+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)
New

Traditional Toys and Games in Hong Kong, China

  • PDF Icon

    Report

  • 21 Pages
  • July 2025
  • Region: China, Hong Kong
  • Euromonitor International
  • ID: 1855492
In 2024, traditional toys and games in Hong Kong experienced a slowdown in growth, with arts and crafts and games and puzzles being the most dynamic categories. The kidult trend and the demand for collectibles boosted sales, particularly for dolls and action figures. Some local consumers have returned to physical stores, although e-commerce remains important. The competitive landscape is highly concentrated, and educational toys are expected to drive future growth.

This Traditional Toys and Games in Hong Kong, China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Action Figures and Accessories, Arts and Crafts, Baby and Infant, Construction, Dolls and Accessories, Dress-Up and Role Play, Games and Puzzles, Model Vehicles, Other Traditional Toys and Games, Outdoor and Sports, Plush, Pre-School, Remote Control Toys, Ride-On Vehicles, Scientific/Educational.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why Buy this Report?

  • Get a detailed picture of the Traditional Toys and Games market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
The publisher has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, the publisher has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning.

Table of Contents

Traditional Toys and Games in Hong Kong, China
Key Data Findings
2024 Developments
Kidults and Collectibles Help Support Sales of Some Traditional Toys and Games
  • Chart 1 Key Trends 2024
Industry PerformanceConcerned Parents Aim to Encourage Their Children to Engage in Creative Play
Bloks Group Benefits from Kidult Trend With Successful Ipo
  • Chart 2 Bloksgroup Achieves Over Usd200 Million in First Public Offerings
Playmates Toys Leverages Nostalgia to Maintain Consumer Engagement
  • Chart 3 Re-Released Tmnt Figurines Capitalises on Brand Recognition and Nostalgia
What’S Next?Slow Growth for Traditional Toys and Games But Greater Footfall from Mainland Can Support Demand
Toy Manufacturers Look to Expand Target Audience Due to Low and Falling Birth Rate
  • Chart 4 Analyst Insight
The Integration of Ai and Stem Toys to Boost SalesCompetitive Landscape
Lego Group Benefits from Dominating Construction, the Largest Category
52Toys Targets Kidults With Blind Boxes and Designer Collectibles
Folotoy Integrates Ai Chatbots into Plush Toys for Interactive LearningChannelsTraditional Toys and Games Stores Remains Important DestinationHktdc's Exhibition+ Boosts Retail Connections, while Gba Opens Cross-Border Sales
Country Reports Disclaimer
  • Chart 5 Key Trends 2024
  • Chart 6 Gamebear’S Nova Empire: Space Commander, Embraced by Over 10 Million Global Users
  • Chart 7 Analyst Insight
  • Chart 8 52Toys Aims for Aggressive Expansion With New Ipo Listing
  • Chart 9 Real Gdp Growth and Inflation 2019-2029
  • Chart 10 Pest Analysis in Hong Kong, China 2024
  • Chart 11 Key Insights on Consumers in Hong Kong, China 2024
  • Chart 12 Consumer Landscape in Hong Kong, China 2024
Toys and Games in Hong Kong, ChinaExecutive SummaryRising Sales Mainly Driven by Video Games and Kidult TrendKey Data FindingsIndustry PerformanceVideo Games Continues to Drive Overall Industry SalesGamebear Migrates to Cloud, Reducing Latency and Improving ReportingKidult Trend Increases Value of Toys Targeting AdultsWhat’S Next?Video Games to Drive Future Growth of Toys and GamesThe Need to Expand Target Audience to Drive Sales in a Market With Declining Birth RateAi Integration and Increasing Focus on Stem ToysCompetitive Landscape
Concentration in Competitive Landscape Declines, With Chinese Brands Making Gains
52Toys Targets Ipo Amid Growing Collectibles Trend
Folotoy Integrates Ai Chatbot With Plush Toys for Interactive TutoringChannelsRetail E-Commerce Offers Retailers Wider Reach Due to Cross-Border PlatformsHktdc's Exhibition+ Boosts Retail Connections, while Gba Opens Cross-Border SalesEconomic ContextConsumer ContextCountry Reports DisclaimerSourcesSummary 1 Research Sources