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Pet Care in the US

  • ID: 2258455
  • Report
  • Region: United States
  • 58 pages
  • Euromonitor International
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Pet care continued to see strong growth in both current value and retail volume terms in 2019, backed by strong economic growth in the US. Pet humanisation is having a growing influence on the market, with consumers increasingly treating their pets as one of the family. This is driving demand for higher quality pet food and pet products, with owners looking to help their pets remain healthy and happy.

The author's Pet Care in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Pet Food, Pet Products.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Pet Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Pet Care in the US

List of Contents and Tables
Executive Summary
Humanisation Evolves, With Growing Demand for Biologically Appropriate Nutrition
Online Disruptors and Mass Premium Brands Shake Up Premium Scene
Private Label Boosted by Online Giants, While Food Multinationals Snap Up Pet Care Players
Subscription-based Orders and Personal Guidance Propel Internet Retailing
Heavy Investment, Nutrition-focused Owners and Online Innovation To Drive Growth
Market Indicators
Table 1 Pet Populations 2014-2019
Market Data
Table 2 Sales of Pet Food by Category: Volume 2014-2019
Table 3 Sales of Pet Care by Category: Value 2014-2019
Table 4 Sales of Pet Food by Category: % Volume Growth 2014-2019
Table 5 Sales of Pet Care by Category: % Value Growth 2014-2019
Table 6 NBO Company Shares of Pet Food: % Value 2014-2018
Table 7 LBN Brand Shares of Pet Food: % Value 2015-2018
Table 8 NBO Company Shares of Dog and Cat Food: % Value 2014-2018
Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2015-2018
Table 10 Penetration of Private Label in Pet Care by Category: % Value 2014-2019
Table 11 Distribution of Pet Care by Format: % Value 2014-2019
Table 12 Distribution of Pet Care by Format and Category: % Value 2019
Table 13 Distribution of Dog and Cat Food by Format: % Value 2014-2019
Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2019
Table 15 Forecast Sales of Pet Food by Category: Volume 2019-2024
Table 16 Forecast Sales of Pet Care by Category: Value 2019-2024
Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2019-2024
Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2019-2024
Definitions
Sources
Summary 1 Research Sources
Headlines
Prospects
Subscription Orders, Convenience, Value and Personalisation Lure Shoppers Online
Wet Cat Food Tempts With Optimum Nutrition and Indulgent Flavours
Indulgence and Urge To Bond Fuels Dynamic Growth for Cat Treats
Competitive Landscape
Petco Goes Natural While Packaged Food Giants Also Invest in Additive-free Brands
Supermarkets Fight Back Against Internet Retailing Challenge and Benefit From Enticing Nutro Onto Shelves
Amazon Boosts Private Label With Launch of Wag, Offering Premium Features and Value Prices
Category Indicators
Table 19 Cat Owning Households: % Analysis 2014-2019
Table 20 Cat Population 2014-2019
Table 21 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2014-2019
Category Data
Summary 2 Cat Food by Price Band
Table 22 Sales of Cat Food by Category: Volume 2014-2019
Table 23 Sales of Cat Food by Category: Value 2014-2019
Table 24 Sales of Cat Food by Category: % Volume Growth 2014-2019
Table 25 Sales of Cat Food by Category: % Value Growth 2014-2019
Table 26 Sales of Dry Cat Food by Life-Cycle: % Value 2014-2018
Table 27 Sales of Wet Cat Food by Life-Cycle: % Value 2014-2018
Table 28 NBO Company Shares of Cat Food: % Value 2014-2018
Table 29 LBN Brand Shares of Cat Food: % Value 2015-2018
Table 30 LBN Brand Shares of Cat Treats: % Value 2015-2018
Table 31 Distribution of Cat Food by Format: % Value 2014-2019
Table 32 LBN Brand Shares of Cat Treats: % Value 2015-2018
Table 33 Distribution of Cat Food by Format: % Value 2014-2019
Table 34 Forecast Sales of Cat Food by Category: Volume 2019-2024
Table 35 Forecast Sales of Cat Food by Category: Value 2019-2024
Table 36 Forecast Sales of Cat Food by Category: % Volume Growth 2019-2024
Table 37 Forecast Sales of Cat Food by Category: % Value Growth 2019-2024
Headlines
