Beauty and Personal Care in Ireland

  • ID: 2306168
  • Report
  • Region: Ireland
  • 118 pages
  • Euromonitor International
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Beauty and personal care retail sales remained steady in current value growth terms in 2017. The majority of categories continued to register growth due to continued increases in disposable income levels and consumer confidence despite Brexit. Everyday essentials such as deodorants drove growth in 2017 with innovation in natural products and new scents in the category particularly popular.

The Beauty and Personal Care in Ireland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
Get a detailed picture of the Beauty and Personal Care market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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BEAUTY AND PERSONAL CARE IN IRELAND

May 2018

Executive Summary
Disposable Income Levels Rising and Benefiting Sales of Beauty and Personal Care
An Post's Addresspal Eases Cross-border Shopping
L'oréal (uk) Ltd Is the Leading Player With Strength in Both Premium and Mass
Innovation Remains A Key Driver of Growth
Sales Set To Continue To Grow Despite the Challenge of Brexit

Market Data
Table 1 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources
Headlines
Prospects
Category To Register Retail Value Growth Despite Brexit Challenge
Consumer Spending on Natural Ingredients Likely To Prove Popular
Growth Will Be Driven by Sales of Nappy (diaper) Rash Treatments
Competitive Landscape
Johnson & Johnson Ireland Ltd Lead Sales Due To Its Natural Baby Range
Natural Positioning Drives Growth of Waterwipes
Private Label Sales Continue To Grow at A Slower Pace

Category Data
Table 11 Sales of Baby and Child-specific Products by Category: Value 2012-2017
Table 12 Sales of Baby and Child-specific Products by Category: % Value Growth 2012-2017
Table 13 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2012-2017
Table 14 NBO Company Shares of Baby and Child-specific Products: % Value 2013-2017
Table 15 LBN Brand Shares of Baby and Child-specific Products: % Value 2014-2017
Table 16 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2014-2017
Table 17 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2014-2017
Table 18 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2014-2017
Table 19 Forecast Sales of Baby and Child-specific Products by Category: Value 2017-2022
Table 20 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2017-2022
Table 21 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2017-2022
Headlines
Prospects
Bath and Shower Expected To See A Significant Challenge From Brexit
Intimate Washes Set To Register the Strongest Retail Value Growth
Talcum Powder To Decline Further
Competitive Landscape
Allegro Ltd Lead Leads Sales Due To the Popularity of the Nivea Brand
Discounters Drive Private Label Sales Growth
Premium Products Still A Growing Niche

Category Data
Table 22 Sales of Bath and Shower by Category: Value 2012-2017
Table 23 Sales of Bath and Shower by Category: % Value Growth 2012-2017
Table 24 Sales of Bath and Shower by Premium vs Mass: % Value 2012-2017
Table 25 NBO Company Shares of Bath and Shower: % Value 2013-2017
Table 26 LBN Brand Shares of Bath and Shower: % Value 2014-2017
Table 27 LBN Brand Shares of Premium Bath and Shower: % Value 2014-2017
Table 28 Forecast Sales of Bath and Shower by Category: Value 2017-2022
Table 29 Forecast Sales of Bath and Shower by Category: % Value Growth 2017-2022
Table 30 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2017-2022
Headlines
Prospects
Colour Cosmetics Will Remain Resilient To Economic Conditions in the Coming Years
Interest in Highlighter, Contouring and Blush Will Drive Facial Make-up Sales
Increasing Salon Competition To Affect Nail Product Sales
Competitive Landscape
L'oréal (uk) Ltd Leads Category and Opens Urban Decay Store in Dublin
New Brands and Products Enter the Category in 2017
Social Media An Important Promotional Tool

