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Dietary Supplements in South Africa

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    Report

  • 27 Pages
  • October 2025
  • Region: South Africa
  • Euromonitor International
  • ID: 227282
Dietary supplements in South Africa is projected to see further strong, if slower, retail current value sales growth over 2025, supported by inflationary pressure on prices. In addition, retail volume sales are trending upwards, driven by heightened awareness of preventative health and wellbeing among South African consumers.

The Dietary Supplements in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Combination Dietary Supplements, Herbal/Traditional Dietary Supplements, Non-Herbal/Traditional Dietary Supplements.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Dietary Supplements market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Heightened awareness of preventative wellbeing spurs the demand for dietary supplements
  • Highly fragmented competitive landscape fosters room for smaller brands and private label
  • Pharmacies remain the preferred choice for dietary supplements as the scope of distribution expands
PROSPECTS AND OPPORTUNITIES
  • Dietary supplements to enjoy ongoing growth amidst a preventative health trend
  • Consumers require more affordable propositions
  • Herbal/traditional dietary supplements to benefit from the shift to natural, plant-based dietary supplements
CATEGORY DATA
  • Table 1 Sales of Dietary Supplements by Category: Value 2020-2025
  • Table 2 Sales of Dietary Supplements by Category: % Value Growth 2020-2025
  • Table 3 Sales of Dietary Supplements by Positioning: % Value 2020-2025
  • Table 4 NBO Company Shares of Dietary Supplements: % Value 2021-2025
  • Table 5 LBN Brand Shares of Dietary Supplements: % Value 2022-2025
  • Table 6 Forecast Sales of Dietary Supplements by Category: Value 2025-2030
  • Table 7 Forecast Sales of Dietary Supplements by Category: % Value Growth 2025-2030
CONSUMER HEALTH IN SOUTH AFRICA
EXECUTIVE SUMMARY
  • Consumer Health in 2025: The big picture
  • Key trends in 2025
  • Competitive landscape
  • Channel developments
  • What next for Consumer Health?
MARKET INDICATORS
  • Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2020-2025
  • Table 9 Life Expectancy at Birth 2020-2025
MARKET DATA
  • Table 10 Sales of Consumer Health by Category: Value 2020-2025
  • Table 11 Sales of Consumer Health by Category: % Value Growth 2020-2025
  • Table 12 NBO Company Shares of Consumer Health: % Value 2021-2025
  • Table 13 LBN Brand Shares of Consumer Health: % Value 2022-2025
  • Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2020-2025
  • Table 15 Distribution of Consumer Health by Format: % Value 2020-2025
  • Table 16 Distribution of Consumer Health by Format and Category: % Value 2025
  • Table 17 Forecast Sales of Consumer Health by Category: Value 2025-2030
  • Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2025-2030
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
DISCLAIMERDEFINITIONS
SOURCES
  • Summary 1 Research Sources