+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

PRINTER FRIENDLY

Toys and Games in Singapore

  • ID: 227266
  • Report
  • May 2021
  • Region: Singapore
  • 34 pages
  • Euromonitor International
COVID-19 has had a mixed impact on the toys and games industry, with traditional toys and games registering weaker growth in 2020. While people were forced to stay at home during the lockdown period, many chose to save for the expected border opening in Q4 2020. Hence, budget-conscious consumers turned to free mobile games or streaming services. This development was also the result of Generation Z increasing their screen time and choosing to spend money on video games.

The publisher's Toys and Games in Singapore report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Toys and Games market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
TOYS AND GAMES IN SINGAPORE

EXECUTIVE SUMMARY
  • COVID-19 impact on toys and games
  • COVID-19 country impact
  • Company response
  • Retailing shift
  • What next for toys and games?
MARKET DATA
  • Table 1 Sales of Toys and Games by Category: Value 2015-2020
  • Table 2 Sales of Toys and Games by Category: % Value Growth 2015-2020
  • Table 3 NBO Company Shares of Toys and Games: % Value 2016-2020
  • Table 4 LBN Brand Shares of Toys and Games: % Value 2017-2020
  • Table 5 Distribution of Toys and Games by Format: % Value 2015-2020
  • Table 6 Forecast Sales of Toys and Games by Category: Value 2020-2025
  • Table 7 Forecast Sales of Toys and Games by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES
  • Summary 1 Research Sources
TRADITIONAL TOYS AND GAMES IN SINGAPORE

KEY DATA FINDINGS

2020 IMPACT
  • Appeal of screen time snatches consumers’ attention away from physical toys
  • Educational and ‘big kids’ toys win the fight against COVID-19
  • Offline retailers recover in H2 2020 but e-commerce channel achieves huge growth
RECOVERY AND OPPORTUNITIES
  • Travel and movement restrictions will drive growth in 2021
  • Licensing will experience recovery in 2021, whilst blind collectibles offers future growth potential
  • Physical and digital crossover is crucial if traditional toys and games are to remain relevant amongst Gen Z and Millennials
CATEGORY DATA
  • Table 8 Sales of Traditional Toys and Games by Category: Value 2015-2020
  • Table 9 Sales of Traditional Toys and Games by Category: % Value Growth 2015-2020
  • Table 10 Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2015-2020
  • Table 11 NBO Company Shares of Traditional Toys and Games: % Value 2016-2020
  • Table 12 LBN Brand Shares of Traditional Toys and Games: % Value 2017-2020
  • Table 13 Distribution of Traditional Toys and Games by Format: % Value 2015-2020
  • Table 14 Forecast Sales of Traditional Toys and Games by Category: Value 2020-2025
  • Table 15 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2020-2025
  • Table 16 Forecast Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2020-2025
VIDEO GAMES IN SINGAPORE

KEY DATA FINDINGS

2020 IMPACT
  • Lockdown boredom brings mass market audience to casual gaming
  • Chinese game developers lead Singapore’s mobile games expansion
  • Animal Crossing brings exponential growth for Nintendo Switch and Switch Lite, while Sony PlayStation 5 lives up to the hype
RECOVERY AND OPPORTUNITIES
  • Singapore’s status as an e-sports hub in 2021 is set to boost sales over the forecast period
  • Static consoles will continue its strong growth trajectory with new releases, whereas e-commerce will be the go-to channel for consoles
  • Local Singapore gaming companies crucial in driving interest in video games software and e-sports
CATEGORY DATA
  • Table 17 Sales of Video Games by Category: Value 2015-2020
  • Table 18 Sales of Video Games by Category: % Value Growth 2015-2020
  • Table 19 NBO Company Shares of Video Games: % Value 2016-2020
  • Table 20 LBN Brand Shares of Video Games: % Value 2017-2020
  • Table 21 NBO Company Shares of Video Games Hardware: % Value 2016-2020
  • Table 22 LBN Brand Shares of Video Games Hardware: % Value 2017-2020
  • Table 23 NBO Company Shares of Video Games Software: % Value 2016-2020
  • Table 24 Distribution of Video Games by Format: % Value 2015-2020
  • Table 25 Distribution of Video Games Hardware by Format: % Value 2015-2020
  • Table 26 Distribution of Video Games Software by Format: % Value 2015-2020
  • Table 27 Distribution of Video Games Software (Physical) by Format: % Value 2015-2020
  • Table 28 Distribution of Video Games Software (Digital) by Format: % Value 2015-2020
  • Table 29 Forecast Sales of Video Games by Category: Value 2020-2025
  • Table 30 Forecast Sales of Video Games by Category: % Value Growth 2020-2025
Note: Product cover images may vary from those shown
Adroll
adroll