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RTD Tea in the United Arab Emirates

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    Report

  • 28 Pages
  • November 2025
  • Region: United Arab Emirates
  • Euromonitor International
  • ID: 2359813
RTD tea in the UAE is posting very strong retail volume growth in 2025, supported by its products’ appeal as refreshing, healthier-feeling alternatives to carbonates and their suitability for the country’s hot climate. Still RTD tea is the most dynamic subcategory, with reduced sugar variants gaining fastest as more brands expand lower-sugar lines and health awareness rises.

This report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2025), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Carbonated RTD Tea and Kombucha, Still RTD Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the RTD Tea market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • RTD tea sees strong expansion as health, flavour diversity and innovation lift demand
INDUSTRY PERFORMANCE
  • Strong growth seen in RTD tea consumption in 2025
  • Reduced sugar still RTD sees highest demand
WHAT’S NEXT?
  • Innovative offerings to drive further growth in forecast period
  • Sustainable packaging will become increasingly important over forecast period
  • Health, wellness and functional extensions
COMPETITIVE LANDSCAPE
  • Lipton’s dominance due to historic presence and great taste
  • Pokka sees deep declines
CHANNELS
  • Hypermarkets and supermarkets lead RTD tea distribution
  • E-commerce goes from strength to strength as new varieties drive sales in RTD tea
CATEGORY DATA
  • Table 1 Off-trade Sales of RTD Tea by Category: Volume 2020-2025
  • Table 2 Off-trade Sales of RTD Tea by Category: Value 2020-2025
  • Table 3 Off-trade Sales of RTD Tea by Category: % Volume Growth 2020-2025
  • Table 4 Off-trade Sales of RTD Tea by Category: % Value Growth 2020-2025
  • Table 5 Leading Flavours for Off-trade RTD Tea: % Volume 2020-2025
  • Table 6 NBO Company Shares of Off-trade RTD Tea: % Volume 2021-2025
  • Table 7 LBN Brand Shares of Off-trade RTD Tea: % Volume 2022-2025
  • Table 8 NBO Company Shares of Off-trade RTD Tea: % Value 2021-2025
  • Table 9 LBN Brand Shares of Off-trade RTD Tea: % Value 2022-2025
  • Table 10 Forecast Off-trade Sales of RTD Tea by Category: Volume 2025-2030
  • Table 11 Forecast Off-trade Sales of RTD Tea by Category: Value 2025-2030
  • Table 12 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2025-2030
  • Table 13 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERSOFT DRINKS IN THE UNITED ARAB EMIRATES
EXECUTIVE SUMMARY
  • Momentum driven by health trends, regulation and evolving retail dynamics
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Volume sales rise as progress is shaped by health and indulgence trends
  • Marketing messages push health claims
  • Sustainability gains ground in packaging innovation
WHAT’S NEXT?
  • Sugar tax and labelling system will impact development for soft drinks
  • Regulations to tighten around packaging and waste
  • Tech advancements set to support growth
COMPETITIVE LANDSCAPE
  • Red Bull leads overall soft drinks
  • Local player Alokozay sees fastest growth
CHANNELS
  • Hypermarkets leads while e-commerce rises fastest
  • Small local grocers remain key, as off-trade volumes rise faster than on-trade
MARKET DATA
  • Table 14 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
  • Table 15 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
  • Table 16 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
  • Table 17 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
  • Table 18 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2025
  • Table 19 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2025
  • Table 20 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2025
  • Table 21 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2025
  • Table 22 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
  • Table 23 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
  • Table 24 Off-trade Sales of Soft Drinks by Category: Value 2020-2025
  • Table 25 Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
  • Table 26 Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
  • Table 27 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
  • Table 28 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2021-2025
  • Table 29 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2022-2025
  • Table 30 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2021-2025
  • Table 31 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2022-2025
  • Table 32 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2025
  • Table 33 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2022-2025
  • Table 34 NBO Company Shares of Off-trade Soft Drinks: % Value 2021-2025
  • Table 35 LBN Brand Shares of Off-trade Soft Drinks: % Value 2022-2025
  • Table 36 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2020-2025
  • Table 37 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2020-2025
  • Table 38 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2020-2025
  • Table 39 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2025
  • Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2025-2030
  • Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2025-2030
  • Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2025-2030
  • Table 43 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2025-2030
  • Table 44 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2025-2030
  • Table 45 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2025-2030
  • Table 46 Forecast Off-trade Sales of Soft Drinks by Category: Value 2025-2030
  • Table 47 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2025-2030
  • Table 48 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2025-2030
  • Table 49 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2025-2030
APPENDIX
  • Fountain sales in the United Arab Emirates
SOURCES
  • Summary 1 Research Sources