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Apparel and Footwear in Denmark

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    Report

  • 70 Pages
  • February 2026
  • Region: Denmark
  • Euromonitor International
  • ID: 2321886
Apparel and footwear in Denmark saw retail current value growth of 2% in 2025, to reach DKK35,775 million, driven by a strong economy. Sustainability was one of the main trends in 2025, with companies changing their strategies to address consumer concern about the environmental impact of their purchasing decisions. Consumers are increasingly divided between budget-conscious buyers and high-earning consumers willing to spend on premium brands.

This Apparel and Footwear in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Apparel, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Apparel and Footwear market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Sustainable innovation and strategic investment drive steady growth in apparel and footwear
KEY DATA FINDINGS
  • CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
  • Continued slow and stable value growth as economic indicators are positive
  • Sustainability and inclusivity trend shapes consumer behaviour
  • CHART 2 Aiayu is a Leading Danish Brand Focused on Sustainability and Ethical Production
  • Resale and rental services gain traction in apparel and footwear
  • CHART 3 Spejder Sport Has a Circular Retail Store, Spejder Sport Retur
WHAT’S NEXT?
  • Strong economy to fuel premiumisation, although some consumers will remain cautious
  • CHART 4 Analyst Insight
  • Demand for sustainability expected to impact apparel and footwear
  • Retail e-commerce set to outpace offline retail as the digital competition intensifies
COMPETITIVE LANDSCAPE
  • Bestseller and H&M maintain their lead through sustainability and e-commerce
  • The squeezed middle: Danish mid-market retailers falter amidst economic divide
  • CHART 5 Movv is a New Premium Danish Brand of Running Shoes, Enhancing Polarisation
  • Opportunities for growth remain for new and existing companies
CHANNELS
  • Demand for experiences sustains offline retail dominance, but challenge from e-commerce
  • Retail e-commerce gains traction as consumers value its convenience and pricing
ECONOMIC CONTEXT
  • CHART 6 Real GDP Growth and Inflation 2020-2030
  • CHART 7 PEST Analysis in Denmark 2025
CONSUMER CONTEXT
  • CHART 8 Key Insights on Consumers in Denmark 2025
  • CHART 9 Consumer Landscape in Denmark 2025
COUNTRY REPORTS
SOURCES
  • Summary 1 Research Sources
CHILDRENSWEAR IN DENMARKKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Sustainability and affordability are key concerns in childrenswear amid polarisation
  • CHART 10 Key Trends 2025
INDUSTRY PERFORMANCE
  • Resale and rental limit the growth opportunities for the primary market
  • CHART 11 H&M Launches Pre-Loved In-Store Shopping in Copenhagen
  • Entry of new fast fashion chain to attract budget-conscious consumers amid polarisation
  • CHART 12 Lindex Opens its First Store in Denmark
  • The surge of sustainable childrenswear and Bestseller’s strategic pivot
  • CHART 13 Bestseller Intensifies its Focus on Sustainability in 2025
WHAT’S NEXT?
  • Growth due to improving economic indicators, although consumer caution will remain
  • Sustainable and affordable options set to drive growth
  • CHART 14 Analyst Insight
  • E-commerce to maintain growth as consumers seek a wide product range and good prices
COMPETITIVE LANDSCAPE
  • Bestseller and H&M maintain their lead in a relatively stable competitive landscape
  • Opportunities emerge amidst market polarisation and e-commerce growth
CHANNELS
  • Retail e-commerce drives growth in childrenswear with convenience and competitive prices
  • Offline retail continues to dominate due to the importance of quality
COUNTRY REPORTSAPPAREL ACCESSORIES IN DENMARKKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Sustainability and positive economy drive modest value growth in apparel accessories
  • CHART 15 Key Trends 2025
INDUSTRY PERFORMANCE
  • Continued growth, with scarves continuing to lead value sales
  • With rising demand for eco-friendly products, players focus on sustainability
  • CHART 16 Bestseller Focuses More Strongly on Sustainability in 2025
  • Resale and rental follows the sustainability trend but hampers growth in the primary market
WHAT’S NEXT?
