In 2024, pet care in India continued to grow in retail current value terms, and this is set to continue in 2025, driven by shifting consumer behaviours, increasing urbanisation, and growing awareness of pet health and wellness. According to the Socio data, the overall pet population in India grew by approximately 5% in 2024, and a similar rate of increase is anticipated in 2025, to reach 39 million pets.
The Pet Care in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Pet Food, Pet Products.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
The Pet Care in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Pet Food, Pet Products.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Pet Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
EXECUTIVE SUMMARY- Pet care in 2025: The big picture
- 2025 key trends
- Competitive landscape
- Retail developments
- What next for pet care?
- MARKET INDICATORS
- Table 1 Pet Populations 2020-2025
- MARKET DATA
- Table 2 Sales of Pet Food by Category: Volume 2020-2025
- Table 3 Sales of Pet Care by Category: Value 2020-2025
- Table 4 Sales of Pet Food by Category: % Volume Growth 2020-2025
- Table 5 Sales of Pet Care by Category: % Value Growth 2020-2025
- Table 6 NBO Company Shares of Pet Food: % Value 2020-2024
- Table 7 LBN Brand Shares of Pet Food: % Value 2021-2024
- Table 8 NBO Company Shares of Dog and Cat Food: % Value 2020-2024
- Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2021-2024
- Table 10 Penetration of Private Label in Pet Care by Category: % Value 2020-2025
- Table 11 Distribution of Pet Care by Format: % Value 2020-2025
- Table 12 Distribution of Pet Care by Format and Category: % Value 2025
- Table 13 Distribution of Dog and Cat Food by Format: % Value 2020-2025
- Table 14 Distribution of Dog and Cat Food by Format and Category: % Value 2025
- Table 15 Forecast Sales of Pet Food by Category: Volume 2025-2030
- Table 16 Forecast Sales of Pet Care by Category: Value 2025-2030
- Table 17 Forecast Sales of Pet Food by Category: % Volume Growth 2025-2030
- Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2025-2030
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
- DOG FOOD IN INDIA
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Rising dog ownership and rising incomes drive growth, along with premiumisation
- Mars International leads dog food, followed by Indian Broiler Group
- Omnichannel strategies, including e-commerce and personalised retail, propel sales
- PROSPECTS AND OPPORTUNITIES
- Tier-2 and tier-3 cities likely to be the emerging frontiers for dog food brands
- Health-conscious pet owners set to drive demand for functional dog food
- Sustainability and ethical sourcing address the demands of eco-conscious consumers
- Summary 2 Dog Food by Price Band 2025
- CATEGORY INDICATORS
- Table 41 Dog Owning Households: % Analysis 2020-2025
- Table 42 Dog Population 2020-2025
- Table 43 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2020-2025
- CATEGORY DATA
- Table 44 Sales of Dog Food by Category: Volume 2020-2025
- Table 45 Sales of Dog Food by Category: Value 2020-2025
- Table 46 Sales of Dog Food by Category: % Volume Growth 2020-2025
- Table 47 Sales of Dog Food by Category: % Value Growth 2020-2025
- Table 48 Sales of Dry Dog Food by Life-Cycle: % Value 2020-2025
- Table 49 Sales of Wet Dog Food by Life-Cycle: % Value 2020-2025
- Table 50 NBO Company Shares of Dog Food: % Value 2020-2024
- Table 51 LBN Brand Shares of Dog Food: % Value 2021-2024
- Table 52 LBN Brand Shares of Dog Treats and Mixers: % Value 2021-2024
- Table 53 Distribution of Dog Food by Format: % Value 2020-2025
- Table 54 Forecast Sales of Dog Food by Category: Volume 2025-2030
- Table 55 Forecast Sales of Dog Food by Category: Value 2025-2030
- Table 56 Forecast Sales of Dog Food by Category: % Volume Growth 2025-2030
- Table 57 Forecast Sales of Dog Food by Category: % Value Growth 2025-2030
- CAT FOOD IN INDIA
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Stabilisation brings a shift from adoption-driven growth to nutrition-focused demand
