Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations and aligning them with broader trends in Spain.
The Consumer Lifestyles in Spain report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
The Consumer Lifestyles in Spain report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Consumer Overview market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
- Scope
- Consumer landscape in Spain 2022
- Life priorities
- Prioritising time with partners and children higher than global average
- Over 40% of Gen Z rate spending time with friends most important
- Curated experiences are highly sought after by Spanish consumers
- Curated experiences appeal most to younger generations
- Consumers like to try new and innovative products and services
- All generations want to try new products but will research them thoroughly first
- Home life
- High percentage of respondents regularly connect virtually while at home
- Millennials and Gen X most committed to exercising at home, next to video gaming
- Energy efficiency high up on list of desirable home features
- Eating habits
- High levels of home cooking in Spain reduce reliance on ready meals
- Health and nutritional benefits most important for Spanish consumers
- Flexitarian eating habits spread across all generations
- Evening/post-dinner snacks more popular at the weekend
- Nearly half of Gen Z eat snacks while watching TV/streaming
- Working life
- Job security is an important consideration in Spain
- Work-life balance less of a concern for Gen Z in a difficult jobs market
- Job security more important for older generations
- Having flexible hours at work far exceeds other future expectations
- Millennials and Gen Z expect to have more flexible working hours in future
- Leisure habits
- Spaniards regularly socialise with friends in person and online
- Shopping is a major leisure trend in Spain
- Millennials are the most active cinema-goers
- Younger generations more frequent international travellers
- Holiday-makers look for city breaks above nature and outdoor activities
- Baby Boomers most interested in city breaks
- Health and Wellness
- Health supplements/vitamins most frequently consumed by women
- A quarter of Spaniards walk almost every day for exercise
- Nearly half of Millennials run/jog for exercise every week
- Mediation and herbal remedy use higher than global average
- 60% of Baby Boomers use herbal remedies
- Sustainable living
- Climate change concerns lead to actions to have a more positive impact on the environment
- All generations focusing on having a more positive impact on the planet
- Spanish consumers more actively practising more green behaviours than global average
- Baby Boomers focus sustainable packing, repairing items and using energy efficient products
- Consumers more likely to buy from brands that support their values
- Gen Z prefer to buy from brands that share their social and political beliefs
- Shopping habits
- Consumer focus on buying fewer, but higher quality products
- Baby Boomers more interested in purchasing locally-sourced products
- Shoppers not as influenced by their social media network and rely on friends and family
- All generations mostly influenced by their friends and family
- Subscriptions seen as a good way to save money
- Baby Boomers subscribe to save money
- In-store shoppers most motivated by seeing and trying before buying
- Baby Boomers more motivated to see and try than other generations
- Shoppers are motivated by the immediacy of online shopping
- Older generations more likely to shop online for the satisfaction of immediate purchase
- Spending habits
- Gen Z focus on increasing spending on their education and on experiences
- Younger cohorts have stronger intentions of saving money over the next 12 months
- Technology
- Spaniards’ preference for communicating online is lower than global average
- Millennials are most actively engaged with managing data sharing and privacy settings
- Smartphone ownership exceeds global average
- Spanish consumers show higher than average uptake of smartwatches and earphones
- Health-related and medical sites not adopted at levels seen globally
- Millennials most avid social networkers
