Home Care in Russia

  • ID: 2306238
  • Report
  • Region: Russia
  • 58 pages
  • Euromonitor International
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2017 was expected to be a breakthrough year in Russian home care with the negative trends impacting sales of home care products diminishing and consumers resuming an upward trend in their consumption habits. Unfortunately, the continuing uncertainty in the Russian economy hampered the positive development for 2017. Although the Russian economy statistically returned to moderate growth, this growth was still not sufficient to increase the purchasing power of Russians.

The Home Care in Russia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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HOME CARE IN RUSSIA

List of Contents and Tables
  • Executive Summary
  • Market Remains Uncertain
  • Migration To Cheaper Products Continues
  • Major Players Defend Their Ground
  • Price-cutting Impacts Home Care
  • Home Care Is Set for Stagnation Rather Than Growth
  • Market Indicators
  • Table 1 Households 2012-2017
  • Market Data
  • Table 2 Sales of Home Care by Category: Value 2012-2017
  • Table 3 Sales of Home Care by Category: % Value Growth 2012-2017
  • Table 4 NBO Company Shares of Home Care: % Value 2013-2017
  • Table 5 LBN Brand Shares of Home Care: % Value 2014-2017
  • Table 6 Penetration of Private Label in Home Care by Category: % Value 2012-2017
  • Table 7 Distribution of Home Care by Format: % Value 2012-2017
  • Table 8 Distribution of Home Care by Format and Category: % Value 2017
  • Table 9 Forecast Sales of Home Care by Category: Value 2017-2022
  • Table 10 Forecast Sales of Home Care by Category: % Value Growth 2017-2022
  • Sources
  • Summary 1 Research Sources
  • Headlines
  • Prospects
  • Air Care Is Among the Most Affected Categories by Financial Crisis
  • Demand for Innovation Falls
  • Car Air Fresheners Register A Flat Rate
  • Competitive Landscape
  • Air Care Is A Highly Competitive Category
  • Global Players Dominate Innovative Products
  • Local Players Claim Spray/aerosol Air Fresheners
  • Category Data
  • Table 11 Sales of Air Care by Category: Value 2012-2017
  • Table 12 Sales of Air Care by Category: % Value Growth 2012-2017
  • Table 13 Sales of Electric Air Fresheners by Battery Operated vs Plug-in: % Value 2012-2017
  • Table 14 Sales of Air Care by Fragrance: Value Ranking 2012-2017
  • Table 15 NBO Company Shares of Air Care: % Value 2013-2017
  • Table 16 LBN Brand Shares of Air Care: % Value 2014-2017
  • Table 17 Forecast Sales of Air Care by Category: Value 2017-2022
  • Table 18 Forecast Sales of Air Care by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Bleach Loses Out To Alternative Products
  • Average Unit Price Is Not Expected To Rise
  • Competitive Landscape
  • Ace Loses Its Competitive Advantage
  • Belizna Is Synonymous With Bleach in Russia
  • Category Data
  • Table 19 Sales of Bleach: Value 2012-2017
  • Table 20 Sales of Bleach: % Value Growth 2012-2017
  • Table 21 NBO Company Shares of Bleach: % Value 2013-2017
  • Table 22 LBN Brand Shares of Bleach: % Value 2014-2017
  • Table 23 Forecast Sales of Bleach: Value 2017-2022
  • Table 24 Forecast Sales of Bleach: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Hand Dishwashing Remains More Successful
  • Tablets Format Most Popular in Automatic Dishwashing
  • Additives Still Awaiting Momentum
  • Competitive Landscape
  • Local Company Leads Dishwashing
  • Brand Level Tells A Different Story
  • Reckitt Benckiser and Finish Remain Clear Leaders in Automatic Dishwashing
  • Category Indicators
  • Table 25 Household Possession of Dishwashers 2012-2017
  • Category Data
  • Table 26 Sales of Dishwashing by Category: Value 2012-2017
  • Table 27 Sales of Dishwashing by Category: % Value Growth 2012-2017
  • Table 28 NBO Company Shares of Dishwashing: % Value 2013-2017
  • Table 29 LBN Brand Shares of Dishwashing: % Value 2014-2017
  • Table 30 Forecast Sales of Dishwashing by Category: Value 2017-2022
  • Table 31 Forecast Sales of Dishwashing by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Weather and Disposable Incomes Both Impact Sales
  • Spray/aerosol Insecticides Remains the Key Choice
  • Electric Insecticides Is Established in Russia
  • Competitive Landscape
  • Category of Local Brands
  • Upeco Ooo Is the Overall Leader
  • Limited Potential for International Players
  • Category Data
  • Table 32 Sales of Home Insecticides by Category: Value 2012-2017
