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Jewellery in the Philippines

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    Report

  • 22 Pages
  • January 2026
  • Region: Philippines
  • Euromonitor International
  • ID: 2321850
Jewellery in the Philippines demonstrated significant growth in 2025, with retail value sales reaching PHP41.7 billion, representing growth of 9%. Market polarisation drove jewellery growth, with diverging demand between affordable, mass-produced pieces and high-end, luxury items. The demand for fine jewellery was supported by improved consumer sentiment towards spending and the growth of high-net-worth individuals (HNWIs), reaching 5,596 in 2025.

This Jewelleryin Philippines report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2021-2025), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Costume Jewellery, Fine Jewellery.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Jewellery market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Growing number of HNWIs boosts jewellery value sales
  • CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
  • Cebuana Lhuillier and Bvlgari highlight market polarisation
  • CHART 2 Market Polarisation Sharpens as Cebuana Backs Sparkles.ph
  • Rustan’s Makati promotes personalisation with new collections by Filipino designers
  • CHART 3 Filipino Designers Redefine Jewellery with Story-Driven Personalisation and Local Craft
  • Pristine Paradigm models sustainability with lab-grown gemstones launch
  • CHART 4 New Line of Lab-Grown Luxury by Pristine Paradigm
WHAT’S NEXT?
  • Sustainability set to drive luxury jewellery demand
  • Technology expected to enhance retail engagement and drives sales
  • Embracing personalisation in Filipino traditions anticipated to fuel fine jewellery growth
  • CHART 5 Analyst Insight
COMPETITIVE LANDSCAPE
  • Tiffany & Co maintains lead, while Createev emerges as budget-friendly challenger
CHANNELS
  • Rising popularity of live selling boosts e-commerce jewellery sales
COUNTRY REPORTS
  • CHART 6 Key Trends 2025
  • CHART 7 Grand Seiko Opens Mono Salon Lucerne in Manila, Targeting Luxury Watch Buyers
  • CHART 8 Huawei and GCash Launch First Smartwatch Payment Feature in the Philippines
  • CHART 9 Analyst Insight
  • CHART 10 Casio Expands Edifice Line with First Automatic Watch, Gaining Traction in the Philippines
  • CHART 11 Real GDP Growth and Inflation 2020-2030
  • CHART 12 PEST Analysis in Philippines 2025
  • CHART 13 Key Insights on Consumers in Philippines 2025
  • CHART 14 Consumer Landscape in Philippines 2025
PERSONAL ACCESSORIES IN THE PHILIPPINES
EXECUTIVE SUMMARY
  • Growth in HNWIs drives premiumisation in personal accessories in the Philippines
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Market polarisation reshapes competitive landscape and drives value sales
  • Jewellery and traditional and connected watches drive category value sales growth
  • Brands capitalise on Generation Z appeal for tech innovation
WHAT’S NEXT?
  • Market set to remain polarised, with increasing HNWIs driving premium purchases
  • Generation Z preferences and emerging brands reshape market dynamics
COMPETITIVE LANDSCAPE
  • Incumbents maintain share through heritage and exclusivity
  • Emerging brands drive competition in competitive landscape
  • Innovative launches and emerging brands create new opportunities
CHANNELS
  • Consumer focus shifts online, as e-commerce emerges as dynamic retail channel
  • Spatio redefines modern Filipino retail with immersive experience
ECONOMIC CONTEXTCONSUMER CONTEXTCOUNTRY REPORTS
SOURCES
  • Summary 1 Research Sources