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Home Care in Pakistan

  • ID: 2321843
  • Report
  • Region: Pakistan
  • 45 pages
  • Euromonitor International
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Favourable socioeconomic factors continued to support the positive development of Pakistan’s home care market in 2018. Rising incomes and the expansion of the middle class saw home care products become more affordable to many consumers, while also enabling some households to trade up to higher quality and more expensive brands.

The Home Care in Pakistan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Home Care in Pakistan

List of Contents and Tables
Executive Summary
Rising Incomes and Marketing Activities Drive Positive Performance of Home Care
Price Remains Highly Influential in Home Care Purchasing Decisions
Multinationals Maintain Leading Positions in Most Home Care Categories
Traditional Grocery Retailers Continue To Dominate Home Care Distribution
Increasing Competition Likely To Fuel Higher Investment in Advertising and Innovation
Market Indicators
Table 1 Households 2013-2018
Market Data
Table 2 Sales of Home Care by Category: Value 2013-2018
Table 3 Sales of Home Care by Category: % Value Growth 2013-2018
Table 4 NBO Company Shares of Home Care: % Value 2014-2018
Table 5 LBN Brand Shares of Home Care: % Value 2015-2018
Table 6 Distribution of Home Care by Format: % Value 2013-2018
Table 7 Distribution of Home Care by Format and Category: % Value 2018
Table 8 Forecast Sales of Home Care by Category: Value 2018-2023
Table 9 Forecast Sales of Home Care by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Headlines
Prospects
Spray/aerosol Air Fresheners Projected To Remain the Biggest Category in Value Terms
Car Air Fresheners Set To Benefit From Rising Car Ownership in Pakistan
Consumer Base for Air Care Products Expected To Continue Expanding
Competitive Landscape
King Chemical Corp Continues To Lead Air Care
Improvements in Distribution and Promotion Likely To Support Further Gains for Air Wick
Leading Brands Expected To Gain Ground at Expense of Smaller Competitors
Category Data
Table 10 Sales of Air Care by Category: Value 2013-2018
Table 11 Sales of Air Care by Category: % Value Growth 2013-2018
Table 12 NBO Company Shares of Air Care: % Value 2014-2018
Table 13 LBN Brand Shares of Air Care: % Value 2015-2018
Table 14 Forecast Sales of Air Care by Category: Value 2018-2023
Table 15 Forecast Sales of Air Care by Category: % Value Growth 2018-2023
Headlines
Prospects
Demand for Bleach Likely To Slow As Task-specific Alternatives Gain Popularity
Rising Hygiene-consciousness Will Help To Sustain the Expansion of Bleach
Traditional Grocery Retailers Will Continue To Lead Bleach Distribution
Competitive Landscape
Reckitt Benckiser's Robin Blue Remains the Leading Brand in Bleach
Kiwi Kleen Attracts Consumers Trading Up From Unbranded Products
Cheaper Local and Regional Brands Expected To Lose Ground To International Players
Category Data
Table 16 Sales of Bleach: Value 2013-2018
Table 17 Sales of Bleach: % Value Growth 2013-2018
Table 18 NBO Company Shares of Bleach: % Value 2014-2018
Table 19 LBN Brand Shares of Bleach: % Value 2015-2018
Table 20 Forecast Sales of Bleach: Value 2018-2023
Table 21 Forecast Sales of Bleach: % Value Growth 2018-2023
Headlines
Prospects
More Consumers Expected To Switch To Branded Hand Dishwashing Products
Bars Remain the Dominant Product Format in Hand Dishwashing
Demand for Automatic Dishwashing Products Set To Remain Negligible
Competitive Landscape
Colgate-Palmolive Remains the Dominant Player in Dishwashing
Unilever's Vim Brand Continues To Lose Ground To Lemon Max
Demand for Cheaper "mushroom Brands" Looks Set To Slow
Category Indicators
Table 22 Household Possession of Dishwashers 2013-2018
Category Data
Table 23 Sales of Dishwashing by Category: Value 2013-2018
Table 24 Sales of Dishwashing by Category: % Value Growth 2013-2018
Table 25 NBO Company Shares of Dishwashing: % Value 2014-2018
Table 26 LBN Brand Shares of Dishwashing: % Value 2015-2018
Table 27 Forecast Sales of Dishwashing by Category: Value 2018-2023
Table 28 Forecast Sales of Dishwashing by Category: % Value Growth 2018-2023
Headlines
Prospects
Reduced Prevalence of Dengue and Malaria Tempers Demand for Home Insecticides
Electric Insecticides Expected To Be the Most Dynamic Category in Retail Volume Terms
Traditional Grocery Retailers Set To Remain the Most Important Distribution Channel
Competitive Landscape
Reckitt Benckiser Continues To Lead Home Insecticides
