Home and Garden in Italy

  • ID: 2373425
  • Report
  • Region: Italy
  • 39 pages
  • Euromonitor International
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Home and garden in Italy returned to growth in 2017 after several years of sales and margins trending downwards for all major retailers and brands. As the economy is slowly improving after recession, government stimulus continues to make purchases more appealing to consumers, who can deduct part of their expenditure from personal income tax.

The publisher's Home and Garden in Italy report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2022 illustrate how market demand is expected to evolve in the medium-term

Product coverage: Gardening, Home Furnishings, Home Improvement, Homewares.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Home and Garden market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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HOME AND GARDEN IN ITALY

Executive Summary
Government Stimulus Continues To Support Sales
Real Estate Market Shows Signs of Recovery
Ikea Needs To Simplify the Customer Journey
Online Marketplaces Are A Great Opportunity for Independents
Shopping Experience To Drive Customers To Physical Stores in the Future

Market Data

Table 1 Sales of Home and Garden by Category: Value 2012-2017
Table 2 Sales of Home and Garden by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Home and Garden: % Value 2013-2017
Table 4 LBN Brand Shares of Home and Garden: % Value 2014-2017
Table 5 Distribution of Home and Garden by Format: % Value 2012-2017
Table 6 Forecast Sales of Home and Garden by Category: Value 2017-2022
Table 7 Forecast Sales of Home and Garden by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources
Headlines
Prospects
Drought Slows Down Growth of Lawn Mowers
Consumers Need Guidance on Correct Usage of Organic Products
Passion for Gardening Is Equally Split Between Men and Women
Competitive Landscape
Power Tools Brands Lead in Gardening
Cifo Increases Its Soil Offer Thanks To Matécsa
Hozelock Detaches From Escher and Creates Hozelock Exel Italia

Category Data

Table 8 Sales of Gardening by Category: Value 2012-2017
Table 9 Sales of Gardening by Category: % Value Growth 2012-2017
Table 10 NBO Company Shares of Gardening: % Value 2013-2017
Table 11 LBN Brand Shares of Gardening: % Value 2014-2017
Table 12 Distribution of Gardening by Format: % Value 2012-2017
Table 13 Forecast Sales of Gardening by Category: Value 2017-2022
Table 14 Forecast Sales of Gardening by Category: % Value Growth 2017-2022
Headlines
Prospects
Slow But Steady Growth Ahead
Kitchen Becoming the Most Important Space To Entertain Guests
Layout Sketching and Product Assembly Important for Customers
Competitive Landscape
Ikea Italia Retail To Rethink Its Relationship With Customers
Between Kitchen and Bathroom, Scavolini SpA Chooses Kitchens
Natuzzi To Focus on Its Own Brand Stores

Category Data

Table 15 Sales of Home Furnishings by Category: Value 2012-2017
Table 16 Sales of Home Furnishings by Category: % Value Growth 2012-2017
Table 17 NBO Company Shares of Home Furnishings: % Value 2013-2017
Table 18 LBN Brand Shares of Home Furnishings: % Value 2014-2017
Table 19 LBN Brand Shares of Light Sources: % Value 2014-2017
Table 20 Distribution of Home Furnishings by Format: % Value 2012-2017
Table 21 Forecast Sales of Home Furnishings by Category: Value 2017-2022
Table 22 Forecast Sales of Home Furnishings by Category: % Value Growth 2017-2022
Headlines
Prospects
Retailers To Offer Customer Support and Consulting Service To Drive Sales
Ceramic Tiles Remain the Most Preferred Type of Flooring
the Power of Neighbourhood Stores
Competitive Landscape
Ideal Standard Italia Ceases Operations in One of Its Plants
Energy Saving at the Core of Research and Development for Cromology
Wurth Italy, Hardware's Innovative Approach To Retail

Category Data

Table 23 Sales of Home Improvement by Category: Value 2012-2017
Table 24 Sales of Home Improvement by Category: % Value Growth 2012-2017
Table 25 NBO Company Shares of Home Improvement: % Value 2013-2017
Table 26 LBN Brand Shares of Home Improvement: % Value 2014-2017
Table 27 Distribution of Home Improvement by Format: % Value 2012-2017
Table 28 Forecast Sales of Home Improvement by Category: Value 2017-2022
Table 29 Forecast Sales of Home Improvement by Category: % Value Growth 2017-2022
Headlines
Prospects
Variety Stores Growing Their Retail Shares
Both Women and Men Are Target Customers for Homewares
Low Marriage Rate Negatively Influences Sales of Homewares
Competitive Landscape
Bormioli Luigi Acquires Bormioli Rocco
Tupperware Still Focused on Microwaveable Products
Alessi Looking for A Business Partner

Category Data

Table 30 Sales of Homewares by Category: Value 2012-2017
Table 31 Sales of Homewares by Category: % Value Growth 2012-2017
Table 32 Sales of Homewares by Material: % Value 2012-2017
Table 33 NBO Company Shares of Homewares: % Value 2013-2017
Table 34 LBN Brand Shares of Homewares: % Value 2014-2017
Table 35 Distribution of Homewares by Format: % Value 2012-2017
Table 36 Forecast Sales of Homewares by Category: Value 2017-2022
Table 37 Forecast Sales of Homewares by Category: % Value Growth 2017-2022
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