Beauty and Personal Care in Venezuela

  • ID: 2258442
  • Report
  • Region: Venezuela
  • 97 pages
  • Euromonitor International
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Inconsistent economic policies and regulations issued by the Venezuelan government continue to negatively impact the performance of beauty and personal care. In 2012, the government set price ceilings on beauty and personal care products regarded as essential, such as shampoos, 2-in-1 products, conditioners, bar soap, toothpaste, razors and deodorants.

The Beauty and Personal Care in Venezuela report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
Get a detailed picture of the Beauty and Personal Care market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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BEAUTY AND PERSONAL CARE IN VENEZUELA

May 2018

Executive Summary
Inconsistent Government Policies Continue To Deter Growth in 2017
Fears of Further Price Ceilings Shape Product Offerings
Domestic Companies Rise Up Against Economic Recession in 2017
Online Stores Are Gaining Traction Across All Segments in 2017
Beauty and Personal Care To Continue on A Downward Volume Trend Due To Adverse Economic Conditions

Market Data
Table 1 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 6 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 7 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 8 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 9 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources
Headlines
Prospects
High Prices and Limited Supply Push Sales Farther Down in 2017
Consumers Appreciate Natural Ingredients
Volume and Variety Somewhat Recovered But Consumers Are Unable To Make Purchases
Competitive Landscape
Local Companies and Brands Dominate the Category in 2017
Segmentation Wanes, Giving Way To Homogenisation
Private Label Continues To Gain, Whilst Beiersdorf Holds Its Ground

Category Data
Table 10 Sales of Baby and Child-specific Products by Category: Value 2012-2017
Table 11 Sales of Baby and Child-specific Products by Category: % Value Growth 2012-2017
Table 12 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2012-2017
Table 13 NBO Company Shares of Baby and Child-specific Products: % Value 2013-2017
Table 14 LBN Brand Shares of Baby and Child-specific Products: % Value 2014-2017
Table 15 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2014-2017
Table 16 Forecast Sales of Baby and Child-specific Products by Category: Value 2017-2022
Table 17 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2017-2022
Table 18 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2017-2022
Headlines
Prospects
Erratic Price Policies Preclude Companies From Supplying Bar Soap
Bar Soap Is Still Venezuelans' First Choice
Scarcity Leads To Loss of Brand Loyalty
Competitive Landscape
A Private Label Leads in Bath and Shower in 2017
No Leading Brand of Bar Soap Can Be Pinned Down in 2017
Talcum Powder and Bath Additives Are Marginal in 2017

Category Data
Table 19 Sales of Bath and Shower by Category: Value 2012-2017
Table 20 Sales of Bath and Shower by Category: % Value Growth 2012-2017
Table 21 Sales of Bath and Shower by Premium vs Mass: % Value 2012-2017
Table 22 NBO Company Shares of Bath and Shower: % Value 2013-2017
Table 23 LBN Brand Shares of Bath and Shower: % Value 2014-2017
Table 24 Forecast Sales of Bath and Shower by Category: Value 2017-2022
Table 25 Forecast Sales of Bath and Shower by Category: % Value Growth 2017-2022
Table 26 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2017-2022
Headlines
Prospects
Colour Cosmetics Falls Off the List of Priorities of Venezuelan Consumers
Venezuelan Women Are Willing To Trade Down To Maintain Their Beauty Routine
Facial Make-up With Sun Protection Not Common in Venezuela
Competitive Landscape
Low-price Strategy Keeps Drocosca in the Lead
Local Companies Dominate the Category in Spite of Supply Chain Hurdles
Venezuelan Consumers Change Their Make-up Styles To Fit Their Budgets

Category Data
Table 27 Sales of Colour Cosmetics by Category: Value 2012-2017
Table 28 Sales of Colour Cosmetics by Category: % Value Growth 2012-2017
Table 29 Sales of Colour Cosmetics by Premium vs Mass: % Value 2012-2017
Table 30 NBO Company Shares of Colour Cosmetics: % Value 2013-2017
Table 31 LBN Brand Shares of Colour Cosmetics: % Value 2014-2017
Table 32 LBN Brand Shares of Premium Colour Cosmetics: % Value 2014-2017
Table 33 Forecast Sales of Colour Cosmetics by Category: Value 2017-2022
Table 34 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2017-2022
Table 35 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2017-2022
Headlines
Prospects
Hyperinflation Hits Consumers Desperate To Find Any Deodorant
Loss of Segmentation Continues in 2017
Roll-ons Dominate Value and Volume Sales in 2017
Competitive Landscape
Procter & Gamble De Venezuela Increases Its Lead in 2017
Multinationals' Exit Opens Door for Domestic Players
Body Splashes Will Continue To Be Substitutes for Deodorants

