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Bleach in Egypt

  • ID: 2321771
  • Report
  • Region: Egypt
  • 12 pages
  • Euromonitor International
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Bleach was one of the home care categories that was most heavily affected by falling unit prices. With unit prices increasing dramatically in 2017 in response to the floating and subsequent devaluation of the Egyptian pound, bleach exhibited a significant price adjustment in 2018. This was expected due to the promotion of cheaper products and private label products, since it is an essential product for most households, which is used for multiple cleaning purposes.

The Bleach in Egypt market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Bleach market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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BLEACH IN EGYPT

List of Contents and Tables
Headlines
Prospects
Value Sales of Bleach Fall Due To Declining Unit Prices in 2018
Egyptians Increasingly Use Bleach for Laundry and Toilet/bathroom Cleaning
Weak Volume Growth Due To the Abundance of Unbranded and Home-made Products
Competitive Landscape
Egyptian Household Cleaning Products Co Continues To Dominate Bleach
Promotion Is Expected To Strengthen To Boost Volume Sales
the Fierce Competition Between Clorel and Clorita Is Expected To Intensify
Category Data
Table 1 Sales of Bleach: Value 2013-2018
Table 2 Sales of Bleach: % Value Growth 2013-2018
Table 3 NBO Company Shares of Bleach: % Value 2014-2018
Table 4 LBN Brand Shares of Bleach: % Value 2015-2018
Table 5 Forecast Sales of Bleach: Value 2018-2023
Table 6 Forecast Sales of Bleach: % Value Growth 2018-2023
Executive Summary
Home Care Registers Modest Current Value Growth in 2018
Decreasing Unit Prices Add To Volume Growth in Home Care
International Companies Continue To Dominate Home Care
Local Brands Are Set To Expand
Home Care Is Expected To See Strong Growth During the Forecast Period
Market Indicators
Table 7 Households 2013-2018
Market Data
Table 8 Sales of Home Care by Category: Value 2013-2018
Table 9 Sales of Home Care by Category: % Value Growth 2013-2018
Table 10 NBO Company Shares of Home Care: % Value 2014-2018
Table 11 LBN Brand Shares of Home Care: % Value 2015-2018
Table 12 Penetration of Private Label in Home Care by Category: % Value 2013-2018
Table 13 Distribution of Home Care by Format: % Value 2013-2018
Table 14 Distribution of Home Care by Format and Category: % Value 2018
Table 15 Forecast Sales of Home Care by Category: Value 2018-2023
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Note: Product cover images may vary from those shown
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