Household Cleaning Products Market Report 2026

The household cleaning products market size has grown strongly in recent years. It will grow from $134.5 billion in 2025 to $147.44 billion in 2026 at a compound annual growth rate (CAGR) of 9.6%. The growth in the historic period can be attributed to growth of urban households, rising awareness of hygiene and cleanliness, expansion of organized retail channels, increasing product penetration in emerging markets, availability of mass-market formulations.

The household cleaning products market size is expected to see strong growth in the next few years. It will grow to $210.29 billion in 2030 at a compound annual growth rate (CAGR) of 9.3%. The growth in the forecast period can be attributed to increasing demand for sustainable household products, rising adoption of premium cleaning solutions, expansion of e-commerce sales, growing focus on health and sanitation, increasing product innovation and branding. Major trends in the forecast period include growing demand for eco-friendly cleaning formulations, rising popularity of concentrated and refill products, expansion of online distribution channels, increasing use of antibacterial and disinfectant products, enhanced product differentiation through fragrances and formats.

The rising disposable income of consumers is expected to drive the growth of the household cleaning products market. Disposable income refers to the total income that households and individuals have available for spending and saving after deducting income taxes. As disposable income rises, consumers are more likely to allocate a portion of their budget to non-essential goods, such as household cleaning products, thereby boosting demand for a variety of cleaning solutions and innovative products. For instance, in October 2024, according to Statistics Iceland, an Iceland-based government agency, household gross disposable income in 2023 was estimated to have increased by 13.6% compared with the previous year. Therefore, the increase in disposable income is supporting the growth of the household cleaning products market.

Major companies in the household cleaning products market are focusing on developing innovative formulations, such as bio-based cleaning products, to enhance cleaning efficiency, sustainability, and consumer safety. A bio-based cleaning formulation is primarily composed of naturally derived ingredients from renewable sources, such as plants or microbes, designed to minimize environmental impact while maintaining effective cleaning performance. For instance, in August 2024, Rimzaa, an India-based cleaning solutions brand, launched an organic toilet cleaner with a stronger fragrance and 10× cleaning power. The product is designed to deliver superior stain removal, maintain hygiene, and provide a fresh fragrance using eco-friendly ingredients, reflecting the growing consumer demand for effective and sustainable household cleaning solutions.

In October 2023, Paladin Holdings LLC, a UK-based company that invests in chemical manufacturing acquired Texize Inc., for an undisclosed amount. With this acquisition, Paladin Holdings LLC aims to strengthen its position in the cleaning products market by leveraging Texize, Inc.'s established expertise in industrial and commercial cleaning solutions, enabling enhanced product innovation and strategic market expansion to support its overall investment objectives. Texize Inc. is a US-based company that offers chemical manufacturer specializes in industrial and commercial cleaning products.

Major companies operating in the household cleaning products market are The Procter & Gamble Company, Unilever, Henkel AG & Co. KGaA, The Dial Corporation, Colgate-Palmolive, Reckitt Benckiser Group plc, Kao Group, S. C. Johnson & Son Inc., Amway Corporation, The Clorox Company, Church & Dwight Co. Inc., The Sun Products Corporation, Dabur India Limited, Godrej Consumer Products Limited, Zep Inc., Nice-Pak Products Inc., Werner & Mertz GmbH, The Honest Company, McBride plc, Ecover, Bombril S/A, Jelmar LLC, Method Products PBC, Seventh Generation.

North America was the largest region in the household cleaning products market in 2025. Asia-Pacific is expected to be the fastest-growing region in the market. The regions covered in the household cleaning products market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the household cleaning products market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The household cleaning product market consists of sales of household cleaning products such as disinfectants and glass cleaners. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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