Investment in Promotion of Electric and Spray/aerosol Insecticides Expected To Rise
Multinationals Set To Continue Leading Despite Growing Threat From Local Players
Category Data
Table 29 Sales of Home Insecticides by Category: Value 2013-2018
Table 30 Sales of Home Insecticides by Category: % Value Growth 2013-2018
Table 31 NBO Company Shares of Home Insecticides: % Value 2014-2018
Table 32 LBN Brand Shares of Home Insecticides: % Value 2015-2018
Table 33 Forecast Sales of Home Insecticides by Category: Value 2018-2023
Table 34 Forecast Sales of Home Insecticides by Category: % Value Growth 2018-2023
Headlines
Prospects
Consumer Interest in More Sophisticated Laundry Care Products Set To Rise
Rising Ownership of Washing Machines Drives Demand for Powder Detergents
Fabric Softeners Continue To Gain Popularity in Urban Areas
Competitive Landscape
Unilever Remains the Overall Leader in Laundry Care
Colgate-Palmolive Continues To Benefit From Strong Brand Loyalty
Local Players Struggle To Gain Ground
Category Indicators
Table 35 Household Possession of Washing Machines 2013-2018
Category Data
Table 36 Sales of Laundry Care by Category: Value 2013-2018
Table 37 Sales of Laundry Care by Category: % Value Growth 2013-2018
Table 38 Sales of Laundry Aids by Category: Value 2013-2018
Table 39 Sales of Laundry Aids by Category: % Value Growth 2013-2018
Table 40 Sales of Laundry Detergents by Category: Value 2013-2018
Table 41 Sales of Laundry Detergents by Category: % Value Growth 2013-2018
Table 42 NBO Company Shares of Laundry Care: % Value 2014-2018
Table 43 LBN Brand Shares of Laundry Care: % Value 2015-2018
Table 44 NBO Company Shares of Laundry Aids: % Value 2014-2018
Table 45 LBN Brand Shares of Laundry Aids: % Value 2015-2018
Table 46 NBO Company Shares of Laundry Detergents: % Value 2014-2018
Table 47 LBN Brand Shares of Laundry Detergents: % Value 2015-2018
Table 48 Forecast Sales of Laundry Care by Category: Value 2018-2023
Table 49 Forecast Sales of Laundry Care by Category: % Value Growth 2018-2023
Headlines
Prospects
Rising Living Standards in Pakistan Bode Well for Polishes
Shoe Polish Set To Continue Outperforming Other Categories
Metal, Floor and Furniture Polish Likely To Benefit From Entry of New Local Brands
Competitive Landscape
Reckitt Benckiser Maintains Its Overall Lead in Polishes
Strong Performance of Kiwi Continues To Support Value Share Gains for Peridot
International Brands Expected To Gain Ground at Expense of Cheaper Competitors
Category Data
Table 50 Sales of Polishes by Category: Value 2013-2018
Table 51 Sales of Polishes by Category: % Value Growth 2013-2018
Table 52 NBO Company Shares of Polishes: % Value 2014-2018
Table 53 LBN Brand Shares of Polishes: % Value 2015-2018
Table 54 Forecast Sales of Polishes by Category: Value 2018-2023
Table 55 Forecast Sales of Polishes by Category: % Value Growth 2018-2023
Headlines
Prospects
Surface Care Will Continue To Benefit From Rising Hygiene-consciousness in Pakistan
Demand for Surface Care Products Set To Remain Strongest in Urban Areas
Multi-purpose Cleaners Expected To Remain the Most Dynamic Category
Competitive Landscape
SC Johnson Remains the Top Player in Surface Care in 2018
Further Value Share Gains Projected for Dettol
Multinationals Set To Continue Leading Surface Care
Category Data
Table 56 Sales of Surface Care by Category: Value 2013-2018
Table 57 Sales of Surface Care by Category: % Value Growth 2013-2018
Table 58 NBO Company Shares of Surface Care: % Value 2014-2018
Table 59 LBN Brand Shares of Surface Care: % Value 2015-2018
Table 60 Forecast Sales of Surface Care by Category: Value 2018-2023
Table 61 Forecast Sales of Surface Care by Category: % Value Growth 2018-2023
Headlines
Prospects
Rising Hygiene-consciousness Strengthens Consumer Interest in Toilet Care
Toilet Liquids/foam Expected To Remain the Dominant Category
Demand Likely To Remain Concentrated in Urban Areas
Competitive Landscape
Reckitt Benckiser's Harpic Remains the Dominant Brand in Toilet Care
Unilever Continues To Invest Heavily in Marketing Its Domex Brand
Multinationals Expected To Maintain Their Dominance
Category Data
Table 62 Sales of Toilet Care by Category: Value 2013-2018
Table 63 Sales of Toilet Care by Category: % Value Growth 2013-2018
Table 64 NBO Company Shares of Toilet Care: % Value 2014-2018
Table 65 LBN Brand Shares of Toilet Care: % Value 2015-2018
Table 66 Forecast Sales of Toilet Care by Category: Value 2018-2023
Table 67 Forecast Sales of Toilet Care by Category: % Value Growth 2018-2023
Note: Product cover images may vary from those shown
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