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Homewares in Italy

  • ID: 2373419
  • Report
  • April 2021
  • Region: Italy
  • 25 pages
  • Euromonitor International
Having stagnated during the review period, retail current value sales of homewares fell in 2020. Coronavirus (COVID-19) played a key role in the decline in sales of dining and cookware, given that specialists were among the retailers forced to close for longer. In addition, tourism collapsed for many months during 2020, and failed to recover by the end of the year. The sharp downturn in tourism had a negative impact on the demand for private home rentals for tourists.

The Homewares in Italy report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2025 illustrate how market demand is expected to evolve in the medium-term

Product coverage: Dining, Kitchen.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Homewares market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
HOMEWARES IN ITALY

KEY DATA FINDINGS

2020 IMPACT
  • Homewares hit by closure of specialist retailers and weak tourist flows, although home cooking/baking and eating trends boost kitchenware
  • Food storage posts the fastest value growth due to the home food preparation and space reduction trends
  • Players turn to e-commerce and other digital tools to maintain contact with consumers
RECOVERY AND OPPORTUNITIES
  • Slow recovery anticipated, although return to at-home entertaining offers some respite for homewares
  • Lingering burden on women likely to slow rebound, while young affluent homeowners offer bright spots
  • Digitalisation and investment in experience hubs offer opportunities to large, small and/or franchise brands
CATEGORY DATA
  • Table 1 Sales of Homewares by Category: Value 2015-2020
  • Table 2 Sales of Homewares by Category: % Value Growth 2015-2020
  • Table 3 Sales of Homewares by Material: % Value 2015-2020
  • Table 4 NBO Company Shares of Homewares: % Value 2016-2020
  • Table 5 LBN Brand Shares of Homewares: % Value 2017-2020
  • Table 6 Distribution of Homewares by Format: % Value 2015-2020
  • Table 7 Forecast Sales of Homewares by Category: Value 2020-2025
  • Table 8 Forecast Sales of Homewares by Category: % Value Growth 2020-2025
HOME AND GARDEN IN ITALY

EXECUTIVE SUMMARY
  • COVID-19 impact on home and garden
  • COVID-19 country impact
  • Company response
  • Retailing shift
  • What next for home and garden?
MARKET DATA
  • Table 9 Sales of Home and Garden by Category: Value 2015-2020
  • Table 10 Sales of Home and Garden by Category: % Value Growth 2015-2020
  • Table 11 NBO Company Shares of Home and Garden: % Value 2016-2020
  • Table 12 LBN Brand Shares of Home and Garden: % Value 2017-2020
  • Table 13 Penetration of Private Label in Home and Garden by Category: % Value 2015-2020
  • Table 14 Distribution of Home and Garden by Format: % Value 2015-2020
  • Table 15 Distribution of Home and Garden by Format and Category: % Value 2020
  • Table 16 Forecast Sales of Home and Garden by Category: Value 2020-2025
  • Table 17 Forecast Sales of Home and Garden by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES
  • Summary 1 Research Sources
Note: Product cover images may vary from those shown
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