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Beauty and Personal Care Products - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts 2019 - 2029

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  • 120 Pages
  • February 2024
  • Region: Global
  • Mordor Intelligence
  • ID: 4703890
The Beauty and Personal Care Products Market size is estimated at USD 550 billion in 2024 and is expected to reach USD 689.91 billion by 2029, registering a CAGR of 4.64% over the next five years.

Millennials are increasingly using beauty products like color cosmetics as part of their regular grooming routines. For instance, as of 2021, according to financial comparison service provider Mozo, the average Australian woman spent approximately USD 3,600 on beauty and personal care prodroducts yearly. The simple accessibility of these cosmetic items through various sales channels, with the increased emphasis on personal grooming, aided the sales value. Furthermore, the emergence of cosmetics with natural, non-toxic, and organic components helped the market expansion. With the rising awareness about the harmful effects of chemicals and synthetic products, consumers are inclined toward organic personal care products. It is expected to drive market growth during the study period. Besides this, companies are capitalizing on consumers' demands to expand their share and consumer base in the market. For instance, in February 2022, a United Kingdom-based fashion company, Boohoo, launched a vegan beauty range of more than 50 products. Boohoo Beauty's cosmetics line includes highlighter sticks, blush, setting sprays, cosmetic palettes, and others available exclusively.

Beauty and Personal Care Products Market Trends

Inclination toward Natural/Organic Formulations

The growing concerns regarding the side effects of chemicals in personal care products, leading to skin irritation, allergies, and dullness, fueled the demand for natural and organic skincare products. Prolonged use of synthetic cosmetics may cause various health issues, such as irritation, hormonal imbalance, and toxicity. However, cosmetic products made of organic ingredients, such as plant extracts and natural oils, do not harm the skin. Natural skincare and cosmetic products that are free from chemicals and transparent about the content are preferred by consumers. This factor resulted in a shift in preference from synthetic skincare products to organic products among consumers.

To capitalize on this growing interest, manufacturers are revamping and expanding their product offerings by introducing a wide range of organic skincare products. These products contain plant-based, clean-label ingredients with organic, vegan, natural, chemical-free, and cruelty-free claims. For instance, in April 2022, Shiseido revealed a new skincare brand, Ulé. It sources pesticide-free botanicals from local vertical farms. The dissemination of knowledge related to the benefits of natural skincare led consumers to seek eco-friendly, sustainable, natural skincare products that offer greater product ingredient transparency. Furthermore, the growing trend of organic concepts through online stores for bio-cosmetic products is expected to boost the growth of the natural and organic beauty and personal care products market.

Asia-Pacific Emerges as the Fastest-growing Region

In the Asia-Pacific region, countries like China, India, Japan, Indonesia, and Vietnam present considerable growth opportunities for the market players. It is primarily due to the growing demand for color cosmetics, as many people unleash the potential of cosmetics in their daily makeup routine. Hence, the significant players are intensely embarking on product innovation and mergers and acquisitions as their prime strategy to consolidate the market. For instance, in April 2023, Personal care and beauty brand The Body Shop launched its 'activist' product range in the Indian market. The new line strengthens the brand's sustainable commitment in the country with a selection of skin products and color cosmetics.

Furthermore, growing awareness regarding cosmetics products, such as facial makeup, hairstyling, and coloring products, with increasing demand for clean labels and natural ingredients, is expected to drive the market shortly. The need for multifunctional products is driving innovation as price-conscious consumers are opting for products that provide hydration and skin protection. The trend of social media influencers showcasing their beauty regimens increased over the past few years. Thus, both local and international beauty companies are turning to influencers to increase their brand awareness and reach potential consumers. For instance, in September 2022, as part of its global expansion, the Honest Company, a clean lifestyle company founded by Jessica Alba, launched its business in China. To capitalize on the relatively small but rising demand for sanitary beauty products, the digitally native company created a flagship store on Tmall Global, Alibaba Group's cross-border e-commerce platform. Chinese shoppers can purchase skin care and color cosmetics from Honest's brand, Honest Beauty. Shoppers on Tmall Global can select from various stock-keeping units, including its Extreme Length Mascara + Lash Primer and Hydrogel Cream, a face cream enriched with hyaluronic acid.

Beauty and Personal Care Products Industry Overview

The global beauty and personal care market is highly competitive, with a strong presence of regional and international players in the market like Procter & Gamble, Unilever, L'Oréal SA, Colgate-Palmolive Company, and Estée Lauder Inc. Demand is mainly driven by more adaptation toward skincare routines and consumer awareness about brand know-how. The companies improved the quality and product innovation regarding ingredients, functionality, and packaging. The key players are embarking on mergers, acquisitions, and product innovation as their key strategies to achieve consolidation and optimize offerings. Moreover, these players merge with local players to gain dominance in the local market.

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Table of Contents

1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
4.1 Market Drivers
4.1.1 Inclination toward Natural/Organic Formulations
4.1.2 Influence of social media and Impact of Digital Technology
4.2 Market Restraints
4.2.1 Presence Of Counterfeit Products
4.3 Porter's Five Forces Analysis
4.3.1 Bargaining Power of Suppliers
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Threat of New Entrants
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5.1 Product Type
5.1.1 Personal Care Products Hair Care Products Shampoo Conditioners Hair Oil Hair Styling And Coloring Products Other Hair Care Products Skin Care Products Facial Care Products Body Care Products Lip Care Products Bath And Shower Shower Gels Soaps Bath Salts Other Bath And Shower Products Oral Care Toothbrushes And Replacements Toothpaste Mouthwashes And Rinses Other Oral Care Products Men's Grooming Products Deodorants And Antiperspirants
5.1.2 Cosmetics/Makeup Products Facial Cosmetics Eye Cosmetics Products Lip and Nail Makeup Products
5.2 Distribution Channel
5.2.1 Supermarkets/Hypermarkets
5.2.2 Convenience Stores
5.2.3 Pharmacies/Drug Stores
5.2.4 Specialty Stores
5.2.5 Online Retail Channels
5.2.6 Other Distribution Channels
5.3 Category
5.3.1 Premium
5.3.2 Mass
5.4 Geography
5.4.1 North America United States Canada Mexico Rest of North America
5.4.2 Europe United Kingdom Germany Spain France Italy Russia Rest of Europe
5.4.3 Asia-Pacific China Japan India Australia Rest of Asia-Pacific
5.4.4 South America Brazil Argentina Rest of South America
5.4.5 Middle East and Africa Saudi Arabia South Africa Rest of Middle East and Africa
6.1 Most Adopted Strategies
6.2 Market Share Analysis
6.3 Company Profiles
6.3.1 L'Oréal SA
6.3.2 Procter & Gamble Co.
6.3.3 Unilever PLC
6.3.4 Colgate-Palmolive Company
6.3.5 The Estée Lauder Companies Inc.
6.3.6 Natura & Co
6.3.7 Johnson & Johnson Services Inc.
6.3.8 Beiersdorf Ag
6.3.9 Shiseido Company Limited
6.3.10 Oriflame Cosmetics Global SA

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • L'Oréal SA
  • Procter & Gamble Co.
  • Unilever PLC
  • Colgate-Palmolive Company
  • The Estée Lauder Companies Inc.
  • Natura & Co
  • Johnson & Johnson Services Inc.
  • Beiersdorf Ag
  • Shiseido Company Limited
  • Oriflame Cosmetics Global SA