Traditional Toys and Games in Romania

Growth in traditional toys and games in 2024 was driven by rising demand for scientific/educational and construction toys, with LEGO Romania and D Toys performing strongly. Consumer preferences are increasingly shaped by sustainability, brand licensing, and digital features, boosting demand for high-quality, eco-friendly and tech-enhanced products. E-commerce and private label are reshaping the retail landscape, as companies like eMag.ro and Kidland expand their offerings and digital reach.

The Traditional Toys and Games in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Action Figures and Accessories, Arts and Crafts, Baby and Infant, Construction, Dolls and Accessories, Dress-Up and Role Play, Games and Puzzles, Model Vehicles, Other Traditional Toys and Games, Outdoor and Sports, Plush, Pre-School, Remote Control Toys, Ride-On Vehicles, Scientific/Educational.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Traditional Toys and Games market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.