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Home Care in Pakistan

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    Report

  • 49 Pages
  • March 2022
  • Region: Pakistan
  • Euromonitor International
  • ID: 2321843
Consumers were increasingly aware of home care brands in 2021, due to the emphasis of advertisements in mass media by both international and local manufacturers. As Pakistan is more exposed to newer brand alternatives, the growing middle-income segment is spending more on home care products, especially due to their increased propensity to spend as a result of growing disposable incomes.

This 'Home Care in Pakistan market' report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

The analyst has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, the analyst has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of Contents

EXECUTIVE SUMMARY
  • Home care in 2021: The big picture
  • 2021 key trends
  • Competitive landscape
  • Retailing developments
  • What next for home care?
MARKET INDICATORS
  • Table 1 Households 2016-2021
MARKET DATA
  • Table 2 Sales of Home Care by Category: Value 2016-2021
  • Table 3 Sales of Home Care by Category: % Value Growth 2016-2021
  • Table 4 NBO Company Shares of Home Care: % Value 2017-2021
  • Table 5 LBN Brand Shares of Home Care: % Value 2018-2021
  • Table 6 Distribution of Home Care by Format: % Value 2016-2021
  • Table 7 Distribution of Home Care by Format and Category: % Value 2021
  • Table 8 Forecast Sales of Home Care by Category: Value 2021-2026
  • Table 9 Forecast Sales of Home Care by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
LAUNDRY CARE IN PAKISTANKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Rise in consumer hygiene consciousness continues to benefit sales in 2021
  • Surf Excel continues to dominate laundry detergents in 2021
  • Colgate Palmolive remains in second place in laundry care in 2021
PROSPECTS AND OPPORTUNITIES
  • Sales of fabric softeners expected to grow substantially over the forecast period
  • Bar detergents set to record decelerating growth during the forecast period
  • Rising population and increasing disposable incomes expected to drive sales growth
CATEGORY INDICATORS
  • Table 10 Household Possession of Washing Machines 2016-2021
CATEGORY DATA
  • Table 11 Sales of Laundry Care by Category: Value 2016-2021
  • Table 12 Sales of Laundry Care by Category: % Value Growth 2016-2021
  • Table 13 Sales of Laundry Aids by Category: Value 2016-2021
  • Table 14 Sales of Laundry Aids by Category: % Value Growth 2016-2021
  • Table 15 Sales of Laundry Detergents by Category: Value 2016-2021
  • Table 16 Sales of Laundry Detergents by Category: % Value Growth 2016-2021
  • Table 17 NBO Company Shares of Laundry Care: % Value 2017-2021
  • Table 18 LBN Brand Shares of Laundry Care: % Value 2018-2021
  • Table 19 NBO Company Shares of Laundry Aids: % Value 2017-2021
  • Table 20 LBN Brand Shares of Laundry Aids: % Value 2018-2021
  • Table 21 NBO Company Shares of Laundry Detergents: % Value 2017-2021
  • Table 22 LBN Brand Shares of Laundry Detergents: % Value 2018-2021
  • Table 23 Forecast Sales of Laundry Care by Category: Value 2021-2026
  • Table 24 Forecast Sales of Laundry Care by Category: % Value Growth 2021-2026
DISHWASHING IN PAKISTANKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Population growth and urbanisation positively impact dishwashing in 2021
  • Colgate-Palmolive leads dishwashing in 2021, with its flagship brand Max
  • Unilever Pakistan’s value share continues declining during 2021
PROSPECTS AND OPPORTUNITIES
  • Shift from unbranded to branded set to drive sales during the forecast period
  • Automatic dishwashing to attain no significant presence over the forecast period
  • Hand dishwashing will remain dominated by bar format despite introduction of new formats
CATEGORY INDICATORS
  • Table 25 Household Possession of Dishwashers 2015-2020
CATEGORY DATA
  • Table 26 Sales of Dishwashing by Category: Value 2016-2021
  • Table 27 Sales of Dishwashing by Category: % Value Growth 2016-2021
  • Table 28 NBO Company Shares of Dishwashing: % Value 2017-2021
  • Table 29 LBN Brand Shares of Dishwashing: % Value 2018-2021
  • Table 30 Forecast Sales of Dishwashing by Category: Value 2021-2026
  • Table 31 Forecast Sales of Dishwashing by Category: % Value Growth 2021-2026
SURFACE CARE IN PAKISTANKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Demand rises as consumers continue to focus on cleanliness and hygiene in 2021
  • SC Johnson & Son continues to lead surface care in Pakistan during 2021
  • Value share of Dettol rises during 2021 due to consumer loyalty and wide availability
PROSPECTS AND OPPORTUNITIES
  • Consumers likely to shift to branded surface care during the forecast period
  • Multi-purpose cleaners likely to remain popular during the forecast period
  • Awareness of surface care set to rise in rural households during the forecast period
CATEGORY DATA
  • Table 32 Sales of Surface Care by Category: Value 2016-2021
  • Table 33 Sales of Surface Care by Category: % Value Growth 2016-2021
  • Table 34 NBO Company Shares of Surface Care: % Value 2017-2021
  • Table 35 LBN Brand Shares of Surface Care: % Value 2018-2021
