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Pet Care in Greece

  • ID: 2321709
  • Report
  • Region: Greece
  • 47 pages
  • Euromonitor International
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Pet care in Greece recorded its strongest current value growth of the review period in 2019. The industry’s performance continued to be supported by the pet humanisation and premiumisation trends, with many owners becoming increasingly aware of how good nutrition can help to maintain the health and wellbeing of their animals. Dog food remained the best performing category, with sales largely fuelled by premium dry dog food and treats.

The author's Pet Care in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Pet Food, Pet Products.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Pet Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Pet Care in Greece

List of Contents and Tables
Executive Summary
Recovery From Recession and Strengthening Consumer Confidence Support Pet Care Sales
Animal Abuse Prevention Results in Amendments To the 2012 Animals Protection Law
Multinationals Retain Their Lead in the Fragmented Greek Market
Supermarkets Encroach on Pet Shops' Share of Sales With A Wider Offer and Competitive Prices
Growing Popularity of Cats and Smaller Dog Breeds Suited To Modern Living Indicate A Stronger Performance for Pet Care Over the Forecast Period
Market Indicators
Table 1 Pet Populations 2014-2019
Market Data
Table 2 Sales of Pet Food by Category: Volume 2014-2019
Table 3 Sales of Pet Care by Category: Value 2014-2019
Table 4 Sales of Pet Food by Category: % Volume Growth 2014-2019
Table 5 Sales of Pet Care by Category: % Value Growth 2014-2019
Table 6 NBO Company Shares of Pet Food: % Value 2014-2018
Table 7 LBN Brand Shares of Pet Food: % Value 2015-2018
Table 8 NBO Company Shares of Dog and Cat Food: % Value 2014-2018
Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2015-2018
Table 10 Penetration of Private Label in Pet Care by Category: % Value 2014-2019
Table 11 Distribution of Pet Care by Format: % Value 2014-2019
Table 12 Distribution of Pet Care by Format and Category: % Value 2019
Table 13 Distribution of Dog and Cat Food by Format: % Value 2014-2019
Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2019
Table 15 Forecast Sales of Pet Food by Category: Volume 2019-2024
Table 16 Forecast Sales of Pet Care by Category: Value 2019-2024
Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2019-2024
Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2019-2024
Definitions
Sources
Summary 1 Research Sources
Headlines
Prospects
Stray Cat Problem To Be Addressed in Amendments To the Animals Protection Law
Cost Remains Key in the Equally Popular Wet and Dry Cat Food
Ongoing Debate Surrounding Cats' Protein Requirements
Competitive Landscape
Product Innovation and Diversification Are Essential for Maintaining Share in Cat Food
New Domestic Manufacturer Mojestik Makes Its Presence Felt With A High Quality, Affordably Priced Offer and Service
Cautious Spending Benefits Private Label Sales in Cat Food
Category Indicators
Table 19 Cat Owning Households: % Analysis 2014-2019
Table 20 Cat Population 2014-2019
Table 21 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2014-2019
Category Data
Summary 2 Cat Food by Price Band
Table 22 Sales of Cat Food by Category: Volume 2014-2019
Table 23 Sales of Cat Food by Category: Value 2014-2019
Table 24 Sales of Cat Food by Category: % Volume Growth 2014-2019
Table 25 Sales of Cat Food by Category: % Value Growth 2014-2019
Table 26 Sales of Dry Cat Food by Life-Cycle: % Value 2014-2018
Table 27 Sales of Wet Cat Food by Life-Cycle: % Value 2014-2018
Table 28 NBO Company Shares of Cat Food: % Value 2014-2018
Table 29 LBN Brand Shares of Cat Food: % Value 2015-2018
Table 30 LBN Brand Shares of Cat Treats: % Value 2015-2018
Table 31 Distribution of Cat Food by Format: % Value 2014-2019
Table 32 Forecast Sales of Cat Food by Category: Volume 2019-2024
Table 33 Forecast Sales of Cat Food by Category: Value 2019-2024