Category Data
Table 36 Sales of Deodorants by Category: Value 2012-2017
Table 37 Sales of Deodorants by Category: % Value Growth 2012-2017
Table 38 Sales of Deodorants by Premium vs Mass: % Value 2012-2017
Table 39 NBO Company Shares of Deodorants: % Value 2013-2017
Table 40 LBN Brand Shares of Deodorants: % Value 2014-2017
Table 41 Forecast Sales of Deodorants by Category: Value 2017-2022
Table 42 Forecast Sales of Deodorants by Category: % Value Growth 2017-2022
Table 43 Forecast Sales of Deodorants by Premium vs Mass: % Value 2017-2022
Headlines
Prospects
Loss of Variety and Complete Absence of Categories in 2017
No Threat From Electronic Alternatives Due To Prices
Venezuelan Consumers Seek the Most Affordable Options
Competitive Landscape
Uncertain Presence Limits Growth in 2017
Farmatodo Actively Supplies Products in 2017
Women's Pre-shave Will Remain Marginal in the Forecast Period

Category Data
Table 44 Sales of Depilatories by Category: Value 2012-2017
Table 45 Sales of Depilatories by Category: % Value Growth 2012-2017
Table 46 NBO Company Shares of Depilatories: % Value 2013-2017
Table 47 LBN Brand Shares of Depilatories: % Value 2014-2017
Table 48 Forecast Sales of Depilatories by Category: Value 2017-2022
Table 49 Forecast Sales of Depilatories by Category: % Value Growth 2017-2022
Headlines
Prospects
Trading Down Persists in 2017
Women Continue To Drive Premium Fragrances in 2017
More Even Distribution Is Observed in Mass Fragrances
Competitive Landscape
A Mass Fragrance Company Leads the Category
Carolina Herrera Is Venezuelan's Favourite
Celebrity Helps Sales in Venezuela

Category Data
Table 50 Sales of Fragrances by Category: Value 2012-2017
Table 51 Sales of Fragrances by Category: % Value Growth 2012-2017
Table 52 NBO Company Shares of Fragrances: % Value 2013-2017
Table 53 LBN Brand Shares of Fragrances: % Value 2014-2017
Table 54 LBN Brand Shares of Premium Men's Fragrances: % Value 2014-2017
Table 55 LBN Brand Shares of Premium Women's Fragrances: % Value 2014-2017
Table 56 Forecast Sales of Fragrances by Category: Value 2017-2022
Table 57 Forecast Sales of Fragrances by Category: % Value Growth 2017-2022
Headlines
Prospects
Manufacturers Redefine Hair Products To Avoid Regulation
Price Ceilings Lead To Greater Variety
Positive Trend Towards Sulphate-free Shampoos Continues in 2017
Competitive Landscape
Mass Domestic Economy Brands Lead the Category in 2017
at the Salon, Wella and L'oréal Come at A Premium
Domestic Companies Step Up To the Plate in Colourants

Category Data
Table 58 Sales of Hair Care by Category: Value 2012-2017
Table 59 Sales of Hair Care by Category: % Value Growth 2012-2017
Table 60 Sales of Hair Care by Premium vs Mass: % Value 2012-2017
Table 61 NBO Company Shares of Hair Care: % Value 2013-2017
Table 62 LBN Brand Shares of Hair Care: % Value 2014-2017
Table 63 NBO Company Shares of Salon Professional Hair Care: % Value 2013-2017
Table 64 LBN Brand Shares of Salon Professional Hair Care: % Value 2014-2017
Table 65 LBN Brand Shares of Premium Hair Care: % Value 2014-2017
Table 66 Forecast Sales of Hair Care by Category: Value 2017-2022
Table 67 Forecast Sales of Hair Care by Category: % Value Growth 2017-2022
Table 68 Forecast Sales of Hair Care by Premium vs Mass: % Value 2017-2022
Headlines
Prospects
Fewer Men's Products Available in 2017
Supply Continues To Be Limited and Unsteady
Deodorants Remain Scarce in Spite of Price Ceilings Being Released
Competitive Landscape
Corporación Belcorp De Venezuela Takes the Lead in 2017
Total Absence of Premium Skin Care for Men in 2017
Men's Hair Care Shows More Dynamism Than Other Categories

Category Data
Table 69 Sales of Men's Grooming by Category: Value 2012-2017
Table 70 Sales of Men's Grooming by Category: % Value Growth 2012-2017
Table 71 Sales of Men's Razors and Blades by Type: % Value Breakdown 2013-2017
Table 72 Sales of Men's Skin Care by Type: % Value Breakdown 2015-2017
Table 73 NBO Company Shares of Men's Grooming: % Value 2013-2017
Table 74 LBN Brand Shares of Men's Grooming: % Value 2014-2017
Table 75 LBN Brand Shares of Men's Razors and Blades: % Value 2014-2017
Table 76 Forecast Sales of Men's Grooming by Category: Value 2017-2022
Table 77 Forecast Sales of Men's Grooming by Category: % Value Growth 2017-2022
Headlines
Prospects
Government Keeps Meddling With the Price of Toothpaste
Due To Shortages of Inputs No New Products Are Emerging
Bleak Forecast If Government Policies Persist
Competitive Landscape
Colgate Maintains Leadership in Spite of Image Change
Poor Variety Continues in 2017

