Traditional Toys and Games in Ukraine

  • ID: 2306194
  • Report
  • Region: Ukraine
  • 17 pages
  • Euromonitor International
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The Association of Toys in Ukraine states that purchases of traditional toys and games were more frequent in 2017, compared with 2016. This was primarily due to an improving economic situation, which enhanced consumer purchasing power. The frequency of purchases is also expected to increase insignificantly in the forecast period. At the same time, the average spend is set to rise in constant 2017 terms, supported by anticipated increases in GDP and consumer purchasing power.

The Traditional Toys and Games in Ukraine report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Action Figures and Accessories, Arts and Crafts, Baby and Infant, Construction, Dolls and Accessories, Dress-Up and Role Play, Games and Puzzles, Model Vehicles, Other Traditional Toys and Games, Outdoor and Sports, Plush, Pre-School, Remote Control Toys, Ride-On Vehicles, Scientific/Educational.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Traditional Toys and Games market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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TRADITIONAL TOYS AND GAMES IN UKRAINE

Headlines
Prospects
Ukrainians Increase Frequency of Purchases
New Releases Spur Dolls and Accessories
Declining Interest in Plush
Competitive Landscape
Lego Remains the Leading Brand
Znatok Enters Pre-school
Ukrainian Brands Gain Traction

Category Data
Table 1 Sales of Traditional Toys and Games by Category: Value 2012-2017
Table 2 Sales of Traditional Toys and Games by Category: % Value Growth 2012-2017
Table 3 Sales of Traditional Toys and Games by Demographic: % Value 2012-2017
Table 4 Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2012-2017
Table 5 Sales of Traditional Toys and Games by Electronic vs Non-Electronic: % Value 2012-2017
Table 6 NBO Company Shares of Traditional Toys and Games: % Value 2013-2017
Table 7 LBN Brand Shares of Traditional Toys and Games: % Value 2014-2017
Table 8 Distribution of Traditional Toys and Games by Format: % Value 2012-2017
Table 9 Forecast Sales of Traditional Toys and Games by Category: Value 2017-2022
Table 10 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2017-2022
Table 11 Forecast Sales of Traditional Toys and Games by Demographic: % Value 2017-2022
Table 12 Forecast Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2017-2022
Executive Summary
Value Sales Growth Is Driven by Economic Recovery
Video Games Software Drives Value
Domestic Players Create Space in Traditional Toys and Games
Internet Retailing Dominates Distribution
Similar Value Growth Expected at Constant 2017 Prices

Market Data
Table 13 Sales of Toys and Games by Category: Value 2012-2017
Table 14 Sales of Toys and Games by Category: % Value Growth 2012-2017
Table 15 NBO Company Shares of Toys and Games: % Value 2013-2017
Table 16 LBN Brand Shares of Toys and Games: % Value 2014-2017
Table 17 Distribution of Toys and Games by Format: % Value 2012-2017
Table 18 Forecast Sales of Toys and Games by Category: Value 2017-2022
Table 19 Forecast Sales of Toys and Games by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources
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