to retain overall popularity
- Table 61 Sales of Air Care by Category: Value 2017-2022
- Table 62 Sales of Air Care by Category: % Value Growth 2017-2022
- Table 63 Sales of Air Care by Fragrance: Value Ranking 2020-2022
- Table 64 NBO Company Shares of Air Care: % Value 2018-2022
- Table 65 LBN Brand Shares of Air Care: % Value 2019-2022
- Table 66 Forecast Sales of Air Care by Category: Value 2022-2027
- Table 67 Forecast Sales of Air Care by Category: % Value Growth 2022-2027
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Increasing product diversity and price reductions support volume growth in 2022
- Inflation bites electric insecticides and insecticide baits
- Further penetration of retail e-commerce as consumers search for more competitive prices
- Urbanisation and hot weather expected contribute to further demand
- Private label expected to emerge in category over the forecast period
- The launch of more natural products expected to boost value growth in line with increasing eco-consciousness amongst consumers
- Table 68 Sales of Home Insecticides by Category: Value 2017-2022
- Table 69 Sales of Home Insecticides by Category: % Value Growth 2017-2022
- Table 70 Sales of Spray/Aerosol Insecticides by Type: % Value 2017-2022
- Table 71 NBO Company Shares of Home Insecticides: % Value 2018-2022
- Table 72 LBN Brand Shares of Home Insecticides: % Value 2019-2022
- Table 73 Forecast Sales of Home Insecticides by Category: Value 2022-2027
- Table 74 Forecast Sales of Home Insecticides by Category: % Value Growth 2022-2027