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Beauty and Personal Care in Ireland- Product Image
Beauty and Personal Care in Ireland- Product Image
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Beauty and Personal Care in Ireland

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    Report

  • 132 Pages
  • April 2024
  • Region: Ireland
  • Euromonitor International
  • ID: 2306168
Description Jump to:
In 2023, Ireland's beauty and personal care landscape was influenced by high inflation rates, with economic uncertainty shaping consumer spending. Consumers focused on essential items in response to declining disposable incomes, leading to a fall in retail volume in areas such as body moisturisers, toners, mouth fresheners and pre-shave. Areas considered essentials, such as oral, hair, and sun care continued to showcase a positive performance.

The Beauty and Personal Care in Ireland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Beauty and personal care in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for beauty and personal care?
MARKET DATA
  • Table 1 Sales of Beauty and Personal Care by Category: Value 2018-2023
  • Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
  • Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2019-2023
  • Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2019-2023
  • Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2020-2023
  • Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2018-2023
  • Table 7 Distribution of Beauty and Personal Care by Format: % Value 2018-2023
  • Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2023
  • Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2023-2028
  • Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
MASS BEAUTY AND PERSONAL CARE IN IRELANDKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Declining disposable incomes lead consumers to focus on essential items
  • Trading down negatively impacts sales of some mass market brands
  • L'Oréal retains its lead, while smaller players gain ground on the landscape
PROSPECTS AND OPPORTUNITIES
  • Rising disposable incomes will lead some consumers to migrate to premium goods
  • Gender-neutral, multifunctional products gain ground in Ireland
  • Local ranges thrive while retailers focus on their own lines of beauty and personal care
CATEGORY DATA
  • Table 11 Sales of Mass Beauty and Personal Care by Category: Value 2018-2023
  • Table 12 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2018-2023
  • Table 13 NBO Company Shares of Mass Beauty and Personal Care: % Value 2019-2023
  • Table 14 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2020-2023
  • Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2023-2028
  • Table 16 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2023-2028
PREMIUM BEAUTY AND PERSONAL CARE IN IRELANDKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Premium options perform well within both fragrances and colour cosmetics
  • L’Oréal retains the lead, while competition rises from dermo-cosmetics
  • Online engagement tools drive sales in premium beauty and personal care
PROSPECTS AND OPPORTUNITIES
  • A recovering economy aids sales of premium offerings over the forecast period
  • Innovation to focus on sustainability, with retailers set to provide refill options
  • Players focus on launching electronic devices to improve efficacy
CATEGORY DATA
  • Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2018-2023
  • Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2018-2023
  • Table 19 NBO Company Shares of Premium Beauty and Personal Care: % Value 2019-2023
  • Table 20 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2020-2023
  • Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2023-2028
  • Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2023-2028
BABY AND CHILD-SPECIFIC PRODUCTS IN IRELANDKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Stable results as consumers continue to invest in specific products for children
  • Sun care posts the strongest results as parents prioritise children's health
  • Johnson & Johnson retains its lead while private label gains ground
PROSPECTS AND OPPORTUNITIES
  • Declining birth rates challenge sales, while the government aims to improve fertility rates
  • The rising age of mothers at first childbirth supports higher expenditure
  • Added-value claims to drive retail value sales as premiumisation rises
CATEGORY DATA
  • Table 23 Sales of Baby and Child-specific Products by Category: Value 2018-2023
