+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

PRINTER FRIENDLY

Home Care in Belgium

  • ID: 2306303
  • Report
  • February 2022
  • Region: Belgium
  • 66 Pages
  • Euromonitor International
COVID-19 had a strong and largely positive impact on home care in Belgium in 2020, resulting in dynamic retail volume and current value growth for the category overall. Some categories such as dishwashing and surface care significantly benefited from the shift towards working and learning remotely, with the increased concern over good hygiene being the main motivating factor behind demand.

The Home Care in Belgium market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

The publisher has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, the publisher has a unique capability to develop reliable information resources to help drive informed strategic planning.
Note: Product cover images may vary from those shown

HOME CARE IN BELGIUM
EXECUTIVE SUMMARY
  • Home care in 2021: The big picture
  • 2021 trends
  • Competitive landscape
  • Retailing developments
  • What next for home care?
  • CHART 1 Home Care Value Sales Growth Scenarios: 2019-2026
  • CHART 2 Home Care Impact of Drivers on Value Sales: 2019-2026
MARKET INDICATORS
  • Table 1 Households 2016-2021
MARKET DATA
  • Table 2 Sales of Home Care by Category: Value 2016-2021
  • Table 3 Sales of Home Care by Category: % Value Growth 2016-2021
  • Table 4 NBO Company Shares of Home Care: % Value 2017-2021
  • Table 5 LBN Brand Shares of Home Care: % Value 2018-2021
  • Table 6 Penetration of Private Label in Home Care by Category: % Value 2016-2021
  • Table 7 Distribution of Home Care by Format: % Value 2016-2021
  • Table 8 Distribution of Home Care by Format and Category: % Value 2021
  • Table 9 Forecast Sales of Home Care by Category: Value 2021-2026
  • Table 10 Forecast Sales of Home Care by Category: % Value Growth 2021-2026
SOURCES
  • Summary 1 Research Sources
LAUNDRY CARE IN BELGIUMKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Sales stabilise as restrictions are eased
  • Consumers switch to detergent tablets and capsules for greater convenience
  • Sustainability a key focus in laundry care
PROSPECTS AND OPPORTUNITIES
  • Flat growth predicted for the forecast period
  • Sustainability likely to remain the focus of innovation
  • Premiumisation may be required as price war continues
CATEGORY INDICATORS
  • Table 11 Household Possession of Washing Machines 2016-2021
CATEGORY DATA
  • Table 12 Sales of Laundry Care by Category: Value 2016-2021
  • Table 13 Sales of Laundry Care by Category: % Value Growth 2016-2021
  • Table 14 Sales of Laundry Aids by Category: Value 2016-2021
  • Table 15 Sales of Laundry Aids by Category: % Value Growth 2016-2021
  • Table 16 Sales of Laundry Detergents by Category: Value 2016-2021
  • Table 17 Sales of Laundry Detergents by Category: % Value Growth 2016-2021
  • Table 18 NBO Company Shares of Laundry Care: % Value 2017-2021
  • Table 19 LBN Brand Shares of Laundry Care: % Value 2018-2021
  • Table 20 NBO Company Shares of Laundry Aids: % Value 2017-2021
  • Table 21 LBN Brand Shares of Laundry Aids: % Value 2018-2021
  • Table 22 NBO Company Shares of Laundry Detergents: % Value 2017-2021
  • Table 23 LBN Brand Shares of Laundry Detergents: % Value 2018-2021
  • Table 24 Forecast Sales of Laundry Care by Category: Value 2021-2026
  • Table 25 Forecast Sales of Laundry Care by Category: % Value Growth 2021-2026
DISHWASHING IN BELGIUMKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Mr continue to eat most meals at home in 2021
  • Premiumisation ongoing as the possession rate of dishwashers continues rising
  • Focus on sustainability informing new product development
PROSPECTS AND OPPORTUNITIES
  • Eating at home the new normal
  • Premiumisation and sustainability likely to continue driving innovation and new product development
  • Hand dishwashing set to decrease as consumers look for greater convenience
CATEGORY INDICATORS
  • Table 26 Household Possession of Dishwashers 2015-2020
CATEGORY DATA
  • Table 27 Sales of Dishwashing by Category: Value 2016-2021
  • Table 28 Sales of Dishwashing by Category: % Value Growth 2016-2021
  • Table 29 NBO Company Shares of Dishwashing: % Value 2017-2021
  • Table 30 LBN Brand Shares of Dishwashing: % Value 2018-2021
  • Table 31 Forecast Sales of Dishwashing by Category: Value 2021-2026
  • Table 32 Forecast Sales of Dishwashing by Category: % Value Growth 2021-2026
SURFACE CARE IN BELGIUMKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Sales remain inflated thanks to home seclusion and increased hygiene concerns
  • Disinfection at the heart of surface care as consumers look to protect their homes
  • E-commerce opening the market up to new innovations and bulk buying
PROSPECTS AND OPPORTUNITIES
  • Sales growth expected to grind to a halt as fears around COVID-19 soften
  • Search for convenience should drive demand for wipes
  • Sustainability set to come to the fore supported by e-commerce
CATEGORY DATA
  • Table 33 Sales of Surface Care by Category: Value 2016-2021
  • Table 34 Sales of Surface Care by Category: % Value Growth 2016-2021
  • Table 35 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2016-2021
