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Traditional Toys and Games in Singapore

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    Report

  • 22 Pages
  • July 2025
  • Region: Singapore
  • Euromonitor International
  • ID: 1855495
Traditional toys and games in Singapore recorded double-digit growth in 2024, driven by the popularity of dolls and accessories, particularly collectibles. The kidult trend has been a significant influence, with companies actively fostering collector communities. Sustainability and inclusivity also emerged as key trends, with brands adopting more recyclable packaging. The landscape remains concentrated, with leading companies holding significant share.

The Traditional Toys and Games in Singapore report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Action Figures and Accessories, Arts and Crafts, Baby and Infant, Construction, Dolls and Accessories, Dress-Up and Role Play, Games and Puzzles, Model Vehicles, Other Traditional Toys and Games, Outdoor and Sports, Plush, Pre-School, Remote Control Toys, Ride-On Vehicles, Scientific/Educational.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Traditional Toys and Games market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Kidults and collectibles are major trends driving traditional toys and games
  • CHART 1 Key Trends 2024
INDUSTRY PERFORMANCE
  • Dolls and accessories drives growth of traditional toys and games in 2024
  • Local communities and competitions help support construction sales
  • CHART 2 Analyst Insight
  • Pop Mart and others expand collectibles ranges to boost growth
  • CHART 3 Miniso Collectibles Display
  • Brands pursue sustainable packaging amid environmental concerns
  • WHAT’S NEXT?
  • Dolls and accessories to continue to drive growth of traditional toys and games
  • Kidult trend and collectibles to influence design and marketing strategies
  • Growing digitalisation to support online content and sales
COMPETITIVE LANDSCAPE
  • Lego and Pop Mart gain ground in increasingly concentrated competitive landscape
  • Lego Botanicals Collection continues to expand to attract older consumers
  • CHART 4 Lego Expands Botanicals Collection
  • Pop Mart uses series and secret boxes to maintain collector interest
CHANNELS
  • Retail offline drives distribution of traditional toys and games
  • Retail e-commerce gains further share as alternative channel for traditional toys and games
  • Pop Mart Robo Shop uses vending to sell collectibles in Singapore
COUNTRY REPORTS DISCLAIMER
  • CHART 5 Key Trends 2024
  • CHART 6 Analyst Insight
  • CHART 7 BANDAI NAMCO Supports Community of Collectors
  • CHART 8 PlayStation 5 Pro
  • CHART 9 Pop Mart Robo Shop Vending Machines
  • CHART 10 Real GDP Growth and Inflation 2019-2029
  • CHART 11 PEST Analysis in Singapore 2024
  • CHART 12 Key Insights on Consumers in Singapore 2024
  • CHART 13 Consumer Landscape in Singapore 2024
TOYS AND GAMES IN SINGAPORE
EXECUTIVE SUMMARY
  • Traditional toys and games keeps overall growth positive amid video games decline
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Traditional toys and games gains ground, while video games declines in Singapore
  • Blind box trend driven by social media and collector psychology
  • BANDAI leverages kidult trend with community events and model creation
  • PlayStation5 Pro and Nintendo Switch 2 attempt to attract consumers through enhanced gaming
  • WHAT’S NEXT?
  • Video games to resume growth and lead overall toys and games
  • Sustainability and AI-enhanced games to shape demand for toys and games
  • Digitalisation to influence distribution strategies
  • Companies must develop toys with values important to Generation Alpha
COMPETITIVE LANDSCAPE
  • Lego and Pop Mart brands gain ground in fragmented competitive landscape
  • Pop Mart uses series diversity and “FOMO” to drive purchases
CHANNELS
  • Offline stores remain key for traditional toys and games, while online dominates video games
  • Pop Mart Robo Shop vending expands access to products to support growth
ECONOMIC CONTEXTCONSUMER CONTEXTCOUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources