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Surface Care in Israel

  • ID: 235894
  • Report
  • February 2020
  • Region: Israel
  • 4 pages
  • Euromonitor International
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In 2019 surface care saw continued growth, and an improved performance on the previous year. With increasingly busy lifestyles, consumers are less engaged with cleaning than they used to be. There is a growing number of dual-income households, and a comparatively high number of people per household compared with other developed countries. Reduced engagement in cleaning tasks results in lower purchases of products for specific purposes, and a shift towards multipurpose products.

The Surface Care in Israel market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Home Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Surface Care market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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  • Surface Care in Israel
  • February 2020
List of Contents and Tables
  • Headlines
  • Prospects
  • Multipurpose cleaners see increased growth at expense of specific-use products
  • Increased use of professional services impacts retail demand for surface care
  • Convenience factor underpins continued growth in popularity of home care wipes
  • Competitive Landscape
  • Sano strengthens lead, Dettol makes big splash with unique performance claims
  • Sano launches new products with antibacterial functionality
  • Jacoby Jack & Sons sees share fall due to greater focus on specific-use products
  • Category Data
  • Table 1 Sales of Surface Care by Category: Value 2014-2019
  • Table 2 Sales of Surface Care by Category: % Value Growth 2014-2019
  • Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2014-2019
  • Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2014-2019
  • Table 5 NBO Company Shares of Surface Care: % Value 2015-2019
  • Table 6 LBN Brand Shares of Surface Care: % Value 2016-2019
  • Table 7 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2015-2019
  • Table 8 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2016-2019
  • Table 9 Forecast Sales of Surface Care by Category: Value 2019-2024
  • Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2019-2024
  • Executive Summary
  • Changing consumer lifestyles underpin shifting consumption patterns, with growing demand for convenience
  • Convenience of delivery and unit price benefits underpin growth of internet retailing
  • Sano Bruno’s position increasingly threatened, private labels gaining traction
  • Consumer concerns regarding health and product toxicity influence demand trends and product developments
  • Convenience and health/environmental awareness trends set to influence purchasing patterns, internet channel to become increasingly important
  • Market Indicators
  • Table 11 Households 2014-2019
  • Market Data
  • Table 12 Sales of Home Care by Category: Value 2014-2019
  • Table 13 Sales of Home Care by Category: % Value Growth 2014-2019
  • Table 14 NBO Company Shares of Home Care: % Value 2015-2019
  • Table 15 LBN Brand Shares of Home Care: % Value 2016-2019
  • Table 16 Penetration of Private Label in Home Care by Category: % Value 2014-2019
  • Table 17 Distribution of Home Care by Format: % Value 2014-2019
  • Table 18 Distribution of Home Care by Format and Category: % Value 2019
  • Table 19 Forecast Sales of Home Care by Category: Value 2019-2024
  • Table 20 Forecast Sales of Home Care by Category: % Value Growth 2019-2024
  • Sources
  • Summary 1 Research Sources
Note: Product cover images may vary from those shown
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