Consumer Lifestyles provides valuable insights into the key attitudes and current perspectives of consumers, and how these influence their purchasing and consumption behaviours. It quantifies consumer behaviours, preferences and motivations, aligning them with broader trends.
The Consumer Lifestyles in Denmark report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
The Consumer Lifestyles in Denmark report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Consumer Overview market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
- Scope
- Consumer landscape in Denmark 2025
- Personal traits and values
- Respondents feel concerned that the cost of everyday items is going up
- Time for myself - most prioritised by older generations
- Consumers in Denmark feel at ease expressing their identity among friends and family
- Consumers prefer to explore innovative products and services
- Gen Z expect they will be better off financially in the future
- Personal traits and values survey highlights
- Home life and leisure time
- Hobbies - are a popular home activity among Baby Boomers
- Younger consumers more likely to socialise with friends online
- Outside space - most desired home feature by older generations
- Proximity to public transport - most desired external feature by older generations
- Respondents desire unwinding when travelling
- Home life and leisure time survey highlights
- Eating and dietary habits
- Consumers take vitamins or supplements frequently
- Gen Z consumers have the biggest doubts in their own cooking abilities
- Consumers in Denmark prepare meals for themselves regularly
- Gen Z do not typically eat meat or fish
- Consumers are ready to pay more for products with health and nutritional properties
- Eating and dietary habits survey highlights
- Working life
- Danes prioritise having responsibility and challenging work
- Employees want to have a job that enables an equilibrium between work and personal life
- Younger generations want to be a part of a prosperous company
- Consumers expect to work from home in the future
- Working life survey highlights
- Health and wellness
- Respondents engage in walking or hiking
- Yoga remains a popular stress-reduction activity among older generations
- Consumers in Denmark think 100% organic is the most influential product feature
- Gen Z use apps to track health or fitness
- Health and wellness survey highlights
- Shopping and spending
- Consumers like to find bargains
- Gen Z do not mind buying inexpensive items that will not last for long
- Baby Boomers look for personalised shopping experiences
- Older generations say they try to repair items instead of purchasing new ones
- Consumers often sell used or second-hand items
- Older generations often spread the word about products by sharing
- Consumers primarily trust friends and family recommendations
- Consumers in Denmark expect to spend more on groceries
- Younger generations say that their liabilities exceed assets
- Shopping and spending survey highlights
