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Personal Accessories in Japan

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    Report

  • 44 Pages
  • February 2026
  • Region: Japan
  • Euromonitor International
  • ID: 2315960
Japan's personal accessories market experienced strong growth in 2025, driven by inbound tourism and market polarisation, with a retail value of JPY4,879 billion, representing a 4% growth from the previous year. The market is expected to maintain solid but slowing growth over the forecast period, with a CAGR of 4% to reach JPY5,968 billion by 2030. The growing affluent local population, with 174,000 high-net-worth individuals (HNWIs) in 2025, is driving demand for luxury personal accessories.

This Personal Accessoriesin Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2021-2025), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Bags and Luggage, Jewellery, Traditional and Connected Watches, Writing Instruments.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Personal Accessories market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Tourism rebound and market polarisation fuel accessories growth
KEY DATA FINDINGS
  • CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
  • Tourism-fuelled growth reshapes Japan’s personal accessories market
  • CHART 2 Emerging Tourist Destinations Attract Store Openings
  • Luxury demand strengthens owing to market polarisation
  • CHART 3 Tiffany Unveils Asia’s Largest Flagship in Ginza, Tokyo
  • Resale innovation elevates luxury engagement
  • CHART 4 LALÙE Elevates Hermès Through Curated Resale Luxury
WHAT’S NEXT?
  • Value-added offerings will sustain brand relevance in a competitive market
  • CHART 5 Analyst Insight
  • Character collaborations to drive cultural momentum
  • Demographic shifts demand strategic adaptation
COMPETITIVE LANDSCAPE
  • Leading luxury brands dominate with strong presence
  • Richemont stays ahead by deepening connection through elevated craft and storytelling
CHANNELS
  • In-store experiences sustain offline dominance in luxury accessories
  • TikTok shop accelerates social commerce growth
ECONOMIC CONTEXT
  • CHART 6 Real GDP Growth and Inflation 2020-2030
  • CHART 7 PEST Analysis in Japan 2025
CONSUMER CONTEXT
  • CHART 8 Key Insights on Consumers in Japan 2025
  • CHART 9 Consumer Landscape in Japan 2025
COUNTRY REPORTS
SOURCES
  • Summary 1 Research Sources
BAGS AND LUGGAGE IN JAPANKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Market polarisation drives luxury and functional bags growth
  • CHART 10 Key Trends 2025
INDUSTRY PERFORMANCE
  • Polarisation drives sales growth of luxury brands and functional products
  • Tourism rebound drives luggage demand from shopping visitors
  • Younger shoppers and tourists drive Japan’s premium resale boom
  • CHART 11 MEGRÜS and the Rise of Department Store Resale
  • CHART 12 ACE Launches Premium "Japan Luxury" Luggage Line Targeting Inbound Tourists
WHAT’S NEXT?
  • Inbound tourism will continue to drive growth
  • Affluent domestic consumers and younger generations set to shape market
  • CHART 13 Analyst Insight
COMPETITIVE LANDSCAPE
  • Luxury brands maintain lead with strong brand equity and experiential marketing
  • UNIQLO stays on the affordable side
  • CHART 14 UNIQLO is Establishing its Bag Market Presence Through Novelty Campaigns
CHANNELS
  • Brand storytelling and tactile engagement strengthen offline retail leadership
  • E-commerce sees growth, boosted by social media platforms
  • TikTok shop drives e-commerce growth among younger consumers
COUNTRY REPORTSJEWELLERY IN JAPANKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Affluent consumers drive jewellery demand, focusing on experiential and personalised retail
  • CHART 15 Key Trends 2025
INDUSTRY PERFORMANCE
  • Affluent consumers drive growth despite economic pressures
  • CHART 16 Asuka III and Ravicharme Redefine Retail for Japan’s Affluent Travellers
  • Rising gold prices spark demand for investment-minded jewellery
  • CHART 17 Canal 4? Embraces Gold as Value: Launch of the K7 Classic Collection
  • Sustainability and luxury drive dynamic growth in specific niches
  • CHART 18 Analyst Insight
  • CHART 19 Kyocera Expands Ethical Luxury: Lab-Grown Innovation and the Launch of Loabofllie
WHAT’S NEXT?
  • Growing affluent population will sustain premium jewellery demand through to 2030
  • Impact of younger consumers
COMPETITIVE LANDSCAPE
  • Luxury brands maintain lead through experiential retail
CHANNELS
  • Offline channels drive luxury jewellery sales through personalised service
  • Retail e-commerce grows as online channels diversify and social commerce emerges
  • Luxury hotels and high-end foodservice venues emerge as new touchpoints for jewellery brands
COUNTRY REPORTSTRADITIONAL AND CONNECTED WATCHES IN JAPANKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Luxury appeal and technology sustain watches amid volume declines
  • CHART 20 Key Trends 2025
INDUSTRY PERFORMANCE
  • Resale and rental drive value sales growth despite volume slowdown
  • Japan’s cost-conscious consumers embrace entry-level smartwatches
  • CHART 21 Docomo Launches Affordable Smartwatches to Support Everyday Health
  • Affordable retro watches rise as Gen Z embraces authentic, gender-neutral fashion
  • CHART 22 Casio Classic LF-30W Blends Retro Style with Modern Values
WHAT’S NEXT?
  • Strong domestic purchasing power will support growth
  • Traditional and connected watches segments can coexist happily
  • Yen depreciation and tourism set to boost luxury watch sales
COMPETITIVE LANDSCAPE
  • Rolex maintains lead through careful strategy
  • Gen Z preferences will continue to drive market dynamics
CHANNELS
  • Physical retail remains vital for luxury watch sales
  • E-commerce gains traction for connected watches sales
  • Bic Camera enters pre-owned watch market at Yurakucho
  • CHART 23 Bic Camera Enters Pre-Owned Watch Market
COUNTRY REPORTSWRITING INSTRUMENTS IN JAPANKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Sustainability and retail expansion strengthen writing instruments strategies
  • CHART 24 Key Trends 2025
INDUSTRY PERFORMANCE
  • Tourism drives value growth for writing instruments despite volume decline
  • Gen Z revives Japan’s stationery market with nostalgia for analogue writing
  • CHART 25 PostPet Stationery Launch Targets Kidult Boom
  • Demographic shifts and digitalisation challenge volume sales
  • CHART 26 Pilot’s Kire-Na Highlighter: a Value-Added Innovation for a Shifting Market
WHAT’S NEXT?
  • Tourism will continue to drive value sales
  • Kidult and retro trends may help build momentum
  • CHART 27 Analyst Insight
COMPETITIVE LANDSCAPE
  • Mitsubishi Pencil strengthens leadership with premium design and purposeful innovation
CHANNELS
  • Offline retail channels lead through experiential marketing
  • E-Commerce complements offline retail by community building
  • Regional stores capture tourists seeking authentic Japanese craftmanship
  • CHART 28 Itoya Taps into Regional Tourism Boom with New Stores in Fukuoka and Hokkaido
COUNTRY REPORTS