  • Table 36 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2016-2021
  • Table 37 NBO Company Shares of Surface Care: % Value 2017-2021
  • Table 38 LBN Brand Shares of Surface Care: % Value 2018-2021
  • Table 39 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2017-2021
  • Table 40 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2018-2021
  • Table 41 Forecast Sales of Surface Care by Category: Value 2021-2026
  • Table 42 Forecast Sales of Surface Care by Category: % Value Growth 2021-2026
BLEACH IN BELGIUMKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Sales stabilise after dynamic growth in 2020
  • Huge private label presence
  • Environmental and health concerns come back into focus
PROSPECTS AND OPPORTUNITIES
  • Negative forecasting period
  • A lack of innovation is likely to limit growth opportunities in bleach
  • Bleach set to face growing pressure from other home care categories
CATEGORY DATA
  • Table 43 Sales of Bleach: Value 2016-2021
  • Table 44 Sales of Bleach: % Value Growth 2016-2021
  • Table 45 NBO Company Shares of Bleach: % Value 2017-2021
  • Table 46 LBN Brand Shares of Bleach: % Value 2018-2021
  • Table 47 Forecast Sales of Bleach: Value 2021-2026
  • Table 48 Forecast Sales of Bleach: % Value Growth 2021-2026
TOILET CARE IN BELGIUMKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Sales stabilise as restrictions are lifted
  • Rim blocks showing potential
  • Other toilet care categories struggling for investment although green products show promise
PROSPECTS AND OPPORTUNITIES
  • More time away from the home means fewer flushes and less demand for toilet care
  • Sustainability could offer potential in toilet care
  • Rim blocks seen as the future of toilet care
CATEGORY DATA
  • Table 49 Sales of Toilet Care by Category: Value 2016-2021
  • Table 50 Sales of Toilet Care by Category: % Value Growth 2016-2021
  • Table 51 NBO Company Shares of Toilet Care: % Value 2017-2021
  • Table 52 LBN Brand Shares of Toilet Care: % Value 2018-2021
  • Table 53 Forecast Sales of Toilet Care by Category: Value 2021-2026
  • Table 54 Forecast Sales of Toilet Care by Category: % Value Growth 2021-2026
POLISHES IN BELGIUMKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Mixed results seen in polishes as consumers come out of home seclusion
  • New distribution opportunities present themselves as supermarkets lose interest
  • Competitive landscape remains stable as demand slumps
PROSPECTS AND OPPORTUNITIES
  • Busy lifestyles leaving little time for polishes
  • Polishing increasingly seen as old fashioned
  • Shift to more casual footwear threatens sales of shoe polish
CATEGORY DATA
  • Table 55 Sales of Polishes by Category: Value 2016-2021
  • Table 56 Sales of Polishes by Category: % Value Growth 2016-2021
  • Table 57 NBO Company Shares of Polishes: % Value 2017-2021
  • Table 58 LBN Brand Shares of Polishes: % Value 2018-2021
  • Table 59 Forecast Sales of Polishes by Category: Value 2021-2026
  • Table 60 Forecast Sales of Polishes by Category: % Value Growth 2021-2026
AIR CARE IN BELGIUMKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Sales stabilise as restrictions are lifted but demand remains stronger than pre-COVID-19
  • Consumers shifting to more natural solutions when looking for air care
  • Reckitt Benckiser retains the lead thanks to strong portfolio
PROSPECTS AND OPPORTUNITIES
  • Other air care the one bright spot as consumers seek more natural solutions
  • Other distribution channels offer new opportunities for development
  • Air care expected to focus on “natural” solutions and fragrances
CATEGORY DATA
  • Table 61 Sales of Air Care by Category: Value 2016-2021
  • Table 62 Sales of Air Care by Category: % Value Growth 2016-2021
  • Table 63 Sales of Air Care by Fragrance: Value Ranking 2019-2021
  • Table 64 NBO Company Shares of Air Care: % Value 2017-2021
  • Table 65 LBN Brand Shares of Air Care: % Value 2018-2021
  • Table 66 Forecast Sales of Air Care by Category: Value 2021-2026
  • Table 67 Forecast Sales of Air Care by Category: % Value Growth 2021-2026
HOME INSECTICIDES IN BELGIUMKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Decrease in demand due to a cold summer in 2021
  • Henkel and SC Johnson retain their stronghold in home insecticides
  • Distribution expanding beyond traditional channels
PROSPECTS AND OPPORTUNITIES
  • Global warming creating ideal conditions for a rise in the insect population
  • The demand for safer and greener home insecticides is set to grow
  • Slow approval process likely to limit disruption to the competitive landscape
CATEGORY DATA
  • Table 68 Sales of Home Insecticides by Category: Value 2016-2021
  • Table 69 Sales of Home Insecticides by Category: % Value Growth 2016-2021
  • Table 70 Sales of Spray/Aerosol Insecticides by Type: % Value 2016-2021
  • Table 71 NBO Company Shares of Home Insecticides: % Value 2017-2021
  • Table 72 LBN Brand Shares of Home Insecticides: % Value 2018-2021
  • Table 73 Forecast Sales of Home Insecticides by Category: Value 2021-2026
  • Table 74 Forecast Sales of Home Insecticides by Category: % Value Growth 2021-2026
Note: Product cover images may vary from those shown