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Home Care in Belgium

  • ID: 2306303
  • Report
  • February 2020
  • Region: Belgium
  • 5 pages
  • Euromonitor International
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Home care remained under pressure in Belgium in 2019. Most home care categories continued to face declining volume sales due to changing detergent concentration and/or evolving consumption habits; for instance, millennials tend to do less laundry than elderly people. Meanwhile, although slow retail current value growth continued overall, there were differences between categories.

The author's Home Care in Belgium market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Data coverage: market sizes historic and forecasts, company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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List Of Contents And Tables
  • Executive Summary
  • Continued Volume Decline, Whilst Value Sales Struggle To Achieve Growth
  • Performance And The Environment Are The Most Important Factors
  • Multinationals Lead, But Face Challenges
  • New Product Developments Mainly Consist Of Eco-Friendly Products
  • Expectations For Growth Are Limited For Home Care
  • Market Data
  • Table 1 Sales Of Home Care By Category: Value 2014-2019
  • Table 2 Sales Of Home Care By Category: % Value Growth 2014-2019
  • Table 3 Nbo Company Shares Of Home Care: % Value 2015-2019
  • Table 4 Lbn Brand Shares Of Home Care: % Value 2016-2019
  • Table 5 Penetration Of Private Label In Home Care By Category: % Value 2014-2019
  • Table 6 Distribution Of Home Care By Format: % Value 2014-2019
  • Table 7 Distribution Of Home Care By Format And Category: % Value 2019
  • Table 8 Forecast Sales Of Home Care By Category: Value 2019-2024
  • Table 9 Forecast Sales Of Home Care By Category: % Value Growth 2019-2024
  • Sources
  • Summary 1 Research Sources
  • Headlines
  • Prospects
  • Consumers Seek Natural Scents And A Decorative Appearance
  • Non-Grocery Channels Are Becoming Increasingly Important
  • Consumers Prefer Less Sophisticated Products
  • Competitive Landscape
  • Concentrated Competitive Landscape, Led By Sc Johnson
  • Investment And Innovation Will Be Required
  • More Natural Products Needed To Attract Consumers
  • Category Data
  • Table 10 Sales Of Air Care By Category: Value 2014-2019
  • Table 11 Sales Of Air Care By Category: % Value Growth 2014-2019
  • Table 12 Sales Of Air Care By Fragrance: Value Ranking 2018-2019
  • Table 13 Nbo Company Shares Of Air Care: % Value 2015-2019
  • Table 14 Lbn Brand Shares Of Air Care: % Value 2016-2019
  • Table 15 Forecast Sales Of Air Care By Category: Value 2019-2024
  • Table 16 Forecast Sales Of Air Care By Category: % Value Growth 2019-2024
  • Headlines
  • Prospects
  • The Long-Term Decline Of Bleach Continues
  • Bleach Faces Competition From Surface Care Products Which Contain Bleach
  • Smaller Pack Sizes Are Increasingly Popular
  • Competitive Landscape
  • Only Two Major Brands Have A Presence In Bleach
  • Private Label Remains Strong Due To The Difficulties Adding Value
  • Lack Of Promotion Likely To Benefit Private Label
  • Category Data
  • Table 17 Sales Of Bleach: Value 2014-2019
  • Table 18 Sales Of Bleach: % Value Growth 2014-2019
  • Table 19 Nbo Company Shares Of Bleach: % Value 2015-2019
  • Table 20 Lbn Brand Shares Of Bleach: % Value 2016-2019
  • Table 21 Forecast Sales Of Bleach: Value 2019-2024
  • Table 22 Forecast Sales Of Bleach: % Value Growth 2019-2024
  • Headlines
  • Prospects
  • Convenience Means Automatic Dishwashing Tablets Has Long-Term Growth Potential
  • The Green Trend Moves Into Automatic Dishwashing Tablets
  • Performance And Premiumisation Create Value
  • Competitive Landscape
  • The Top Three Brands Maintain Their Positions
  • Innovative Launches From The Leading Brands Maintain Their Popularity
  • Dishwashing Goes Greener, With Even Bigger Players Launching Products
  • Category Data
  • Table 23 Sales Of Dishwashing By Category: Value 2014-2019
  • Table 24 Sales Of Dishwashing By Category: % Value Growth 2014-2019
  • Table 25 Nbo Company Shares Of Dishwashing: % Value 2015-2019
  • Table 26 Lbn Brand Shares Of Dishwashing: % Value 2016-2019
  • Table 27 Forecast Sales Of Dishwashing By Category: Value 2019-2024
  • Table 28 Forecast Sales Of Dishwashing By Category: % Value Growth 2019-2024
  • Headlines
  • Prospects
  • Dryer And Warmer Summers Benefit Sales Of Home Insecticides
  • Gentler Home Insecticides Are Seeing Growing Popularity
  • Consumer Knowledge Increases And In-Store Visibility Widens, Boosting Sales
  • Competitive Landscape
  • Henkel Leads Home Insecticides And Increases Its Value Share
  • Home Insecticides Remains Highly Concentrated
  • Eco-Friendly Products Are More Widely Available And Increasingly Popular
  • Category Data
  • Table 29 Sales Of Home Insecticides By Category: Value 2014-2019
