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Home and Garden in Italy

  • ID: 2373425
  • Report
  • Region: Italy
  • 39 pages
  • Euromonitor International
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Home and garden in Italy posted only modest current value growth in 2018 as strong competition between retailers served to lower unit prices on the one hand, while on the other falling household sizes reduced the need to buy products which are not considered strictly necessary by consumers.

The author's Home and Garden in Italy report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2023 illustrate how market demand is expected to evolve in the medium-term

Product coverage: Home Improvement and Gardening, Homewares and Home Furnishings.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Home and Garden market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Home and Garden in Italy

List of Contents and Tables
Executive Summary
Home and Garden in Italy Records Modest Growth in 2018
Amazon's Alexa and Google Home Among the Best-selling Products on Black Friday
Ikea Remains the Leading Player in Home and Garden
Brands Invest in Guiding Customers From the Planning Phase
Home and Garden To Be Impacted by Low Prices
Market Data
Table 1 Sales of Home and Garden by Category: Value 2013-2018
Table 2 Sales of Home and Garden by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Home and Garden: % Value 2014-2018
Table 4 LBN Brand Shares of Home and Garden: % Value 2015-2018
Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2013-2018
Table 6 Distribution of Home and Garden by Format: % Value 2013-2018
Table 7 Distribution of Home and Garden by Format and Category: % Value 2018
Table 8 Forecast Sales of Home and Garden by Category: Value 2018-2023
Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Headlines
Prospects
Strong Presence of Neighbourhood Stores in Italy
Do-it-yourself Preferred To Do-it-for-me When It Comes To Indoor Painting
Sunday Closures Would Likely Adversely Impact the Sales of Home Improvement Players
Competitive Landscape
Ideal Standard Italia Relaunches Its Namesake Brand
Decorative Paint Manufacturers Develop High Performance Products
Stanley Black & Decker Seeks To Train Its Retail Partners
Category Data
Table 10 Sales of Home Improvement by Category: Value 2013-2018
Table 11 Sales of Home Improvement by Category: % Value Growth 2013-2018
Table 12 NBO Company Shares of Home Improvement: % Value 2014-2018
Table 13 LBN Brand Shares of Home Improvement: % Value 2015-2018
Table 14 Distribution of Home Improvement by Format: % Value 2013-2018
Table 15 Forecast Sales of Home Improvement by Category: Value 2018-2023
Table 16 Forecast Sales of Home Improvement by Category: % Value Growth 2018-2023
Headlines
Prospects
Government Confirms Fiscal Bonuses To Be Continued in 2019
Mixed Sales Results Due To the Weather
Organic Products Are Growing, But Not in All Categories
Competitive Landscape
Lawn Mowers and Tools Command A Significant Share of Gardening Sales
Sales of Battery-operated Products Growing for Al-ko Kober
Fitt Given A Grant for Further Research
Category Data
Table 17 Sales of Gardening by Category: Value 2013-2018
Table 18 Sales of Gardening by Category: % Value Growth 2013-2018
Table 19 NBO Company Shares of Gardening: % Value 2014-2018
Table 20 LBN Brand Shares of Gardening: % Value 2015-2018
Table 21 Distribution of Gardening by Format: % Value 2013-2018
Table 22 Forecast Sales of Gardening by Category: Value 2018-2023
Table 23 Forecast Sales of Gardening by Category: % Value Growth 2018-2023
Headlines
Prospects
Independent Retailers Continue To Struggle
Popularity of Induction Hobs Supports Sales of Cookware
Manufacturers Set To Promote the 'bella Tavola' Concept
Competitive Landscape
Homeware Manufacturers Partner Retailers
Sambonet Paderno Industrie Focuses on Personalisation
Bormioli's Integration Continues
Category Data
Table 24 Sales of Homewares by Category: Value 2013-2018
Table 25 Sales of Homewares by Category: % Value Growth 2013-2018
Table 26 Sales of Homewares by Material: % Value 2013-2018
Table 27 NBO Company Shares of Homewares: % Value 2014-2018
Table 28 LBN Brand Shares of Homewares: % Value 2015-2018
Table 29 Distribution of Homewares by Format: % Value 2013-2018
Table 30 Forecast Sales of Homewares by Category: Value 2018-2023
Table 31 Forecast Sales of Homewares by Category: % Value Growth 2018-2023
Headlines
Prospects
Changing Retail Landscape Represents An Opportunity for Designers and Retailers
the Kitchen Remains at the Heart of Italian Homes
Smart Working Changes Consumer Needs
Competitive Landscape
Low-cost Furnishing Retailers Lead A Fragmented Category
Ikea Focuses on the Online Channel and New Retail Formats
Amazon Opens A Pop-up Store in Milan
Category Data
Table 32 Sales of Home Furnishings by Category: Value 2013-2018
Table 33 Sales of Home Furnishings by Category: % Value Growth 2013-2018
Table 34 NBO Company Shares of Home Furnishings: % Value 2014-2018
Table 35 LBN Brand Shares of Home Furnishings: % Value 2015-2018
Table 36 LBN Brand Shares of Light Sources: % Value 2015-2018
Table 37 Distribution of Home Furnishings by Format: % Value 2013-2018
Table 38 Forecast Sales of Home Furnishings by Category: Value 2018-2023
Table 39 Forecast Sales of Home Furnishings by Category: % Value Growth 2018-2023
Note: Product cover images may vary from those shown
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