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Jewellery in Japan

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    Report

  • 22 Pages
  • February 2026
  • Region: Japan
  • Euromonitor International
  • ID: 349089
The Japanese jewellery market demonstrated resilience in 2025, with a 2% growth rate to JPY1,243 billion, driven by affluent consumers who view jewellery as both a luxury item and an investment. This growth is expected to continue, with a projected CAGR of 3% to JPY1,411 billion by 2030, driven by the increasing number of HNWIs and younger generations' interest in ethical and luxury jewellery.

This Jewelleryin Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2021-2025), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Costume Jewellery, Fine Jewellery.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Jewellery market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Affluent consumers drive jewellery demand, focusing on experiential and personalised retail
  • CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
  • Affluent consumers drive growth despite economic pressures
  • CHART 2 Asuka III and Ravicharme Redefine Retail for Japan’s Affluent Travellers
  • Rising gold prices spark demand for investment-minded jewellery
  • CHART 3 Canal 4? Embraces Gold as Value: Launch of the K7 Classic Collection
  • Sustainability and luxury drive dynamic growth in specific niches
  • CHART 4 Analyst Insight
  • CHART 5 Kyocera Expands Ethical Luxury: Lab-Grown Innovation and the Launch of Loabofllie
WHAT’S NEXT?
  • Growing affluent population will sustain premium jewellery demand through to 2030
  • Impact of younger consumers
COMPETITIVE LANDSCAPE
  • Luxury brands maintain lead through experiential retail
CHANNELS
  • Offline channels drive luxury jewellery sales through personalised service
  • Retail e-commerce grows as online channels diversify and social commerce emerges
  • Luxury hotels and high-end foodservice venues emerge as new touchpoints for jewellery brands
COUNTRY REPORTS
  • CHART 6 Key Trends 2025
  • CHART 7 Emerging Tourist Destinations Attract Store Openings
  • CHART 8 Tiffany Unveils Asia’s Largest Flagship in Ginza, Tokyo
  • CHART 9 LALÙE Elevates Hermès Through Curated Resale Luxury
  • CHART 10 Analyst Insight
  • CHART 11 Real GDP Growth and Inflation 2020-2030
  • CHART 12 PEST Analysis in Japan 2025
  • CHART 13 Key Insights on Consumers in Japan 2025
  • CHART 14 Consumer Landscape in Japan 2025
PERSONAL ACCESSORIES IN JAPAN
EXECUTIVE SUMMARY
  • Tourism rebound and market polarisation fuel accessories growth
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Tourism-fuelled growth reshapes Japan’s personal accessories market
  • Luxury demand strengthens owing to market polarisation
  • Resale innovation elevates luxury engagement
WHAT’S NEXT?
  • Value-added offerings will sustain brand relevance in a competitive market
  • Character collaborations to drive cultural momentum
  • Demographic shifts demand strategic adaptation
COMPETITIVE LANDSCAPE
  • Leading luxury brands dominate with strong presence
  • Richemont stays ahead by deepening connection through elevated craft and storytelling
CHANNELS
  • In-store experiences sustain offline dominance in luxury accessories
  • TikTok shop accelerates social commerce growth
ECONOMIC CONTEXTCONSUMER CONTEXTCOUNTRY REPORTS
SOURCES
  • Summary 1 Research Sources