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Personal Accessories in Taiwan

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    Report

  • 44 Pages
  • January 2026
  • Region: Taiwan
  • Euromonitor International
  • ID: 2321704
Personal accessories in Taiwan posted modest growth in 2025, driven by value-led purchases and deepening market polarisation. Affluent consumers continued to invest in luxury goods, while price-sensitive shoppers focused on durability and affordability. Jewellery led in value terms, while bags and luggage proved resilient thanks to travel-related demand.

This Personal Accessoriesin Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2021-2025), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Bags and Luggage, Jewellery, Traditional and Connected Watches, Writing Instruments.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Personal Accessories market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Market polarisation and value-led consumption drive modest retail growth
KEY DATA FINDINGS
  • CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
  • Value-led growth amid cautious spending
  • Premiumisation strategies anchor high-end demand
  • CHART 2 Van Cleef & Arpels Holds "Beauty Speaks for Itself" Exhibition in Chiayi
  • Travel deficit dampens domestic demand
WHAT’S NEXT?
  • Polarisation and wealth creation to shape future performance
  • Sustainability set to strengthen competitive positioning
  • CHART 3 Samsonite Launches Innovative Reusable Luggage with its First DPP
  • Cultural and digital influence to reshape luxury retail
  • CHART 4 Garmin Venu X1 - Redefining Connected Watch Design
COMPETITIVE LANDSCAPE
  • Global players consolidate leadership through experiential retail
  • CHART 5 Chanel Opens its First APAC Flagship Store in Taipei
  • Local innovators gain traction via digital-first strategies
CHANNELS
  • Offline retail dominates as experiential formats evolve
  • CHART 6 Analyst Insight
  • E-commerce accelerates through influencer-driven strategies
  • CHART 7 7-Eleven's First Loft Select Multi-Brand Store in Taiwan
ECONOMIC CONTEXT
  • CHART 8 Real GDP Growth and Inflation 2020-2030
  • CHART 9 PEST Analysis in Taiwan 2025
CONSUMER CONTEXT
  • CHART 10 Key Insights on Consumers in Taiwan 2025
  • CHART 11 Consumer Landscape in Taiwan 2025
COUNTRY REPORTS
SOURCES
  • Summary 1 Research Sources
BAGS AND LUGGAGE IN TAIWANKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Market polarisation and the rise of premium men’s bags
  • CHART 12 Key Trends 2025
INDUSTRY PERFORMANCE
  • Economic uncertainty curbs growth as market polarisation deepens
  • Travel and tourism sustains demand for versatile designs
  • Retailers reposition to capture premium and entry-level demand
  • CHART 13 SOGO Department Stores Renovation to Ensure Space for Premium Boutiques Brands
WHAT’S NEXT?
  • Premiumisation and men’s bags set the pace for growth
  • Sustainability and smart design shape the future
  • CHART 14 Evolution of Green Luggage Promoted by International Brands Like Samsonite
COMPETITIVE LANDSCAPE
  • Global luxury brands sustain leadership amid fragmented competition
  • Domestic players leverage localisation and social engagement
CHANNELS
  • Offline retail retains dominance as shopping centres adapt
  • CHART 15 Eminent Launches Exotic Pop-up Store in 2025
  • Integrated retail and eco-focus set the next stage
  • CHART 16 Analyst Insight
COUNTRY REPORTSJEWELLERY IN TAIWANKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Resilience through polarised demand and sustainable innovation
  • CHART 17 Key Trends 2025
INDUSTRY PERFORMANCE
  • Value-led stability amid economic caution
  • The resilience of fine craftsmanship and the emergence of lab-grown diamonds
  • CHART 18 Imprint Diamond Locally Manufactures Lab-Grown Diamonds
  • Generation Z, personalisation, and the rise of licensed collections
  • CHART 19 Chow Tai Fook Collaborates with Chiikawa as Part of Licensed Collection
WHAT’S NEXT?
  • Value-led growth amid selective demand and persistent polarisation
  • Affordable luxury to reshape buying habits
  • AI-driven customisation is transforming engagement
COMPETITIVE LANDSCAPE
  • Global players dominate as local brands fight for visibility
  • Local jewellers embrace creativity
  • CHART 20 Traditional Gold Jewellery Shops are Evolving with New Brand KIMKU
  • Sustainable pioneers disrupt traditional norms
  • CHART 21 Analyst Insight
CHANNELS
  • Offline retail retains dominance amid trust-led purchases
COUNTRY REPORTSTRADITIONAL AND CONNECTED WATCHES IN TAIWANKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Luxury resilience and the drive towards experiential retail
  • CHART 22 Key Trends 2025
INDUSTRY PERFORMANCE
  • Luxury watch sales remain resilient despite economic headwinds
  • CHART 23 Mid-Range Fashion Brands Suffer Drop Due To Unfavourable Pricing Strategy
  • Tourism trends reshape spending priorities
  • Premium resilience amid selective demand
  • CHART 24 Chanel Opens its First APAC Flagship Store in Taipei
WHAT’S NEXT?
  • Innovation and health trends sustain connected watch growth
  • CHART 25 Garmin Venu X1 - Redefining Connected Watch Design
  • The future of high mechanical watches: Value retention and the shift to direct retail
COMPETITIVE LANDSCAPE
  • Premium mechanical brands consolidate leadership
  • Health-driven demand boosts connected watches
CHANNELS
  • Offline retail retains dominance but faces gradual erosion
  • E-commerce growth concentrated in mid-priced and connected watches
  • CHART 26 Analyst Insight
COUNTRY REPORTSWRITING INSTRUMENTS IN TAIWANKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Premiumisation and youth-led lifestyle trends drive value growth
  • CHART 27 Key Trends 2025
INDUSTRY PERFORMANCE
  • Generation Z drives value growth despite volume decline
  • Experiential retail boosts category engagement
  • CHART 28 Eslite Bookstore Launches Ideal Stationery Fair with Cinema-Inspired Concept
  • Pens remain dominant in value terms, while pencils outperform
WHAT’S NEXT?
  • Taiwan’s premium writing instruments: Leveraging collectability and strategic collaborations to counter digitalisation
  • Sustainability to become a non-negotiable standard
  • CHART 29 Lion Pencil Launches Rice Crayons Made From Natural Rice Bran Oil
  • Creativity and lifestyle drive premiumisation
  • CHART 30 Analyst Insight
COMPETITIVE LANDSCAPE
  • Global leaders under pressure
  • Challengers gain momentum
  • CHART 31 Loft Enters Taiwan Through Collaboration with 7-Eleven
CHANNELS
  • Offline retail maintains dominance but faces pressure
  • E-commerce growth driven by digital innovation and social engagement
COUNTRY REPORTS