Pet Care in Greece

Report
48 Pages
May 2023
Region: Greece
Euromonitor International
ID: 2321709

Pet care was heavily impacted by high inflation and constant price increases over 2022, affecting pet owners in different ways. Two types of customers were observed: those who are increasingly concerned about their health and the health of their pets in the aftermath of the pandemic, and are willing to pay for quality pet food, including functional and premium options despite the price increases.

The analyst's Pet Care in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product Coverage:
Pet Food, Pet Products.

Data Coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Pet Care market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

PET CARE IN GREECE

EXECUTIVE SUMMARY

Pet care in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for pet care?

MARKET INDICATORS

Table 1 Pet Populations 2018-2023

MARKET DATA

Table 2 Sales of Pet Food by Category: Volume 2018-2023
Table 3 Sales of Pet Care by Category: Value 2018-2023
Table 4 Sales of Pet Food by Category: % Volume Growth 2018-2023
Table 5 Sales of Pet Care by Category: % Value Growth 2018-2023
Table 6 NBO Company Shares of Pet Food: % Value 2018-2022
Table 7 LBN Brand Shares of Pet Food: % Value 2019-2022
Table 8 NBO Company Shares of Dog and Cat Food: % Value 2018-2022
Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2019-2022
Table 10 Penetration of Private Label in Pet Care by Category: % Value 2018-2023
Table 11 Distribution of Pet Care by Format: % Value 2018-2023
Table 12 Distribution of Pet Care by Format and Category: % Value 2023
Table 13 Distribution of Dog and Cat Food by Format: % Value 2018-2023
Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2023
Table 15 Forecast Sales of Pet Food by Category: Volume 2023-2028
Table 16 Forecast Sales of Pet Care by Category: Value 2023-2028
Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2023-2028
Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2023-2028

DISCLAIMER

SOURCES

Summary 1 Research Sources

DOG FOOD IN GREECEKEY DATA FINDINGS

2023 DEVELOPMENTS

Price rises drive owners to rather buy economy dog food at the end of the review period
Premium and functional dog food’s popularity increasing in 2023, but food across price ranges are being launched to retain customers
Owners prioritise premium dog food over treats and accessories in 2023

PROSPECTS AND OPPORTUNITIES

Humanisation trend set to continue while dogs likely to remain popular pets during the forecast period
Demand for wet dog food set to decline as price pressure continues
Non-prepared dog food set to gain in popularity over the forecast period

CATEGORY INDICATORS

Table 19 Dog Owning Households: % Analysis 2018-2023
Table 20 Dog Population 2018-2023
Table 21 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2018-2023

CATEGORY DATA

Summary 2 Dog Food by Price Band 2023
Table 22 Sales of Dog Food by Category: Volume 2018-2023
Table 23 Sales of Dog Food by Category: Value 2018-2023
Table 24 Sales of Dog Food by Category: % Volume Growth 2018-2023
Table 25 Sales of Dog Food by Category: % Value Growth 2018-2023
Table 26 Sales of Dry Dog Food by Life-Cycle: % Value 2018-2023
Table 27 Sales of Wet Dog Food by Life-Cycle: % Value 2018-2023
Table 28 NBO Company Shares of Dog Food: % Value 2018-2022
Table 29 LBN Brand Shares of Dog Food: % Value 2019-2022
Table 30 LBN Brand Shares of Dog Treats and Mixers: % Value 2019-2022
Table 31 Distribution of Dog Food by Format: % Value 2018-2023
Table 32 Forecast Sales of Dog Food by Category: Volume 2023-2028
Table 33 Forecast Sales of Dog Food by Category: Value 2023-2028
Table 34 Forecast Sales of Dog Food by Category: % Volume Growth 2023-2028
Table 35 Forecast Sales of Dog Food by Category: % Value Growth 2023-2028

CAT FOOD IN GREECEKEY DATA FINDINGS

2023 DEVELOPMENTS

Demand for premium cat food rises as consumers seek healthy diets for their cats in 2023
Cat population rises during 2023 as cats are more affordable
Sheba remains leading brand in premium wet cat food in 2022, while private label leads economy wet cat food

PROSPECTS AND OPPORTUNITIES

Rise in cat population likely leading to an increase in cat food demand over the forecast period
Pet humanisation set to increase player investment in innovative products in the forecast period
Convenience of e-commerce likely to alter consumer decision-making in the forecast period

