Home Care in Pakistan

  • ID: 2321843
  • Report
  • Region: Pakistan
  • 35 pages
  • Euromonitor International
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Consumer awareness of various home care brands in Pakistan has risen remarkably in recent years thanks to increased investment in mass media advertisements by both international and local manufacturers. Together with rising disposable incomes, this has encouraged many members of the country’s expanding middle-income consumer base to increase spending on such products. In 2017, Pakistan’s saving to disposable income ratio declined for the first time in four years, dropping from 4.0 to 3.9.

The Home Care in Pakistan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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HOME CARE IN PAKISTAN

List of Contents and Tables
  • Executive Summary
  • Home Care Benefits From Expansion of Pakistan's Middle-income Consumer Base
  • Home Care Manufacturers Employ Strategies To Generate Trial Purchases
  • Multinationals Remain on Top in A Concentrated Competitive Environment
  • Insight-based Marketing Campaigns Aim To Convert Consumers To Specific Brands
  • Independent Small Grocers Will Remain the Leading Distribution Channel
  • Market Indicators
  • Table 1 Households 2012-2017
  • Market Data
  • Table 2 Sales of Home Care by Category: Value 2012-2017
  • Table 3 Sales of Home Care by Category: % Value Growth 2012-2017
  • Table 4 Distribution of Home Care by Format: % Value 2012-2017
  • Table 5 Distribution of Home Care by Format and Category: % Value 2017
  • Table 6 Forecast Sales of Home Care by Category: Value 2017-2022
  • Table 7 Forecast Sales of Home Care by Category: % Value Growth 2017-2022
  • Sources
  • Summary 1 Research Sources
  • Headlines
  • Prospects
  • Appeal of Air Care Products Continues To Expand Beyond Higher-income Households
  • Spray/aerosol Air Fresheners Set To Remain the Largest Air Care Category
  • Car Air Fresheners Expected To Gain Popularity Among Younger Drivers
  • Competitive Landscape
  • King Chemical Corp Maintains Its Lead in 2017
  • Air Wick Remains the Highest-ranked International Brand in Air Care
  • Smaller Players Retain A Substantial Value Share in 2017
  • Category Data
  • Table 8 Sales of Air Care by Category: Value 2012-2017
  • Table 9 Sales of Air Care by Category: % Value Growth 2012-2017
  • Table 10 Forecast Sales of Air Care by Category: Value 2017-2022
  • Table 11 Forecast Sales of Air Care by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Bleach Benefits From Rising Hygiene-consciousness Among Consumers
  • Shift To Specialised Cleaning Solutions Will Restrict Development of Bleach
  • Independent Small Grocers Set To Remain Leading Distribution Channel for Bleach
  • Competitive Landscape
  • Reckitt Benckiser Maintains Its Commanding Lead
  • Peridot's Kiwi Kleen Brand Continues To Gain Popularity
  • International Manufacturers Set To Increase Their Dominance in Bleach
  • Category Data
  • Table 12 Sales of Bleach: Value 2012-2017
  • Table 13 Sales of Bleach: % Value Growth 2012-2017
  • Table 14 Forecast Sales of Bleach: Value 2017-2022
  • Table 15 Forecast Sales of Bleach: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Hand Dishwashing Will Benefit As More Consumers Switch To Branded Products
  • Automatic Dishwashing Likely To Remain A Negligible Category
  • Bars Set To Remain the Dominant Format in Hand Dishwashing
  • Competitive Landscape
  • Colgate-Palmolive Continues To Lead Dishwashing With Flagship Brand Lemon Max
  • Unilever's Vim Experiences Value Share Declines Throughout the Review Period
  • International Manufacturers Remain Dominant in Dishwashing
  • Category Indicators
  • Table 16 Household Possession of Dishwashers 2012-2017
  • Category Data
  • Table 17 Sales of Dishwashing by Category: Value 2012-2017
  • Table 18 Sales of Dishwashing by Category: % Value Growth 2012-2017
  • Table 19 Forecast Sales of Dishwashing by Category: Value 2017-2022
  • Table 20 Forecast Sales of Dishwashing by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Declining Threat of Mosquito-borne Diseases Will Slow Home Insecticides Expansion
