Beauty and Personal Care in Kenya

  • ID: 2359807
  • Report
  • Region: Kenya
  • 73 pages
  • Euromonitor International
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The review period was marked by a stable, well connected middle class with increasing disposable income that ventured into trying out new products that were cost effective and which delivered value. Urbanisation and massive population growth has also provided a significant boost to beauty and personal care in Kenya.

The Beauty and Personal Care in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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BEAUTY AND PERSONAL CARE IN KENYA

List of Contents and Tables

Executive Summary
Surge in Demand for Beauty and Personal Care Driven by Increased Disposable Income
Direct Selling Gaining Popularity
Counterfeit Products Remain A Challenge
Individualisation and Targeted Products With A Focus on Health-conscious Consumers
Outlook Is Positive With Local Brands Expected To Gain Share
Market Data
Table 1 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 6 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 7 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 8 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 9 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources
Headlines
Prospects
Mothers Look for Companies To Disclose Ingredients
Innovation Led by Health and Environmental Concerns
Consumers Receptive To Promotions and Discounts
Competitive Landscape
Baby Wipes Continues To Dominate the Landscape
International Brands Maintain Lead
Manufacturers Going the Extra Mile on Social Media
Category Data
Table 10 Sales of Baby and Child-specific Products by Category: Value 2012-2017
Table 11 Sales of Baby and Child-specific Products by Category: % Value Growth 2012-2017
Table 12 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2012-2017
Table 13 NBO Company Shares of Baby and Child-specific Products: % Value 2013-2017
Table 14 LBN Brand Shares of Baby and Child-specific Products: % Value 2014-2017
Table 15 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2014-2017
Table 16 Forecast Sales of Baby and Child-specific Products by Category: Value 2017-2022
Table 17 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2017-2022
Table 18 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2017-2022
Headlines
Prospects
Focus on Added Value
Liquid Soap Gaining Popularity
Bar Soap Viewed As Multipurpose
Competitive Landscape
In-store Promotions and Incentives Expected To Increase
Innovation in Formulation and Promotions
Move Away From Traditional Advertising
Category Data
Table 19 Sales of Bath and Shower by Category: Value 2012-2017
Table 20 Sales of Bath and Shower by Category: % Value Growth 2012-2017
Table 21 Sales of Bath and Shower by Premium vs Mass: % Value 2012-2017
Table 22 NBO Company Shares of Bath and Shower: % Value 2013-2017
Table 23 LBN Brand Shares of Bath and Shower: % Value 2014-2017
Table 24 LBN Brand Shares of Premium Bath and Shower: % Value 2014-2017
Table 25 Forecast Sales of Bath and Shower by Category: Value 2017-2022
Table 26 Forecast Sales of Bath and Shower by Category: % Value Growth 2017-2022
Table 27 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2017-2022
Headlines
Prospects
Focus on Longevity and Quality
Pop-up Stores Catching on
Brands To Focus on Health Aware Consumers
Competitive Landscape
Local Brands Compete With Multinationals
International Brands Maintain Leadership
Counterfeit Cosmetics Continues To Hamper Growth
Category Data
Table 28 Sales of Colour Cosmetics by Category: Value 2012-2017
Table 29 Sales of Colour Cosmetics by Category: % Value Growth 2012-2017
Table 30 Sales of Colour Cosmetics by Premium vs Mass: % Value 2012-2017
Table 31 NBO Company Shares of Colour Cosmetics: % Value 2013-2017
Table 32 LBN Brand Shares of Colour Cosmetics: % Value 2014-2017
Table 33 LBN Brand Shares of Premium Colour Cosmetics: % Value 2014-2017
Table 34 Forecast Sales of Colour Cosmetics by Category: Value 2017-2022
Table 35 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2017-2022
Table 36 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2017-2022
Headlines
Prospects
In-store Campaigns Expected To Increase
Shift Toward Natural Ingredients Expected
Roll-ons and Sticks See Dynamic Growth
Competitive Landscape
Innovation in Formulation
Billboard Advertising Expected To Drive Demand
Affordability and Awareness Remain A Challenge
Category Data
Table 37 Sales of Deodorants by Category: Value 2012-2017
Table 38 Sales of Deodorants by Category: % Value Growth 2012-2017
Table 39 Sales of Deodorants by Premium vs Mass: % Value 2012-2017
Table 40 NBO Company Shares of Deodorants: % Value 2013-2017
Table 41 LBN Brand Shares of Deodorants: % Value 2014-2017
Table 42 Forecast Sales of Deodorants by Category: Value 2017-2022
Table 43 Forecast Sales of Deodorants by Category: % Value Growth 2017-2022
Table 44 Forecast Sales of Deodorants by Premium vs Mass: % Value 2017-2022
Headlines
Prospects
Depilatories Receiving Growing Interest
Younger Generation Show Interest in Depilatories
Affordable Salon Services Limits Demand for At-home Products