Prospects
Moving Beyond Humanisation With Rising Demand for Biologically Appropriate Nutrition
Chewy and Amazon Disrupt Distribution by Offering Online Convenience and Advice
Fur Baby Trend Limits Volume Growth But Encourages Premium Pampering
Competitive Landscape
Fresh Impetus for Premium Dog Food, While Private Label Upgrades Image
Packaged Food Giants on Shopping Spree in Dog Food
Vets and Pet Shops Under Pressure As Online Players Woo Owners With Advice
Category Indicators
Table 38 Dog Owning Households: % Analysis 2014-2019
Table 39 Dog Population 2014-2019
Table 40 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2014-2019
Category Data
Summary 3 Dog Food by Price Band
Table 41 Sales of Dog Food by Category: Volume 2014-2019
Table 42 Sales of Dog Food by Category: Value 2014-2019
Table 43 Sales of Dog Food by Category: % Volume Growth 2014-2019
Table 44 Sales of Dog Food by Category: % Value Growth 2014-2019
Table 45 Sales of Dry Dog Food by Life-Cycle: % Value 2014-2018
Table 46 Sales of Wet Dog Food by Life-Cycle: % Value 2014-2018
Table 47 NBO Company Shares of Dog Food: % Value 2014-2018
Table 48 LBN Brand Shares of Dog Food: % Value 2015-2018
Table 49 LBN Brand Shares of Dog Treats: % Value 2015-2018
Table 50 Distribution of Dog Food by Format: % Value 2014-2019
Table 51 Forecast Sales of Dog Food by Category: Volume 2019-2024
Table 52 Forecast Sales of Dog Food by Category: Value 2019-2024
Table 53 Forecast Sales of Dog Food by Category: % Volume Growth 2019-2024
Table 54 Forecast Sales of Dog Food by Category: % Value Growth 2019-2024
Headlines
Prospects
Digital Competition and Pet Sales Restrictions Pose Challenges
Success of Internet Retailing Encourages Leading Pet Superstores To Push for Omnichannel Strength
Pet Humanisation and Premiumisation Increase Influence, With Strong Growth for Nutritious Frozen Fish Food
Competitive Landscape
Versele-laga Promises Innovation Following Acquisition of Higgins Premium Pet Foods
Leader Central Garden & Pet Bolsters Pet Specialists Via Merchandising Advice
Private Label Gains Trust, With Premium Players Offering Distinctive Benefits in Order To Compete
Category Indicators
Table 55 Other Pet Population 2014-2019
Category Data
Table 56 Sales of Other Pet Food by Category: Volume 2014-2019
Table 57 Sales of Other Pet Food by Category: Value 2014-2019
Table 58 Sales of Other Pet Food by Category: % Volume Growth 2014-2019
Table 59 Sales of Other Pet Food by Category: % Value Growth 2014-2019
Table 60 LBN Brand Shares of Bird Food: % Value 2015-2018
Table 61 LBN Brand Shares of Fish Food: % Value 2015-2018
Table 62 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2015-2018
Table 63 Distribution of Other Pet Food by Format: % Value 2014-2019
Table 64 Forecast Sales of Other Pet Food by Category: Volume 2019-2024
Table 65 Forecast Sales of Other Pet Food by Category: Value 2019-2024
Table 66 Forecast Sales of Other Pet Food by Category: % Volume Growth 2019-2024
Table 67 Forecast Sales of Other Pet Food by Category: % Value Growth 2019-2024
Headlines
Prospects
Humanisation Encourages Innovation Such As La-z-boy Pet Furniture and Weighted Pet Blankets
Pets on the Go, With Travel Products Increasingly in Demand
Smart Pet Products Increasingly Alluring To Digitally-connected Owners
Competitive Landscape
Pet Healthcare Blooms Thanks To Innovation and New Ordering Formats
Subscription Orders Add To Allure of Internet Retailing
Private Label Gains by Offering Basic But Good Quality Products at Value Prices
Category Data
Table 68 Sales of Pet Products by Category: Value 2014-2019
Table 69 Sales of Pet Products by Category: % Value Growth 2014-2019
Table 70 Sales of Pet Healthcare by Type: % Value 2014-2019
Table 71 Sales of Other Pet Products by Type: % Value 2014-2019
Table 72 NBO Company Shares of Pet Products: % Value 2014-2018
Table 73 LBN Brand Shares of Pet Products: % Value 2015-2018
Table 74 Distribution of Pet Products by Format: % Value 2014-2019
Table 75 Forecast Sales of Pet Products by Category: Value 2019-2024
Table 76 Forecast Sales of Pet Products by Category: % Value Growth 2019-2024
Note: Product cover images may vary from those shown
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Pet humanisation drives growth again


