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Apparel and Footwear in Denmark

  • ID: 2321886
  • Report
  • March 2022
  • Region: Denmark
  • 82 Pages
  • Euromonitor International
2021 started with another blow to apparel and footwear as a new wave of COVID-19 resulted in the forced closure of shopping centres and department stores. However in Denmark’s late spring and over the summer things started looking better and retail sales started to increase as lifestyles and purchasing patterns started to return to a pre-pandemic normal. As a result of high vaccination rates Denmark removed all COVID-19 restrictions in September, which further boosted sales.

This 'Apparel and Footwear in Denmark' report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2017-2021 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Apparel, Footwear, Sportswear.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Apparel and Footwear market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

The analyst has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, the analyst has a unique capability to develop reliable information resources to help drive informed strategic planning.
Note: Product cover images may vary from those shown

EXECUTIVE SUMMARY
  • Apparel and footwear in 2021: The big picture
  • 2021 key trends
  • Competitive landscape
  • Retailing developments
  • What next for apparel and footwear?
MARKET DATA
  • Table 1 Sales of Apparel and Footwear by Category: Volume 2016-2021
  • Table 2 Sales of Apparel and Footwear by Category: Value 2016-2021
  • Table 3 Sales of Apparel and Footwear by Category: % Volume Growth 2016-2021
  • Table 4 Sales of Apparel and Footwear by Category: % Value Growth 2016-2021
  • Table 5 NBO Company Shares of Apparel and Footwear: % Value 2017-2021
  • Table 6 LBN Brand Shares of Apparel and Footwear: % Value 2018-2021
  • Table 7 Distribution of Apparel and Footwear by Format: % Value 2016-2021
  • Table 8 Distribution of Apparel and Footwear by Format and Category: % Value 2021
  • Table 9 Forecast Sales of Apparel and Footwear by Category: Volume 2021-2026
  • Table 10 Forecast Sales of Apparel and Footwear by Category: Value 2021-2026
  • Table 11 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2021-2026
  • Table 12 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
WOMENSWEAR IN DENMARKKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Sales started out poorly due to new lockdown restrictions at the start of 2021
  • E-commerce sales remain high due to initial restrictions at the start of the year
  • While womenswear remains fragmented, Bestseller continues to lead in 2021
PROSPECTS AND OPPORTUNITIES
  • Sluggish yet positive overall sales expected during the forecast period
  • E-commerce sales set to grow, while competition stiffens during the forecast period
  • Fast fashion trend likely to strengthen during the forecast period at the expense of independent players
CATEGORY DATA
  • Table 13 Sales of Womenswear by Category: Volume 2016-2021
  • Table 14 Sales of Womenswear by Category: Value 2016-2021
  • Table 15 Sales of Womenswear by Category: % Volume Growth 2016-2021
  • Table 16 Sales of Womenswear by Category: % Value Growth 2016-2021
  • Table 17 NBO Company Shares of Womenswear: % Value 2017-2021
  • Table 18 LBN Brand Shares of Womenswear: % Value 2018-2021
  • Table 19 NBO Company Shares of Women's Nightwear: % Value 2017-2021
  • Table 20 LBN Brand Shares of Women's Nightwear: % Value 2018-2021
  • Table 21 NBO Company Shares of Women's Outerwear: % Value 2017-2021
  • Table 22 LBN Brand Shares of Women's Outerwear: % Value 2018-2021
  • Table 23 NBO Company Shares of Women’s Swimwear: % Value 2017-2021
