Consumer Lifestyles provides valuable insights into the key attitudes and current perspectives of consumers, and how these influence their purchasing and consumption behaviours. It quantifies consumer behaviours, preferences and motivations, aligning them with broader trends.
The Consumer Lifestyles in Germany report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
The Consumer Lifestyles in Germany report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Consumer Overview market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
- Scope
- Consumer landscape in Germany 2025
- Personal traits and values
- Consumers in Germany look for ways to simplify their life
- Time with spouse or partner most prioritised by Millennials
- Millennials purchase items from companies and brands that they have absolute trust in
- Consumers enjoy experimenting with new goods and services
- Younger generations believe their life will be better in future
- Personal traits and values survey highlights
- Home life and leisure time
- Consumers prefer socialising with friends in person
- Respondents desire getting the most value for money when travelling
- Home life and leisure time survey highlights
- Eating and dietary habits
- Baby Boomers are actively monitoring what they eat
- Older generations do not believe they skilled in the kitchen
- Older generations eat snacks while watching TV
- Millennials more likely to be vegetarian
- Consumers are ready to pay more for products with health and nutritional properties
- Eating and dietary habits survey highlights
- Working life
- Gen X prioritise working with like minded individuals
- Consumers in Germany want to have a workplace in close proximity to their home
- Gen Z seek to be employed by a thriving organisation
- Consumers expect to work from home in the future
- Working life survey highlights
- Health and wellness
- Consumers in Germany engage in walking or hiking
- Meditation is the most popular stress-reduction measure among Millennials
- Health and nutritional properties the most influential product feature
- Younger generations use apps to track health or fitness
- Health and wellness survey highlights
- Shopping and spending
- Consumers in Germany love finding the best discounts
- Baby Boomers like to visit shopping malls
- Baby Boomers look for personalised shopping experiences
- Baby Boomers make an effort to buy from stores that are owned locally owned
- Consumers often buy used or second-hand items
- Gen Z regularly engage with businesses’ social media content
- Younger generations typically use price comparison websites
- Consumers expect to increase spending on groceries the most
- Younger generations resort to using credit cards or overdrafts to cover expenses
- Shopping and spending survey highlights