  • Growth anticipated to continue for apparel accessories, with sustainability prominent
  • Scarves will remain the largest category, but belts set to see higher growth
  • Retail e-commerce set to drive growth, and market polarisation expected to continue
COMPETITIVE LANDSCAPE
  • Bestseller and H&M maintain lead through sustainable initiatives
  • Market polarisation impacts the competitive landscape, with the entry of Lindex
  • CHART 17 Swedish Fast Fashion Chain Lindex Opens its First Store in Denmark
  • Opportunities for growth through a focus on sustainable fashion and e-commerce
CHANNELS
  • Offline retail maintains dominance in apparel accessories but sees challenges
  • Retail e-commerce sees growth in apparel accessories as it offers convenience
COUNTRY REPORTSHOSIERY IN DENMARKKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Strong economy and sustainability contribute to growth
  • CHART 18 Key Trends 2025
INDUSTRY PERFORMANCE
  • Value growth continues, driven by sheer hosiery
  • Sustainable materials such as bamboo are increasingly used for hosiery
  • Growth in tourism boosts local demand for hosiery
  • CHART 19 Growth in Tourism Supports Demand for Hosiery in 2025
WHAT’S NEXT?
  • Continued growth, with market polarisation anticipated to remain evident
  • Sustainable products expected to drive growth
  • Retail e-commerce and subscription services set to fuel expansion
COMPETITIVE LANDSCAPE
  • Leading brands maintain dominance through diverse offerings
  • Private label and premium brands drive market polarisation
  • Stable competitive landscape could lead to niche areas for development
CHANNELS
  • Offline retail offers convenience and reasonable prices, but there are challenges
  • Retail e-commerce dominates hosiery sales with competitive prices
COUNTRY REPORTSMENSWEAR IN DENMARKKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Sustainability and economic strength drive growth in menswear
  • CHART 20 Key Trends 2025
INDUSTRY PERFORMANCE
  • Sustainable fashion and positive economy contribute to growth in menswear
  • CHART 21 Local Brand Forét Focuses on Long-Lasting, Sustainable Menswear
  • Resale and rental gains traction among Danish consumers, hampering primary sales
  • CHART 22 Wasteland Offers Pre-Loved Shopping in Copenhagen
WHAT’S NEXT?
  • Rising disposable incomes set to fuel sales of men’s outerwear
  • Sustainability expected to impact menswear in the forecast period
  • Continued growth anticipated for retail e-commerce
COMPETITIVE LANDSCAPE
  • Bestseller and H&M maintain their leading positions and focus on sustainability
  • Market polarisation challenges mid-priced players
  • CHART 23 Uniqlo Opens a Second Store in Denmark
CHANNELS
  • Physical channels maintain their dominance as consumers want to ensure a good fit
  • Retail e-commerce drives growth in menswear with convenience and competitive prices
COUNTRY REPORTSWOMENSWEAR IN DENMARKKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Moderate growth in womenswear is supported by sustainability and a strong economy
  • CHART 24 Key Trends 2025
INDUSTRY PERFORMANCE
  • Demographic and economic trends contribute to growth in womenswear
  • Sustainability and inclusivity reshapes the dynamics in womenswear
  • CHART 25 Aiayu Focuses on Sustainability Across the Business
  • Denmark’s thriving resale market hampers growth in primary sales of womenswear
  • CHART 26 Carmen Copenhagen is a Popular Resale Outlet
WHAT’S NEXT?