  • Table 36 Forecast Sales of Surface Care by Category: Value 2021-2026
  • Table 37 Forecast Sales of Surface Care by Category: % Value Growth 2021-2026
BLEACH IN PAKISTANKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Preventative hygiene and shift to brands drive demand for bleach in 2021
  • Reckitt Benckiser remains the leader in bleach during 2021 thanks to quality of Robin Blue
  • Local player, Peridot Products, increases value share in 2021 thanks to improvements in distribution network
PROSPECTS AND OPPORTUNITIES
  • Bleach likely to increase sales over the forecast period as consumers’ hygiene awareness grows
  • Manufacturers expected to innovate to keep bleach relevant during the forecast period
  • International Manufacturers to continue dominating Bleach in Pakistan
CATEGORY DATA
  • Table 38 Sales of Bleach: Value 2016-2021
  • Table 39 Sales of Bleach: % Value Growth 2016-2021
  • Table 40 NBO Company Shares of Bleach: % Value 2017-2021
  • Table 41 LBN Brand Shares of Bleach: % Value 2018-2021
  • Table 42 Forecast Sales of Bleach: Value 2021-2026
  • Table 43 Forecast Sales of Bleach: % Value Growth 2021-2026
TOILET CARE IN PAKISTANKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Preventative hygiene continues to impact sales positively during 2021
  • Shift from unbranded bleach to branded toilet care drives sales in 2021
  • Reckitt Benckiser Pakistan continues to lead toilet care in 2021, with its flagship brand Harpic
PROSPECTS AND OPPORTUNITIES
  • Rising hygiene consciousness set to boost demand during the forecast period
  • Toilet liquids/foam set to remain dominant in toilet care during the forecast period
  • Traditional grocery retailers likely to remain the leading distribution channel over the forecast period
CATEGORY DATA
  • Table 44 Sales of Toilet Care by Category: Value 2016-2021
  • Table 45 Sales of Toilet Care by Category: % Value Growth 2016-2021
  • Table 46 NBO Company Shares of Toilet Care: % Value 2017-2021
  • Table 47 LBN Brand Shares of Toilet Care: % Value 2018-2021
  • Table 48 Forecast Sales of Toilet Care by Category: Value 2021-2026
  • Table 49 Forecast Sales of Toilet Care by Category: % Value Growth 2021-2026
POLISHES IN PAKISTANKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Consumer lifestyles normalising during 2021 leads to a rise in demand for polishes
  • Reckitt Benckiser Pakistan continues leading polishes in 2021
  • Small brands maintain value share in polishes across the review period
PROSPECTS AND OPPORTUNITIES
  • Higher per capita earnings set to drive demand for polishes during the forecast period
  • Shoe polish to remain popular in Pakistan over the forecast period
  • Increasing awareness of polishes likely to attract local players during the forecast period
CATEGORY DATA
  • Table 50 Sales of Polishes by Category: Value 2016-2021
  • Table 51 Sales of Polishes by Category: % Value Growth 2016-2021
  • Table 52 NBO Company Shares of Polishes: % Value 2017-2021
  • Table 53 LBN Brand Shares of Polishes: % Value 2018-2021
  • Table 54 Forecast Sales of Polishes by Category: Value 2021-2026
  • Table 55 Forecast Sales of Polishes by Category: % Value Growth 2021-2026
AIR CARE IN PAKISTANKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Rapid penetration of air care driven by urbanisation leads to robust sales growth in 2021
  • King Chemical continues to lead air care in 2021 thanks to a variety of brands
  • Small air care brands retain a sizable value share in 2021
PROSPECTS AND OPPORTUNITIES
  • Spray/aerosol air fresheners likely to remain dominant over the forecast period
  • Rising car possession set to boost sales of car air fresheners during the forecast period
  • Focus on hygiene set to lead to heightened demand for air care in the forecast period
CATEGORY DATA
  • Table 56 Sales of Air Care by Category: Value 2016-2021
  • Table 57 Sales of Air Care by Category: % Value Growth 2016-2021
  • Table 58 NBO Company Shares of Air Care: % Value 2017-2021
  • Table 59 LBN Brand Shares of Air Care: % Value 2018-2021
  • Table 60 Forecast Sales of Air Care by Category: Value 2021-2026
  • Table 61 Forecast Sales of Air Care by Category: % Value Growth 2021-2026
HOME INSECTICIDES IN PAKISTANKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Growing middle class and awareness of mosquito borne diseases drive demand in 2021
  • Mortein maintains its lead during 2021 due to its marketing efforts and customer loyalty
  • Domestic brands increase value share in 2021 thanks to more affordable products
PROSPECTS AND OPPORTUNITIES
  • Leading brands likely to invest in marketing to draw more consumers during the forecast period
  • Dynamic sales growth of electric insecticides expected during the forecast period
  • Wide availability of home insecticides set to drive demand during the forecast period
CATEGORY DATA
  • Table 62 Sales of Home Insecticides by Category: Value 2016-2021
  • Table 63 Sales of Home Insecticides by Category: % Value Growth 2016-2021
  • Table 64 NBO Company Shares of Home Insecticides: % Value 2017-2021
  • Table 65 LBN Brand Shares of Home Insecticides: % Value 2018-2021
  • Table 66 Forecast Sales of Home Insecticides by Category: Value 2021-2026
  • Table 67 Forecast Sales of Home Insecticides by Category: % Value Growth 2021-2026