  • Table 24 LBN Brand Shares of Women’s Swimwear: % Value 2018-2021
  • Table 25 NBO Company Shares of Women's Underwear: % Value 2017-2021
  • Table 26 LBN Brand Shares of Women's Underwear: % Value 2018-2021
  • Table 27 Forecast Sales of Womenswear by Category: Volume 2021-2026
  • Table 28 Forecast Sales of Womenswear by Category: Value 2021-2026
  • Table 29 Forecast Sales of Womenswear by Category: % Volume Growth 2021-2026
  • Table 30 Forecast Sales of Womenswear by Category: % Value Growth 2021-2026
MENSWEAR IN DENMARKKEY DATA FINDINGS
2021 DEVELOPMENTS
  • After restrictions at the start of year consumer trends returned to normal, boosting sales in 2021
  • E-commerce sales slow but remain healthy during 2021
  • Consumers travel more in 2021, boosting sales of swimwear
PROSPECTS AND OPPORTUNITIES
  • Sales growth likely during the forecast period as people return to pre-pandemic lifestyles
  • Foreign e-commerce’s share set to decline during the forecast period as consumers’ focus change
  • Competitive landscape likely to become more consolidated over the forecast period
CATEGORY DATA
  • Table 31 Sales of Menswear by Category: Volume 2016-2021
  • Table 32 Sales of Menswear by Category: Value 2016-2021
  • Table 33 Sales of Menswear by Category: % Volume Growth 2016-2021
  • Table 34 Sales of Menswear by Category: % Value Growth 2016-2021
  • Table 35 NBO Company Shares of Menswear: % Value 2017-2021
  • Table 36 LBN Brand Shares of Menswear: % Value 2018-2021
  • Table 37 NBO Company Shares of Men’s Nightwear: % Value 2017-2021
  • Table 38 LBN Brand Shares of Men’s Nightwear: % Value 2018-2021
  • Table 39 NBO Company Shares of Men’s Outerwear: % Value 2017-2021
  • Table 40 LBN Brand Shares of Men’s Outerwear: % Value 2018-2021
  • Table 41 NBO Company Shares of Men’s Swimwear: % Value 2017-2021
  • Table 42 LBN Brand Shares of Men’s Swimwear: % Value 2018-2021
  • Table 43 NBO Company Shares of Men’s Underwear: % Value 2017-2021
  • Table 44 LBN Brand Shares of Men’s Underwear: % Value 2018-2021
  • Table 45 Forecast Sales of Menswear by Category: Volume 2021-2026
  • Table 46 Forecast Sales of Menswear by Category: Value 2021-2026
  • Table 47 Forecast Sales of Menswear by Category: % Volume Growth 2021-2026
  • Table 48 Forecast Sales of Menswear by Category: % Value Growth 2021-2026
CHILDRENSWEAR IN DENMARKKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Demand rises as activities out of the home increase in 2021
  • Childrenswear remains fragmented in 2021 due to popularity of smaller brands, but Name It remains number one
  • E-commerce sales rise despite growth in brick-and-mortar stores in 2021
PROSPECTS AND OPPORTUNITIES
  • Demand set to rise thanks to rising birth rate during the forecast period
  • E-commerce expected to become increasingly important over the forecast period
  • Private label set to grow as price is to remain an important factor during the forecast period
CATEGORY DATA
  • Table 49 Sales of Childrenswear by Category: Volume 2016-2021
  • Table 50 Sales of Childrenswear by Category: Value 2016-2021
  • Table 51 Sales of Childrenswear by Category: % Volume Growth 2016-2021
  • Table 52 Sales of Childrenswear by Category: % Value Growth 2016-2021
  • Table 53 NBO Company Shares of Childrenswear: % Value 2017-2021
  • Table 54 LBN Brand Shares of Childrenswear: % Value 2018-2021
  • Table 55 Forecast Sales of Childrenswear by Category: Volume 2021-2026
  • Table 56 Forecast Sales of Childrenswear by Category: Value 2021-2026
  • Table 57 Forecast Sales of Childrenswear by Category: % Volume Growth 2021-2026
  • Table 58 Forecast Sales of Childrenswear by Category: % Value Growth 2021-2026
SPORTSWEAR IN DENMARKKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Health and fitness trend leads to rise in demand during 2021