CATEGORY INDICATORS

Table 36 Cat Owning Households: % Analysis 2018-2023
Table 37 Cat Population 2018-2023
Table 38 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2018-2023

CATEGORY DATA

Summary 3 Cat Food by Price Band 2023
Table 39 Sales of Cat Food by Category: Volume 2018-2023
Table 40 Sales of Cat Food by Category: Value 2018-2023
Table 41 Sales of Cat Food by Category: % Volume Growth 2018-2023
Table 42 Sales of Cat Food by Category: % Value Growth 2018-2023
Table 43 Sales of Dry Cat Food by Life-Cycle: % Value 2018-2023
Table 44 Sales of Wet Cat Food by Life-Cycle: % Value 2018-2023
Table 45 NBO Company Shares of Cat Food: % Value 2018-2022
Table 46 LBN Brand Shares of Cat Food: % Value 2019-2022
Table 47 LBN Brand Shares of Cat Treats and Mixers: % Value 2019-2022
Table 48 Distribution of Cat Food by Format: % Value 2018-2023
Table 49 Forecast Sales of Cat Food by Category: Volume 2023-2028
Table 50 Forecast Sales of Cat Food by Category: Value 2023-2028
Table 51 Forecast Sales of Cat Food by Category: % Volume Growth 2023-2028
Table 52 Forecast Sales of Cat Food by Category: % Value Growth 2023-2028

OTHER PET FOOD IN GREECEKEY DATA FINDINGS

2023 DEVELOPMENTS

Sales of other pet food more modest compared to those of cats and dogs in 2023
Demand for fish food declines as consumers focus on essential products in 2023
Birds more affordable option for price conscious consumers in 2023

PROSPECTS AND OPPORTUNITIES

Fish population likely to continue declining in the forecast period due to accessories being expensive
E-commerce for other pet food and products set to grow over the forecast period
Little investment and innovation expected during the forecast period as demand is small

CATEGORY INDICATORS

Table 53 Other Pet Population 2018-2023

CATEGORY DATA

Table 54 Sales of Other Pet Food by Category: Volume 2018-2023
Table 55 Sales of Other Pet Food by Category: Value 2018-2023
Table 56 Sales of Other Pet Food by Category: % Volume Growth 2018-2023
Table 57 Sales of Other Pet Food by Category: % Value Growth 2018-2023
Table 58 LBN Brand Shares of Bird Food: % Value 2019-2022
Table 59 LBN Brand Shares of Fish Food: % Value 2019-2022
Table 60 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2019-2022
Table 61 Distribution of Other Pet Food by Format: % Value 2018-2023
Table 62 Forecast Sales of Other Pet Food by Category: Volume 2023-2028
Table 63 Forecast Sales of Other Pet Food by Category: Value 2023-2028
Table 64 Forecast Sales of Other Pet Food by Category: % Volume Growth 2023-2028
Table 65 Forecast Sales of Other Pet Food by Category: % Value Growth 2023-2028

PET PRODUCTS IN GREECEKEY DATA FINDINGS

2023 DEVELOPMENTS

Healthy pet product sales as a result of inflation in 2023
Demand for cat litter grows in 2023 due to being inelastic in nature
Humanisation trend boosts sales of pet healthcare in 2023

PROSPECTS AND OPPORTUNITIES

Essential pet products set to see moderate sales growth over the forecast period
Brick-and-mortar retailers to increasingly collaborate with online distribution players in the forecast period
Demand for pet healthcare likely to rise as owners wish to boost pet’s health and wellbeing

CATEGORY DATA

Table 66 Sales of Pet Products by Category: Value 2018-2023
Table 67 Sales of Pet Products by Category: % Value Growth 2018-2023
Table 68 Sales of Pet Healthcare by Type: % Value 2018-2023
Table 69 Sales of Other Pet Products by Type: % Value 2018-2023
Table 70 NBO Company Shares of Pet Products: % Value 2018-2022
Table 71 LBN Brand Shares of Pet Products: % Value 2019-2022
Table 72 Distribution of Pet Products by Format: % Value 2018-2023
Table 73 Forecast Sales of Pet Products by Category: Value 2023-2028
Table 74 Forecast Sales of Pet Products by Category: % Value Growth 2023-2028

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