- Mars International maintains its lead, but Perfect Companion achieves share growth
- Offline retailers adapt to compete with retail e-commerce
- PROSPECTS AND OPPORTUNITIES
- Untapped growth potential in tier-2 and tier-3 cities
- Functional, health-specific and age-specific nutrition set to gain popularity
- Expansion of direct-to-consumer and subscription-based models
- Summary 3 Cat Food by Price Band 2025
- CATEGORY INDICATORS
- Table 58 Cat Owning Households: % Analysis 2020-2025
- Table 59 Cat Population 2020-2025
- Table 60 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2020-2025
- CATEGORY DATA
- Table 61 Sales of Cat Food by Category: Volume 2020-2025
- Table 62 Sales of Cat Food by Category: Value 2020-2025
- Table 63 Sales of Cat Food by Category: % Volume Growth 2020-2025
- Table 64 Sales of Cat Food by Category: % Value Growth 2020-2025
- Table 65 Sales of Dry Cat Food by Life-Cycle: % Value 2020-2025
- Table 66 Sales of Wet Cat Food by Life-Cycle: % Value 2020-2025
- Table 67 NBO Company Shares of Cat Food: % Value 2020-2024
- Table 68 LBN Brand Shares of Cat Food: % Value 2021-2024
- Table 69 LBN Brand Shares of Cat Treats and Mixers: % Value 2021-2024
- Table 70 Distribution of Cat Food by Format: % Value 2020-2025
- Table 71 Forecast Sales of Cat Food by Category: Volume 2025-2030
- Table 72 Forecast Sales of Cat Food by Category: Value 2025-2030
- Table 73 Forecast Sales of Cat Food by Category: % Volume Growth 2025-2030
- Table 74 Forecast Sales of Cat Food by Category: % Value Growth 2025-2030
- OTHER PET FOOD IN INDIA
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Growth for other pet food, but dominance of the informal market persists
- Growing interest in exotic pets drives niche demand for specialised nutrition
- Taiyo maintains its lead in other pet food
- PROSPECTS AND OPPORTUNITIES
- Regulatory clarity and awareness campaigns may contribute to growth
- Specialised and functional nutrition present premiumisation opportunities
- Omnichannel expansion, with a focus on direct-to-consumer models
- CATEGORY INDICATORS
- Table 19 Other Pet Population 2020-2025
- CATEGORY DATA
- Table 20 Sales of Other Pet Food by Category: Volume 2020-2025
- Table 21 Sales of Other Pet Food by Category: Value 2020-2025
- Table 22 Sales of Other Pet Food by Category: % Volume Growth 2020-2025
- Table 23 Sales of Other Pet Food by Category: % Value Growth 2020-2025
- Table 24 LBN Brand Shares of Bird Food: % Value 2021-2024
- Table 25 LBN Brand Shares of Fish Food: % Value 2021-2024
- Table 26 LBN Brand Shares of Small Mammal/Reptile Food: % Value 2021-2024
- Table 27 Distribution of Other Pet Food by Format: % Value 2020-2025
- Table 28 Forecast Sales of Other Pet Food by Category: Volume 2025-2030
- Table 29 Forecast Sales of Other Pet Food by Category: Value 2025-2030
- Table 30 Forecast Sales of Other Pet Food by Category: % Volume Growth 2025-2030
- Table 31 Forecast Sales of Other Pet Food by Category: % Value Growth 2025-2030
- PET PRODUCTS IN INDIA
- KEY DATA FINDINGS
- 2025 DEVELOPMENTS
- Smart and technology-driven products drive sales of other pet products
- Sustainability becomes a key trend in pet products
- Strengthening of omnichannel retail strategies
- PROSPECTS AND OPPORTUNITIES
- Rise in customised and breed-specific pet products
- Expansion of pet insurance and healthcare products
- Growth of subscription-based models in pet products
- CATEGORY DATA
- Table 32 Sales of Pet Products by Category: Value 2020-2025
- Table 33 Sales of Pet Products by Category: % Value Growth 2020-2025
- Table 34 Sales of Pet Healthcare by Type: % Value 2020-2025
- Table 35 Sales of Other Pet Products by Type: % Value 2020-2025
- Table 36 NBO Company Shares of Pet Products: % Value 2020-2024
- Table 37 LBN Brand Shares of Pet Products: % Value 2021-2024
- Table 38 Distribution of Pet Products by Format: % Value 2020-2025
- Table 39 Forecast Sales of Pet Products by Category: Value 2025-2030
- Table 40 Forecast Sales of Pet Products by Category: % Value Growth 2025-2030