Category Data
Table 31 Sales of Colour Cosmetics by Category: Value 2012-2017
Table 32 Sales of Colour Cosmetics by Category: % Value Growth 2012-2017
Table 33 Sales of Colour Cosmetics by Premium vs Mass: % Value 2012-2017
Table 34 NBO Company Shares of Colour Cosmetics: % Value 2013-2017
Table 35 LBN Brand Shares of Colour Cosmetics: % Value 2014-2017
Table 36 LBN Brand Shares of Eye Make-up: % Value 2014-2017
Table 37 LBN Brand Shares of Facial Make-up: % Value 2014-2017
Table 38 LBN Brand Shares of Lip Products: % Value 2014-2017
Table 39 LBN Brand Shares of Nail Products: % Value 2014-2017
Table 40 LBN Brand Shares of Premium Colour Cosmetics: % Value 2014-2017
Table 41 Forecast Sales of Colour Cosmetics by Category: Value 2017-2022
Table 42 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2017-2022
Table 43 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2017-2022
Headlines
Prospects
Demand for "natural" To Drive Sales Growth
Sprays To Remain the Largest Category
Brexit Will Be A Challenge for Manufacturers, Particularly UK Brands
Competitive Landscape
Dove and Dove Men + Reformulations Help Strengthen Unilever's Dominance
Allegro Ltd, Which Distributes Nivea, Is One of the Fastest-growing Players
Growing Demand for Natural Products

Category Data
Table 44 Sales of Deodorants by Category: Value 2012-2017
Table 45 Sales of Deodorants by Category: % Value Growth 2012-2017
Table 46 Sales of Deodorants by Premium vs Mass: % Value 2012-2017
Table 47 NBO Company Shares of Deodorants: % Value 2013-2017
Table 48 LBN Brand Shares of Deodorants: % Value 2014-2017
Table 49 LBN Brand Shares of Premium Deodorants: % Value 2014-2017
Table 50 Forecast Sales of Deodorants by Category: Value 2017-2022
Table 51 Forecast Sales of Deodorants by Category: % Value Growth 2017-2022
Table 52 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2017-2022
Headlines
Prospects
Steady Growth Expected Over the Forecast Period
Volume Sales of Women's Razors and Blades Will Drive Sales Growth
Brexit Will Pose A Challenge To Manufacturers in the Category
Competitive Landscape
Procter & Gamble Continues To Dominate Despite Little Innovation
Boots Smooth Care Range Remains Popular
Competition From Salon Hair Removal As It Becomes More Affordable

Category Data
Table 53 Sales of Depilatories by Category: Value 2012-2017
Table 54 Sales of Depilatories by Category: % Value Growth 2012-2017
Table 55 Sales of Women's Razors and Blades by Type: % Value Breakdown 2013-2017
Table 56 NBO Company Shares of Depilatories: % Value 2013-2017
Table 57 LBN Brand Shares of Depilatories: % Value 2014-2017
Table 58 Forecast Sales of Depilatories by Category: Value 2017-2022
Table 59 Forecast Sales of Depilatories by Category: % Value Growth 2017-2022
Headlines
Prospects
Demand Expected To Continue Over the Forecast Period
Premium Likely To Outperform Mass Fragrances
Currency Fluctuations Expected To Affect Short-term Retail Value Growth
Competitive Landscape
Coty Ireland Ltd Continues To Innovate and Maintains Its Leading Position
Innovation Drives Retail Value Growth in Both Premium Men's and Women's Fragrances
Lack of Demand for Celebrity Fragrances in 2017

Category Data
Table 60 Sales of Fragrances by Category: Value 2012-2017
Table 61 Sales of Fragrances by Category: % Value Growth 2012-2017
Table 62 NBO Company Shares of Fragrances: % Value 2013-2017
Table 63 LBN Brand Shares of Fragrances: % Value 2014-2017
Table 64 LBN Brand Shares of Premium Men's Fragrances: % Value 2014-2017
Table 65 LBN Brand Shares of Premium Women's Fragrances: % Value 2014-2017
Table 66 Forecast Sales of Fragrances by Category: Value 2017-2022
Table 67 Forecast Sales of Fragrances by Category: % Value Growth 2017-2022
Headlines
Prospects
Solid But Slower Retail Value Growth Expected
Demand for Premium Conditioning Treatments Expected To Drive Retail Value Sales
Brexit A Significant Challenge for Manufacturers
Competitive Landscape
L'oréal's Diverse Range in Both Premium and Mass Helps It Maintain Its Leading Position
Innovative Products Drives Retail Value Growth
Irish Brand Viviscal Acquired by Global Player Church & Dwight Ltd