  • Nike, adidas and hummel remain top players in 2021 despite losing value share
  • E-commerce sales remain strong due to more COVID-19 waves in 2021
PROSPECTS AND OPPORTUNITIES
  • Health and fitness trend set to support sales growth during the forecast period
  • More Danes likely to become physically active during the forecast period
  • Sales expected to benefit from more consumers turning to e-commerce during the forecast period
CATEGORY DATA
  • Table 59 Sales of Sportswear by Category: Value 2016-2021
  • Table 60 Sales of Sportswear by Category: % Value Growth 2016-2021
  • Table 61 NBO Company Shares of Sportswear: % Value 2017-2021
  • Table 62 LBN Brand Shares of Sportswear: % Value 2018-2021
  • Table 63 Distribution of Sportswear by Format: % Value 2016-2021
  • Table 64 Forecast Sales of Sportswear by Category: Value 2021-2026
  • Table 65 Forecast Sales of Sportswear by Category: % Value Growth 2021-2026
JEANS IN DENMARKKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Jeans sales rise in 2021, despite further restrictions at the start of the year
  • Top three players maintain value share in 2021 due to loyalty and brand recognition
  • Sales growth of super premium jeans most dynamic in 2021 despite growth in fast fashion
PROSPECTS AND OPPORTUNITIES
  • Economy jeans likely to drive sales growth during the forecast period
  • Newer players set to increase value share during the forecast period
  • E-commerce sales of jeans likely to rise during the forecast period
CATEGORY DATA
  • Table 66 Sales of Jeans by Category: Volume 2016-2021
  • Table 67 Sales of Jeans by Category: Value 2016-2021
  • Table 68 Sales of Jeans by Category: % Volume Growth 2016-2021
  • Table 69 Sales of Jeans by Category: % Value Growth 2016-2021
  • Table 70 Sales of Men’s Jeans by Category: Volume 2016-2021
  • Table 71 Sales of Men’s Jeans by Category: Value 2016-2021
  • Table 72 Sales of Men’s Jeans by Category: % Volume Growth 2016-2021
  • Table 73 Sales of Men’s Jeans by Category: % Value Growth 2016-2021
  • Table 74 Sales of Women’s Jeans by Category: Volume 2016-2021
  • Table 75 Sales of Women’s Jeans by Category: Value 2016-2021
  • Table 76 Sales of Women’s Jeans by Category: % Volume Growth 2016-2021
  • Table 77 Sales of Women’s Jeans by Category: % Value Growth 2016-2021
  • Table 78 NBO Company Shares of Jeans: % Value 2017-2021
  • Table 79 LBN Brand Shares of Jeans: % Value 2018-2021
  • Table 80 Forecast Sales of Jeans by Category: Volume 2021-2026
  • Table 81 Forecast Sales of Jeans by Category: Value 2021-2026
  • Table 82 Forecast Sales of Jeans by Category: % Volume Growth 2021-2026
  • Table 83 Forecast Sales of Jeans by Category: % Value Growth 2021-2026
  • Table 84 Forecast Sales of Men’s Jeans by Category: Volume 2021-2026
  • Table 85 Forecast Sales of Men’s Jeans by Category: Value 2021-2026
  • Table 86 Forecast Sales of Men’s Jeans by Category: % Volume Growth 2021-2026
  • Table 87 Forecast Sales of Men’s Jeans by Category: % Value Growth 2021-2026
  • Table 88 Forecast Sales of Women’s Jeans by Category: Volume 2021-2026
  • Table 89 Forecast Sales of Women’s Jeans by Category: Value 2021-2026
  • Table 90 Forecast Sales of Women’s Jeans by Category: % Volume Growth 2021-2026
  • Table 91 Forecast Sales of Women’s Jeans by Category: % Value Growth 2021-2026
HOSIERY IN DENMARKKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Sales of hosiery hampered by COVID-19 restrictions at the start of 2021
  • Sustainable hosiery is more in demand during 2021, due to demand from consumers
  • Private label is popular in 2021, thanks to consumers prioritising price over brand
PROSPECTS AND OPPORTUNITIES