  • Independent Small Grocers Expected To Remain the Leading Distribution Channel
  • Electric Insecticides Set To Be the Most Dynamic Category Over the Forecast Period
  • Competitive Landscape
  • Reckitt Benckiser Maintains Its Leadership in 2017
  • International Players Lead But Domestic Brands Continue To Gain Ground
  • Leading Manufacturers Will Continue To Push High-margin Formats
  • Category Data
  • Table 21 Sales of Home Insecticides by Category: Value 2012-2017
  • Table 22 Sales of Home Insecticides by Category: % Value Growth 2012-2017
  • Table 23 Forecast Sales of Home Insecticides by Category: Value 2017-2022
  • Table 24 Forecast Sales of Home Insecticides by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Heavy Investment in Marketing Drives Development of Fabric Softeners
  • Shift Away From Bar Detergents Set To Continue Over the Forecast Period
  • Convenience Factor Will Continue To Drive Laundry Care Expansion
  • Competitive Landscape
  • Colgate-Palmolive Continues To Lead Laundry Care
  • Surf Excel Remains the Top Laundry Detergents Brand
  • International Manufacturers Maintain Strong Positions
  • Category Indicators
  • Table 25 Household Possession of Washing Machines 2012-2017
  • Category Data
  • Table 26 Sales of Laundry Care by Category: Value 2012-2017
  • Table 27 Sales of Laundry Care by Category: % Value Growth 2012-2017
  • Table 28 Sales of Laundry Aids by Category: Value 2012-2017
  • Table 29 Sales of Laundry Aids by Category: % Value Growth 2012-2017
  • Table 30 Sales of Laundry Detergents by Category: Value 2012-2017
  • Table 31 Sales of Laundry Detergents by Category: % Value Growth 2012-2017
  • Table 32 Forecast Sales of Laundry Care by Category: Value 2017-2022
  • Table 33 Forecast Sales of Laundry Care by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Polishes Set To Benefit From Rising Demand Among Urban Millennials
  • Shoe Polish Will Remain the Largest and Most Dynamic Category
  • More Local Players Expected To Enter Metal, Floor and Furniture Polish
  • Competitive Landscape
  • Reckitt Benckiser Continues To Lead Polishes
  • Peridot's Kiwi Brand Gains Ground Throughout the Review Period
  • Smaller and Cheaper Brands Maintain A Strong Presence in Polishes
  • Category Data
  • Table 34 Sales of Polishes by Category: Value 2012-2017
  • Table 35 Sales of Polishes by Category: % Value Growth 2012-2017
  • Table 36 Forecast Sales of Polishes by Category: Value 2017-2022
  • Table 37 Forecast Sales of Polishes by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Surface Care Set To Benefit From Declining Popularity of Traditional Alternatives
  • Multi-purpose Cleaners Expected To Show the Fastest Development
  • Demand for Surface Care Products Likely To Remain Concentrated in Urban Areas
  • Competitive Landscape
  • SC Johnson Remains the Leader in Surface Care in Pakistan
  • Second-ranked Brand Dettol Continues To Gain Ground
  • International Manufacturers Set To Remain on Top
  • Category Data
  • Table 38 Sales of Surface Care by Category: Value 2012-2017
  • Table 39 Sales of Surface Care by Category: % Value Growth 2012-2017
  • Table 40 Forecast Sales of Surface Care by Category: Value 2017-2022
  • Table 41 Forecast Sales of Surface Care by Category: % Value Growth 2017-2022
  • Headlines
  • Prospects
  • Toilet Care Benefits From Rising Hygiene-consciousness Among Consumers
  • Increasing Penetration in Rural Areas Will Pose Challenges for Leading Players
  • Toilet Liquids/foam Set To Remain the Dominant Toilet Care Category in Pakistan
  • Competitive Landscape
  • Reckitt Benckiser Continues To Dominate With Flagship Brand Harpic
  • Unilever's Domex Brand Maintains Its Progress in 2017
  • Dominance of International Manufacturers Unlikely To Be Challenged
  • Category Data
  • Table 42 Sales of Toilet Care by Category: Value 2012-2017
  • Table 43 Sales of Toilet Care by Category: % Value Growth 2012-2017
  • Table 44 Forecast Sales of Toilet Care by Category: Value 2017-2022
  • Table 45 Forecast Sales of Toilet Care by Category: % Value Growth 2017-2022
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