Category Data
Table 68 Sales of Hair Care by Category: Value 2012-2017
Table 69 Sales of Hair Care by Category: % Value Growth 2012-2017
Table 70 Sales of Hair Care by Premium vs Mass: % Value 2012-2017
Table 71 NBO Company Shares of Hair Care: % Value 2013-2017
Table 72 NBO Company Shares of Salon Professional Hair Care: % Value 2013-2017
Table 73 LBN Brand Shares of Hair Care: % Value 2014-2017
Table 74 LBN Brand Shares of Colourants: % Value 2014-2017
Table 75 LBN Brand Shares of Salon Professional Hair Care: % Value 2014-2017
Table 76 LBN Brand Shares of Styling Agents: % Value 2014-2017
Table 77 LBN Brand Shares of Premium Hair Care: % Value 2014-2017
Table 78 Forecast Sales of Hair Care by Category: Value 2017-2022
Table 79 Forecast Sales of Hair Care by Category: % Value Growth 2017-2022
Table 80 Forecast Sales of Hair Care by Premium vs Mass: % Value 2017-2022
Headlines
Prospects
Men's Grooming Will Continue To See Retail Value Growth Despite Brexit
"manscaping" Set To Continue To Drive the Popularity of Skin Care and Post-shave Products
Women To Drive Sales in Premium Men's Fragrances
Competitive Landscape
Gillette Owner Procter & Gamble (mfg) Ltd Continues To Dominate Sales
New Formulations and Innovations Remain Growth Factors
Mass Products Continue To Outsell Premium Counterparts

Category Data
Table 81 Sales of Men's Grooming by Category: Value 2012-2017
Table 82 Sales of Men's Grooming by Category: % Value Growth 2012-2017
Table 83 Sales of Men's Razors and Blades by Type: % Value Breakdown 2013-2017
Table 84 Sales of Men's Skin Care by Type: % Value Breakdown 2014-2017
Table 85 NBO Company Shares of Men's Grooming: % Value 2013-2017
Table 86 LBN Brand Shares of Men's Grooming: % Value 2014-2017
Table 87 LBN Brand Shares of Men's Razors and Blades: % Value 2014-2017
Table 88 Forecast Sales of Men's Grooming by Category: Value 2017-2022
Table 89 Forecast Sales of Men's Grooming by Category: % Value Growth 2017-2022
Headlines
Prospects
Oral Care Sales To Remain Relatively Strong Over the Forecast Period
Increasing Oral Hygiene Awareness To Drive Demand for Dental Floss and Mouthwashes/dental Rinses
Brexit A Significant Challenge Particularly for Uk-based Manufacturers and Retailers
Competitive Landscape
Continued Brand Loyalty Contributes To Retail Value Growth for Colgate-Palmolive
GlaxoSmithKline Benefits From Innovations
Domestic Manufacturer Spotlight Whitening the Most Dynamic Player in Tooth Whiteners

Category Data
Table 90 Sales of Oral Care by Category: Value 2012-2017
Table 91 Sales of Oral Care by Category: % Value Growth 2012-2017
Table 92 Sales of Toothbrushes by Category: Value 2012-2017
Table 93 Sales of Toothbrushes by Category: % Value Growth 2012-2017
Table 94 Sales of Toothpaste by Type: % Value Breakdown 2013-2017
Table 95 NBO Company Shares of Oral Care: % Value 2013-2017
Table 96 LBN Brand Shares of Oral Care: % Value 2014-2017
Table 97 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2014-2017
Table 98 LBN Brand Shares of Toothpaste: % Value 2014-2017
Table 99 Forecast Sales of Oral Care by Category: Value 2017-2022
Table 100 Forecast Sales of Oral Care by Category: % Value Growth 2017-2022
Table 101 Forecast Sales of Toothbrushes by Category: Value 2017-2022
Table 102 Forecast Sales of Toothbrushes by Category: % Value Growth 2017-2022
Headlines
Prospects
Skin Care Set To Benefit From Further Improvement in the Economy
Youthful Skin the Desired End Result for Many Irish Consumers
Brexit Likely To Pose A Challenge To the Category
Competitive Landscape
Innovative Products Help L'oréal Have A Strong Presence Within the Category
New Products From Ps... in Penney's Stores in Ireland See Further Sales Growth
Private Label Prevalent Within Discounters

