Traditional and Connected Watches in Japan

The traditional and connected watches market in Japan is characterised by a mix of luxury appeal and modern technological functionality. Despite a slowdown in retail volume sales in 2025, the category saw steady growth in value terms, driven by continued unit price increases in traditional watches and a growing affluent consumer base. The resale and rental channels are gaining traction, particularly among inbound tourists who favour pre-owned luxury watches for their value and authenticity.

This Traditional and Connected Watchesin Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2021-2025), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Connected Watches, Traditional Watches.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Traditional and Connected Watches market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.