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Home Improvement in Italy

  • ID: 2373415
  • Report
  • Region: Italy
  • 17 pages
  • Euromonitor International
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Italy has a large number of independent home improvement stores, usually located in city centres and which are easy to reach without a car. With the Italian population ageing, many consumers appreciate having stores located close to where they live.

The author's Home Improvement in Italy report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2023 illustrate how market demand is expected to evolve in the medium-term

Product coverage: Bathroom and Sanitaryware, Floor Covering, Hand Tools, Hardware, Home Paint, Kitchen Sinks, Other Home Improvement, Power Tools, Wall Covering.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Home Improvement market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Home Improvement in Italy

List of Contents and Tables
Headlines
Prospects
Strong Presence of Neighbourhood Stores in Italy
Do-it-yourself Preferred To Do-it-for-me When It Comes To Indoor Painting
Sunday Closures Would Likely Adversely Impact the Sales of Home Improvement Players
Competitive Landscape
Ideal Standard Italia Relaunches Its Namesake Brand
Decorative Paint Manufacturers Develop High Performance Products
Stanley Black & Decker Seeks To Train Its Retail Partners
Category Data
Table 1 Sales of Home Improvement by Category: Value 2013-2018
Table 2 Sales of Home Improvement by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Home Improvement: % Value 2014-2018
Table 4 LBN Brand Shares of Home Improvement: % Value 2015-2018
Table 5 Distribution of Home Improvement by Format: % Value 2013-2018
Table 6 Forecast Sales of Home Improvement by Category: Value 2018-2023
Table 7 Forecast Sales of Home Improvement by Category: % Value Growth 2018-2023
Executive Summary
Home and Garden in Italy Records Modest Growth in 2018
Amazon's Alexa and Google Home Among the Best-selling Products on Black Friday
Ikea Remains the Leading Player in Home and Garden
Brands Invest in Guiding Customers From the Planning Phase
Home and Garden To Be Impacted by Low Prices
Market Data
Table 8 Sales of Home and Garden by Category: Value 2013-2018
Table 9 Sales of Home and Garden by Category: % Value Growth 2013-2018
Table 10 NBO Company Shares of Home and Garden: % Value 2014-2018
Table 11 LBN Brand Shares of Home and Garden: % Value 2015-2018
Table 12 Penetration of Private Label in Home and Garden by Category: % Value 2013-2018
Table 13 Distribution of Home and Garden by Format: % Value 2013-2018
Table 14 Distribution of Home and Garden by Format and Category: % Value 2018
Table 15 Forecast Sales of Home and Garden by Category: Value 2018-2023
Table 16 Forecast Sales of Home and Garden by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Note: Product cover images may vary from those shown
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