  • Rising incomes set to drive growth, with interest in sports driving sales
  • Sustainability will remain important, but price will also be part of the decision-making process
  • E-commerce and social media expected to drive sales of womenswear
  • CHART 27 Analyst Insight
COMPETITIVE LANDSCAPE
  • Stable competitive landscape in womenswear as the leaders adapt to changing preferences
  • Market polarisation challenges mid-priced players
  • CHART 28 Denmark Sees the Opening of its First Lindex Store
CHANNELS
  • Apparel and footwear specialists remains the most significant offline distribution channel
  • Retail e-commerce gains traction as consumers seek convenience and affordability
COUNTRY REPORTSJEANS IN DENMARKKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Economic resilience and sustainability drive value growth in jeans
  • CHART 29 Key Trends 2025
INDUSTRY PERFORMANCE
  • Market polarisation impacts sales across different price platforms in jeans
  • Organsk, and H&M’s pre-loved concept meet the consumer desire for sustainability
  • CHART 30 Organsk Works With Sustainable Materials and Processes
WHAT’S NEXT?
  • Sustainability will be a factor impacting growth in jeans
  • Economy jeans to remain the largest category and see continued dynamism
  • Competitive digital landscape to drive sustained e-commerce growth in jeans
COMPETITIVE LANDSCAPE
  • The leading brands in jeans focus on brand presence and sustainability
  • Opportunities and challenges from emerging trends and dynamics
CHANNELS
  • Apparel and footwear specialists leads offline sales as consumers look for the best fit
  • Retail e-commerce continues to gain traction, challenging growth for offline retailers
COUNTRY REPORTSFOOTWEAR IN DENMARKKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Economic stability and brand loyalty support moderate growth in footwear
  • CHART 31 Key Trends 2025
INDUSTRY PERFORMANCE
  • Sustainable practices contribute to value growth
  • CHART 32 Danish Brand Anonymous Copenhagen Has a Strong Focus on Sustainability
  • Resale and rental gains traction, impacting primary sales
  • CHART 33 Resale Platform DBA Offers a New Feature to Make the Sales Process Smoother
  • Integration of technology enhances product design and functionality
  • CHART 34 New Brand Movv Launched, Focusing on Data-Driven Shoe Design
WHAT’S NEXT?
  • Economic recovery set to drive growth, although consumer caution will remain
  • A continued move towards sustainable products will impact footwear
  • Retail -commerce to drive growth in footwear through convenience and competitive pricing
  • CHART 35 Analyst Insight
COMPETITIVE LANDSCAPE
  • Nike and adidas maintain their lead with strong brand recognition and wide distribution
  • With a stable competitive landscape, there are opportunities for companies to develop
CHANNELS
  • Apparel and footwear specialists leads offline retail sales
  • Retail e-commerce gains traction as consumers seek convenience and the best prices
COUNTRY REPORTSSPORTSWEAR IN DENMARKKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Sportswear sees growth, driven by health and wellness trend and sustainability
  • CHART 36 Key Trends 2025
INDUSTRY PERFORMANCE
  • Strong demand for sportswear, driven by positive economy and health and wellness trend
  • Sustainability and inclusivity trend shapes sportswear dynamics
  • CHART 37 Hummel's Company Karma Strategy Embraces Sustainability and Inclusivity
  • Product development and retail of sportswear enhanced by integration of technology
  • CHART 38 New Brand Movv Focuses On Data-Driven Shoe Design
WHAT’S NEXT?
  • Economic growth and health trend to boost sales of sportswear
  • Demand for sustainable products, including second-hand options, expected to increase
  • Technological integration will transform sportswear experiences
  • CHART 39 Analyst Insight
COMPETITIVE LANDSCAPE
  • adidas and Nike lead sportswear with strong brand loyalty and wide distribution
  • Market polarisation accelerated by new entrants
  • CHART 40 Lindex Opens its First Store in Denmark, Accelerating Market Polarisation
  • Growth opportunities for companies by focusing on specific areas
CHANNELS
  • Physical retail maintains dominance despite store closures and online competition
  • Retail e-commerce gains traction as consumers value the convenience of shopping online
COUNTRY REPORTS