Competitive Landscape
Veet Maintains Lead
Gillette Provides Wide Offer and Innovative Products
Limited Sales Stifles Competitive Environment
Category Data
Table 45 Sales of Depilatories by Category: Value 2012-2017
Table 46 Sales of Depilatories by Category: % Value Growth 2012-2017
Table 47 NBO Company Shares of Depilatories: % Value 2013-2017
Table 48 LBN Brand Shares of Depilatories: % Value 2014-2017
Table 49 Forecast Sales of Depilatories by Category: Value 2017-2022
Table 50 Forecast Sales of Depilatories by Category: % Value Growth 2017-2022
Headlines
Prospects
Active Social Media Engagement
Mass Fragrances Still Preferred by Most Consumers
Counterfeit Perfumes Hamper Growth
Competitive Landscape
Local Players Taking on the Multinationals
International Retailers Focus of Premium Fragrances
Mon Guerlain Launched in Kenya
Category Data
Table 51 Sales of Fragrances by Category: Value 2012-2017
Table 52 Sales of Fragrances by Category: % Value Growth 2012-2017
Table 53 NBO Company Shares of Fragrances: % Value 2013-2017
Table 54 LBN Brand Shares of Fragrances: % Value 2014-2017
Table 55 LBN Brand Shares of Premium Men's Fragrances: % Value 2014-2017
Table 56 LBN Brand Shares of Premium Women's Fragrances: % Value 2014-2017
Table 57 Forecast Sales of Fragrances by Category: Value 2017-2022
Table 58 Forecast Sales of Fragrances by Category: % Value Growth 2017-2022
Headlines
Prospects
Demand for Local Products on the Rise
Growing Number of Professional Salons
Consumers Shift To Hair Salons and Beauty Specialist Retailers
Competitive Landscape
Multinationals Focusing on Tailoring Their Products To Meet the Needs of Locals
Local Manufacturers Taking on Multinationals
Multinationals Conducting Intensive Market Research for New Product Development
Category Data
Table 59 Sales of Hair Care by Category: Value 2012-2017
Table 60 Sales of Hair Care by Category: % Value Growth 2012-2017
Table 61 Sales of Hair Care by Premium vs Mass: % Value 2012-2017
Table 62 NBO Company Shares of Hair Care: % Value 2013-2017
Table 63 LBN Brand Shares of Hair Care: % Value 2014-2017
Table 64 NBO Company Shares of Salon Professional Hair Care: % Value 2013-2017
Table 65 LBN Brand Shares of Salon Professional Hair Care: % Value 2014-2017
Table 66 LBN Brand Shares of Premium Hair Care: % Value 2014-2017
Table 67 Forecast Sales of Hair Care by Category: Value 2017-2022
Table 68 Forecast Sales of Hair Care by Category: % Value Growth 2017-2022
Table 69 Forecast Sales of Hair Care by Premium vs Mass: % Value 2017-2022
Headlines
Prospects
Several Factors Behind Growth of Men's Grooming
Men's Skin Care Offers Strong Potential
Education Key To Growth of Men's Shaving
Competitive Landscape
Gillette Raises Profile of Men's Shaving
Nivea for Men Retains Lead
Distribution Dominated by Supermarkets
Category Data
Table 70 Sales of Men's Grooming by Category: Value 2012-2017
Table 71 Sales of Men's Grooming by Category: % Value Growth 2012-2017
Table 72 Sales of Men's Razors and Blades by Type: % Value Breakdown 2013-2017
Table 73 Sales of Men's Skin Care by Type: % Value Breakdown 2015-2017
Table 74 NBO Company Shares of Men's Grooming: % Value 2013-2017
Table 75 LBN Brand Shares of Men's Grooming: % Value 2014-2017
Table 76 LBN Brand Shares of Men's Razors and Blades: % Value 2014-2017
Table 77 Forecast Sales of Men's Grooming by Category: Value 2017-2022
Table 78 Forecast Sales of Men's Grooming by Category: % Value Growth 2017-2022
Headlines
Prospects
Increased Awareness Behind the Growth of Oral Care
Colgate-Palmolive Supports Free Dental Check-ups
Toothbrushes and Toothpaste Seen As Daily Essentials
Competitive Landscape
Colgate Extends Lead
GlaxoSmithKline on the Rise
International Brands Control Oral Care
Category Data
Table 79 Sales of Oral Care by Category: Value 2012-2017
Table 80 Sales of Oral Care by Category: % Value Growth 2012-2017
Table 81 Sales of Toothbrushes by Category: Value 2012-2017
Table 82 Sales of Toothbrushes by Category: % Value Growth 2012-2017
Table 83 Sales of Toothpaste by Type: % Value Breakdown 2013-2017
Table 84 NBO Company Shares of Oral Care: % Value 2013-2017
Table 85 LBN Brand Shares of Oral Care: % Value 2014-2017
Table 86 Forecast Sales of Oral Care by Category: Value 2017-2022
Table 87 Forecast Sales of Oral Care by Category: % Value Growth 2017-2022
Table 88 Forecast Sales of Toothbrushes by Category: Value 2017-2022
Table 89 Forecast Sales of Toothbrushes by Category: % Value Growth 2017-2022
Headlines
Prospects
Growing Demand for Upper Mass Products
Diversification of Mass Skin Care
Interest in Natural Products
Competitive Landscape
Skin Care Key To Leader's Growth
Unilever Targets Natural Trend
Rise of Local Products
Category Data
Table 90 Sales of Mass Beauty and Personal Care by Category: Value 2012-2017
Table 91 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 92 NBO Company Shares of Mass Beauty and Personal Care: % Value 2013-2017
Table 93 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2014-2017
Table 94 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2017-2022
Table 95 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2017-2022
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