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Polishes in France

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    Report

  • 18 Pages
  • February 2024
  • Region: France
  • Euromonitor International
  • ID: 228577
Sales of polishes continued to decline in retail volume terms in 2023, following a long-term downward trend. Essentially, polishes are seen as products which can be easily replaced in home care, which falls in line with the rising popularity of multi-functional cleaning products. Furthermore, during this time of economic uncertainty and skyrocketing inflation, consumers are prioritising essential spending such as food over what they deem to be less-essential items.

The Polishes in France market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Floor Polish, Furniture Polish, Metal Polish, Shoe Polish.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Polishes market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

POLISHES IN FRANCEKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Sales continue to spiral downwards as polishes lose their relevance in 2023
  • Shoe polish losing its shine despite the rise of sports footwear
  • Distribution landscape varies between the different products
PROSPECTS AND OPPORTUNITIES
  • Sales expected to continue falling as interest wanes
  • Branded and multifunctional products expected to outperform private label basics
  • Retailers expected to further reduce the shelf space provided for polishes
CATEGORY DATA
  • Table 1 Sales of Polishes by Category: Value 2018-2023
  • Table 2 Sales of Polishes by Category: % Value Growth 2018-2023
  • Table 3 NBO Company Shares of Polishes: % Value 2019-2023
  • Table 4 LBN Brand Shares of Polishes: % Value 2020-2023
  • Table 5 Forecast Sales of Polishes by Category: Value 2023-2028
  • Table 6 Forecast Sales of Polishes by Category: % Value Growth 2023-2028
HOME CARE IN FRANCE
EXECUTIVE SUMMARY
  • Home care in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for home care?
MARKET INDICATORS
  • Table 7 Households 2018-2023
MARKET DATA
  • Table 8 Sales of Home Care by Category: Value 2018-2023
  • Table 9 Sales of Home Care by Category: % Value Growth 2018-2023
  • Table 10 NBO Company Shares of Home Care: % Value 2019-2023
  • Table 11 LBN Brand Shares of Home Care: % Value 2020-2023
  • Table 12 Penetration of Private Label in Home Care by Category: % Value 2018-2023
  • Table 13 Distribution of Home Care by Format: % Value 2018-2023
  • Table 14 Distribution of Home Care by Format and Category: % Value 2023
  • Table 15 Forecast Sales of Home Care by Category: Value 2023-2028
  • Table 16 Forecast Sales of Home Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

Werner & Mertz France SA
Bolton Solitaire SA
Colgate-Palmolive France SA
Henkel France SA
Reckitt Benckiser France SAS
Lever Fabergé France SA
Procter & Gamble France SNC
Novamex SA
Iba SA
Eau Écarlate SA