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Pet Care in Canada

  • ID: 63563
  • Report
  • Region: North America, Canada
  • 46 pages
  • Euromonitor International
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Pet care sales in Canada continue to be driven largely by the premiumisation and pet humanisation trends. New product development and innovation derive from owners wanting to take better care of their pets, in the same way that they take care of themselves. Canadian consumers are becoming more knowledgeable about pet food and take more interest in its ingredients as they seek to feed their pets with natural and healthy food.

The Pet Care in Canada report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Pet Food, Pet Products.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Pet Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Pet Care in Canada

List of Contents and Tables
Executive Summary
Premiumisation and Humanisation Continue To Characterise Pet Care
Premium Pet Food Performs Well, Benefitting From Owners' Concerns for Their Pets' Health
Natural, Organic and Canadian Brands Gain Popularity
Internet Retailing Takes Significant Share From Modern Grocery Retailers, Whilst Pet Specialist Retailers Continue To Lead and Diversify
Steady Growth Forecast for Pet Care Through New Product Innovation and Trading Up To Premium Products by Pet Owners
Market Indicators
Table 1 Pet Populations 2014-2019
Market Data
Table 2 Sales of Pet Food by Category: Volume 2014-2019
Table 3 Sales of Pet Care by Category: Value 2014-2019
Table 4 Sales of Pet Food by Category: % Volume Growth 2014-2019
Table 5 Sales of Pet Care by Category: % Value Growth 2014-2019
Table 6 NBO Company Shares of Pet Food: % Value 2014-2018
Table 7 LBN Brand Shares of Pet Food: % Value 2015-2018
Table 8 NBO Company Shares of Dog and Cat Food: % Value 2014-2018
Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2015-2018
Table 10 Penetration of Private Label in Pet Care by Category: % Value 2014-2019
Table 11 Distribution of Pet Care by Format: % Value 2014-2019
Table 12 Distribution of Pet Care by Format and Category: % Value 2019
Table 13 Distribution of Dog and Cat Food by Format: % Value 2014-2019
Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2019
Table 15 Forecast Sales of Pet Food by Category: Volume 2019-2024
Table 16 Forecast Sales of Pet Care by Category: Value 2019-2024
Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2019-2024
Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2019-2024
Definitions
Sources
Summary 1 Research Sources
Headlines
Prospects
Internet Retailing's Home Delivery Service and Easy Product Comparison Attracts Cat Owners
Continued Rise in Cat Ownership Amongst Busy Canadians Living in Small Urban Dwellings Benefits Sales
Premiumisation Trend Strengthens As Clean Labels Grow in Popularity
Competitive Landscape
Whilst Nestlé and Mars Still Lead, Specialist Brands Gain Popularity
Pet Specialist Retailers (ie Pet Superstores and Pet Shops) Grow by Offering Additional Services To Attract Cat Owners
Cat Food Is Concentrated Among A Few Mid-priced Brands
Category Indicators
Table 19 Cat Owning Households: % Analysis 2014-2019
Table 20 Cat Population 2014-2019
Table 21 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2014-2019
Category Data
Summary 2 Cat Food by Price Band
Table 22 Sales of Cat Food by Category: Volume 2014-2019
Table 23 Sales of Cat Food by Category: Value 2014-2019
Table 24 Sales of Cat Food by Category: % Volume Growth 2014-2019
Table 25 Sales of Cat Food by Category: % Value Growth 2014-2019
Table 26 Sales of Dry Cat Food by Life-Cycle: % Value 2014-2018
Table 27 Sales of Wet Cat Food by Life-Cycle: % Value 2014-2018
Table 28 NBO Company Shares of Cat Food: % Value 2014-2018
Table 29 LBN Brand Shares of Cat Food: % Value 2015-2018
Table 30 LBN Brand Shares of Cat Treats: % Value 2015-2018
Table 31 Distribution of Cat Food by Format: % Value 2014-2019
Table 32 Forecast Sales of Cat Food by Category: Volume 2019-2024
Table 33 Forecast Sales of Cat Food by Category: Value 2019-2024
Table 34 Forecast Sales of Cat Food by Category: % Volume Growth 2019-2024
Table 35 Forecast Sales of Cat Food by Category: % Value Growth 2019-2024
Headlines
Prospects
Internet Retailing Continues To Shake Up Dog Food Distribution
Greater Popularity of Smaller Dogs Drives Specialised Product Development
Humanisation Trend Also Drives Product Development, With Quality and Natural Ingredients Key
Competitive Landscape
Nestlé and Mars Continue To Lead, Despite Specialist Brands' Focus on Super-premium, Therapeutic and Niche Demand
