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Laundry Care in Vietnam

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    Report

  • 23 Pages
  • February 2023
  • Region: Vietnam
  • Euromonitor International
  • ID: 235854
Laundry care saw growth in both retail volume and current value terms in 2022. Using one product which combines the functions of both detergent and fabric softener to wash clothing has gradually become more popular in Vietnam, with demand for such products increasing significantly over the review period. In addition, both large and small brands introduced new product variants and expanded their presence across all retail channels in 2022.

The publisher's Laundry Care in Vietnam market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Laundry Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

LAUNDRY CARE IN VIETNAM

KEY DATA FINDINGS

2022 DEVELOPMENTS
2-in-1 detergent continues to see rising popularity during 2022
  • Demand for safer products helps boost growth of local organic brands
  • Local brands improve their retail channel presence
PROSPECTS AND OPPORTUNITIES
  • Local brands win with specific features in rural areas
  • E-commerce growth expected to be supported by younger consumer groups
  • Vietnamese consumers are willing to try new laundry care products
CATEGORY INDICATORS
  • Table 1 Household Possession of Washing Machines 2017-2022
CATEGORY DATA
  • Table 2 Sales of Laundry Care by Category: Value 2017-2022
  • Table 3 Sales of Laundry Care by Category: % Value Growth 2017-2022
  • Table 4 Sales of Laundry Aids by Category: Value 2017-2022
  • Table 5 Sales of Laundry Aids by Category: % Value Growth 2017-2022
  • Table 6 Sales of Laundry Detergents by Category: Value 2017-2022
  • Table 7 Sales of Laundry Detergents by Category: % Value Growth 2017-2022
  • Table 8 NBO Company Shares of Laundry Care: % Value 2018-2022
  • Table 9 LBN Brand Shares of Laundry Care: % Value 2019-2022
  • Table 10 NBO Company Shares of Laundry Aids: % Value 2018-2022
  • Table 11 LBN Brand Shares of Laundry Aids: % Value 2019-2022
  • Table 12 NBO Company Shares of Laundry Detergents: % Value 2018-2022
  • Table 13 LBN Brand Shares of Laundry Detergents: % Value 2019-2022
  • Table 14 Forecast Sales of Laundry Care by Category: Value 2022-2027
  • Table 15 Forecast Sales of Laundry Care by Category: % Value Growth 2022-2027
HOME CARE IN VIETNAM

EXECUTIVE SUMMARY
  • Home care in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for home care?
MARKET INDICATORS
  • Table 16 Households 2017-2022
MARKET DATA
  • Table 17 Sales of Home Care by Category: Value 2017-2022
  • Table 18 Sales of Home Care by Category: % Value Growth 2017-2022
  • Table 19 NBO Company Shares of Home Care: % Value 2018-2022
  • Table 20 LBN Brand Shares of Home Care: % Value 2019-2022
  • Table 21 Penetration of Private Label in Home Care by Category: % Value 2017-2022
  • Table 22 Distribution of Home Care by Format: % Value 2017-2022
  • Table 23 Distribution of Home Care by Format and Category: % Value 2022
  • Table 24 Forecast Sales of Home Care by Category: Value 2022-2027
  • Table 25 Forecast Sales of Home Care by Category: % Value Growth 2022-2027
DISCLAIMER

SOURCES
  • Summary 1 Research Sources