Category Data
Table 103 Sales of Skin Care by Category: Value 2012-2017
Table 104 Sales of Skin Care by Category: % Value Growth 2012-2017
Table 105 Sales of Face Masks by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 106 Sales of Facial Cleansers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 107 Sales of Facial Moisturisers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 108 Sales of Anti-Agers by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 109 Sales of Toners by Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2013-2017
Table 110 NBO Company Shares of Skin Care: % Value 2013-2017
Table 111 LBN Brand Shares of Skin Care: % Value 2014-2017
Table 112 LBN Brand Shares of Facial Moisturisers: % Value 2014-2017
Table 113 LBN Brand Shares of Anti-agers: % Value 2014-2017
Table 114 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2014-2017
Table 115 LBN Brand Shares of General Purpose Body Care: % Value 2014-2017
Table 116 LBN Brand Shares of Premium Skin Care: % Value 2014-2017
Table 117 Forecast Sales of Skin Care by Category: Value 2017-2022
Table 118 Forecast Sales of Skin Care by Category: % Value Growth 2017-2022
Headlines
Prospects
Awareness of the Importance of Sun Care Will Drive Sales Growth
Sun Protection the Most Dynamic Category Despite An Expected Fall in Unit Prices
Self-tanning Products Will Remain Popular With Consumers Seeking A "healthy Glow"
Competitive Landscape
Sales of Garnier Ambre Solaire in Sun Protection Help Maintain L'oréal's Lead
Vita Liberata Ltd Sold To US Company Crown Laboratories
Increase in Demand for Higher Levels of Spf

Category Data
Table 119 Sales of Sun Care by Category: Value 2012-2017
Table 120 Sales of Sun Care by Category: % Value Growth 2012-2017
Table 121 Sales of Sun Care by Premium vs Mass: % Value 2012-2017
Table 122 NBO Company Shares of Sun Care: % Value 2013-2017
Table 123 LBN Brand Shares of Sun Care: % Value 2014-2017
Table 124 LBN Brand Shares of Premium Adult Sun Care: % Value 2014-2017
Table 125 Forecast Sales of Sun Care by Category: Value 2017-2022
Table 126 Forecast Sales of Sun Care by Category: % Value Growth 2017-2022
Table 127 Forecast Sales of Sun Care by Premium vs Mass: % Value 2017-2022
Headlines
Prospects
Brexit A Considerable Challenge for the Category To Overcome
Premium Colour Cosmetics Expected To Drive Sales Growth
Hair Care Sales Expected To See Premium Sales Growth
Competitive Landscape
L'oréal (uk) Ltd Leads Premium Beauty and Personal Care
Domestic Player Irish Breeze Ltd One of the Fastest-growing Manufacturers
Premium Collaborations Continue To Pique Consumer Interest

Category Data
Table 128 Sales of Premium Beauty and Personal Care by Category: Value 2012-2017
Table 129 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 130 NBO Company Shares of Premium Beauty and Personal Care: % Value 2013-2017
Table 131 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2014-2017
Table 132 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2017-2022
Table 133 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2017-2022
Headlines
Prospects
Steady Growth Anticipated in Mass Beauty and Personal Care
Mass Fragrances To Lose Out Due To the Popularity of Premium Substitutes
Private Label Will Continue To Grow Sales Further Due To Strong Investment by Retailers
Competitive Landscape
L'oréal (uk) Ltd Leads With Its Wide Product Portfolio
Penney's Ps... Range Driving Growth of Private Label in 2017
Innovation Remains Important To Maintaining Consumer Interest

Category Data
Table 134 Sales of Mass Beauty and Personal Care by Category: Value 2012-2017
Table 135 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 136 NBO Company Shares of Mass Beauty and Personal Care: % Value 2013-2017
Table 137 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2014-2017
Table 138 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
Table 139 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022
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