  • Table 24 Sales of Baby and Child-specific Products by Category: % Value Growth 2018-2023
  • Table 25 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2018-2023
  • Table 26 NBO Company Shares of Baby and Child-specific Products: % Value 2019-2023
  • Table 27 LBN Brand Shares of Baby and Child-specific Products: % Value 2020-2023
  • Table 28 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2020-2023
  • Table 29 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2020-2023
  • Table 30 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2020-2023
  • Table 31 Forecast Sales of Baby and Child-specific Products by Category: Value 2023-2028
  • Table 32 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2023-2028
  • Table 33 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2023-2028
BATH AND SHOWER IN IRELANDKEY DATA FINDINGS
2023 DEVELOPMENTS
  • The reduced threat of COVID-19 limits growth for hand sanitisers and liquid soap
  • Ongoing recovery for body wash/shower gel as consumers return to socialising
  • While major players lead, share is lost to private label options
PROSPECTS AND OPPORTUNITIES
  • Economic factors to shape sales as cost-conscious behaviour limits retail value growth
  • Local products and sustainable goods set to gain ground across the forecast period
  • Bath routines become more elaborate as interest in skin care grows
CATEGORY DATA
  • Table 113 Sales of Bath and Shower by Category: Value 2018-2023
  • Table 114 Sales of Bath and Shower by Category: % Value Growth 2018-2023
  • Table 115 Sales of Bath and Shower by Premium vs Mass: % Value 2018-2023
  • Table 116 NBO Company Shares of Bath and Shower: % Value 2019-2023
  • Table 117 LBN Brand Shares of Bath and Shower: % Value 2020-2023
  • Table 118 LBN Brand Shares of Premium Bath and Shower: % Value 2020-2023
  • Table 119 Forecast Sales of Bath and Shower by Category: Value 2023-2028
  • Table 120 Forecast Sales of Bath and Shower by Category: % Value Growth 2023-2028
  • Table 121 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2023-2028
COLOUR COSMETICS IN IRELANDKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Rising inflation limits demand for premium colour cosmetics in 2023
  • Lip and face products drive sales, supported by new launches in these areas
  • Sales Cosmetics Ltd maintains its lead through an appealing price-quality ratio
PROSPECTS AND OPPORTUNITIES
  • Positive movement in the economy supports sales of premium colour cosmetics
  • Blurring lines with skin care to offer appealing benefits to consumers
  • Product launches focus on demographic targeting to drive sales
CATEGORY DATA
  • Table 34 Sales of Colour Cosmetics by Category: Value 2018-2023
  • Table 35 Sales of Colour Cosmetics by Category: % Value Growth 2018-2023
  • Table 36 NBO Company Shares of Colour Cosmetics: % Value 2019-2023
  • Table 37 LBN Brand Shares of Colour Cosmetics: % Value 2020-2023
  • Table 38 LBN Brand Shares of Eye Make-up: % Value 2020-2023
  • Table 39 LBN Brand Shares of Facial Make-up: % Value 2020-2023
  • Table 40 LBN Brand Shares of Lip Products: % Value 2020-2023
  • Table 41 LBN Brand Shares of Nail Products: % Value 2020-2023
  • Table 42 LBN Brand Shares of Premium Colour Cosmetics: % Value 2020-2023
  • Table 43 Forecast Sales of Colour Cosmetics by Category: Value 2023-2028
  • Table 44 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2023-2028
DEODORANTS IN IRELANDKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Socialising, exercising, and a return to the office drives positive results for deodorants
  • High temperatures support sales across Ireland during 2023
  • Unilever retains its first place, offering leading brands on the landscape
PROSPECTS AND OPPORTUNITIES
  • A recovering economy increases leisure time, driving demand for deodorants
  • Functional ingredients and sustainable claims gain popularity across the forecast period
  • Direct-to-consumer deodorants are set to expand penetration
CATEGORY DATA
  • Table 45 Sales of Deodorants by Category: Value 2018-2023
  • Table 46 Sales of Deodorants by Category: % Value Growth 2018-2023
  • Table 47 Sales of Deodorants by Premium vs Mass: % Value 2018-2023
  • Table 48 NBO Company Shares of Deodorants: % Value 2019-2023
  • Table 49 LBN Brand Shares of Deodorants: % Value 2020-2023
  • Table 50 LBN Brand Shares of Premium Deodorants: % Value 2020-2023
  • Table 51 Forecast Sales of Deodorants by Category: Value 2023-2028
  • Table 52 Forecast Sales of Deodorants by Category: % Value Growth 2023-2028