Against the backdrop of weak pet population growth and a shift to smaller dog breeds, value growth in US pet care was once again driven primarily by rising average unit prices in 2015. As owners continue to humanise their pets, many are looking to integrate their own dietary trends in foods for their companions (such as gluten-free or less processed). This continued to drive strong growth in premium pet foods with natural, grain-free, raw diet or paleo positioning. Outside of food, pet humanisation trends generated strong demand for pet products in 2015, as owners purchased toys, apparel, technology and other accessories to make their pet part of the family.

Supply chains come into focus


While helping to drive value sales, pet humanisation is a double-edged sword for pet food manufacturers. Consumers are more informed than ever, and are scrutinising the sourcing and quality of the ingredients in pet food. They are also willing to react quickly to recalls or negative press on a product, and will voice their concerns on blogs, social media or via word of mouth. In 2015, for instance, dog owners punished the Beneful brand for rumoured quality issues, while cat owners voiced strong opposition to the alleged use of slave labour in cat food supply chains. At the same time, agencies such as the US Food and Drug Administration (FDA) are taking further steps to regulate pet food under the Food Safety Modernization Act (FSMA). As a result, quality control and effective supply chain management are more essential than ever for pet food manufacturers.

M&A activity slows in pet food


Since the JM Smucker Co’s acquisition of Big Heart Pet Brands in March 2015, M&A activity in pet food slowed in the second half of 2015 and early 2016. Smaller specialty manufacturers in the premium space continue to be attractive acquisition targets for larger companies, and Nestlé Purina added Merrick Pet Care to its portfolio in July 2015. Despite this move, it is likely that M&A activity in pet food will be more muted in 2016 than during the flurry of activity in 2014 and early 2015. The more highly fragmented pet products and, on the other hand, is more fertile ground for future M&A efforts. In 2015, for instance, Spectrum Brands acquired Salix Animal Health while Central Garden & Pet Co acquired both IMS Pet Industries Inc and Dallas Manufacturing Co. Given the strong recent performance and high degree of fragmentation within pet products, M&A activity is likely to intensify in this segment in the coming years.

Ecommerce emerges in pet care


As millennials emerge as the next major group of US pet owners, the role of technology in pet care is becoming more important. Millennials transformed the way consumers shop through online product ratings, real-time price comparisons, detailed product reviews on social media and the rise of the blogosphere. One of the most important effects of this shift is the rise of internet retailing in pet care, which continued its rapid growth in 2015. As ecommerce becomes increasingly important in pet care, manufacturers and retailers are looking for ways to adapt and remain competitive, as this trend is likely accelerate in the coming years.

Future growth expected

The rise of millennials as pet owners is good news for pet humanisation trends, which are expected to accelerate in the future. As pet owners look to pamper their companions, they will invest more in higher-quality foods and products that contribute to the health, wellbeing and happiness of their pets. Therefore, while volume sales will remain sluggish on the back of weak pet population trends, average unit prices and value sales are expected to continue the strong growth they exhibited in recent years.

Overview:

Discover the latest market trends and uncover sources of future market growth for the Pet Care industry in USA with research from a team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Pet Care industry in USA, this research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in USA for free:
  • Cat food
  • Dog food
  • Other pet food
  • Pet product
The Pet Care in USA market research report includes:
  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
  • What is the market size of Pet Care in USA?
  • What are the major brands in USA?
  • How did the downturn affect pet care spending?
  • Which is the best-performing category within pet care?
  • Which is the fastest-growing pet food manufacturer?
  • How have pet specialists fared in recent years?
  • What are growth prospects for pet care in the next 5 years?
Why buy this report?
  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions
This industry report originates from Passport, our Pet Care market research database.
Note: Product cover images may vary from those shown
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