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Consumer Lifestyles in Brazil

  • ID: 228432
  • Report
  • September 2018
  • Region: Brazil
  • 42 pages
  • Euromonitor International
In recent years consumers, suffering from the impact of the recession and related negative economic issues, cut back their household spending and eschewed non-essentials. Though the recession has passed, consumers remain wary, and a return to robust spending may be some time off. Many price-conscious consumers have turned to internet retailers to satisfy their desire for lower prices. Despite the recent economic downturn, demand for cosmetics and other beauty products remains strong.

The Consumer Lifestyles in Brazil report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Consumer Lifestyles market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown


Lifestyles in Brazil
Chart 1 Chart 1 Consumer Lifestyles in 2018
Top Five Consumer Trends
Consumer Spending Remains Sluggish
Growth of Online Shopping Driven by Young Consumers on Mobile Devices
Consumers Value Their Physical Appearance
Many Workers Retire Early With Big Pensions
Consumers Adopting Greener Attitudes
Consumer Segmentation
Babies and Infants (0-2 Years)
Chart 2 Chart 2 Babies and Infants in Focus 2017-2030
Kids (aged 3-7)
Chart 3 Chart 3 Kids in Focus 2017-2030
Tweens (aged 8-12)
Chart 4 Chart 4 Tweens in Focus 2017-2030
Teens (13-17)
Chart 5 Chart 5 Teens in Focus 2017-2030
Young Adults (18-29)
Chart 6 Chart 6 Young Adults in Focus 2017-2030
Chart 7 Chart 7 Priorities of Young Adults (Aged 18-29)
Middle Youth (30-44)
Chart 8 Chart 8 Middle Youth in Focus 2017-2030
Chart 9 Chart 9 Priorities of Middle Youth (Aged 30-44)
Mid-lifers (45-64)
Chart 10 Chart 10Mid-Lifers in Focus 2017-2030
Chart 11 Chart 11Priorities and Preferences of Mid-Lifers (Aged 45-59)
Later-lifers (60+)
Chart 12 Chart 12Later-Lifers in Focus 2017-2030
Chart 13 Chart 13Priorities and Preferences of Later-Lifers (Aged 60+)
Seniors (80+)
Chart 14 Chart 14Seniors in Focus 2017-2030
Chart 15 Chart 15Life Expectancy 2017-2030
House and Home
the Home Space
Chart 16 Chart 16Home Ownership 2017-2030
Chart 17 Chart 17Households by Type 2017-2030
Chart 18 Chart 18Households by Urban and Rural 2017-2030
Chart 19 Chart 19Age Distribution of Consumers by Dwelling Type 2017
Running Costs
Chart 20 Chart 20Household Running Costs 2017-2030
Chart 21 Chart 21Housing-related Spending Intentions
Spending and Saving
Attitudes Towards Spending
Chart 22 Chart 22Discretionary Item or Service Spending Intentions: 2017-2018
Attitudes Towards Savings
Chart 23 Chart 23Disposable Income and Savings 2012-2017
Chart 24 Chart 24Saving and Spending Intentions 2017-2018
Main Household Shop
Chart 25 Chart 25Household Shop by Retailer Type 2017
Chart 26 Chart 26Shopping Habits, Attitudes and Influencers
Shopping for Big-ticket Items and Personal Goods
Shopping Online
Chart 27 Chart 27Spending on Internet Retailing 2017-2022
Chart 28 Chart 28Motivations for Shopping Online vs In-store
Eating and Drinking
Eating Habits
Chart 29 Chart 29Consumer Spending on Food by Type: 2017
Chart 30 Chart 30Preferences, Preparation, and Consumption of Food
Chart 31 Chart 31Total Consumer Spending compared to Spending on Food 2017
Drinking Habits
Chart 32 Chart 32Consumer Spending on Drinks by Type 2017
Chart 33 Chart 33Total Consumer Spending compared to Spending on Alcoholic and Non-Alcoholic Drinks 2017-2030
Chart 34 Chart 34Frequency of Drink Consumption Outside the Home
Grooming and Appearance
Investing in Yourself: Female Personal Grooming and Hygiene
Chart 35 Chart 35Consumer Expenditure on Clothing, Footwear and Personal Care by Men and Women 2017
Chart 36 Chart 36Total Consumer Expenditure Compared with Spending on Clothing, Footwear and Personal Care by Men and Women 2017-2030
Chart 37 Chart 37Daily Time Spent on Grooming Activities by Women: 2017
Investing in Yourself: Male Personal Grooming and Hygiene
Chart 38 Chart 38Daily Time Spent on Grooming Activities by Men: 2017
Style Icons and Celebrity Influences
Chart 39 Chart 39Social Media and Celebrity Influences
Healthy and Ethical Living
Attitudes To Health and Wellbeing
Chart 40 Chart 40Health-related Spending and Healthy Life Expectancy for Men and Women 2017-2030
Chart 41 Chart 41Obese and Overweight Population 2017 and 2020
Chart 42 Chart 42Daily Health-Related Activities and Concerns by Age: 2017
Ethical Living
Chart 43 Chart 43Eco-Attitudes and Willingness to Pay for Environmentally-friendly Product Features
Sport and Fitness
Chart 44 Chart 44Frequency of Exercise Activities
Leisure and Recreation
Leisure Time
Chart 45 Chart 45Life Stress Concerns
Chart 46 Chart 46Household Possession of a Smartphone, Laptop and Tablet and Access to the Internet 2017
Chart 47 Chart 47Frequency of Common Digital Activities on a Computer and a Mobile Phone
Chart 48 Chart 48Daily Social Activities on Computer vs. Mobile Phone: 2017
Chart 49 Chart 49Total Consumer Expenditure compared to Spending on Leisure and Recreation 2017-2030
Chart 50 Chart 50Total Consumer Expenditure compared to Spending on Package Holidays 2017-2030
Chart 51 Chart 51Holiday Time and Domestic and International Trips
Opportunities for Celebrations and Gift-giving
Note: Product cover images may vary from those shown