In 2024, toys and games in Hong Kong experienced an increase in value sales, largely due to the growing popularity of video games and the kidult phenomenon. Cloud gaming emerged as a solution to space constraints, and well-known brands enjoyed a resurgence. The transition to online retail has necessitated more robust e-commerce strategies. The competitive landscape become less concentrated, with the top five companies holding lower value share overall.
This Toys and Games in Hong Kong, China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Traditional Toys and Games, Video Games.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
This Toys and Games in Hong Kong, China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Traditional Toys and Games, Video Games.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why Buy this Report?
- Get a detailed picture of the Toys and Games market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
Toys and Games in Hong Kong, ChinaExecutive SummaryRising Sales Mainly Driven by Video Games and Kidult TrendIndustry PerformanceVideo Games Continues to Drive Overall Industry SalesWhat’S Next?Video Games to Drive Future Growth of Toys and GamesThe Need to Expand Target Audience to Drive Sales in a Market With Declining Birth RateAi Integration and Increasing Focus on Stem ToysCompetitive LandscapeFolotoy Integrates Ai Chatbot With Plush Toys for Interactive TutoringChannelsRetail E-Commerce Offers Retailers Wider Reach Due to Cross-Border PlatformsHktdc's Exhibition+ Boosts Retail Connections, while Gba Opens Cross-Border SalesCountry Reports DisclaimerSourcesSummary 1 Research SourcesTraditional Toys and Games in Hong Kong, ChinaIndustry PerformanceConcerned Parents Aim to Encourage Their Children to Engage in Creative PlayWhat’S Next?Slow Growth for Traditional Toys and Games But Greater Footfall from Mainland Can Support DemandThe Integration of Ai and Stem Toys to Boost SalesCompetitive LandscapeFolotoy Integrates Ai Chatbots into Plush Toys for Interactive LearningChannelsTraditional Toys and Games Stores Remains Important DestinationHktdc's Exhibition+ Boosts Retail Connections, while Gba Opens Cross-Border SalesCountry Reports DisclaimerVideo Games in Hong Kong, ChinaIndustry PerformanceVideo Games Returns to Growth, Supported by Subscription ServicesWhat’S Next?Video Games Software Set to Spearhead ExpansionNew Consoles Offer Access to Steam Libraries, Boosting Online Games and SubscriptionsGrowth of Mobile Games and Esports Underpinned by Government SupportCompetitive LandscapeFragmented Competitive Landscape Sees Chinese Studios Expanding Globally Via PartnershipsMad Catz Launches N.E.K.O. Arcade Controller for Fighting GamesChannelsRetail E-Commerce Strengthens Its Dominance as Distribution ChannelHp Launches Omen Gaming Laptop With Ai Cooling Features, Supporting Digital Computer GamesCountry Reports Disclaimer
Key Data Findings
Gamebear Migrates to Cloud, Reducing Latency and Improving Reporting
Kidult Trend Increases Value of Toys Targeting Adults
Concentration in Competitive Landscape Declines, With Chinese Brands Making Gains
Economic Context
Consumer Context
Key Data Findings
Kidults and Collectibles Help Support Sales of Some Traditional Toys and Games
Bloks Group Benefits from Kidult Trend With Successful Ipo
Playmates Toys Leverages Nostalgia to Maintain Consumer Engagement
Toy Manufacturers Look to Expand Target Audience Due to Low and Falling Birth Rate
Lego Group Benefits from Dominating Construction, the Largest Category
Key Data Findings
Video Games Continues to Be Driven by Digital Content and Subscription Services
Gamebear Reduces Latency and Reporting Times Using Cloud Services
Tencent and Netease Use Subscriptions to Broaden Access for Gamers
Genshin Impact and Pop Mart Collaboration Targets Kidult Trend
