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Eyewear in Germany

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    Report

  • 34 Pages
  • December 2023
  • Region: Germany
  • Euromonitor International
  • ID: 2359785
Eyewear in Germany experienced a significant decline in 2020 due to the pandemic and subsequent home seclusion, but the industry has been in recovery mode since 2021, despite a marginal decline in volume sales in 2022. Therefore, a full return to pre-pandemic levels is not expected until early 2024, although value sales have already recovered, driven by inflation-induced price increases.

The Eyewear in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Contact Lenses and Solutions, Spectacles, Sunglasses.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Eyewear market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EYEWEAR IN GERMANY
EXECUTIVE SUMMARY
  • Eyewear in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for eyewear?
MARKET DATA
  • Table 1 Sales of Eyewear by Category: Volume 2018-2023
  • Table 2 Sales of Eyewear by Category: Value 2018-2023
  • Table 3 Sales of Eyewear by Category: % Volume Growth 2018-2023
  • Table 4 Sales of Eyewear by Category: % Value Growth 2018-2023
  • Table 5 NBO Company Shares of Eyewear: % Value 2018-2022
  • Table 6 LBN Brand Shares of Eyewear: % Value 2019-2022
  • Table 7 Distribution of Eyewear by Format: % Value 2018-2023
  • Table 8 Forecast Sales of Eyewear by Category: Volume 2023-2028
  • Table 9 Forecast Sales of Eyewear by Category: Value 2023-2028
  • Table 10 Forecast Sales of Eyewear by Category: % Volume Growth 2023-2028
  • Table 11 Forecast Sales of Eyewear by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
CONTACT LENSES AND SOLUTIONS IN GERMANYKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Despite supply chain issues, demand for contact lenses strongly rebounds in 2023
  • Cosmetic lenses emerging as a growing fashion trend in Germany
  • Major players, led by Alcon Pharma, dominate contact lenses in 2022
PROSPECTS AND OPPORTUNITIES
  • Promising outlook with expected recovery after pandemic disruption
  • Smart contact lenses: Overcoming challenges in pursuit of promising technology
  • Optical goods stores and e-commerce dominate distribution with latter set for further growth
CATEGORY DATA
  • Table 12 Sales of Contact Lenses by Category: Volume 2018-2023
  • Table 13 Sales of Contact Lenses by Category: Value 2018-2023
  • Table 14 Sales of Contact Lenses by Category: % Volume Growth 2018-2023
  • Table 15 Sales of Contact Lenses by Category: % Value Growth 2018-2023
  • Table 16 Sales of Contact Lens Solutions: Value 2018-2023
  • Table 17 Sales of Contact Lens Solutions: % Value Growth 2018-2023
  • Table 18 Sales of Contact Lenses by Type: % Value 2018-2023
  • Table 19 Sales of Daily Disposable Lenses (DD) by Material: % Value 2018-2023
  • Table 20 Sales of Daily Disposable Lenses (DD) by Condition: % Value 2018-2023
  • Table 21 Sales of Frequent Replacement Lenses (FRP) by Material: % Value 2018-2023
  • Table 22 Sales of Frequent Replacement Lenses (FRP) by Condition: % Value 2018-2023
  • Table 23 NBO Company Shares of Contact Lenses: % Value 2018-2022
  • Table 24 LBN Brand Shares of Contact Lenses: % Value 2019-2022
  • Table 25 Distribution of Contact Lenses by Format: % Value 2018-2023
  • Table 26 Distribution of Contact Lens Solutions by Format: % Value 2018-2023
  • Table 27 Forecast Sales of Contact Lenses by Category: Volume 2023-2028
  • Table 28 Forecast Sales of Contact Lenses by Category: Value 2023-2028
  • Table 29 Forecast Sales of Contact Lenses by Category: % Volume Growth 2023-2028
  • Table 30 Forecast Sales of Contact Lenses by Category: % Value Growth 2023-2028
  • Table 31 Forecast Sales of Contact Lens Solutions: Value 2023-2028
  • Table 32 Forecast Sales of Contact Lens Solutions: % Value Growth 2023-2028
SPECTACLES IN GERMANYKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Overall recovery for spectacles despite industry challenges
  • Sustainability and health drive trends despite impact of inflation
  • Local chain Fielmann strengthens lead of spectacles as Carl Zeiss stalls and Rodenstock falters
PROSPECTS AND OPPORTUNITIES
  • Positive outlook - stabilising demand post-pandemic
  • 3D printing can boost customisation within German eyewear
  • Optical goods stores will remain relevant amid rise of e-commerce
CATEGORY DATA
  • Table 33 Sales of Spectacles by Category: Volume 2018-2023
  • Table 34 Sales of Spectacles by Category: Value 2018-2023
  • Table 35 Sales of Spectacles by Category: % Volume Growth 2018-2023
  • Table 36 Sales of Spectacles by Category: % Value Growth 2018-2023
  • Table 37 Sales of Spectacle Lenses by Type: % Value 2018-2023
  • Table 38 NBO Company Shares of Spectacles: % Value 2018-2022
  • Table 39 LBN Brand Shares of Spectacles: % Value 2019-2022
  • Table 40 Distribution of Spectacles by Format: % Value 2018-2023
  • Table 41 Forecast Sales of Spectacles by Category: Volume 2023-2028
  • Table 42 Forecast Sales of Spectacles by Category: Value 2023-2028
  • Table 43 Forecast Sales of Spectacles by Category: % Volume Growth 2023-2028
  • Table 44 Forecast Sales of Spectacles by Category: % Value Growth 2023-2028
SUNGLASSES IN GERMANYKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Improving consumer confidence drives sales of sunglasses in Germany
  • Eco-friendly trends in 2023
  • Luxottica Germany leads sunglasses, while Fielmann and Safilo face challenges
PROSPECTS AND OPPORTUNITIES
  • Stable volume growth for sunglasses over the forecast period
  • Sporty and stylish: The rise of athleisure sunglasses in Germany
  • Rapid rise of e-commerce: Sunglass sales to increasingly shift online
CATEGORY DATA
  • Table 45 Sales of Sunglasses: Volume 2018-2023
  • Table 46 Sales of Sunglasses: Value 2018-2023
  • Table 47 Sales of Sunglasses: % Volume Growth 2018-2023
  • Table 48 Sales of Sunglasses: % Value Growth 2018-2023
  • Table 49 NBO Company Shares of Sunglasses: % Value 2018-2022
  • Table 50 LBN Brand Shares of Sunglasses: % Value 2019-2022
  • Table 51 Distribution of Sunglasses by Format: % Value 2018-2023
  • Table 52 Forecast Sales of Sunglasses: Volume 2023-2028
  • Table 53 Forecast Sales of Sunglasses: Value 2023-2028
  • Table 54 Forecast Sales of Sunglasses: % Volume Growth 2023-2028
  • Table 55 Forecast Sales of Sunglasses: % Value Growth 2023-2028