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Baby and Child-Specific Products in Vietnam

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    Report

  • 22 Pages
  • May 2023
  • Region: Vietnam
  • Euromonitor International
  • ID: 2306215
According to the government, in 2022 Vietnam had an average birth rate of 2.01 per woman, which was on a slowing trend. Meanwhile, GDP hit its highest level over the past 25 years. This meant that people had higher incomes and living standards, but had fewer children, therefore parents had the disposable income to spend more on baby and child-specific products. The category recorded positive current value growth in 2022, although this was a rebound after two years of decline, and sales were stil...

The Baby and Child-specific Products in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Hair Care, Baby and Child-specific Skin Care, Baby and Child-specific Sun Care, Baby and Child-specific Toiletries, Baby Wipes, Medicated Baby and Child-specific Products, Nappy (Diaper) Rash Treatments.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Baby and Child-specific Products market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
The publisher has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, the publisher has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of Contents

BABY AND CHILD-SPECIFIC PRODUCTS IN VIETNAM
KEY DATA FINDINGS
  • 2022 DEVELOPMENTS
  • Growth despite fewer children, due to higher spending per child
  • Product preferences vary between rural and urban parents
  • Global brands dominate baby and child-specific products in Vietnam
PROSPECTS AND OPPORTUNITIES
  • Rising incomes set to drive solid growth for baby and child-specific products
  • Continued dominance of global brands expected
  • Specialist retailers expected to remain important
CATEGORY DATA
  • Table 1 Sales of Baby and Child-specific Products by Category: Value 2017-2022
  • Table 2 Sales of Baby and Child-specific Products by Category: % Value Growth 2017-2022
  • Table 3 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2017-2022
  • Table 4 NBO Company Shares of Baby and Child-specific Products: % Value 2018-2022
  • Table 5 LBN Brand Shares of Baby and Child-specific Products: % Value 2019-2022
  • Table 6 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2019-2022
  • Table 7 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2019-2022
  • Table 8 Forecast Sales of Baby and Child-specific Products by Category: Value 2022-2027
  • Table 9 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2022-2027
  • Table 10 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2022-2027
BEAUTY AND PERSONAL CARE IN VIETNAM
EXECUTIVE SUMMARY
  • Beauty and personal care in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for beauty and personal care?
MARKET DATA
  • Table 11 Sales of Beauty and Personal Care by Category: Value 2017-2022
  • Table 12 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
  • Table 13 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
  • Table 14 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
  • Table 15 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
  • Table 16 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
  • Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
  • Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
  • Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 1 Research Sources