Category Data
Table 78 Sales of Oral Care by Category: Value 2012-2017
Table 79 Sales of Oral Care by Category: % Value Growth 2012-2017
Table 80 Sales of Toothbrushes by Category: Value 2012-2017
Table 81 Sales of Toothbrushes by Category: % Value Growth 2012-2017
Table 82 Sales of Toothpaste by Type: % Value Breakdown 2013-2017
Table 83 NBO Company Shares of Oral Care: % Value 2013-2017
Table 84 LBN Brand Shares of Oral Care: % Value 2014-2017
Table 85 Forecast Sales of Oral Care by Category: Value 2017-2022
Table 86 Forecast Sales of Oral Care by Category: % Value Growth 2017-2022
Table 87 Forecast Sales of Toothbrushes by Category: Value 2017-2022
Table 88 Forecast Sales of Toothbrushes by Category: % Value Growth 2017-2022
Headlines
Prospects
Narrow Variety To Meet the Needs of All Family Members
Venezuelan Consumers Go Back To the Basics
Increasing Costs Prevent New Product Launches
Competitive Landscape
Domestic Companies Pick Up What International Brands Left Behind
Direct Selling Companies Show Uneven Performances
Underdeveloped Categories Have Limited Room for Growth

Category Data
Table 89 Sales of Skin Care by Category: Value 2012-2017
Table 90 Sales of Skin Care by Category: % Value Growth 2012-2017
Table 91 NBO Company Shares of Skin Care: % Value 2013-2017
Table 92 LBN Brand Shares of Skin Care: % Value 2014-2017
Table 93 LBN Brand Shares of Premium Skin Care: % Value 2014-2017
Table 94 Forecast Sales of Skin Care by Category: Value 2017-2022
Table 95 Forecast Sales of Skin Care by Category: % Value Growth 2017-2022
Headlines
Prospects
High Prices and Low Variety Limit Growth in 2017
Presence of Adult Sun Protection Products Improves in 2017
Mass Products Drive Sales in 2017
Competitive Landscape
Beiersdorf Keeps Nivea and Withdraws Eucerin
Laboratories Are Venturing Into Sun Protection
Aftersun Faces Competition From Skin Care

Category Data
Table 96 Sales of Sun Care by Category: Value 2012-2017
Table 97 Sales of Sun Care by Category: % Value Growth 2012-2017
Table 98 Sales of Sun Care by Premium vs Mass: % Value 2012-2017
Table 99 NBO Company Shares of Sun Care: % Value 2013-2017
Table 100 LBN Brand Shares of Sun Care: % Value 2014-2017
Table 101 LBN Brand Shares of Premium Adult Sun Care: % Value 2014-2017
Table 102 Forecast Sales of Sun Care by Category: Value 2017-2022
Table 103 Forecast Sales of Sun Care by Category: % Value Growth 2017-2022
Table 104 Forecast Sales of Sun Care by Premium vs Mass: % Value 2017-2022
Headlines
Prospects
Premium Fragrances Increases Its Lead in 2017
Poor Variety and Abandoned Categories in 2017
Online Channel Expands Growth Opportunities
Competitive Landscape
Fragrances and Facial Care Brands Lead in 2017
Companies Streamline Their Portfolios, Focusing on Top Sellers
Continued Low Penetration in 2017

Category Data
Table 105 Sales of Premium Beauty and Personal Care by Category: Value 2012-2017
Table 106 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 107 NBO Company Shares of Premium Beauty and Personal Care: % Value 2013-2017
Table 108 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2014-2017
Table 109 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2017-2022
Table 110 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2017-2022
Headlines
Prospects
Lower Purchasing Power Boosts Sales in 2017
Demand for Mass Fragrances Sees Increased Participation of Women
High Prices of Premium Facial Care Products Encourage Trading Down
Competitive Landscape
Drocosca Is the Winner in the Midst of A Recession
Relying on A Traditional Brand Name A Winning Strategy for Laboratorios Fisa
Private Label Farmatodo Continues on An Upward Trend in 2017

Category Data
Table 111 Sales of Mass Beauty and Personal Care by Category: Value 2012-2017
Table 112 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 113 NBO Company Shares of Mass Beauty and Personal Care: % Value 2013-2017
Table 114 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2014-2017
Table 115 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
Table 116 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022
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