  • Table 53 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2023-2028
DEPILATORIES IN IRELANDKEY DATA FINDINGS
2023 DEVELOPMENTS
  • At home treatments support sales as consumers migrate away from salons
  • Innovations focus on sustainability and efficiency to align with consumer demands
  • Procter & Gamble retains its lead; however, share is lost as private label gains ground
PROSPECTS AND OPPORTUNITIES
  • Higher levels of socialising drives sales and supports growth in depilatories
  • Natural home-made alternatives offer competition across the forecast period
  • Convenience and skinification to support sales over the forecast period
CATEGORY DATA
  • Table 54 Sales of Depilatories by Category: Value 2018-2023
  • Table 55 Sales of Depilatories by Category: % Value Growth 2018-2023
  • Table 56 Sales of Women's Razors and Blades by Type: % Value Breakdown 2019-2023
  • Table 57 NBO Company Shares of Depilatories: % Value 2019-2023
  • Table 58 LBN Brand Shares of Depilatories: % Value 2020-2023
  • Table 59 Forecast Sales of Depilatories by Category: Value 2023-2028
  • Table 60 Forecast Sales of Depilatories by Category: % Value Growth 2023-2028
FRAGRANCES IN IRELANDKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Premium fragrances maintain the top spots despite rising inflation
  • Influencers and social media supports sales of small players on the fragrance landscape
  • Well-known players retain the lead as price-sensitive consumers turn to familiarity
PROSPECTS AND OPPORTUNITIES
  • The recovering economy drives spending on fragrances across the forecast period
  • Retailing to support sustainability as stores offer fragrance refills
  • Mood-enhancing fragrances align with health and wellness trends
CATEGORY DATA
  • Table 61 Sales of Fragrances by Category: Value 2018-2023
  • Table 62 Sales of Fragrances by Category: % Value Growth 2018-2023
  • Table 63 NBO Company Shares of Fragrances: % Value 2019-2023
  • Table 64 LBN Brand Shares of Fragrances: % Value 2020-2023
  • Table 65 LBN Brand Shares of Premium Men's Fragrances: % Value 2020-2023
  • Table 66 LBN Brand Shares of Premium Women's Fragrances: % Value 2020-2023
  • Table 67 Forecast Sales of Fragrances by Category: Value 2023-2028
  • Table 68 Forecast Sales of Fragrances by Category: % Value Growth 2023-2028
HAIR CARE IN IRELANDKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Consumers move away from salons to save costs, benefiting sales of hair care
  • Salon professional hair care benefits from consumers seeking a professional, sleek look
  • L’Oréal UK maintains its top spot, while smaller brands continue to gain ground
PROSPECTS AND OPPORTUNITIES
  • Salon visits challenge growth, however, salon professional hair care drives volume sales
  • Hair health matters as players launch specialised hair care goods
  • Customisation trend to expand across the forecast period
CATEGORY DATA
  • Table 69 Sales of Hair Care by Category: Value 2018-2023
  • Table 70 Sales of Hair Care by Category: % Value Growth 2018-2023
  • Table 71 Sales of Hair Care by Premium vs Mass: % Value 2018-2023
  • Table 72 NBO Company Shares of Hair Care: % Value 2019-2023
  • Table 73 NBO Company Shares of Salon Professional Hair Care: % Value 2019-2023
  • Table 74 LBN Brand Shares of Hair Care: % Value 2020-2023
  • Table 75 LBN Brand Shares of Colourants: % Value 2020-2023
  • Table 76 LBN Brand Shares of Salon Professional Hair Care: % Value 2020-2023
  • Table 77 LBN Brand Shares of Styling Agents: % Value 2020-2023
  • Table 78 LBN Brand Shares of Premium Hair Care: % Value 2020-2023
  • Table 79 Forecast Sales of Hair Care by Category: Value 2023-2028
  • Table 80 Forecast Sales of Hair Care by Category: % Value Growth 2023-2028
  • Table 81 Forecast Sales of Hair Care by Premium vs Mass: % Value 2023-2028
MEN'S GROOMING IN IRELANDKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Men shift to sharing products with the family, limiting growth in men's grooming
  • Competition from small electronic devices challenges sales in men's grooming
  • Procter & Gamble retains its lead as Gillette aligns with the manscaping trend
PROSPECTS AND OPPORTUNITIES
  • The recovery of the economy to support sales as sustainability shapes innovation
  • Targeted products and added-value positions bolster retail value growth
  • The rising no hair trend shapes product launches and increases competition
CATEGORY DATA
  • Table 122 Sales of Men’s Grooming by Category: Value 2018-2023
