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Surface Care in Colombia

  • ID: 235892
  • Report
  • February 2020
  • Region: Colombia
  • 5 pages
  • Euromonitor International
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Specialisation gained traction during the review period due to the efforts of brands such as Binner, until economic turmoil encouraged consumers to return to multi-functional products for cleaning floors, for example. However, specialised products such as Binner’s porcelain and wooden floor cleaners were able to strengthen their position by targeting consumers who desire to take special care of their flooring.

The Surface Care in Colombia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Home Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Surface Care market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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  • Surface Care in Colombia
  • February 2020
List of Contents and Tables
  • Headlines
  • Prospects
  • Specialisation versus generalisation, two competing strategies
  • Multi-purpose cleaners to continue to drive actual retail volume growth
  • Home care wipes and floor cleaning systems to continue to record strong growth
  • Competitive Landscape
  • Colgate-Palmolive & Cia continues to lead
  • Leading brands set to innovate for pet owners
  • Private label extends its share
  • Category Data
  • Table 1 Sales of Surface Care by Category: Value 2014-2019
  • Table 2 Sales of Surface Care by Category: % Value Growth 2014-2019
  • Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2014-2019
  • Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2014-2019
  • Table 5 NBO Company Shares of Surface Care: % Value 2015-2019
  • Table 6 LBN Brand Shares of Surface Care: % Value 2016-2019
  • Table 7 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2015-2019
  • Table 8 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2016-2019
  • Table 9 Forecast Sales of Surface Care by Category: Value 2019-2024
  • Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2019-2024
  • Executive Summary
  • Manufacturers and retailers active in driving growth
  • Innovation in multi-purpose products in 2018 pays off in 2019
  • Unilever Andina Colombia extends its lead in home care
  • Polarisation between specialised and general products
  • Home care set to enjoy increased consumption over the forecast period
  • Market Indicators
  • Table 11 Households 2014-2019
  • Market Data
  • Table 12 Sales of Home Care by Category: Value 2014-2019
  • Table 13 Sales of Home Care by Category: % Value Growth 2014-2019
  • Table 14 NBO Company Shares of Home Care: % Value 2015-2019
  • Table 15 LBN Brand Shares of Home Care: % Value 2016-2019
  • Table 16 Penetration of Private Label in Home Care by Category: % Value 2014-2019
  • Table 17 Distribution of Home Care by Format: % Value 2014-2019
  • Table 18 Distribution of Home Care by Format and Category: % Value 2019
  • Table 19 Forecast Sales of Home Care by Category: Value 2019-2024
  • Table 20 Forecast Sales of Home Care by Category: % Value Growth 2019-2024
  • Sources
  • Summary 1 Research Sources
Note: Product cover images may vary from those shown
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