  • Hosiery sales anticipated to moderate over the forecast period
  • Convenience expected to drive further growth in hosiery subscription services
  • Functional hosiery set to benefit from health and wellness trend during the forecast period
CATEGORY DATA
  • Table 92 Sales of Hosiery by Category: Volume 2016-2021
  • Table 93 Sales of Hosiery by Category: Value 2016-2021
  • Table 94 Sales of Hosiery by Category: % Volume Growth 2016-2021
  • Table 95 Sales of Hosiery by Category: % Value Growth 2016-2021
  • Table 96 NBO Company Shares of Hosiery: % Value 2017-2021
  • Table 97 LBN Brand Shares of Hosiery: % Value 2018-2021
  • Table 98 Forecast Sales of Hosiery by Category: Volume 2021-2026
  • Table 99 Forecast Sales of Hosiery by Category: Value 2021-2026
  • Table 100 Forecast Sales of Hosiery by Category: % Volume Growth 2021-2026
  • Table 101 Forecast Sales of Hosiery by Category: % Value Growth 2021-2026
APPAREL ACCESSORIES IN DENMARKKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Demand for textile face masks decline as restrictions are done away with in 2021
  • Sales of accessories for cold weather perform particularly well in 2021
  • E-commerce benefits from lockdown restrictions at the start of 2021
PROSPECTS AND OPPORTUNITIES
  • Sales of accessories will benefit from e-commerce should players target consumers more online
  • Players should target men during the forecast period to grow value share
  • Decline in demand for face masks will be to the detriment of other apparel accessories during the forecast period benefit
CATEGORY DATA
  • Table 102 Sales of Apparel Accessories by Category: Volume 2016-2021
  • Table 103 Sales of Apparel Accessories by Category: Value 2016-2021
  • Table 104 Sales of Apparel Accessories by Category: % Volume Growth 2016-2021
  • Table 105 Sales of Apparel Accessories by Category: % Value Growth 2016-2021
  • Table 106 NBO Company Shares of Apparel Accessories: % Value 2017-2021
  • Table 107 LBN Brand Shares of Apparel Accessories: % Value 2018-2021
  • Table 108 Forecast Sales of Apparel Accessories by Category: Volume 2021-2026
  • Table 109 Forecast Sales of Apparel Accessories by Category: Value 2021-2026
  • Table 110 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2021-2026
  • Table 111 Forecast Sales of Apparel Accessories by Category: % Value Growth 2021-2026
FOOTWEAR IN DENMARKKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Footwear benefit from consumers returning to more normal lifestyles in 2021
  • E-commerce loses value share thanks to retail stores reopening in 2021
  • Sports footwear profit from health and wellness trend in 2021
PROSPECTS AND OPPORTUNITIES
  • Sales of footwear set to rise as consumers return to pre-pandemic lifestyles during the forecast period
  • Competitive landscape set to become less fragmented during the forecast period
  • Players will need e-commerce presence to survive during the forecast period
CATEGORY DATA
  • Table 112 Sales of Footwear by Category: Volume 2016-2021
  • Table 113 Sales of Footwear by Category: Value 2016-2021
  • Table 114 Sales of Footwear by Category: % Volume Growth 2016-2021
  • Table 115 Sales of Footwear by Category: % Value Growth 2016-2021
  • Table 116 NBO Company Shares of Footwear: % Value 2017-2021
  • Table 117 LBN Brand Shares of Footwear: % Value 2018-2021
  • Table 118 Distribution of Footwear by Format: % Value 2016-2021
  • Table 119 Forecast Sales of Footwear by Category: Volume 2021-2026
  • Table 120 Forecast Sales of Footwear by Category: Value 2021-2026
  • Table 121 Forecast Sales of Footwear by Category: % Volume Growth 2021-2026
  • Table 122 Forecast Sales of Footwear by Category: % Value Growth 2021-2026
Note: Product cover images may vary from those shown