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Traditional and Connected Watches in the Philippines

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    Report

  • 23 Pages
  • January 2026
  • Region: Philippines
  • Euromonitor International
  • ID: 2321856
Traditional and connected watches in the Philippines is characterised by steady growth, driven by technological advancements and shifting consumer behaviour. In 2025, the retail volume reached 2.4 million units, representing 6% growth, while retail value sales stood at PHP26.5 billion with 9% growth. The market is attractive due to its growth potential, driven by increasing demand for luxury watches among affluent consumers and the rising popularity of connected watches.

This Traditional and Connected Watchesin Philippines report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2021-2025), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Connected Watches, Traditional Watches.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Traditional and Connected Watches market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Market polarisation boosts value sales in both premium and budget segments
  • CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
  • Market polarisation highlighted by Claude Bernard’s launch in the Philippines
  • CHART 2 Claude Bernard Enters the Philippines with Bioceramic Watch Collection in May 2025
  • AI innovation and mobile integration drive connected watch sales
  • CHART 3 Vivo Launches Watch 3 in the Philippines with AI-Powered Health Features
  • Sustainability and local pride shape consumer preferences in watch purchases
  • CHART 4 BERING Opens First Philippines Store, Promotes Sustainable Timepieces
WHAT’S NEXT?
  • Affluent consumers to drive demand for luxury watches
  • Connected watches lead growth with innovative features
  • Sustainability and technology integration to support future growth
  • CHART 5 Analyst Insight
COMPETITIVE LANDSCAPE
  • Global players maintain leadership, while local entrants leverage Filipino heritage
CHANNELS
  • E-commerce makes further gains in retail landscape dominated by physical stores
  • Watch Store Philippines rebrands with experiential retail strategy
COUNTRY REPORTS
  • CHART 6 Key Trends 2025
  • CHART 7 Grand Seiko Opens Mono Salon Lucerne in Manila, Targeting Luxury Watch Buyers
  • CHART 8 Huawei and GCash Launch First Smartwatch Payment Feature in the Philippines
  • CHART 9 Analyst Insight
  • CHART 10 Casio Expands Edifice Line with First Automatic Watch, Gaining Traction in the Philippines
  • CHART 11 Real GDP Growth and Inflation 2020-2030
  • CHART 12 PEST Analysis in Philippines 2025
  • CHART 13 Key Insights on Consumers in Philippines 2025
  • CHART 14 Consumer Landscape in Philippines 2025
PERSONAL ACCESSORIES IN THE PHILIPPINES
EXECUTIVE SUMMARY
  • Growth in HNWIs drives premiumisation in personal accessories in the Philippines
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Market polarisation reshapes competitive landscape and drives value sales
  • Jewellery and traditional and connected watches drive category value sales growth
  • Brands capitalise on Generation Z appeal for tech innovation
WHAT’S NEXT?
  • Market set to remain polarised, with increasing HNWIs driving premium purchases
  • Generation Z preferences and emerging brands reshape market dynamics
COMPETITIVE LANDSCAPE
  • Incumbents maintain share through heritage and exclusivity
  • Emerging brands drive competition in competitive landscape
  • Innovative launches and emerging brands create new opportunities
CHANNELS
  • Consumer focus shifts online, as e-commerce emerges as dynamic retail channel
  • Spatio redefines modern Filipino retail with immersive experience
ECONOMIC CONTEXTCONSUMER CONTEXTCOUNTRY REPORTS
SOURCES
  • Summary 1 Research Sources