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Toys and Games in Ukraine

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    Report

  • 34 Pages
  • May 2021
  • Region: Ukraine
  • Euromonitor International
  • ID: 2306192
Prior to the outbreak of COVID-19, the Ukrainian economy had been expanding at a steady pace, and the outlook was reasonable positive. The disruption caused by the pandemic resulted in a sharp economic contraction for 2020 as a whole.

The publisher's Toys and Games in Ukraine report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Toys and Games market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

TOYS AND GAMES IN UKRAINE
EXECUTIVE SUMMARY
  • COVID-19 impact on toys and games
  • COVID-19 country impact
  • Company response
  • Retailing shift
  • What next for toys and games?

MARKET DATA
  • Table 1 Sales of Toys and Games by Category: Value 2015-2020
  • Table 2 Sales of Toys and Games by Category: % Value Growth 2015-2020
  • Table 3 NBO Company Shares of Toys and Games: % Value 2016-2020
  • Table 4 LBN Brand Shares of Toys and Games: % Value 2017-2020
  • Table 5 Distribution of Toys and Games by Format: % Value 2015-2020
  • Table 6 Forecast Sales of Toys and Games by Category: Value 2020-2025
  • Table 7 Forecast Sales of Toys and Games by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENTGLOBAL INDUSTRY ENVIRONMENTDISCLAIMER
SOURCES
  • Summary 1 Research Sources

TRADITIONAL TOYS AND GAMES IN UKRAINEKEY DATA FINDINGS
2020 IMPACT
  • With disposable incomes down, traditional toys and games take a hit
  • Lego benefits from strong performance of construction in 2020
  • Construction biggest beneficiary from lockdown

RECOVERY AND OPPORTUNITIES
  • Growth not as strong as predicted pre-COVID-19
  • E-commerce will be fastest growing channel
  • Uphill battle to maintain value share over video games

CATEGORY DATA
  • Table 8 Sales of Traditional Toys and Games by Category: Value 2015-2020
  • Table 9 Sales of Traditional Toys and Games by Category: % Value Growth 2015-2020
  • Table 10 Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2015-2020
  • Table 11 NBO Company Shares of Traditional Toys and Games: % Value 2016-2020
  • Table 12 LBN Brand Shares of Traditional Toys and Games: % Value 2017-2020
  • Table 13 Distribution of Traditional Toys and Games by Format: % Value 2015-2020
  • Table 14 Forecast Sales of Traditional Toys and Games by Category: Value 2020-2025
  • Table 15 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2020-2025
  • Table 16 Forecast Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2020-2025

VIDEO GAMES IN UKRAINEKEY DATA FINDINGS
2020 IMPACT
  • Video games hugely benefits from COVID-19
  • Valve Corp leads thanks to DOTA and Counter Strike featuring in popular tournaments
  • PlayStation 5-star performer in 2020

RECOVERY AND OPPORTUNITIES
  • Healthy constant value growth over the forecast period
  • E-commerce continues to dominate
  • Increased smartphone ownership and mobile internet development drive mobile games growth

CATEGORY DATA
  • Table 17 Sales of Video Games by Category: Value 2015-2020
  • Table 18 Sales of Video Games by Category: % Value Growth 2015-2020
  • Table 19 NBO Company Shares of Video Games: % Value 2016-2020
  • Table 20 LBN Brand Shares of Video Games: % Value 2017-2020
  • Table 21 NBO Company Shares of Video Games Hardware: % Value 2016-2020
  • Table 22 LBN Brand Shares of Video Games Hardware: % Value 2017-2020
  • Table 23 NBO Company Shares of Video Games Software: % Value 2016-2020
  • Table 24 Distribution of Video Games by Format: % Value 2015-2020
  • Table 25 Distribution of Video Games Hardware by Format: % Value 2015-2020
  • Table 26 Distribution of Video Games Software by Format: % Value 2015-2020
  • Table 27 Distribution of Video Games Software (Physical) by Format: % Value 2015-2020
  • Table 28 Distribution of Video Games Software (Digital) by Format: % Value 2015-2020
  • Table 29 Forecast Sales of Video Games by Category: Value 2020-2025
  • Table 30 Forecast Sales of Video Games by Category: % Value Growth 2020-2025