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Personal Accessories in Turkey

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    Report

  • 48 Pages
  • January 2024
  • Region: Turkey
  • Euromonitor International
  • ID: 2347447
The Turkish economy has grappled with prolonged economic instability and high inflation, resulting in restrained volume sales. Lengthy recovery post two significant earthquakes, impacting a fifth of the population, and the country's unstable economic conditions contributed to Turkey's slower economic resurgence compared to many other countries. With rising prices and a sluggish GDP recovery, Turkish consumers exhibit a cautious approach towards expenditure.

The Personal Accessoriesin Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Bags and Luggage, Jewellery, Traditional and Connected Watches, Writing Instruments.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Personal Accessories market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

PERSONAL ACCESSORIES IN TURKEY
EXECUTIVE SUMMARY
  • Personal accessories in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for personal accessories?
MARKET DATA
  • Table 1 Sales of Personal Accessories by Category: Volume 2018-2023
  • Table 2 Sales of Personal Accessories by Category: Value 2018-2023
  • Table 3 Sales of Personal Accessories by Category: % Volume Growth 2018-2023
  • Table 4 Sales of Personal Accessories by Category: % Value Growth 2018-2023
  • Table 5 NBO Company Shares of Personal Accessories: % Value 2019-2023
  • Table 6 LBN Brand Shares of Personal Accessories: % Value 2020-2023
  • Table 7 Distribution of Personal Accessories by Format: % Value 2018-2023
  • Table 8 Forecast Sales of Personal Accessories by Category: Volume 2023-2028
  • Table 9 Forecast Sales of Personal Accessories by Category: Value 2023-2028
  • Table 10 Forecast Sales of Personal Accessories by Category: % Volume Growth 2023-2028
  • Table 11 Forecast Sales of Personal Accessories by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
BAGS AND LUGGAGE IN TURKEYKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Tourist shopping benefits bags and luggage sales
  • Rise in second-hand market
  • Convenience remains key in luggage
PROSPECTS AND OPPORTUNITIES
  • The return of travel and Its impact on luggage
  • Continued effects of the pandemic on fashion
  • Continued demand for eco-conscious/ethically conscious products
CATEGORY DATA
  • Table 12 Sales of Bags and Luggage by Category: Volume 2018-2023
  • Table 13 Sales of Bags and Luggage by Category: Value 2018-2023
  • Table 14 Sales of Bags and Luggage by Category: % Volume Growth 2018-2023
  • Table 15 Sales of Bags and Luggage by Category: % Value Growth 2018-2023
  • Table 16 Sales of Luggage by Type: % Value 2018-2023
  • Table 17 NBO Company Shares of Bags and Luggage: % Value 2019-2023
  • Table 18 LBN Brand Shares of Bags and Luggage: % Value 2020-2023
  • Table 19 Distribution of Bags and Luggage by Format: % Value 2018-2023
  • Table 20 Forecast Sales of Bags and Luggage by Category: Volume 2023-2028
  • Table 21 Forecast Sales of Bags and Luggage by Category: Value 2023-2028
  • Table 22 Forecast Sales of Bags and Luggage by Category: % Volume Growth 2023-2028
  • Table 23 Forecast Sales of Bags and Luggage by Category: % Value Growth 2023-2028
JEWELLERY IN TURKEYKEY DATA FINDINGS
2023 DEVELOPMENTS
  • No more wedding booms
  • Weaker performance of men’s jewellery compared to women’s jewellery
  • Jewellery continues to be dominated by domestic companies
PROSPECTS AND OPPORTUNITIES
  • More focus on an omnichannel approach
  • Future of lab-grown diamonds
  • Less seasonal trends expected as consumers increasingly price sensitive
CATEGORY DATA
  • Table 69 Sales of Jewellery by Category: Volume 2018-2023
  • Table 70 Sales of Jewellery by Category: Value 2018-2023
  • Table 71 Sales of Jewellery by Category: % Volume Growth 2018-2023
  • Table 72 Sales of Jewellery by Category: % Value Growth 2018-2023
  • Table 73 Sales of Costume Jewellery by Type: % Value 2018-2023
  • Table 74 Sales of Fine Jewellery by Type: % Value 2018-2023
  • Table 75 Sales of Fine Jewellery by Collection: % Value 2018-2023
  • Table 76 Sales of Fine Jewellery by Metal: % Value 2018-2023
  • Table 77 NBO Company Shares of Jewellery: % Value 2019-2023
  • Table 78 LBN Brand Shares of Jewellery: % Value 2020-2023
  • Table 79 Distribution of Jewellery by Format: % Value 2018-2023
  • Table 80 Forecast Sales of Jewellery by Category: Volume 2023-2028