  • Table 33 Sales of Home Insecticides by Category: % Value Growth 2012-2017
  • Table 34 Sales of Spray/Aerosol Insecticides by Type: % Value 2012-2017
  • Table 35 NBO Company Shares of Home Insecticides: % Value 2013-2017
  • Table 36 LBN Brand Shares of Home Insecticides: % Value 2014-2017
  • Table 37 Forecast Sales of Home Insecticides by Category: Value 2017-2022
  • Table 38 Forecast Sales of Home Insecticides by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Economic Climate Causes Volume Sales To Contract
  • Shift To Basic Products Continues
  • Review Period Sees Shift From Standard To Concentrated Liquid Detergents
  • Competitive Landscape
  • Global Players Maintain Strong Leadership
  • Local Players Develop According To Different Scenarios
  • Private Label Finds Its Way Onto Shelves
  • Category Indicators
  • Table 39 Household Possession of Washing Machines 2012-2017
  • Category Data
  • Table 40 Sales of Laundry Care by Category: Value 2012-2017
  • Table 41 Sales of Laundry Care by Category: % Value Growth 2012-2017
  • Table 42 Sales of Laundry Aids by Category: Value 2012-2017
  • Table 43 Sales of Laundry Aids by Category: % Value Growth 2012-2017
  • Table 44 Sales of Laundry Detergents by Category: Value 2012-2017
  • Table 45 Sales of Laundry Detergents by Category: % Value Growth 2012-2017
  • Table 46 Sales of In-wash Spot and Stain Removers by Type: % Value Breakdown 2012-2017
  • Table 47 NBO Company Shares of Laundry Care: % Value 2013-2017
  • Table 48 LBN Brand Shares of Laundry Care: % Value 2014-2017
  • Table 49 NBO Company Shares of Laundry Aids: % Value 2013-2017
  • Table 50 LBN Brand Shares of Laundry Aids: % Value 2014-2017
  • Table 51 NBO Company Shares of Laundry Detergents: % Value 2013-2017
  • Table 52 LBN Brand Shares of Laundry Detergents: % Value 2014-2017
  • Table 53 Forecast Sales of Laundry Care by Category: Value 2017-2022
  • Table 54 Forecast Sales of Laundry Care by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Furniture Polish Is the Main Loser
  • Niche Categories Are More Stable
  • Shoe Polish Is on Hold
  • Competitive Landscape
  • Leaders Remain the Same
  • Competition Intensifies in Shoe Polish
  • Furniture Polish Is at A Crossroads
  • Category Data
  • Table 55 Sales of Polishes by Category: Value 2012-2017
  • Table 56 Sales of Polishes by Category: % Value Growth 2012-2017
  • Table 57 NBO Company Shares of Polishes: % Value 2013-2017
  • Table 58 LBN Brand Shares of Polishes: % Value 2014-2017
  • Table 59 Forecast Sales of Polishes by Category: Value 2017-2022
  • Table 60 Forecast Sales of Polishes by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • the Shift To Basic Products Continues
  • Some Products Are Hard To Replace With Multi-purpose Cleaners
  • Discount Hunting Is A New Sport
  • Competitive Landscape
  • Global Players Remain Leaders But Struggle
  • Local Brands Gain Popularity With Price-sensitive Russians
  • Private Label Penetration Remains Low
  • Category Data
  • Table 61 Sales of Surface Care by Category: Value 2012-2017
  • Table 62 Sales of Surface Care by Category: % Value Growth 2012-2017
  • Table 63 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2012-2017
  • Table 64 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2012-2017
  • Table 65 NBO Company Shares of Surface Care: % Value 2013-2017
  • Table 66 LBN Brand Shares of Surface Care: % Value 2014-2017
  • Table 67 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2013-2017
  • Table 68 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2014-2017
  • Table 69 Forecast Sales of Surface Care by Category: Value 2017-2022
  • Table 70 Forecast Sales of Surface Care by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Changed Consumption Preferences Due To Economy
  • Cheaper Products Prove More Resistant
  • Lower Unit Price
  • Competitive Landscape
  • Major Players Retain Leadership
  • Local Players Gain Some Sales Share
  • Price Is Not the Only Factor
  • Category Data
  • Table 71 Sales of Toilet Care by Category: Value 2012-2017
  • Table 72 Sales of Toilet Care by Category: % Value Growth 2012-2017
  • Table 73 NBO Company Shares of Toilet Care: % Value 2013-2017
  • Table 74 LBN Brand Shares of Toilet Care: % Value 2014-2017
  • Table 75 Forecast Sales of Toilet Care by Category: Value 2017-2022
  • Table 76 Forecast Sales of Toilet Care by Category: % Value Growth 2017-2022
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