Shifts in Distribution Observed As More Owners Seek Out the Convenience and Discounts Offered by Internet Retailing
US Dog Food Manufacturers Retain Their Position Although Canadian Manufacturers Are Finding Increasing Favour Amongst Dog Owners
Category Indicators
Table 36 Dog Owning Households: % Analysis 2014-2019
Table 37 Dog Population 2014-2019
Table 38 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2014-2019
Category Data
Summary 3 Dog Food by Price Band
Table 39 Sales of Dog Food by Category: Volume 2014-2019
Table 40 Sales of Dog Food by Category: Value 2014-2019
Table 41 Sales of Dog Food by Category: % Volume Growth 2014-2019
Table 42 Sales of Dog Food by Category: % Value Growth 2014-2019
Table 43 Sales of Dry Dog Food by Life-Cycle: % Value 2014-2018
Table 44 Sales of Wet Dog Food by Life-Cycle: % Value 2014-2018
Table 45 NBO Company Shares of Dog Food: % Value 2014-2018
Table 46 LBN Brand Shares of Dog Food: % Value 2015-2018
Table 47 LBN Brand Shares of Dog Treats: % Value 2015-2018
Table 48 Distribution of Dog Food by Format: % Value 2014-2019
Table 49 Forecast Sales of Dog Food by Category: Volume 2019-2024
Table 50 Forecast Sales of Dog Food by Category: Value 2019-2024
Table 51 Forecast Sales of Dog Food by Category: % Volume Growth 2019-2024
Table 52 Forecast Sales of Dog Food by Category: % Value Growth 2019-2024
Headlines
Prospects
Neutral Outlook for Small Mammal/reptile Food As Electrical Gadgets Capture Children's Attention
Bird Food Sales Set To Continue Declining As Keeping Pet Birds Is A Niche Pastime
Internet Retailing Sees Rapid Growth, Albeit From A Small Base
Competitive Landscape
Other Pet Food Remains Fairly Concentrated in the Hands of A Few Large Players
Pet Specialist Retailers Dominate Value Sales As They Stock Other Pets and Offer Expert Advice
Humanisation Is Evident But Premiumisation Is Just Taking Off
Category Indicators
Table 53 Other Pet Population 2014-2019
Category Data
Table 54 Sales of Other Pet Food by Category: Volume 2014-2019
Table 55 Sales of Other Pet Food by Category: Value 2014-2019
Table 56 Sales of Other Pet Food by Category: % Volume Growth 2014-2019
Table 57 Sales of Other Pet Food by Category: % Value Growth 2014-2019
Table 58 LBN Brand Shares of Bird Food: % Value 2015-2018
Table 59 LBN Brand Shares of Fish Food: % Value 2015-2018
Table 60 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2015-2018
Table 61 Distribution of Other Pet Food by Format: % Value 2014-2019
Table 62 Forecast Sales of Other Pet Food by Category: Volume 2019-2024
Table 63 Forecast Sales of Other Pet Food by Category: Value 2019-2024
Table 64 Forecast Sales of Other Pet Food by Category: % Volume Growth 2019-2024
Table 65 Forecast Sales of Other Pet Food by Category: % Value Growth 2019-2024
Headlines
Prospects
the Humanisation Trend Underlies the Growth of Pet Products
Pet Dietary Supplements Are Limited by Their Irregular Purchase When A Pet Faces Health Issues
Accessories Sell Best Among Other Pet Products
Competitive Landscape
Stable Competition in Pet Products, A Category Led by Hartz, Tidy Cats and Saular
Humanisation Trend Extends Beyond Food To Technology and Coordinated Product Ranges
Pet Specialist Retailers Dominate With Extensive Product Ranges on Display
Category Data
Table 66 Sales of Pet Products by Category: Value 2014-2019
Table 67 Sales of Pet Products by Category: % Value Growth 2014-2019
Table 68 Sales of Pet Healthcare by Type: % Value 2014-2019
Table 69 Sales of Other Pet Products by Type: % Value 2014-2019
Table 70 NBO Company Shares of Pet Products: % Value 2014-2018
Table 71 LBN Brand Shares of Pet Products: % Value 2015-2018
Table 72 Distribution of Pet Products by Format: % Value 2014-2019
Table 73 Forecast Sales of Pet Products by Category: Value 2019-2024
Table 74 Forecast Sales of Pet Products by Category: % Value Growth 2019-2024
Note: Product cover images may vary from those shown
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More innovation and product differentiation help value sales
Consumer demand for better pet food and pet care products has led to manufacturers introducing new varieties based on natural ingredients, as well as food products enhanced with vitamins and minerals. Manufacturers are also adding to value sales by continuing with product differentiation, including targeting pets’ different lifestyles, lifestages, and breed sizes. Increases in the pet population, particularly dogs and cats, as well as the higher price points of these newer products appear to be to the advantage of value sales.
Note: Product cover images may vary from those shown
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