Polishes in Italy - Product Image

Polishes in Italy

  • ID: 228581
  • Report
  • Region: Italy
  • 15 pages
  • Euromonitor International
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Polishes sales continued to decline in 2017. However, parquet polishes performed above average in floor polishes. According to manufacturers, consumers often chose simple-cleaning materials for their houses in order to reduce the amount of time in the week dedicated to cleaning. Nonetheless, consumers perceive parquet as a delicate and precious surface and desire to maintain it in good condition for as long as possible in order not to waste money on restoration.

The Polishes in Italy market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Floor Polish, Furniture Polish, Metal Polish, Shoe Polish.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Polishes market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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POLISHES IN ITALY

List of Contents and Tables
  • Headlines
  • Prospects
  • Polishes Struggles in 2017 Due To Contemporary Lifestyles
  • Declining Shoe Polish Sales, Despite Importance of Elegance in Italian Culture
  • Furniture Polishes Adjusting To Growing Use of New Materials
  • Competitive Landscape
  • Bolton Manitoba Seen As Reliable and Appreciated by Italian Consumers
  • Innovation Focused on Easy-cleaning Materials
  • Domestic Player Sutter Performs Well in Floor Polish Thanks To Ecological Claims
  • Category Data
  • Table 1 Sales of Polishes by Category: Value 2012-2017
  • Table 2 Sales of Polishes by Category: % Value Growth 2012-2017
  • Table 3 NBO Company Shares of Polishes: % Value 2013-2017
  • Table 4 LBN Brand Shares of Polishes: % Value 2014-2017
  • Table 5 Forecast Sales of Polishes by Category: Value 2017-2022
  • Table 6 Forecast Sales of Polishes by Category: % Value Growth 2017-2022
  • Executive Summary
  • Italian Economy and Home Care Market Recover in 2017
  • Amazon Introduces New Dash Buttons for Home Care Brands
  • Focus on Premium Offerings Boosts Private Label Sales
  • Concentration Trend Ongoing, Consumers More Relaxed About Spending on Quality
  • Good Growth Expected Over Forecast Period, Although Innovation Will Be Crucial
  • Market Indicators
  • Table 7 Households 2012-2017
  • Market Data
  • Table 8 Sales of Home Care by Category: Value 2012-2017
  • Table 9 Sales of Home Care by Category: % Value Growth 2012-2017
  • Table 10 NBO Company Shares of Home Care: % Value 2013-2017
  • Table 11 LBN Brand Shares of Home Care: % Value 2014-2017
  • Table 12 Penetration of Private Label in Home Care by Category: % Value 2012-2017
  • Table 13 Distribution of Home Care by Format: % Value 2012-2017
  • Table 14 Distribution of Home Care by Format and Category: % Value 2017
  • Table 15 Forecast Sales of Home Care by Category: Value 2017-2022
  • Table 16 Forecast Sales of Home Care by Category: % Value Growth 2017-2022
  • Sources
  • Summary 1 Research Sources
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