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Consumer Lifestyles in Australia

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  • 80 Pages
  • August 2022
  • Region: Australia
  • Euromonitor International
  • ID: 235803
Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations and aligning them with broader trends in Australia.

The Consumer Lifestyles in Australia report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Overview market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

  • Scope
  • Consumer landscape in Australia 2022
  • Life priorities
  • “ M e-time” remains highly appreciated by Australian consumers
  • Time for favourite activities and friends top of Australian consumer priorities
  • Australians value goods and experiences allowing them to stand out in the crowd
  • Gen Z and millennials show higher appreciation for curated experiences
  • Consumers are eager to try new products yet are less likely to actively engage with brands
  • Millennials and Gen X are the most enthusiastic about trying new products and services
  • Home life
  • Exercise and hobbies remain top of Australian consumer priorities at home
  • Younger generations tend to turn to virtual activities, remote work and exercise at home
  • Energy efficiency and outside space most desired home features, chiefly for older cohort
  • Eating habits
  • Australians more often cook at home, but ready-made and takeaway options appeal
  • Pricing remains the key determinant for choosing products
  • Younger generations are shifting towards plant-based diets
  • On weekdays, Asutralians are more consistent with their eating habits
  • Generation Z are the biggest snackers, while baby boomers stick to routine mealtimes
  • Working life
  • A strong work-life balance is nearly as important for Australians as having job security
  • Generation X prefers greater work flexibility, yet work-life balance is important for all groups
  • Younger generations expect to earn a high salary yet have less challenging work
  • Australians prefer flexible start and finish times and remote working
  • Flexible working hours and working from home appeal to younger generations
  • Leisure habits
  • Online socialising with friends remains popular among Australians
  • Shopping and travel are the most popular leisure time activities
  • All generations enjoy shopping for leisure, including baby boomers
  • Younger generations are more willing to return to international travel
  • Australian travellers value relaxation, nature exploration and outdoor activities
  • Generation Z seek immersion in local culture and food, while older cohorts aim for relaxation
  • Health and wellness
  • Women more likely than men to take vitamins/supplements every day
  • Australians regularly enjoy activities such as walking or hiking to keep fit
  • Nearly 80% of baby boomers walk/hike weekly, while Generation Z prefer running/jogging
  • Herbal remedies for stress reduction are less popular than globally
  • Millennials adopt sleep aids to help reduce stress
  • Sustainable living
  • 60% of Australians try to have positive impact on the environment
  • Millennials are most concerned about climate change
  • Recycling in Australia is higher than global average, with baby boomers leading green action
  • Australians seek to use more energy-efficient products and repair broken items
  • Australian consumers care about social/political values when making purchasing decisions
  • Baby boomers show strongest support for brands that align with their values
  • Shopping habits
  • Australian consumers prefer locally-sourced products and quality over quantity
  • Baby boomers show keen interest in locally-produced items
  • Product label/information has more influence on Australians than on global counterparts
  • Gen eration Z and mill ennials base their purchasing decisions on recommendations by friends
  • Conv e nience in the key driving force for use of subscription services
  • Baby boomers are motivated by convenience and money saving when using subscriptions
  • Consumers value immediate purchase and the option to see and try before buying in-store
  • Baby boomers more prone to shop in-store for immediate purchase and trying before buying
  • Australian consumers shop online for better prices and free shipping

Best price trumps free shipping for all generations except Generation Z
  • Spending habits
  • Younger generations expect to spend more on travelling as COVID-19 restrictions are lifted
  • Australian consumers expect to increase savings faced with rising uncertainties
  • Technology
  • Australians are protective about their data privacy, yet are willing to communicate online
  • Baby boomers more sensitive to targeted ads based on their activities online
  • Computers and smartphones remain the most popular devices across all age groups
  • Ownership of smartwatches and earphones not as high as global counterparts
  • Australians are less engaged in online activities compared to global percentages
  • Health-related or medical sites less popular among Australian baby boomers