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Traditional Toys and Games in Hong Kong, China

  • ID: 1855492
  • Report
  • June 2019
  • Region: China, Hong Kong
  • 16 pages
  • Euromonitor International
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The growing focus on Science, Technology, Robotics, Engineering, Arts and Math (STREAM) in schools in Hong Kong continues to boost growth in traditional toys and games. This is reflected in the growing popularity of pre-school electronic and STREAM toys, as well as construction and technical offerings. In addition, leading multinational LEGO also recently launched an education afterschool program in Hong Kong.

The author's Traditional Toys and Games in Hong Kong, China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Action Figures and Accessories, Arts and Crafts, Baby and Infant, Construction, Dolls and Accessories, Dress-Up and Role Play, Games and Puzzles, Model Vehicles, Other Traditional Toys and Games, Outdoor and Sports, Plush, Pre-School, Remote Control Toys, Ride-On Vehicles, Scientific/Educational.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Traditional Toys and Games market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Traditional Toys and Games in Hong Kong, China

List of Contents and Tables
Headlines
Prospects
Increasing Focus on Attracting Tech-savvy Consumers
Media and Movie Support Key To Boosting Demand
Original and Licenced Toys Remain in High Demand
Competitive Landscape
Hasbro Continues To Lead While Mattel Suffered From Lack of Launches
Growing Focus on Educational Ranges Benefits Lego and Attracts Vtech
Toys "r" US Responds To Falling Global Margins
Category Data
Table 1 Sales of Traditional Toys and Games by Category: Value 2013-2018
Table 2 Sales of Traditional Toys and Games by Category: % Value Growth 2013-2018
Table 3 Sales of Traditional Toys and Games by Demographic: % Value 2013-2018
Table 4 Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2013-2018
Table 5 Sales of Traditional Toys and Games by Electronic vs Non-Electronic: % Value 2013-2018
Table 6 NBO Company Shares of Traditional Toys and Games: % Value 2014-2018
Table 7 LBN Brand Shares of Traditional Toys and Games: % Value 2015-2018
Table 8 Distribution of Traditional Toys and Games by Format: % Value 2013-2018
Table 9 Forecast Sales of Traditional Toys and Games by Category: Value 2018-2023
Table 10 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2018-2023
Table 11 Forecast Sales of Traditional Toys and Games by Demographic: % Value 2018-2023
Table 12 Forecast Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2018-2023
Executive Summary
Video Games Benefit From Younger Uptake and Connected Consumer Base
Increasing Focus on Educational and Innovative Toys
Trend Towards Fragmentation Continues As Demand Becomes More Individualised
Internet Retailing Sales Continue To Be Boosted by Video Games Sales
Shift Towards Video Games To Continue As Children Go Online
Market Data
Table 13 Sales of Toys and Games by Category: Value 2013-2018
Table 14 Sales of Toys and Games by Category: % Value Growth 2013-2018
Table 15 NBO Company Shares of Toys and Games: % Value 2014-2018
Table 16 LBN Brand Shares of Toys and Games: % Value 2015-2018
Table 17 Distribution of Toys and Games by Format: % Value 2013-2018
Table 18 Forecast Sales of Toys and Games by Category: Value 2018-2023
Table 19 Forecast Sales of Toys and Games by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Note: Product cover images may vary from those shown
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