  • Table 123 Sales of Men’s Grooming by Category: % Value Growth 2018-2023
  • Table 124 Sales of Men's Razors and Blades by Type: % Value Breakdown 2020-2023
  • Table 125 Sales of Men's Skin Care by Type: % Value Breakdown 2020-2023
  • Table 126 NBO Company Shares of Men’s Grooming: % Value 2019-2023
  • Table 127 LBN Brand Shares of Men’s Grooming: % Value 2020-2023
  • Table 128 LBN Brand Shares of Men's Razors and Blades: % Value 2020-2023
  • Table 129 Forecast Sales of Men’s Grooming by Category: Value 2023-2028
  • Table 130 Forecast Sales of Men’s Grooming by Category: % Value Growth 2023-2028
ORAL CARE IN IRELANDKEY DATA FINDINGS
2023 DEVELOPMENTS
  • The essential status of oral health drives sales during tough economic times
  • Tooth whiteners drive retail volume growth as consumers desire a perfect smile
  • Major players retain the lead while private label options gains ground in 2023
PROSPECTS AND OPPORTUNITIES
  • The economic recovery aids sales, however, professional tooth whitening is a threat
  • Sophisticated premium oral care is set to become more common
  • Sustainability and multifunctional appeal boosts retail value growth
CATEGORY DATA
  • Table 82 Sales of Oral Care by Category: Value 2018-2023
  • Table 83 Sales of Oral Care by Category: % Value Growth 2018-2023
  • Table 84 Sales of Toothbrushes by Category: Value 2018-2023
  • Table 85 Sales of Toothbrushes by Category: % Value Growth 2018-2023
  • Table 86 Sales of Toothpaste by Type: % Value Breakdown 2019-2023
  • Table 87 NBO Company Shares of Oral Care: % Value 2019-2023
  • Table 88 LBN Brand Shares of Oral Care: % Value 2020-2023
  • Table 89 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2020-2023
  • Table 90 LBN Brand Shares of Toothpaste: % Value 2020-2023
  • Table 91 Forecast Sales of Oral Care by Category: Value 2023-2028
  • Table 92 Forecast Sales of Oral Care by Category: % Value Growth 2023-2028
  • Table 93 Forecast Sales of Toothbrushes by Category: Value 2023-2028
  • Table 94 Forecast Sales of Toothbrushes by Category: % Value Growth 2023-2028
SKIN CARE IN IRELANDKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Multifunctional products grow in popularity as consumers look to save costs
  • Consumers search for key skin care ingredients with scientific backing
  • L’Oréal loses share as Allegro Ltd and smaller players gain ground
PROSPECTS AND OPPORTUNITIES
  • Skin care brands focus on superfood ingredients and a social purpose
  • Skin care increasingly blurs lines with colour cosmetics and SPF to add value
  • Local brands are set to rise as domestic players launch in the premium segment
CATEGORY DATA
  • Table 95 Sales of Skin Care by Category: Value 2018-2023
  • Table 96 Sales of Skin Care by Category: % Value Growth 2018-2023
  • Table 97 NBO Company Shares of Skin Care: % Value 2019-2023
  • Table 98 LBN Brand Shares of Skin Care: % Value 2020-2023
  • Table 99 LBN Brand Shares of Basic Moisturisers: % Value 2020-2023
  • Table 100 LBN Brand Shares of Anti-agers: % Value 2020-2023
  • Table 101 LBN Brand Shares of Firming Body Care: % Value 2020-2023
  • Table 102 LBN Brand Shares of General Purpose Body Care: % Value 2020-2023
  • Table 103 LBN Brand Shares of Premium Skin Care: % Value 2020-2023
  • Table 104 Forecast Sales of Skin Care by Category: Value 2023-2028
  • Table 105 Forecast Sales of Skin Care by Category: % Value Growth 2023-2028
SUN CARE IN IRELANDKEY DATA FINDINGS
2023 DEVELOPMENTS
  • A return to holidays and the rising awareness of sun protection support sales
  • Competition from other products challenges sales of sun care in Ireland
  • L’Oréal(UK) retains its lead, however, share is lost to Allegro Ltd with Nivea Sun
PROSPECTS AND OPPORTUNITIES
  • Positive economic factors drive demand for holidays and boost sales for sun care
  • Natural ingredients, self-care and preventative health boost forecast growth
  • Opportunity for growth as players market sun care as a year-round product
CATEGORY DATA
  • Table 106 Sales of Sun Care by Category: Value 2018-2023
  • Table 107 Sales of Sun Care by Category: % Value Growth 2018-2023
  • Table 108 NBO Company Shares of Sun Care: % Value 2019-2023
  • Table 109 LBN Brand Shares of Sun Care: % Value 2020-2023
  • Table 110 LBN Brand Shares of Premium Adult Sun Care: % Value 2020-2023
  • Table 111 Forecast Sales of Sun Care by Category: Value 2023-2028
  • Table 112 Forecast Sales of Sun Care by Category: % Value Growth 2023-2028

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