Consumer Lifestyles provides valuable insights into the key attitudes and current perspectives of consumers, and how these influence their purchasing and consumption behaviours. It quantifies consumer behaviours, preferences and motivations, aligning them with broader trends.
The Consumer Lifestyles in Brazil report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
The Consumer Lifestyles in Brazil report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Consumer Overview market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
- Scope
- Consumer landscape in Brazil 2025
- Personal traits and values
- Respondents feel concerned that the cost of everyday items is going up
- Consumers in Brazil feel it is important to experience cultures other than their own
- Baby Boomers value real world experiences
- Older generations anticipate that their level of happiness will increase in the future
- Personal traits and values survey highlights
- Home life and leisure time
- Younger generations use generative AI to assist with daily activities
- Consumers in Brazil desire finding peace and releasing tension when travelling
- Home life and leisure time survey highlights
- Eating and dietary habits
- Consumers in Brazil look for healthy ingredients in food and beverages
- Millennials have greatest doubt in their own cooking abilities
- Gen Z eat more snacks during the holidays or seasonal celebrations
- Baby Boomers look for healthy ingredients in food and beverages
- Brazilians are ready to pay more for products with health and nutritional properties
- Eating and dietary habits survey highlights
- Working life
- Employee health and safety remains top priority among all generations
- Brazilians seek to have a job that enables an equilibrium between work and personal life
- Gen Z seek to be given the option to work overseas
- Consumers expect to have flexible start and finish times in the future
- Working life survey highlights
- Health and wellness
- Brazilians perform weight lifting/strength training exercises
- Physical activity remains popular stress-reduction activity among all generations
- Respondents think health and nutritional properties is the most influential product feature
- Younger generations frequently visit health-related or medical sites
- Health and wellness survey highlights
- Shopping and spending
- Consumers in Brazil enjoy discovering good deals
- Older generations regularly buy themselves small treats
- Baby Boomers regularly buy gifts for family and friends
- Older generations say that buying eco-conscious products makes them feel good
- Consumers in Brazil often share/swap items or services
- Younger generations often share opinions about a companies' products online
- Younger generations read consumer reviews online
- Brazilians set to increase spending on travel and holidays the most
- Younger generations have the ability to consistently set aside a portion of their earnings
- Shopping and spending survey highlights