  • Table 81 Forecast Sales of Jewellery by Category: Value 2023-2028
  • Table 82 Forecast Sales of Jewellery by Category: % Volume Growth 2023-2028
  • Table 83 Forecast Sales of Jewellery by Category: % Value Growth 2023-2028
TRADITIONAL AND CONNECTED WATCHES IN TURKEYKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Embracing timeless pieces
  • Focus on sustainability
  • Delayed investments
PROSPECTS AND OPPORTUNITIES
  • Continued investment in smartwatches
  • Rapid growth of online sales
  • Continued dominance of Apple Watch in smartwatches
CATEGORY DATA
  • Table 24 Sales of Traditional and Connected Watches by Category: Volume 2018-2023
  • Table 25 Sales of Traditional and Connected Watches by Category: Value 2018-2023
  • Table 26 Sales of Traditional and Connected Watches by Category: % Volume Growth 2018-2023
  • Table 27 Sales of Traditional and Connected Watches by Category: % Value Growth 2018-2023
  • Table 28 Sales of Traditional Watches by Category: Volume 2018-2023
  • Table 29 Sales of Traditional Watches by Category: Value 2018-2023
  • Table 30 Sales of Traditional Watches by Category: % Volume Growth 2018-2023
  • Table 31 Sales of Traditional Watches by Category: % Value Growth 2018-2023
  • Table 32 Sales of Traditional Watches by Price Band: Volume 2018-2023
  • Table 33 Sales of Traditional Watches by Price Band: Value 2018-2023
  • Table 34 Sales of Traditional Watches by Price Band: % Volume Growth 2018-2023
  • Table 35 Sales of Traditional Watches by Price Band: % Value Growth 2018-2023
  • Table 36 Sales of Connected Watches by Category: Volume 2018-2023
  • Table 37 Sales of Connected Watches by Category: Value 2018-2023
  • Table 38 Sales of Connected Watches by Category: % Volume Growth 2018-2023
  • Table 39 Sales of Connected Watches by Category: % Value Growth 2018-2023
  • Table 40 NBO Company Shares of Traditional Watches: % Value 2019-2023
  • Table 41 LBN Brand Shares of Traditional Watches: % Value 2020-2023
  • Table 42 NBO Company Shares of Connected Watches: % Value 2019-2023
  • Table 43 LBN Brand Shares of Connected Watches: % Value 2020-2023
  • Table 44 Distribution of Traditional Watches by Format: % Value 2018-2023
  • Table 45 Distribution of Connected Watches by Format: % Value 2018-2023
  • Table 46 Forecast Sales of Traditional and Connected Watches by Category: Volume 2023-2028
  • Table 47 Forecast Sales of Traditional and Connected Watches by Category: Value 2023-2028
  • Table 48 Forecast Sales of Traditional and Connected Watches by Category: % Volume Growth 2023-2028
  • Table 49 Forecast Sales of Traditional and Connected Watches by Category: % Value Growth 2023-2028
  • Table 50 Forecast Sales of Traditional Watches by Category: Volume 2023-2028
  • Table 51 Forecast Sales of Traditional Watches by Category: Value 2023-2028
  • Table 52 Forecast Sales of Traditional Watches by Category: % Volume Growth 2023-2028
  • Table 53 Forecast Sales of Traditional Watches by Category: % Value Growth 2023-2028
  • Table 54 Forecast Sales of Connected Watches by Category: Volume 2023-2028
  • Table 55 Forecast Sales of Connected Watches by Category: Value 2023-2028
  • Table 56 Forecast Sales of Connected Watches by Category: % Volume Growth 2023-2028
  • Table 57 Forecast Sales of Connected Watches by Category: % Value Growth 2023-2028
WRITING INSTRUMENTS IN TURKEYKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Transition from unbranded to branded writing instruments
  • Expansion of private label
  • Growth of supermarkets and hypermarkets
PROSPECTS AND OPPORTUNITIES
  • Focus on sustainability
  • Emphasis on e-commerce channels
  • Continued customisation trend
CATEGORY DATA
  • Table 58 Sales of Writing Instruments by Category: Volume 2018-2023
  • Table 59 Sales of Writing Instruments by Category: Value 2018-2023
  • Table 60 Sales of Writing Instruments by Category: % Volume Growth 2018-2023
  • Table 61 Sales of Writing Instruments by Category: % Value Growth 2018-2023
  • Table 62 NBO Company Shares of Writing Instruments: % Value 2019-2023
  • Table 63 LBN Brand Shares of Writing Instruments: % Value 2020-2023
  • Table 64 Distribution of Writing Instruments by Format: % Value 2018-2023
  • Table 65 Forecast Sales of Writing Instruments by Category: Volume 2023-2028
  • Table 66 Forecast Sales of Writing Instruments by Category: Value 2023-2028
  • Table 67 Forecast Sales of Writing Instruments by Category: % Volume Growth 2023-2028
  • Table 68 Forecast Sales of Writing Instruments by Category: % Value Growth 2023-2028