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Consumer Lifestyles in Spain

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    Report

  • 55 Pages
  • June 2025
  • Region: Spain
  • Euromonitor International
  • ID: 228438
Consumer Lifestyles provides valuable insights into the key attitudes and current perspectives of consumers, and how these influence their purchasing and consumption behaviours. It quantifies consumer behaviours, preferences, and motivations, aligning them with broader trends.

The Consumer Lifestyles in Spain report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Overview market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

  • Scope
  • Consumer landscape in Spain 2025
  • Personal traits and values
  • Consumers in Spain feel concerned that the cost of everyday items is going up
Time with parents - most prioritised by Gen Z
  • Consumers feel confident in displaying their true identity with friends and family
  • Gen X feel it is important to experience cultures other than their own
  • Younger generations are looking forward to a brighter future
  • Personal traits and values survey highlights
  • Home life and leisure time
  • Hobbies - popular home activity among millennial generational cohorts
  • Consumers in Spain like engaging in personal interactions with friends
  • Minimalistic design - home feature most desired by Gen Z
  • Urban or inner-city location - external feature most desired by baby boomers
  • Spaniards seek to maximise the benefits while minimising the cost when travelling
  • Home life and leisure time survey highlights
  • Eating and dietary habits
  • Consumers look for healthy ingredients in food and beverages
  • Younger generations more likely to claim they do not have time to cook
  • Younger generations eat more snacks during the holidays or seasonal celebrations
  • Baby boomers look for healthy ingredients in food and beverages
  • Consumers are ready to pay more for products with health and nutritional properties
  • Eating and dietary habits survey highlights
  • Working life
  • Employee health and safety remains a high priority for all generations
  • Spaniards want employment that provides time for both personal and work life
  • Older generations want to contribute to the growth of a flourishing company
  • Consumers expect to have flexible start and finish times in the future
  • Working life survey highlights
  • Health and wellness
  • Spaniards participate in walking or hiking
  • Yoga most popular stress-reduction measure among baby boomers
  • Health and nutritional properties the most influential product feature
  • Younger consumers use apps to track health or fitness
  • Health and wellness survey highlights
  • Shopping and spending
  • Spaniards love searching for discounts
  • Younger generations regularly buy themselves treats
  • Older generations seek products with easy-to-understand labels
  • Older generations make an effort to buy from locally-owned stores
  • Consumers often sell used or second-hand items
  • Millennials regularly write reviews for products or services
  • Consumers in Spain highly trust friends and family recommendations
  • Consumers in Spain expect to spend more on travel and holidays
  • Gen X are concerned about their current monetary status
  • Shopping and spending survey highlights