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Consumer Lifestyles in France

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  • 79 Pages
  • August 2022
  • Region: France
  • Euromonitor International
  • ID: 228433
Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations and aligning them with broader trends in France.

The Consumer Lifestyles in France report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Overview market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

  • Scope
  • Consumer landscape in France 2022
  • Life priorities
  • Fewer French respondents spend time with their parents than the global average
  • French prioritise time for work much less than the global average
  • Consumers in France want uniquely crafted and personalised products

Curated experiences and uniquely tailored products appeal to Generation Z
  • French consumers like to try new products but will only buy from trustworthy companies
  • Younger generations more likely to extensively research products before they buy
  • Home life
  • French consumers regularly work and study from home less often than the global average
  • Generation Z more active than millennials in regular home video gaming
  • Access to outside space most desirable for French households
  • Eating habits
  • Preference for home-cooked meals far exceeds ready-to-eat food
  • Superior taste most sought-after attribute in foods for French consumers
  • Flexitarian eating habits feature strongly among all generations
  • French consumers follow similar eating patterns during weekdays and weekends
  • Generation Z snack more than other generations as their mealtimes vary
  • Working life
  • Earning a high salary is the most important work-related factor for half the workforce
  • Generation X covet the most a job that offers a strong work-life balance
  • Generation X expect the most to earn a good salary, work near home and have job security
  • Low percentage expect to work from home compared with global counterparts
  • Generation Z have higher ambitions to start their own company in future
  • Leisure habits
  • Weekly socialising online more popular than meeting up in person
  • Taking a day trip overtakes going shopping as a leisure activity on a weekly basis
  • Millennials more likely than other cohorts to go shopping for leisure
  • Generation Z manages to rack up the most domestic leisure trips
  • French consumers choose holidays based on the ability to relax when they get there
  • Relaxation and outdoor activities appeal to all generations
  • Health and wellness
  • Women more likely to take health supplements/vitamins daily than men
  • Over half of respondents walk or hike for exercise at least weekly
  • Group fitness classes most popular among millennials
  • French consumers prefer using herbal remedies for stress reduction
  • Generation Z and millennials at either end of the spectrum when choosing herbal remedies
  • Sustainable living
  • French consumers have most trust in recyclable labels
  • Baby boomers working hardest to have a more positive impact on the environment
  • Reducing food waste is top of the agenda for French consumers
  • Energy-efficient products appeal to green consumers
  • Consumers less likely to share opinions but will boycott brands that don’t support their values
  • All generations choose to buy from brands that support their values
  • Shopping habits
  • Consumers are focused on buying better quality over quantity, preferably locally sourced
  • Baby boomers ahead in the desire for locally-sourced but high-quality products
  • French shoppers far less likely to rely on outside influences than their global counterparts
  • Generation Z and millennials more likely to trust friends/family to provide recommendations
  • Convenience of subscription services most motivating for consumers
  • Over half of baby boomers enjoy the convenience that subscription services offer
  • French consumers driven to shop in-store for satisfaction of immediate purchase
  • Baby boomers most motivated to shop in-store to see and try before buying
  • Consumers look for best prices and free delivery when shopping online
  • Generation X shop online for best prices
  • Spending habits

Baby boomers have much lower expectations to increase their spending than Generation Z
  • Generation Z have high intentions of saving more over the coming months
  • Technology
  • Respondents do not feel it is as important to cultivate their personal brand online
  • Millennials more actively manage their data sharing and privacy settings
  • Lower level of ownership of smart appliances than the global average
  • Ownership of fitness wearables and smartwatches low in comparison with global average
  • Consumers use health-related/medical sites less than the global average
  • Millennials most active on social networking sites, but Generation Z biggest video gamers