Table 34 Forecast Sales of Cat Food by Category: % Volume Growth 2019-2024
Table 35 Forecast Sales of Cat Food by Category: % Value Growth 2019-2024
Headlines
Prospects
Smaller Dogs Mean Smaller Volumes, But Increased Value
Preference for Dry Dog Food Results in A Wider Private Label Offering in the Economy Segment
Human Food Trends Starting To Appear in Dog Food
Competitive Landscape
Discounter Lidl Unsettles Leaders Nestlé and Mars With Its Affordable Range of Quality Food
Confusion Reigns, Resulting in A Decline for Royal Canin
Internet Retailing Remains the Fastest Growing Distribution Channel
Category Indicators
Table 36 Dog Owning Households: % Analysis 2014-2019
Table 37 Dog Population 2014-2019
Table 38 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2014-2019
Category Data
Summary 3 Dog Food by Price Band
Table 39 Sales of Dog Food by Category: Volume 2014-2019
Table 40 Sales of Dog Food by Category: Value 2014-2019
Table 41 Sales of Dog Food by Category: % Volume Growth 2014-2019
Table 42 Sales of Dog Food by Category: % Value Growth 2014-2019
Table 43 Sales of Dry Dog Food by Life-Cycle: % Value 2014-2018
Table 44 Sales of Wet Dog Food by Life-Cycle: % Value 2014-2018
Table 45 NBO Company Shares of Dog Food: % Value 2014-2018
Table 46 LBN Brand Shares of Dog Food: % Value 2015-2018
Table 47 LBN Brand Shares of Dog Treats: % Value 2015-2018
Table 48 Distribution of Dog Food by Format: % Value 2014-2019
Table 49 Forecast Sales of Dog Food by Category: Volume 2019-2024
Table 50 Forecast Sales of Dog Food by Category: Value 2019-2024
Table 51 Forecast Sales of Dog Food by Category: % Volume Growth 2019-2024
Table 52 Forecast Sales of Dog Food by Category: % Value Growth 2019-2024
Headlines
Prospects
Sales Suffer As the Popularity of Other Pets Wanes
Home-made Food for Birds and Small Mammals Adversely Impacts Sales of Prepared Food
Premiumisation Slow To Emerge in Other Pet Food
Competitive Landscape
Independent Specialists Lead and Big Players Let Them
Unbranded Food Meets the Needs of Most Birds and Reptiles and Their Owners
Small Mammals Remain Popular With Children and Present An Opportunity for Manufacturers
Category Indicators
Table 53 Other Pet Population 2014-2019
Category Data
Table 54 Sales of Other Pet Food by Category: Volume 2014-2019
Table 55 Sales of Other Pet Food by Category: Value 2014-2019
Table 56 Sales of Other Pet Food by Category: % Volume Growth 2014-2019
Table 57 Sales of Other Pet Food by Category: % Value Growth 2014-2019
Table 58 LBN Brand Shares of Bird Food: % Value 2015-2018
Table 59 LBN Brand Shares of Fish Food: % Value 2015-2018
Table 60 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2015-2018
Table 61 Distribution of Other Pet Food by Format: % Value 2014-2019
Table 62 Forecast Sales of Other Pet Food by Category: Volume 2019-2024
Table 63 Forecast Sales of Other Pet Food by Category: Value 2019-2024
Table 64 Forecast Sales of Other Pet Food by Category: % Volume Growth 2019-2024
Table 65 Forecast Sales of Other Pet Food by Category: % Value Growth 2019-2024
Headlines
Prospects
Owners' Concern About Their Pets' Health and Wellbeing Supports Sales
Cat Litter Returns To Growth
Pet Healthcare Remains A Negligible Category While Other Pet Products Suffers A Further Heavy Decline
Competitive Landscape
Leading Players Compete for Sales in A Shrinking Category
Tech Companies Venturing Into Pet Products
Rising Health Awareness Set To Impact Pet Products
Category Data
Table 66 Sales of Pet Products by Category: Value 2014-2019
Table 67 Sales of Pet Products by Category: % Value Growth 2014-2019
Table 68 Sales of Other Pet Products by Type: % Value 2014-2019
Table 69 NBO Company Shares of Pet Products: % Value 2014-2018
Table 70 LBN Brand Shares of Pet Products: % Value 2015-2018
Table 71 Distribution of Pet Products by Format: % Value 2014-2019
Table 72 Forecast Sales of Pet Products by Category: Value 2019-2024
Table 73 Forecast Sales of Pet Products by Category: % Value Growth 2019-2024
Note: Product cover images may vary from those shown
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