  • Table 30 Sales Of Home Insecticides By Category: % Value Growth 2014-2019
  • Table 31 Sales Of Spray/Aerosol Insecticides By Type: % Value 2014-2019
  • Table 32 Nbo Company Shares Of Home Insecticides: % Value 2015-2019
  • Table 33 Lbn Brand Shares Of Home Insecticides: % Value 2016-2019
  • Table 34 Forecast Sales Of Home Insecticides By Category: Value 2019-2024
  • Table 35 Forecast Sales Of Home Insecticides By Category: % Value Growth 2019-2024
  • Headlines
  • Prospects
  • Volume Decline Continues Due To Changing Consumer Habits
  • Ecology Is Increasingly Important In Laundry Care
  • Premiumisation Seen In Several Aspects Of Laundry Care To Differentiate
  • Competitive Landscape
  • Little Change In The Competitive Landscape, Although Private Label Performs Well
  • Eco-Friendly Detergents Become Increasingly Popular
  • Bulk Unpackaged Products Are Popular, But Direct Ordering May Be The Future
  • Category Data
  • Table 36 Sales Of Laundry Care By Category: Value 2014-2019
  • Table 37 Sales Of Laundry Care By Category: % Value Growth 2014-2019
  • Table 38 Sales Of Laundry Aids By Category: Value 2014-2019
  • Table 39 Sales Of Laundry Aids By Category: % Value Growth 2014-2019
  • Table 40 Sales Of Laundry Detergents By Category: Value 2014-2019
  • Table 41 Sales Of Laundry Detergents By Category: % Value Growth 2014-2019
  • Table 42 Nbo Company Shares Of Laundry Care: % Value 2015-2019
  • Table 43 Lbn Brand Shares Of Laundry Care: % Value 2016-2019
  • Table 44 Nbo Company Shares Of Laundry Aids: % Value 2015-2019
  • Table 45 Lbn Brand Shares Of Laundry Aids: % Value 2016-2019
  • Table 46 Nbo Company Shares Of Laundry Detergents: % Value 2015-2019
  • Table 47 Lbn Brand Shares Of Laundry Detergents: % Value 2016-2019
  • Table 48 Forecast Sales Of Laundry Care By Category: Value 2019-2024
  • Table 49 Forecast Sales Of Laundry Care By Category: % Value Growth 2019-2024
  • Headlines
  • Prospects
  • Long-Term Decline Is Expected For Polishes
  • Floor Polish Sees A Slower Decline Than Shoe Polish And Furniture Polish
  • Consumer Base Set To Continue Falling
  • Competitive Landscape
  • Sc Johnson Benelux Maintains Its Lead With Pledge And Kiwi
  • Polishes Compete With Surface Care Products
  • Only One Brand Achieves Value Growth In 2019
  • Category Data
  • Table 50 Sales Of Polishes By Category: Value 2014-2019
  • Table 51 Sales Of Polishes By Category: % Value Growth 2014-2019
  • Table 52 Nbo Company Shares Of Polishes: % Value 2015-2019
  • Table 53 Lbn Brand Shares Of Polishes: % Value 2016-2019
  • Table 54 Forecast Sales Of Polishes By Category: Value 2019-2024
  • Table 55 Forecast Sales Of Polishes By Category: % Value Growth 2019-2024
  • Headlines
  • Prospects
  • Smaller Surface Area Puts Pressure On Volume Sales
  • Rapid Cleaning Creates Value Due To Demand For Convenient, Powerful Products
  • A Move Towards Concentrated Products Expected
  • Competitive Landscape
  • Competition Tightens, But The Leading Players Unlikely To Be Challenged
  • New Channels Start To Sell Surface Care Products
  • Launch Of Biodegradable Wipes By Unilever Set To Boost Sales In The Forecast Period
  • Category Data
  • Table 56 Sales Of Surface Care By Category: Value 2014-2019
  • Table 57 Sales Of Surface Care By Category: % Value Growth 2014-2019
  • Table 58 Sales Of Home Care Wipes And Floor Cleaning Systems By Category: Value 2014-2019
  • Table 59 Sales Of Home Care Wipes And Floor Cleaning Systems By Category: % Value Growth 2014-2019
  • Table 60 Nbo Company Shares Of Surface Care: % Value 2015-2019
  • Table 61 Lbn Brand Shares Of Surface Care: % Value 2016-2019
  • Table 62 Nbo Company Shares Of Home Care Wipes And Floor Cleaning Systems: % Value 2015-2019
  • Table 63 Lbn Brand Shares Of Home Care Wipes And Floor Cleaning Systems: % Value 2016-2019
  • Table 64 Forecast Sales Of Surface Care By Category: Value 2019-2024
  • Table 65 Forecast Sales Of Surface Care By Category: % Value Growth 2019-2024
  • Headlines
  • Prospects
  • Rim Blocks Holds Potential, Whilst Other Formats Decline
  • Scent Is Becoming Increasingly Important
  • Distribution Channel Movements Within Toilet Care
  • Competitive Landscape
  • Reckitt Benckiser Maintains Its Lead In A Concentrated Competitive Landscape
  • Other Major Players Benefit From A Wide Presence And New Launches
  • Eco-Friendly Segment Is Underdeveloped
  • Category Data
  • Table 66 Sales Of Toilet Care By Category: Value 2014-2019
  • Table 67 Sales Of Toilet Care By Category: % Value Growth 2014-2019
  • Table 68 Nbo Company Shares Of Toilet Care: % Value 2015-2019
  • Table 69 Lbn Brand Shares Of Toilet Care: % Value 2016-2019
  • Table 70 Forecast Sales Of Toilet Care By Category: Value 2019-2024
  • Table 71 Forecast Sales Of Toilet Care By Category: % Value Growth 2019-2024
Note: Product cover images may vary from those shown
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