Consumer Lifestyles in France - Research and Markets

Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations and aligning them with broader trends in France.

The Consumer Lifestyles in France report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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Get a detailed picture of the Consumer Overview market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

Scope
Consumer landscape in France 2022
Life priorities
Fewer French respondents spend time with their parents than the global average
French prioritise time for work much less than the global average
Consumers in France want uniquely crafted and personalised products

Curated experiences and uniquely tailored products appeal to Generation Z

French consumers like to try new products but will only buy from trustworthy companies
Younger generations more likely to extensively research products before they buy
Home life
French consumers regularly work and study from home less often than the global average
Generation Z more active than millennials in regular home video gaming
Access to outside space most desirable for French households
Eating habits
Preference for home-cooked meals far exceeds ready-to-eat food
Superior taste most sought-after attribute in foods for French consumers
Flexitarian eating habits feature strongly among all generations
French consumers follow similar eating patterns during weekdays and weekends
Generation Z snack more than other generations as their mealtimes vary
Working life
Earning a high salary is the most important work-related factor for half the workforce
Generation X covet the most a job that offers a strong work-life balance
Generation X expect the most to earn a good salary, work near home and have job security
Low percentage expect to work from home compared with global counterparts
Generation Z have higher ambitions to start their own company in future
Leisure habits
Weekly socialising online more popular than meeting up in person
Taking a day trip overtakes going shopping as a leisure activity on a weekly basis
Millennials more likely than other cohorts to go shopping for leisure
Generation Z manages to rack up the most domestic leisure trips
French consumers choose holidays based on the ability to relax when they get there
Relaxation and outdoor activities appeal to all generations
Health and wellness
Women more likely to take health supplements/vitamins daily than men
Over half of respondents walk or hike for exercise at least weekly
Group fitness classes most popular among millennials
French consumers prefer using herbal remedies for stress reduction
Generation Z and millennials at either end of the spectrum when choosing herbal remedies
Sustainable living
French consumers have most trust in recyclable labels
Baby boomers working hardest to have a more positive impact on the environment
Reducing food waste is top of the agenda for French consumers
Energy-efficient products appeal to green consumers
Consumers less likely to share opinions but will boycott brands that don’t support their values
All generations choose to buy from brands that support their values
Shopping habits
Consumers are focused on buying better quality over quantity, preferably locally sourced
Baby boomers ahead in the desire for locally-sourced but high-quality products
French shoppers far less likely to rely on outside influences than their global counterparts
Generation Z and millennials more likely to trust friends/family to provide recommendations
Convenience of subscription services most motivating for consumers
Over half of baby boomers enjoy the convenience that subscription services offer
French consumers driven to shop in-store for satisfaction of immediate purchase
Baby boomers most motivated to shop in-store to see and try before buying
Consumers look for best prices and free delivery when shopping online
Generation X shop online for best prices
Spending habits

Baby boomers have much lower expectations to increase their spending than Generation Z

Generation Z have high intentions of saving more over the coming months
Technology
Respondents do not feel it is as important to cultivate their personal brand online
Millennials more actively manage their data sharing and privacy settings
Lower level of ownership of smart appliances than the global average
Ownership of fitness wearables and smartwatches low in comparison with global average
Consumers use health-related/medical sites less than the global average
Millennials most active on social networking sites, but Generation Z biggest video gamers