Pet Care in Greece

  • ID: 2321709
  • Report
  • Region: Greece
  • 43 pages
  • Euromonitor International
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With Greece in recession for almost a decade there were minimal developments in pet food and pet care. Polarisation gathered pace at the end of the review period. While economy pet food sales recorded a positive CAGR over the review period, benefiting from weaker disposable incomes, mid-priced sales steadily declined. Premium was more resilient, as a niche consumer base still prioritised the nutritional value of the food they feed their pets.

The Pet Care in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Pet Food, Pet Products.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Pet Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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PET CARE IN GREECE

Executive Summary
the Recession and Low Consumer Confidence Shape Trends in Pet Care
Low Disposable Incomes Pose An Obstacle To Growth
Despite Fragmentation, Nestlé Hellas and Mars Hellas Continue To Lead Sales
Internet Retailing Thrives and Hypermarkets Regains Some Lost Sales Share
Uncertainty Remains Amid Economic Turmoil
Market Indicators
Table 1 Pet Populations 2013-2018

Market Data
Table 2 Sales of Pet Food by Category: Volume 2013-2018
Table 3 Sales of Pet Care by Category: Value 2013-2018
Table 4 Sales of Pet Food by Category: % Volume Growth 2013-2018
Table 5 Sales of Pet Care by Category: % Value Growth 2013-2018
Table 6 NBO Company Shares of Pet Food: % Value 2013-2017
Table 7 LBN Brand Shares of Pet Food: % Value 2014-2017
Table 8 NBO Company Shares of Dog and Cat Food: % Value 2013-2017
Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2014-2017
Table 10 Penetration of Private Label in Pet Care by Category: % Value 2013-2017
Table 11 Distribution of Pet Care by Format: % Value 2013-2018
Table 12 Distribution of Pet Care by Format and Category: % Value 2018
Table 13 Distribution of Dog and Cat Food by Format: % Value 2013-2018
Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2018
Table 15 Forecast Sales of Pet Food by Category: Volume 2018-2023
Table 16 Forecast Sales of Pet Care by Category: Value 2018-2023
Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2018-2023
Definitions
Sources
Summary 1 Research Sources
Headlines
Prospects
Internet Retailing Gains Value Share in Cat Food
Wet Cat Food Performance Improves
Low Consumer Confidence Hinders Value Growth for Cat Food
Competitive Landscape
Leading Players in Cat Food Remain Unchanged
Single-serve Is in the Development Spotlight
Lidl and Sklavenitis Drive Growth for Private Label
Category Indicators
Table 19 Cat Owning Households: % Analysis 2013-2018
Table 20 Cat Population 2013-2018
Table 21 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2013-2018

Category Data
Summary 2 Cat Food by Price Band 2018
Table 22 Sales of Cat Food by Category: Volume 2013-2018
Table 23 Sales of Cat Food by Category: Value 2013-2018
Table 24 Sales of Cat Food by Category: % Volume Growth 2013-2018
Table 25 Sales of Cat Food by Category: % Value Growth 2013-2018
Table 26 Sales of Premium Cat Food by Category: Value 2013-2018
Table 27 Sales of Premium Cat Food by Category: % Value Growth 2013-2018
Table 28 Sales of Dry Cat Food by Life-Cycle: % Value 2013-2018
Table 29 Sales of Wet Cat Food by Life-Cycle: % Value 2013-2018
Table 30 NBO Company Shares of Cat Food: % Value 2013-2017
Table 31 LBN Brand Shares of Cat Food: % Value 2014-2017
Table 32 LBN Brand Shares of Cat Treats: % Value 2014-2017
Table 33 Forecast Sales of Cat Food by Category: Volume 2018-2023
Table 34 Forecast Sales of Cat Food by Category: Value 2018-2023
Table 35 Forecast Sales of Cat Food by Category: % Volume Growth 2018-2023
Table 36 Forecast Sales of Cat Food by Category: % Value Growth 2018-2023
Headlines
Prospects
Internet Retailing Gains Ground
Polarisation Is the Key Trend, Squeezing Sales of Mid-priced Products
Changes in Dog Ownership Affect Volume Growth
Competitive Landscape
Nestlé Hellas and Mars Hellas Lead Sales
Dog Food Becomes More Fragmented
Private Label Growth Driven by Increased Footfall in Lidl and Sklavenitis
Category Indicators
Table 37 Dog Owning Households: % Analysis 2013-2018
Table 38 Dog Population 2013-2018
Table 39 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2013-2018

Category Data
Summary 3 Dog Food by Price Band 2018
Table 40 Sales of Dog Food by Category: Volume 2013-2018
Table 41 Sales of Dog Food by Category: Value 2013-2018
Table 42 Sales of Dog Food by Category: % Volume Growth 2013-2018
Table 43 Sales of Dog Food by Category: % Value Growth 2013-2018
Table 44 Sales of Premium Dog Food by Category: Value 2013-2018
Table 45 Sales of Premium Dog Food by Category: % Value Growth 2013-2018
Table 46 Sales of Dry Dog Food by Life-Cycle: % Value 2013-2018
Table 47 Sales of Wet Dog Food by Life-Cycle: % Value 2013-2018
Table 48 NBO Company Shares of Dog Food: % Value 2013-2017
Table 49 LBN Brand Shares of Dog Food: % Value 2014-2017
Table 50 LBN Brand Shares of Dog Treats: % Value 2014-2017
Table 51 Forecast Sales of Dog Food by Category: Volume 2018-2023
Table 52 Forecast Sales of Dog Food by Category: Value 2018-2023
Table 53 Forecast Sales of Dog Food by Category: % Volume Growth 2018-2023
Table 54 Forecast Sales of Dog Food by Category: % Value Growth 2018-2023
Headlines
Prospects
Premiumisation Emerges Slowly in Other Pet Food
Maturity Slows Growth
Fish Food Is Set To Remain the Worst Performer
Competitive Landscape
Competitive Landscape Witnesses Fluctuations and Changes
Fragmentation As More Players Enter
Category Indicators
Table 55 Other Pet Population 2013-2018

Category Data
Table 56 Sales of Other Pet Food by Category: Volume 2013-2018
Table 57 Sales of Other Pet Food by Category: Value 2013-2018
Table 58 Sales of Other Pet Food by Category: % Volume Growth 2013-2018
Table 59 Sales of Other Pet Food by Category: % Value Growth 2013-2018
Table 60 LBN Brand Shares of Bird Food: % Value 2014-2017
Table 61 LBN Brand Shares of Fish Food: % Value 2014-2017
Table 62 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2014-2017
Table 63 Forecast Sales of Other Pet Food by Category: Volume 2018-2023
Table 64 Forecast Sales of Other Pet Food by Category: Value 2018-2023
Table 65 Forecast Sales of Other Pet Food by Category: % Volume Growth 2018-2023
Table 66 Forecast Sales of Other Pet Food by Category: % Value Growth 2018-2023
Headlines
Prospects
Gloomy Forecast Amid Low Consumer Confidence
Value Losses Are Expected
Competitive Landscape
Low Brand Loyalty Results in Fluctuations
Provet's Collapse Creates Room for New Players
Pet Products Becomes Increasingly Fragmented

Category Data
Table 67 Sales of Pet Products by Category: Value 2013-2018
Table 68 Sales of Pet Products by Category: % Value Growth 2013-2018
Table 69 Sales of Other Pet Products by Type: % Value 2013-2018
Table 70 Forecast Sales of Pet Products by Category: Value 2018-2023
Table 71 Forecast Sales of Pet Products by Category: % Value Growth 2018-2023
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